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                    <text>June Z7, 1966
Mr. H . Charles Ftedericks
P. 0 . B
1094
Rome , G orgia 30161
D
r Mr . Fredi ric
Thi will cknowledge receipt of yo r le:tte~ of
J'l.llle Z3rd reque ting further infOJ!'ma
reg rding
y ur risit t the At nta Staclimn.
,..__ i _ your letter to the ALW,;MG
the pedal request that they a.dvi e y
t
lUl&lt;IL]~-....,· ...g facilities
il bl clos to th Stadium,
hicb. g t yo
uld use, etc.
provisi
S dium for pat%
y
l certainly hope you will be
e aoo •
Si
rely yow: ,
1
AU
M yor
Jr/ r
CC: Mr. Jerry Sachs
Sr.
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              <text>June 27, 1966

Mr. H. Charles Fredericks
P. O. Box 1094
Rome, Georgia 30161

Dear Mr. Fredericks:

This will acknowledge receipt of your letter of
June 23rd requesting further information regarding
your visit to the Atlanta Stadium.

lam referring your letter to the Atlanta Braves
with the special request that they advise you what
parking facilities are available close to the Stadium,
which gate you should use, etc. There are
provisions at the Stadium for patrons such as you,
and I certainly hope you will be able to come soon.

Sincerely yours,

Ivan Allen, Ir.
Mayor

1AJx/br

CC: Mr. Jerry Sachs

es
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                    <text>i1
1·
NOR H AVENUE PRESBYTERIAN CHURCH
CORNER PEACHTREE ST, AND NORTH AVENUE


,


ATLANTA. GEORGIA 30308
I
·lM
I N Is TE Rs
V ERNON S . BROYLES. JR ,
COOK W. FREEMAN
WILSON L. NEARING
/JOSEPH G. HOLT
I
June 21, 1966





I'
Mro William C 0 Ba tholomay
The Atlanta BraveJ
Atlanta, Georgia
I
.
Dear Mr. Bartholomay:
.
I
.
.
.
.
d
North Avenue P resbyterian Church is vitally intereste
in all activities 1of the Atlanta commun i tyo Your Braves have
given a tremendous lift t o our area., For this reason we would
like to become better acquainted with you and the Braves, and
g ive the people of Atlanta an o ppor tunity - to meet them.
We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a ~reception f o r you and the team afterwards 0
This would
give the ball players an op p ortunity to wor ship together with
the Atlanta community and t hen meet them inf orma lly later
We ·
noted you will be 'home July 17 and 310 Perh ap s it could be
ar r anged either one of these ni ghts
0
0
- Min i ster to
N/ men

 ----
-143.215.248.55
,-
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              <text>NORTH AVENUE PRESBYTERIAN CHURCH.
CORNER PEACHTREE ST. AND NORTH AVENUE
ATLANTA, GEORGIA 30308

MINISTERS

VERNON S, BROYLES, JR.
COOK W. FREEMAN

WILSON L. NEARING
JOSEPH G, HOLT June 21, 1966

Mr. William C, Bartholomay
The Atlanta Braves
Atlanta, Georgia

Dear Mr. Bartholomay:

North Avenue Presbyterian Church is vitally interested
in all activities of the Atlanta community. Your Braves have
Given a tremendous lift to our area, For this reason we would
like to become better acquainted with you and the Braves, and
give the people of Atlanta an opportunity to meet them,

We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a_reception for you and the team afterwards, This would
give the ball players an opportunity to worship together with
the Atlanta community and then meet them informally later, We
noted you will be home July 17 and 31, Perhaps it covld be
arranged either one of these nights. .

 

N/men ;

(xERO} [xen]
cory | cory

XERO

COPY
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                    <text>June 30, 1966
M r. Warren Giles
P resident
National Baseball League
680 Fifth Avenue
New York, New York
Dear Warren :
I wish you could bav been here la t weekend
when the Brave dr w over 160, 000 in thr e
day •
It was great confirmation of your faith in
bringing th National League to Atlanta, for
which we hall always be most rateful.
Sincer ly~
Ivan Allen, Jr.
yor
IA.Jr:am
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              <text>June 30, 1966

Mr. Warren Giles
President

National Baseball League
680 Fifth Avenue

New York, New York

Dear Warren:

I wish you could have been here last weekend
when the Braves drew over 160, 000 in three
days.

It was a great confirmation of your faith in
bringing the National League to Atlanta, for
which we shall always be most grateful.

