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Box 14, Folder 4, Document 23

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_023.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 23
  • Text: Thi TTT TAN Tai Vio WADA wel CLTAT INSTRUCTIONS FOR PARSDE MARSHALS All marshals are cordially invited to attend a luncheon at Stouffer's at the top of «he Merchandise Mart Building at 11:30 o'clock A. M. on April 12, 1966. All convertibles to be used in the parade will be parked at (the Shrine parking lot not later than 10:30 o'clock A. M-. for the purpose of having signs placed on these convertibles. They wili also be decorated by Shepard Decorating Company. All convertibles will be parked on the east side of West Peachtree Street beginning at West Peachtree Street and Baker Street. Tne parade marshals will endeavor to get the cars in the proper position of the parade prior to parade starting time. Some of the units of Yaarab Temple will participate in the parade, therefore all parade marshals are reauested to wear theix fez in the parade. It will not be necessary for you to wear your unit uniform. All marshals will be assigned at the luncheon meeting by Deputy Grand Marshal, Le. W. McPherson. All marshals will receive a copy of the parade order and an arm band at our luncheon meeting.
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 14

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_014.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 14
  • Text: THE WHITE HOUSE Honorable Ivan Allen, Jr. Mayor : Atlanta, Georgia THE WHITE HOUSE WASHINGTON March 8, 1965 Dear Mayor Allen: Thank you for your letter of the 2nd to the President inviting him to participate in two impor- tant events coming up in Atlanta - the dedication of the new municipal stadium on July 29th, this year, and the opening day of major league baseball there in April of 1966. . The President is appreciative of your inter- est in writing him about these events and while it is too early to know about the possibilities for the spring of 1966, it is apparent from the schedule that is developing for the summer that he will be unable to accept the July invitation. Although I do not want to be unduly encourag- ing about the possibilities for next year, you are welcome to renew the invitation, if you wish, about three months in advance of the date. With the President's thanks and best wishes, Si rely, Jagkj Valenti Special Assipfant to the President Honorable Ivan Allen, Jr. Mayor Atlanta, Georgia
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 39

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_039.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 39
  • Text: Che Atlanta DZowrneal Covers Dixie Like the Dew * AND oe THE ATLANTA CONSTITUTION The South's Standard Newspaper AREA 404+ JA 2-5050 * BOX 4689» ATLANTA, GA. 30302 April 7, 1966 Mrs. Ann Moses Office of the Mayor City Hall Atlanta, Georgia Dear Ann: Thought you might be interested in an advance copy of the special ATLANTA BRAVES ISSUE, which will appear April 10, 1966 with our newspapers. I certainly do appreciate all the help you rendered in acquiring the City of Atlanta advertisement and if I can ever reciprocate please let me know. If you would like extra copies of this issue, please do not hesitate to contact me. Very truly yours, Henry Lee Magazine Advertising Manager RHL:reb Enclosure
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 7

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_007.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 7
  • Text: WEost ERN UNION Ww. P. MARSHALL TELEGRAM R. W. McFALL ' RMAN OF THE Bc PRES =NT The filing time shown in the date line os cc tel LOCAL TIME at point of origin, Time of receipt is LOCAL TIME at point offMestinaygin 456P EST APR 6 66 AAGO5 ‘oTEn WD357 WW BTBO94 GOVT PD BT WASHINGTON DC 6 348P EST HONORABLE IVAN “ALLEN, JRe MAYOR OF ATLANTA ATLA < BUSINESS ENGAGEMENTS IN THE DISTRICT MAKE IT NECESSARY FOR US TO FOREGO THE PLEASURE OF ATTENDING THE DINNER MONDAY EVENING N HONOR-OF THE ATLANTA BRAVES AND WE REGRET THIS VERY MUCH. PHIL M LANDRUM MEMBER OF CONGRESS (03). rT SF1201(R2-65)
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 34

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_034.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 34
  • Text: April ll, 1966 Mr. John Gilbreath c/o Atlanta Marriott Motor Hotel Atlanta, Georgia Dear Mr. Gilbreath; Our good friend, R. W. Woodruff, advises me he will not be able to be in Atlanta Tuesday night, and asked that I extend his personal regrets to you. I look forward to being with you on Monday night at the dinner and the baseball game on Tuesday. It will be a great pleasure for me if you will let me know if there is anything 1 may do to be of assistance to you while you are in Atlanta. With best wishes, I am Sincerely, Ivan Allen, Jr. 1AJr:am cc: Mr. R. W. Woodruff
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 6

