File #10398: "http://allenarchive.iac.gatech.edu/originals/ahc_CAR_015_022_018_010.pdf"

Scripto

Transcription

/j//1,,
I
•I (,,'
,
I
,.-,
-1
.
t.,,:...<>
(.,
_
I , ;:· /,<
(, -· v
(/
}-7.c'.\.?J:l·:GS :S:220?2 T::..:; SU~:8C:.: .J:'='.!:';:';::':: on K{ECU?IVE PEORG.-~IIZATIO:,J
OF '.!'EE sr:=·~.\'I'~ c c:.:-=:TI':Z::: o~r GO'JERI'J-ZJW OP'.a.::R6.TIOHS
' ,,.-
Afternoon Session :
-~
BRUC6 P. F.AYDEH; Vice ?:resident; ::ort 6ase 2.nd Real Estate J?epart.ment,
i Colli'1ecticut Gene:r3.l Life Insurance Company
Mr. Hayden defined the c onditi on.sunder which life ·insurance corporations
_and other bus inesses could increase their participation in the urban
r edevelop:nent process. The ex.te~1sion of Gove r!l.ment financial assistance
programs to profit ventures as. well as nonprofit organi zations and the
effective exercise of t h e planning and coordinating function on the part
of Gover.ruaent were des cribed as necessarJ to the achieve;:;ient of greater
business involvement in t h e reouildir..g of the cities. The main poim;s
·rais e d in his testiraony and during the questioning period were the follo wing :
1
l.
The Weakne s s of :n orrnrofi t Ventures


Hr. Hayden testified that d eveloprnent efforts unde rtaken by nonprofit


conc erns u sually r esu.l t in f a ilure due to P. J a ck of knowledg e and experi ence . The tendency to l init Gover Th7ent fi"'anc i a l support to nonprofit
organizati ons is thus m1desirable .
2.
The Gathering of Housing Costs
}Ir. Hayden stressed the importance of r ~.?~e?in~ the divergence between
housing construction costs and gene:r2.l price levels which force s builders
to t olerate lmr quality work . The contimstion of r eli ance upon ea s i er
fina ncing arrangements will p revent a soluti on of t he costs probl em .
3.
The Or ganization of tl"e Attack uuo!1 Urron Problems
Mr. Hayden sta t ed t hat an agency should b e c reated with the r espons ibility
for mak:Lng a tota l systems approach to tbe problems of urban housing.
Such an agency could b e orga nize d along the lines of either NASA or COl-.SAT .
JAMES W~ ROUSE; President; The Rouse Company
irr. Rouse descri bed the steps taken to plan and f inance the Col umbia project
which involves the de velopment of an entire new city within the next l 2
years in an_area midway b etween Washj_p.gton and Bal t imcre . Tbe expe rience
of t he Rouse Corpor ation and the Co;:1ne cticut Gener"--1 Life Insurance Ccnpany
with r egard to Columbia can b e applied to the reconstruction of t he c entral
c ities ac cording to 1-il' · Rouse. The ma j_n points raised i n hi s testimony
and during the questioning period were the following:
,,.
�l.
'I
,
The Need for Concentratic~ of Financial Resources upon a Single City
Mr. Rouse suggested that all urban ·renewal and -demonstration city funds
should be utili zed to accomplish the total and successful renewal of a
single l arge American city. The country needs to be convinced that
urban problems are capable of solution.
2,
The Place of Profit Consicerations in Urban Redevelopment.
Mr. Rouse declare d that the construction of new cities and the reconstruction of old ones so that the real needs of their people are satisfied
will b e a profitable enterprise. Once the market success of well -planned
development projects is established, the solution of the nation's urban
problems will be possible.


<,