Sincerely,

Ivan Allen, Jr.
Mayor

IAJr:am
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                    <text>J une 27 , 1966
Mr. Wil son L. Nearing
North Avenue Presbyt er ian Church
Corner Peachtree St . and Nor th Avenue
At l anta, Georgia 30308
Dear Mr . Nearing:
Thank you very much for your fine let t er of June 21, 1966.
I am honored to accept your cordial invitation on behalf of the Braves
and I would suggest that July 17 would probably be the most convenient
date from our standpoint. The team leaves on a road trip immediately
after the game of July 31, whereas we will still be home on J uly 17.
Mr . John McHale, president and general manager of the Braves, will also
be with me on July 17 and he will arran~e to bring additional members
of our front office as well as a representative group of players. I have
asked him to get in touch with you later on with the list of our total
delegation . Once again I want to express my thanks for your thoughtfulness.
Looking forward to meetinr. you soon.
am C. Bartholomay
rman of the Board
WCB:ls
cc:
Mr. John Mcllale
be:
Mayor Ivan Allen, Jr.
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              <text>rr eer eee eee eee eccceeeeeeeeeeeeeeeeeeeee cece eee LL LL————SK —

June 27, 1966

Mr. Wilson L. Nearing

North Avenue Presbyterian Church
Corner Peachtree St. and North Avenue
Atlanta, Georgia 30308

Dear Mr. Nearing:

Thank you very much for your fine letter of June 21, 1966.

I am honored to accept your cordial invitation on behalf of the Braves
and I would suggest that July 17 would probably be the most convenient
date from our standpoint. The team leaves on a road trip immediately
after the game of July 31, whereas we will still be home on July 17.

Mr. John McHale, president and general manager of the Braves, will also
be with me on July 17 and he will arrange to bring additional members

of our front office as well as a representative group of players. I have
asked him to get in touch with you later on with the list of our total
delegation. Once again I want to express my thanks for your thoughtfulness.
Looking forward to meeting you soon.

neerelyy

W am C. Bartholomay
Chairman of the Board

WCB:1s

ec: Mr. John McHale

be: Mayor Ivan Allen, Jr.
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                    <text>June 21, 1966
Mr. William c. Bartholomay
The Atlanta Br ves
At lanta, Georgia
oeai:
• Bartholo ay :
orth Avenue Presbyteri· n Church is vitally interested
ha ve
in all activiti s of th Atlant c munity . Your Br v
given
tre ndous li.ft to our area .
or tbi reason w
ould
like to become better acquainted with you nd the Brav s , nd
give th people of Atlanta an opportunity to oet t he .
W thought that p rh p s during one ot your bom
t nd
e ight dcsignat our v n'ng ervice a "Atl nta Brav
I igbt"
nd hav
r c ption £or you and the te
a~ter rd. Thi
uld
give th b 11 ply r
n opportunity to worship tog th r with
the Atlant co uni~y nd tb n
et th
in~or lly l t r . We
not d you will be bo
July 17 nd 31. P rhap it could b
rr g d eitb r on of thee night.
Sincer ly,
ilson L . N ring
Minist r tot
Co
N/
unity
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              <text>June 21, 1966

Mr. William C, Bartholomay
The Atlanta Braves
Atlanta, Georgia

Dear Mr. Bartholomays:

- North Avenue Presbyterian Church is vitally interested
in all activities of the Atlanta community. Your Braves have
given a tremendous Lift to our area, For this reason we would
like to become better acquainted with you and the Braves, and
give the people of Atlanta an opportunity to meet then,

We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a reception for you and the team afterwards, “his would
give the ball players an opportunity to worship together with
the Atlanta community and then meet them informally later. We
noted you wili be home July 17 and 31. Perhaps it could be
arranged either one of these nights.

Sincerely,
Wilson L. Nearing

Minister to the Community
N/nmen

 

 

 
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                    <text>June 29 , 1966
Mr . A. H. Thorpe
President Local 148
Atlanta Federation of Musicians
62 2 Loew's Theatre Building
Atlanta, Georgia 30303
Dear Mr. Thorpe :
Some time ago Mayor Ivan Allen, Jr . referred to me a fine letter you
had written him.
I would like you to know that the Braves would be honored to work with
your organization at any time, but we have established a firm charity
program which will involve the improvement of our neighborhood. We
believe this is our primary obligation and one that can benefit all
of Atlanta.
I certainly would appreciate the pleasure of meeting you personally
and perhaps you would find a time in your schedule which would permit
you to be my guest at a ball game .
WCB:ls
cc:
Mayor Ivan Allen, Jr. /
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              <text>June 29, 1966

 

Mr. A. H. Thorpe

President Local 148

Atlanta Federation of Musicians
622 Loew's Theatre Building
Atlanta, Georgia 30303

Dear Mr. Thorpe:

Some time ago Mayor Ivan Allen, Jr. referred to me a fine letter you
had written him.