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_006.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 6
  • Text: ATLANTA, GEORGIA George A. Royal ae /3orHe Eovorege G,, oon GWorekesfor M7 ME. Sh auyl, Ca Jo 30g Vite KF ieee/ SAP. hon ber? More? One” oop? .
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 35

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_035.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 35
  • Text: a ., ini te a | } | | =s | _— 86 20 Fut Fed Sav. Se ee ee ee ee a ee | Beet Allis Wlevrig” 52 S23 506.. | oe b ; (astcat) 2 ae . Frito-Lay Fo , killey — #57-4-921 De ce hae gees) | | | Ze Lraper- Dwtous ape /o- w 2 £6£4& ‘Dreper ae 9s/% My Cee nor anibles Davi deon=Keunbdy Co, Thorn tow kennedy EIDt¢ -4¢E3 Out pee pl Ee vw = a > ere ste det a + Bi =) Tae Sa: &., Lines Sack My porn aft Ze
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 29

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_029.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 29
  • Text: SO McKESSON Ws SROBBINS In CORPORATE OD LIQUOR DIVISION, P. O. BOX 13107, STATION K, ATLANTA 24, GEORGIA April 11, 1966 Mayor Ivan Allen, Jr. City Hall 68 Mitchell St. S. W. Atlanta, Georgia Dear Mayor Allen, Attached is check for $165.00 for eleven tickets for the Mayor's Dinner honoring The Atlanta Braves. Sincerely, \Otaen A SH James A. Stanley, Mgr. oe Q AS
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 63