I would like you to know that the Braves would be honored to work with
your organization at any time, but we have established a firm charity
program which will involve the improvement of our neighborhood. We
believe this is our primary obligation and one that can benefit all

of Atlanta.

I certainly would appreciate the pleasure of meeting you personally
and perhaps you would find a time in your schedule which would permit
you to be my guest at a ball game.

 

artholomay
Chairman of the Board

WCB:1s

cc: Mayor Ivan Allen, Pe
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                  <elementText elementTextId="39246">
                    <text>July 18. 1966
Mr . Har old Butl r
1439 L wrencevill R d
Dec tur. Georgi
30030
Dear Mr • Batl r :
I ha e read you.r letter with great int r _ t and
think that
s
ggy Learmiu uggeaU has
considerabl m rit.
I am for
them tt
Br ·'tr
imm d..ia.te co
in ord _r ·t hat
ider ti
Sincei-ely your ,
Ivan Allen, Jr.
yor
lAJ~/br
Mr. Jerry Sachs
�</text>
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            <elementText elementTextId="39247">
              <text>July 18, 1966

Mrs. Harold Butler

1439 Lawrenceville Road
Decatur, Georgia 30030
Dear Mrs. Butler:

I have read your letter with great interest and
think that Misa Peggy Learinius’ suggestion has
considerable merit.

Iam forwarding it to the Braves in order that
the matter receive immediate consideration.

Sincerely yours,

Ivan Allen, Ir.
Mayor

1ASr/br

Mr. Jerry Sachs
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                <text>Box 19, Folder 15, Document 31</text>
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                    <text>July 19, 1966
Mis Peggy Launius
200 Mont omery Ferry Drive, N . E .
A rtm nt H21
Atlan , Georg·
D arjMi
T
SU
L uni





nk you for your letter of July 18th and your
e tio 'If
rcilng the na
t the Atlanta
Stadium.
1 am f o aJ'd
your lett r to th
in ord ~ that y ur fine u g ti
pro r c • eration.
Sine r 1y y
Iv
A
M yor
IAJr/br
CC: Mr. Jerry Sachs
l" ,
, Jr.
�</text>
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              <text>July 19, 1966

Miss Peggy Launius

200 Montgomery Ferry Drive, N. E.

Apartment #21

Atlanta, Georgia

DearjMiss Launius:

Thank you for your letter of July 18th and your
suggestion regarding the flag at the Atlanta
Stadium.

Il am forwarding your letter to the Atlanta Braves
in order that your fine suggestion might receive
proper consideration.

Sincerely yours,

Ivan Allen, Jr.

IAJxr/br

CC: Mr. Jerry Sachs
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                <text>Box 19, Folder 15, Document 30</text>
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                    <text>ATLANTA STADIUM
ATLANTA, GA . 30312
AC 404- 522 - 7630
July 22, 1966
Mayor Ivan Allen, Jr.
City of Atlanta
City I:Jall
Atlanta, Georgia
Dear Mayor Allen:
My contribution t o the parade was very small, but anything
that you would like the writer to do I'm at your valued
commands.
Thank you for the license plate, and we'll continue to
sing the praises of Atlanta on our visits into the hinterlands. Just a voice crying in the wilderness to have the
fans "rally" around the Braves.
Glennon
a Sales Director
EG:lc
�</text>
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            <elementText elementTextId="39243">
              <text> 

ATLANTA STADIUM
ATLANTA, GA. 30312
AC 404—522-7630

July 22, 1966

Mayor Ivan Allen, Jr.
City of Atlanta

City Hall

Atlanta, Georgia

Dear Mayor Allen:

My contribution to the parade was very small, but anything
that you would like the writer to do I'm at your valued
commands .

Thank you for the license plate, and we'll continue to
sing the praises of Atlanta on our visits into the hinter-
lands. Just a voice crying in the wildermess to have the
fans "rally" around the Braves.