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_063.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 63
  • Text: Dub. 23,1466 ATLANTA BRAVES OPENING ATLANTA STADIUM April 12, 1966 An Operations Manual on the Job to be Done Prepared for The Atlanta Chamber of Commerce and The Atlanta Braves by Bell & Stanton, Inc. February 20, 1966 XERO} XERO| XERO ~ copr PY * ] {XERO | 4 . Core Sory \COPY XERO | qcory t CONTENTS | OBJECT IVS «os enths va suis hoge-e einen sk ims ste e neces Bu INTRODUCTION. ---... ee ea a Re cele an cca lw A Nh ae SUMMARY OF RECOMMENDATIONS...........- yaar de Sas Pe eer 4 PEVAIGED: PLANS: 3.0 ¥attiece s oN ose sah See hae rosa wlote 9 SEASON TICKET SALES........... teh hae fe eee et es 10 ADVERTISING SUPPORT. fhc seas snes Rid a> ial Ute 13 DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE...-.16 NATIONAL PRESS PREVIEW. ......+02.222205 poets as ial e sets s: 6 17 PERSON-TO-PERSON VISITS......+.+2--: oa ae he Sone eho ahs 19 POLITPICAL GUESTS © otic co sictec (eee wiwievele ee eins eee eee een ee 21) CELEBRITIES AND BASEBALL LEADERS...........2.222++- 22 GAIN SUPPORT OF PRIVATE CLUBS.........2-22.2. Sieitete \ete We 23 THE 'MAYOR-S: “DINNER eve‘! o.0 dd faceas Gee) ase 5. 0 diwie Sid,e were e Sie -- 24 THE OPENING DAY PARADE........2500 sialavecs e's suaveteleieie se O NATIONAL AND LOCAL TELEVISION AND RADIO.......... 28 THE “AWAY" GAMES WITH METS AND CARDINALS......... 30 APPENDICES «230 eae 'e erate Sa Eee le ale ele oe apace al aoe ee aie ee eae r Hee EH ad 7 ee {xERO copy Atlanta Braves Opening OM-1 Le 2. 3. XERO;) qcorr | OBJECTIVES To fill Atlanta Stadium opening night, April 12. To sell a maximum number of season tickets. To obtain maximum interest in the Atlanta Braves -- locally, statewide, regionally through the entire market area, and nationally, It is this year's biggest baseball story. Gaining momentum from all that is done, this operation is a prime generator of maximum favorable attention for Atlanta. Our major objective, then, is to pivot this exciting baseball team and its home city on a 360 degree swing of visibility surpassing any attention any city has received in the past. XERO | /XERO : ‘cory pScEy Atlanta Braves Opening OM-2 ; INTRODUCTION Atlanta and the Braves are linked together; what helps one on opening day supports the other. We have a brief period of time in which to build a strong local ‘penae of this joint destiny. We have a brief period of time to help the entire Atlanta metropolitan area re-capture and put on a continuing basis, the sense of active pride in the Braves they had when the team signed to come here, and which was so manifest as the Stadium itself was completed and opened. All of that was preparation. It was passive, as far as the entire populace was concerned. We asked them to beam with pride, and they did. Now we ask them to move into effective action: to talk up the Braves, to support the Braves, to realize in so doing that all of this effort demonstrates to the nation at large that Atlanta is the city of spirit and "can-do" in the entire United States. (more) XERO XERO XERO RO 4COPY |- cory | F COPY [ZERS Atlanta Braves Opening OM-3 As in every good thing that has transformed this town, the lead has to come from the business community. The business community is in City Hall. It is in office with the largest plurality ever given a Mayor of a major city. Now that Mayor needs votes again .--- in the form of an all-out effort in behalf of Atlanta's reputation when the eyes of the nation are on this city opening night, April 12. Essentially, that is what the plan of action on the following pages is all about. Bell & Stanton, Inc. XERO}| XERO XERO {xERO qcory | COPY | : | Copy icOPyY XERQ) gcoPy | Atlanta Braves Opening OM-4 SUMMARY OF RECOMMENDATIONS To put across the biggest opening day baseball ever has seen, we can think no little thoughts. However, big thoughts are a futile exercise in mental gymnastics unless supported with practical follow-through.. We need the help of all sorioaenad to make certain we have both, for only the thorough execution of this big job in the end will win the day for Atlanta and for the Braves. 1. It is urgent that we get Atlanta into action on season ticket sales. This will take personal contact from the highest levels of the Atlanta business community, directed toward the highest levels of the Atlanta business community, plus efforts at that same level aimed at business leaders in other market cities. 2. We need to start the ball rolling so that every ad carried in the early part of Opening Week refers to the Braves; every downtown office building takes on the challenge of creating banners; every local theatre enters the act; every school and college hereabouts becomes involved, as does every taxidriver, every bus driver, every member of the police force. (more) XERO| | XERO IxERO coPY « coPrT ' copy ma = —-— ; aia po ao = aa XERO } copy | Gren Atlanta Braves Opening OM-5 (Summary of Recommendations continued) In addition to the regularly assigned sports a . Wute aay ee é writers covering the Bedgers-Braves exetetreten series TV AA, ABenady, are Te 27 ala-26, Bell & Stanton will invite travel and general feature writers to Atlanta at that time. Plans call for them to see a game, be given personalized tours of the city, and be guests at a superb dinner hosted by Atlanta Newspapers, Incorporated and Jack Tarver. We have already begun working with the national magazines; Look Magazine will be here on assignment right after Washington's Birthday as a first step. We need to get national television, including network news shows. The "Today" Show should broadcast from Atlanta opening day, on the day after, or both. We need more press association series on Atlanta and its team; the hassle with Milwaukee has made this the biggest sports yarn in years. 4. We need to have the cream of Atlanta's business community take on the task of personally inviting the very top leaders of the nation to be their house guests over Open- ing Day. Every branch of a national firm should have its national president here. This is far more than a baseball game. It is Atlanta's day in the court of public opinion when everything that makes this town great is on display. (more) XERO| | KERO \xERO coPY : coPY | AER MERO | qcoPy A Atlanta Braves Opening OM-6 (Summary of Recommendations continued) 5. We need help in pulling our loftiest national political leaders here, and that need goes right to the top. We need all southern governors and many mayors here. 6. We need to get glittering celebrities here, and we shall call on Bill Bartholomay personally to guide and help us on that. We will call on Gabrgis advertisers who use personalities in their campaigns to have those celebrities here. And of course baseball's officialdom is a vital part of the program. 7. We need to mount a Mayor's Dinner on the eve of the Big Game which will show the greatest out- pouring of Atlanta's elite--and the nation's well-known figures--that Atlanta has seen since the 1939 premiere of "Gone With The. Wind". 8. We need a parade Opening Day afternoon which will be unforgettable in Atlanta's annals. We see this as featuring every high school and college band in the area, each band sponsored by an Atlanta- area business firm; Braves and Pirates stars; the Mayor; The Governor; celebrities. XERO (more) XERO |xXERO . | coPyY ‘COPY XERO ACOPY Atlanta Braves Opening OM-7 (Summary of Recommendations continued) The bands later go to the game with tickets paid for by their sponsors. Who ever heard of such generosity and spirit on the part of business leaders? It takes Atlanta to put this over. 9. We need to coordinate with Pittsburgh isaders to get a representative Pittsburgh group here. We need to get plans started as well for the Atlanta leadership to be in New York Friday, April 15, when the Braves open the Mets' home season, and in St. Louis, Thursday, May 12, when the Braves open the new St. Louis stadium. This is the essence of the bold but simple program which we ask Atlanta to support. As we write today, we cannot estimate costs pracicakys If all who come to the Mayor's Dinner pay substantially more than the $7.50 cost per head of the affair, we can obtain part of the needed funds at that time. Atlanta will spend what is needed, regardless of where the funds come from, we are confident of that. (more) | XERO XERO XERO coPY cory a cr = — ——- = es Atlanta Braves Opening OM-8 (Summary of Recommendations continued) At Bell & Stanton we will not spend any significant amount without prior clearance from the Chamber. One thing must be clear: this over all is Atlanta's challenge, for in saluting the’ entry of the Braves, Atlanta salutes itself and she shows the nation once and for all, the kind of fibre that makes up this remarkable community. + # + ixERO cOoPYT xERO gcory } Atlanta Braves Openin OM-9 ; DETAILED PLANS In the section that follows, we list specific plans, with complete assignments. The Bell & Stanton public relations organization is charged with working closely with the Chamber, with the Braves, and with all other involved groups and individuals. We must aKé to the action of each committee. Overall supervision will be the responsibility of the firm's president, Alan Bell, from New York, and of Senior Vice-President George Goodwin from the Atlanta office. The specific Bell & Stanton executive under them will be David Pearson of Atlanta. Already the Chamber has offered to lend the firm extra manpower as evidence of strong support. Extra people as needed will be employed on a temporary basis if the pace builds up too swiftly. In any event, additional staff from the New York Bell & Stanton office, headed by Executive Vice-President Edward Stanton and by the New York account executive for "Forward Atlanta," Margaret Larson, will be closely involved at all times. XERO | XERO XERO coPY | 7 ;COoPY \eoey Atlanta Braves Opening OM-10 SEASON TICKET SALES The Assistant General Manager of the Braves, Jim Fanning, has led a task force which already has sold some 3,000 season tickets during the course of an intense area campaign over months. It is only now, after Fulton Superior Court Judge McKenzie has spoken, that it is possible for anyone to be able to go all-out on this. Season tickets should be sold to every business organization in this area, for use of its employees and customers. This sales need comes at a time when the Braves organization must turn its attention more and more to spring training. The community can -- and we suggest, must -- help put across this sales effort. 1. We suggest that Mayor Allen assemble in his office a group of leading businessmen to take over on this project as they would on any emergency, for we approach crisis when we have sold so few season tickets this close to Opening Day of our first Big League season. (more) XERO} XERO XERO copy ! : | cory ‘COPY XERO: qcoPpy | Atlanta Braves Opening OM-11 (Season Ticket Sales continued) 2. Let the group that meets with the Mayor include: A. The five major bank presidents B. The president of the Sales & Marketing Executives Association 3. If the Mayor agrees, the banks should be asked to use their contact officers, both from the main office and from branches. These officers should contact all corporate customers, urging those customers to buy season tickets to be used by their executives, by their employees, and by their customers. The contact officers should take specific ticket orders -- with no money changing hands. A senior officer in each bank should receive these orders and should relay them to Mr. Fanning of the Braves, who will fill the orders and bill the purchaser direct. (more) XERO| xERO xXERO COPY); : COPY lcoPy Atlanta Braves Opening OM-12 (Season Ticket Sales continued) (NOTE: Bell & Stanton will provide all banks with lists broken down by categories of the firms and individuals who already have purchased season tickets.) Mr. Fanning, for his part, will. supply daily lists of new purchasers to all bank supervisory officers involved. Mr. Fanning will supply all contact officers with adequate supplies of season ticket brochures and ticket order blanks. He also will see that ticket sales personnel is available at the Stadium to serve purchasers who want to select seats in person. As a final point: ere should be constant radio and TV publicity on progress aign, not dissimilar to the UCA mometer idea. XERO} XERO | _ | XERO : qcoPy | COPY | < | COPY Aen Atlanta Braves Opening OM-13 ADVERTISING SUPPORT Tucker Wayne & Co., as advertising agency for “Forward Atlanta" and for the Braves, is requested to assemble at the earliest moment a gathering of all agencies, all advertising managers, all sales managers of newspapers, radio and TV, all retail sales promotion directors, newspaper representatives and the Georgia Association of Broadcasters to consider the following points: A. Insofar as is feasible, every advertising message placed locally beginning with Easter Sunday, and continuing through Opening Day (the following Tuesday) should salute the Braves, or otherwise speak of them. B. We would hope all concerned would explore the possibility of a special section to be eats in both newspapers on opening day. This would be something to be pulled out and saved. It would be filled with news and advertising material suitable for such a special section, commemorating the day Atlanta Goes Big League. (more) XERO | XERO | | XERO : qcoPyY cory! ‘ copy
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 66

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_066.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 66
  • Text: Mayor City Hall Pittsburgh, Pennsylvania Dear On behalf of the City Government of Atlanta officially and on behalf of Mrs, Allen and myself personally, I extend to you and Mrs. a most cordial invitation to join withus in celebrating the opening of the Southeast's first major league baseball season when your Pittsburgh Pirates meet our Atlanta Braves in our new municipal stadium, will I am sure that you/join with me in the thought that the coming of major league sports to this great region that has produced so many outstanding athletes is an event of historical significance and of tremendous future potential not only to our city and our region but to all our sports minded nation, This occasion would be far from complete without you and Mrs, joining with us in the festivities that will precede the game and then in witnessing the first of many contests between the Braves and the Pirates, Tuesday evening, April 12, is the date set for the game itself, but the festivities will begin on Monday, Arilll. Accordingly, Mrs, Allen and I would very much like for you and Mrs, to be our special guests at the Mayor's Dinner honoring the Atlanta Braves on Monday evening, April ll, at the new Marriott Motel. Incidentally, since your city has been one of the great leaders in urban renewal, I think you will be interestedto observe that this splendid new hotel represents a $12,000, 000 example of redevelopment by private enterprise in one of our urban renewal projects, On Tuesday afternoon, at 1:30 o'clock, we wouldbe honored to have you join with us in the great baseball parade for which Atlanta is host, The climax of the festivities will be a program in the stadium at 7 o'clock Tuesday evening just before the game begins, We would be honored to have you joinmmtk us on this program, Again, I emphasize that the celebration of the advent of major league baseball to Atlanta and the Southeast would be very incomplete _ without the presence of the Mayor of Pittsburgh and his wife, So I want to repeat how honored we will be to have you and Mrs, as our guests, Complimentary reservations have been made at the Marriott, Iam keenly awaiting the word that you will be with us and am looking forward to extending a personal welcome when you land at our airport, Sincerely, Ivan Allen, Jr.
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 53