     

die Glennon
a Sales Director

EG:le
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                <text>Box 19, Folder 15, Document 29</text>
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                  <elementText elementTextId="39240">
                    <text>July 28, 1966
Hon. Iv a n Allen, Ma yor
City Hall
Atl ant a , Georgia
Dear Sir:
On Jwly 27th we c ar ri e d twel ve Cub Sc outs to Atlanta Stadi um t o see
the ball game and to meet the Br a ve s - or s o we thought.
We had been up to th e Stad ium Office on a pr evious vi s i t an d th e
young l ad y told us we c ould bri ng th e boys to an ev ening game a t
6 p . m. and they c ould be t aken i nt o t he dugout to meet the pl a yer ~.
To con f irm this I c alled Mr . Jo e Gersho n, Presi de n t of th e Br a ves
400 Club. He r efe rr e d me to Mr . J erry Sachs, Public Rel at i ons
Dir e ctor of the Br a ves . His office told me t o bring th e bo ys down
t o ~e dugout level seats at 6 p . m. and, e ven thoug h th e y c oul d not
go into th e dugout, the pl ayers woul d c ome ov er and si gn their
aut ograph bo oks. This we did . We had t h e Cub s the r e at 5:45 and
the y wer e the only c h i ldr en in th e stands at th e time.
Felipe Alou an d Mack Jon es c ame over and were extremely nice t o
the boys, s i gn in g their books and letting th e boys make the ir
picture s and talk in g to them. Howe ver t he rest of the team were
ru de to the poi nt of being nas ty to t he childr en.
Twelve s mall boys wer e very di sapp ointe d; ho wever , they were s t ill
pulling for their Br a ves wh en t he y t ook the fi eld.
How does a pa r e nt or l eader of chil dr en, tell a boy th a t his idol
ma y be a great pl a yer on the field but tha t he is not muc h as a
man?
We ho pe that s ome thing c a n be do ne s o t hat oth er childr e n will not
be di sapp ointed as ours were. If ne c es sary, th e pers onn el s hould
i ns truct a nyon e who c alls th at it i s not poss ible to me e t th e
Bra ves. Althou gh I f e el th a t thi s would be c ould for the s pirit
of the pla yers as wel l as th e f a ns if there wa s a closer r el a t i onsh i p .
Your s vory tru l y,
cc: Mr • . John McHal e
I
i/J
J] A
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              <text>July 28, 1966

Hon. Ivan Allen, Mayor
City Hall
Atlanta, Georgia

Dear Sir:

On Jély 27th we carried twelve Cub Scouts to Atlanta Stadium to see
the ball game and to meet the Graves - or so we thought.

We had been up to the Stadium Office on a previous visit and the
young lady told us we could bring the boys to an evening game at

6 p.m, and they could be taken into the dugout to meet the players.
To confirm this I called Mr. Joe Gershon, President of the Braves
400 Club. He referred me to Mr. Jerry Sachs, Public Relations
Director of the Braves. His office told me to bring the boys down
to he dugout level seats at 6 p.m. and, even though they could not
go into the dugout, the players would come over and sign their
autograph books. This we did. We had the Cubs there at 5:45 and
they were the only children in the stands at the time.

Felipe Alou and Mack Jones came over and were extremely nice to
the boys, signing their books and letting the boys make their
pictures and talking to them, However the rest of the team were
rude to the point of being nasty to the children,

Twelve small boys were very disappointed; however, they were still
pulling for their Braves when they took the field.

How does a parent or leader of children. tell a boy that his idol
may be a great player on the field but that he is not much as a
man?

We hope that something can be done so that other children will not

be disappointed as ours were. If necessary, the personnel should
instruct anyone who calls that it is not possible to meet the

Braves. Although I feel that this would be could for the spirit

of the players as well as the fans if there was a closer relationship.

Yours very truly,

NH dame] ton
Suzanne i.

Den thers, Den &amp;

Cub Pack 33

Gordon Street Presbyterian Church
Atlanta, Georgia

oy
gat jose hie ee 7 eer ae

ae: ae e 7—)~ is fA ae ZY e i

él

   
 

ee: Mr..dohn McHale
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                  <elementText elementTextId="39238">
                    <text>August 3, 1966
Mrs . JoAnne Norton
Mr • Suzanne Dunn
908 C scade Avenue, S . W.
Atlanta, Geor ·
303ll
D
r Mr • No,rto and Mrs. Dunn:
This . ·n acknowledge r ceipt of your lett r of
July 28th regarding your recent trip to the Stadium
ith your Cub Sc t · ck.
t your trip did not provide
opportunity
to meet all of th Braves, but l m ur you -realiz
th many problem
th hlch major 1 agu. team
t confronted. I cert inly hope that in th future the
Bra
c · .n
ep the public fully in.for
d
to the
vailabiltty f the players to
n auto rap •
1
sorry
Sincerely you.re.
I
Allen, Jr.
M yor
lA.1r/ r
CC: Mr. John McHale
�</text>
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            <elementText elementTextId="39239">
              <text>August 3, 1966