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_053.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 53
  • Text: JOSEPH M. BARR j : MAYOR a ae GITY OF PITTSBURGH reh 31, 1966 ie ry h H a Hon. Ivan Allen, Jr. Mayor Atlanta, Georgia. Dear Ivan: In line with our ‘phone conversation of this morning, Mrs. Barr and I will be taking United Flight Number 473 on Monday morning, April 11th, at eight-thirty and will arrive in Atlanta at ten o'clock. I understand that you have arranged for accommodations for us at the Marriott Hotel. We are both self-sufficient, so please do not put your- self out. I know how busy you are with the affairs of the City and the extra curricular duties connected with the opening of the baseball season in Atlanta. We have accepted the formal invitation for the dinner on Mon- day evening and Alice and I are looking forward to the opportunity of visiting with you and Mrs. Allen at that time. Our reason for arriving so early is that my wife is not a good flier and the only jet flight we can take, in order to get there in time for the dinner on Monday evening, is at 8:30 in the mornine,. I have made arrangements to leave there on Wednesday, April 13th at twelve noon on United Flight Number 384. 5 I think the advent of Major League Baseball to Atlanta and the whole southeast will be a great boon to our national pastime. I only hope that you are as strong a baseball fan as I.am, as the ownership and management of the Pirates are petsonal friends of mine. As you are perhaps aware, we are in the midst of building a new stadium in Pittsburgh for the Pirates and the Pittsburgh Steelers Football team. With kind regards to you and Mrs. Allen, and looking forward to seeing both of you on the 11th, I am Sincerely yours, | - i ALS # Joseph M. Batr | o C= ft tA JMB :RME ¢
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 49

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_049.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 49
  • Text: MINUTES SPECIAL COMMITTEE ON DEDICATION OF STADIUM March 7, 1966 - Office of Mrs. Moses The meeting was called to order at 4:00 P. M. with the following present: Mr. Edgar J. Forio, Chairman Mr. Jerry Sachs Mrs. Ann Moses Mr. Lynn. Westergaard Mrs. Peggy Baker Mr. George Goodwin Mrs. Mason Lowance, Jr. Mr. Sidney Scarborough A general discussion was held concerning the field program for the April 12, 1966 Dedication Game. Each point was discussed thoroughly and the following was accepted as the program, but subject to fur- ther revision. (1) (2) (3) (4) Milo Hamilton will be Master of Ceremonies. Dr. Bevel Jones will be invited by the chairman to deliver the Invocation, 7:15.P. M. Mr, Hamilton will introduce Mr. Montgomery who in turn will unveil the plaque and introduce, as a body, the Authority, Board of Alderman and County Commissioners. Following this these groups will leave the field. Mr, Hamilton will then introduce in order the following for brief speechs, c. Governor—of_ Pennsylvania — Governor of Georgia Mayor of Atlanta ' Mayor of Pittsburgh —_— Chairman, County Commissioners _d. Gemmissioner of Baseball e. f. President, National League UL) anrew anes Mr. Montgomery who in turn will introduce Mr. Sartholomay and present something symbolic of the occasion of the Braves! occupancy of Atlanta Stadium. Page 2 March 7, 1966 - Minutes Special Committee on Dedication of Stadium (5) Mr. Hamilton will introduce the players of both teams (6) National Anthem (7) Warm-up (8) Mayor throws out first ball, 8:05 P. M. Mayor Allen will recognize the mayors present. Governor Sanders will recognize any other governors present. There being no further business the meeting adjourned. ROE PEC submitted, Sidne eee “Pot Edgar J. Forio, Chairman
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 65

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_065.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 65
  • Text: “hay Ma (he " e Bf When I chee your ee to end a verbal invitation for you and Mrs, Rar to come to Atlanta wate. Braves and Pirates open on April 12th, I learned of your vacation in Hawaii. I certainly hope it was a most enjoyable trip, and you haven't unpacked too well, as we are looking forward to having you in Atlanta for fees most historic event, Many activities have been planned honoring the Braves and and Pirates that your participation weukkeeexmexte is greatly desired, On Monday, April llth, we are having a dinner for the Braves at the Marriott Hotel, where i-plan-fer you-and-Mrs,-----+e I would like for you to be among the head table guests, There will be a pig parade at 1:30 on April 12, in which we plan for you to ride, and the pregame ew rela de Byun Pe Ne ae at 7:00 p.m. that evening, I would like for you and Mrs, to be our guests and have AA arranged for accommocations at the Marriott Hotel, pittsburgh / Having been a major league city for many years, Iam sure you know the importance of the advent of major league baseball WHA Ag to Atlanta nnd the Southeast, It just wouldn't be complete without you and your wife, and lam awaiting to learn that you will be on hand to assist me on this occasion, Dense Beedioen - Ed ton |
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 94

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_094.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 94
  • Text: Shi Chi. Company NEW YORK,N.Y. ADDRESS REPLY TO EOGAR J.FORIO P.O. DRAWER 1734 SENIOR VICE PRESIDENT November 24, 1965 ATLANTA |, GEORGIA TELEPHONE 875-3411 (|, y ee Pa Honorable Ivan Allen ee Mayor of the City of Atlanta y City Hall Atlanta, Georgia Dear Ivan: Re: Atlanta Stadium Opening Game As you know, I am chairman of the committee which will handle the opening day ceremonies on April 123 I will not burden this letter with the details of the plans, but Mrs. Ann Moses is familiar with them. However, the committee seeks your help and the help of Governor Sanders in two respects. First, I understand from Ann that the Governor has handled Billy Graham to the extent that his appearance on the night of April 12 is no major problem. Second, the committee would appreciate the extending of an in- vitation by you and Governor Sanders to President Johnson for the opening game.- In the event the President would accept, we would like to know as quickly as possible, for this would necessitate some additional planning. We would be grateful to you if you would talk to Carl about both of these contacts and let me hear from you. All good wishes, Sincerely, EJF /j
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 59

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_059.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 59
  • Text: RICHARD B. RUSSELL GEORGIA CHAIRMAN: ARMED SERVICES COMMITTEE SELECT COMMITTEE ON THE CENTRAL INTELLIGENCE AGENCY APPROPRIATIONS SUBCOMMITTEE ON THE DEPARTMENT OF DEFENSE Honorable Ivan Allen, Jr. Mayor, City of Atlanta Atlanta, Georgia Dear Ivan: Wnited States Senate WASHINGTON, D.c. March 21, 1966 MEMBER: APPROPRIATIONS COMMITTEE: AERONAUTICAL AND SPACE SCIENCES COMMITTEE JOINT COMMITTEE ON ATOMIC ENERGY DEMOCRATIC POLICY COMMITTEE DEMOCRATIC STEERING COMMITTEE APPROPRIATION SUBCOMMITTEES: AGRICULTURE AND RELATED AGENCIES DEFICIENCIES AND SUPPLEMENTALS INDEPENDENT OFFICES INTERIOR AND RELATED AGENCIES LABOR, HEALTH, EDUCATION AND WELFARE, AND RELATED AGENCIES MILITARY CONSTRUCTION PUBLIC WORKS It is with regret that I enclose herewith the response which I have received from Jack Valenti to my endorsement of your invitation for the President to open the Atlanta Braves baseball season on April 12th. If you extend the invitation to some other public figure and will advise me, With personal regards, I shall be glad to endorse it for you.
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 87

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_087.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 87
  • Text: ATLANTA DOGWOOD FESTIVAL President ist Vice President end Vice President 3rd Vice President kth Vice President Secretary Treasurer April 10-24, 1966 OFFICERS AND DIRECTORS Joseph Crocy, President The Regency at Peachtree Center 823 Atlanta Merchandise Mart Atlanta, Georgia 522-1800 Don Langland, District Sales Manager Delta Air Lines 1020 Atlanta Merchandise Mart Atlanta, Georgia 524-1548 Tom Powers, Innkeeper Holiday Inn Downtown 175 Piedmont Avenue Atlanta, Georgia 688-7420 (Chm. Tourist Comm, Ga.Rest Assoc.) Dr. Robert Buckner, Dentist 542 Church Street Decatur, Georgia 373-7474 (Chm. Tourist Comm, Dekalb C of C) Claude Grizzard, Sec. & Treas. Grizzard Advertising 342 W. Peachtree Street, N. W. Atlanta, Georgia 523-611 (V.P. Atlanta Jaycees) Miss Ellinor Dye, Sec. to Div. Manager Gulf Oil Corporation P. O. Box 7327 Station C. Atlanta, Georgia 676-2421 Charlie Hooper Petroleum Council of Georgia 161 Peachtree Street, N. E. Atlanta, Georgia 525-0452
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 40

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_040.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 40
  • Text: if | | tl] eg | ae Ss. W. GRAYDON Sanitary Engineer R. D. SPEER Assistant WILLELA OSBORNE Office Manager CITY OF ATLANTA DEPARTMENT OF SANITARY ENGINEERING Atlanta , Georgia 30303 April 12, 1966 Mayor Ivan Allen, Jr. City of Atlanta City Hall Dear Mayor Allen: I want you to know how much my wife and I enjoyed the dinner for the Atlanta Braves last evening. You were most generous to furnish us with tickets for this occasion.. It was a brilliant occasion, and I was extremely proud of our Mayor. I think the stadium should be named "IVAN ALLEN STADIUM." Cordially yours, S. W aydon Sanitary Engineer SwG:mea ATLANTA THE DOGWOOD CITY
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 98

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_098.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 98
  • Text: Arlinr hid Cutu— MINUTES DEDICATION COMMITTEE August 24, 1965 - Press Lounge, Atlanta Stadium Chairman Forio called the meeting to order at 2:45 P. M. with the following present: Members Others Chairman Edgar J. Forio Dick Cecil Mrs. Ann Moses Ernie Johnson Earl Mann Lynn Westergaard Sidney Scarborough Chairman Forio briefly explained that the 1966 Dedication Ceremony would be somewhat different from the Inauguration Ceremony held at the first game played in the stadium. The ceremony should acknowledge the various governments and many individuals who participated in making the stadium a reality and Atlanta a major league city. It was the consensus of the group that if in the Mayor's opinion the President of the United States should be in- vited to participate that such an invitation should be ex- tended by Mayor Allen. Participants in the dedication activities should include the following: 1. Mayor Allen and Board of Aldermen 2. Fulton County Commissioners of Roads and Revenue 3. Governor Carl Sanders 4. Members of City of Atlanta and Fulton County Recreation Authority Certain representatives of the Atlanta Braves » Certain representatives of major league baseball « The choir from Big Bethel Church of Atlanta » Dr. Billy Graham an Aw Speakers would include the following but not necessarily in the order named. 1. Dr. Graham, Invocation 2. President of United States 3. Governor Carl Sanders Page 2 August 24, 1965 -— Minutes Dedication Committee Mayor Ivan Allen Chairman Fulton County Commissioners Chairman Arthur Montgomery Representatives of Atlanta Braves » Commissioner of Baseball » President of National League wo on aun Opening ceremonies would require approximately 30 minutes with the following activities: 1. Invocation 2. National Anthem 3. Unveiling of Dedication Plaque 4. Speakers Mr. Opie L. Shelton was appointed Chairman of the Invita- tion Committee. The Braves announced that opening day would be April 12, 1966 with the decision as to whether the game will be played in the afternoon or evening to be announced later. Should there be a day game, the committee would endeavor to have the businesses of the city participate by closing at an early hour. The question of an opening day parade was not fully re- solved at this meeting. However, should there be a parade, Mr. Frank Fling would be invited to be the Parade Marshall. Chairman Forio will consult with Authority Chairman Mont- gomery on all matters discussed by the committee so that complete coordination of all activities might be accom- plished. Such matters to include cooperation with the Braves; certain authority of Chamber of Commerce Committees; and coordination of governmental agencies and matters of protocal, There being no further business the meeting adjourned. Respectfully submitted, Pf ste ae \ & Sidney Scarborou For Edgar Forio (Chairman)
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 117

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_117.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 117
  • Text: - HEERY AND HEERY: FINCH, ALEXANDER, BARNES, ROTHSCHILD AND PASCHAL Associated Architects and Engineers Fifth Floor 70 Fairlie Street Atlanta, Georgia 30303 404 524-1768 : March &, 10658 Mr. Arthur Montgomery . Atlanta Coca-Cola Bottling Co. 864 Spring Street, N.W. Atlanta, Georgia Dear Arthur: We would iike to suggest that some public relations planning might be desirabie in connection with the opening of the sta« diun. As you know, the first exhibition game on the 9th of April is scheduled about a week before the stadium is supposed to be conpleted. There are going to be a lot of lovse ends, and we would hate to see the public got the wrong impression. Therefore, it wight be worth quite a bit Zor everyone con- cerned to. have the public prepared as well as possible. Paving of parking sreas and public concoursos will probably be the-mein headaches. Also, while the work on concession stands, etc., has proceeded as fast as possible after final decisions were received from the Draves, there will be a nunber of such items that will not be completed by the Sth, : Also, on a public facility lise this, you always want to have « small attendance “shakedown, but in this case, the opening day may be the biggest crowd of the year. We will be giad to be of whatever assistance we can.. Sincere] yours, RY . FANCH, ALEXANDER, BARNES, ROTHSCHILD & PASCHAL George T. Heory GTH: psm eo: Mr. Hilis B. Lane -~ Mv. Robert R. Richardson ' Mayor Ivan Allen vee Mx. John McHale a
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021

Box 14, Folder 4, Document 103

http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_014_004_103.pdf
  • Result Type: Item
  • Item Type: Text
  • Title: Box 14, Folder 4, Document 103
  • Text: Sy eee er ——¥ ——i§ eS SS ae a Se a @ffice of the Guternor Atlanta Carl £. Sanders GOVERNOR April 28, 1965 Dr. Billy Graham Montreat, North Carolina Dear Billy: dedication of the Atlanta } evening, July 29. For many reasons, this activity has been post- poned and the formal dedication of the Stadium will be held in April of 1966, the night of the first game of the season at which time the Atlanta Braves, formerly Milwaukee Braves, will play their initial game. Therefore, I would like to advise you of the can- cellation of the date of July 29, and on behalf of the City of Atlanta and the entire State, extend you an invitation to be with us on the occasion of the dedication in April, 1966. I regret that no actual date can be furnished you at this time, but as soon as it is tied down, we will be back in touch with you. I regret that you will be unable to speak at the Prayer Breakfast in '66, but sincerely understand your busy schedule. As you know, the entire State is honored to have your offices located in Atlanta, and it would indeed be my personal pleasure when you are visiting in the Atlanta offices, to have you drop by and visit with me, or if possible, Page Two , April 28, 1965 Dr. Graham to have lunch or dinner with Mrs. Sanders and me at the Mansion. With kind personal regards and best wishes, Iam Sincerely, Governor CES:yr be: Honorable Ivan Allen, Mayor wi City of Atlanta | City Hall Atlanta, Georgia
  • Tags: Box 14, Box 14 Folder 4, Folder topic: Stadium Dedication Committee | 1965-1966
  • Record Created: April 18, 2017
  • Record Updated: April 30, 2021