Mrs. JoAnne Norton

Mrs. Suzanne Dunn

908 Cascade Avenue, S. W.
Atlanta, Georgia 30311

Dear Mrs. Norton and Mrs. Dunn:

This will acknowledge receipt of your letter of
July 28th regarding your recent trip to the Stadium
with your Cub Scout Pack.

I am sorry that your trip did not provide an opportunity
to meet all of the Braves, but 1 am sure you realize
the many problems with which a major league team

is confronted. I certainly hope that in the future the
Braves can keep the public fully informed as to the

availability of the players to sign autographs.

Sincerely yours,

Ivan Allen, Jr.
Mayor

IAJr/br

CG: Mr. John McHale

 

 

 
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                  <elementText elementTextId="39236">
                    <text>August 1, 1966
Mr . J olm J . McHale
President and General Manager
Atlanta Braves, Inc .
Atlanta Stadium
Atlanta, Georgia
Dear John:
We tho ou.ghly enjoyed the Virginia peanuts
which you sent us at the game.
This was a great week-end and I know August
8th will further enhance our attendance r cords.
Sincei- ly yours,
Ivan Allen, Jr.
Mayor
IAJ"J:/br
�</text>
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          <elementTextContainer>
            <elementText elementTextId="39237">
              <text>August 1, 1966

Mr. John J. McHale

President and General Manager
Atlanta Braves, Inc.

Atlanta Stadium

Atlanta, Georgia

Dear John:

We thomoughly enjoyed the Virginia peanuts
which you sent us at the game.

This was a great week-end and I know August
Sth will further enhance our attendance records.

Sincerely yours,

Ivan Allen, Jr.
Mayor

1ASr/br
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                  <elementText elementTextId="39234">
                    <text>GEORGIA INSTITUTE OF TECHNOLOGY
ATLANTA. GEO RGIA 30332
SCH OO L O F
IN D USTRIA L MANAGEMENT
August 5, 1966
J
&gt;- '
v
./1,, ' )
/ u.,,--( \,J l-·-._1L
t
The Honorable Ivan H. Allen
Mayor of Atlanta
Georgia
Dear Mayor Allen:
One of the degree requirements for a Master of Science in Industrial
Management at Georgia Tech is an independent research project to be
chosen by the student involved. In fulfilling this requirement, we
have undertaken an analysis of the economic impact of the Atlanta
Braves on the city of Atlanta.
During a conversation this morning with Dale Henson, of the Chamber
of Corrnnerce, it was pointed up that the results of this study might be
of interest to your office. The effort has been underwritten by the
Braves and includes some 1500 personal interviews during ball games, so
it should be as comprehensive as anything which is currently available .
The study will be completed during September and the Braves should be
able to distribute the findings shortly thereafter; however, we are
in no position to counnit the Braves management to any specific publication date.
If your office has any information which might serve t o make the
study more complete and/or valid, we would appreciate it if it could
be forwarded to us, or we would b e glad to make arrangements to visit
your office and obtain it personally. We will appreciate any help
which you might provide and hope that the published r esults will be
of use to your office.
Ge orge D. Hou ser
~c:?.c:J~-!7
Rober t A. Weinberg
�</text>
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              <text>GEORGIA INSTITUTE OF TECHNOLOGY

ATLANTA. GEORGIA 30332

SCHOOL OF
INDUSTRIAL MANAGEMENT

August 5, 1966

The Honorable Ivan H. Allen
Mayor of Atlanta
Georgia

Dear Mayor Allen:

One of the degree requirements for a Master of Science in Industrial
Management at Georgia Tech is an independent research project to be
chosen by the student involved. In fulfilling this requirement, we
have undertaken an analysis of the economic impact of the Atlanta
Braves on the city of Atlanta.

During a conversation this morning with Dale Henson, of the Chamber

of Commerce, it was pointed up that the results of this study might be
of interest to your office. The effort has been underwritten by the
Braves and includes some 1500 personal interviews during ball games, so
it should be as comprehensive as anything which is currently available.
The study will be completed during September and the Braves should be
able to distribute the findings shortly thereafter; however, we are

in no position to commit the Braves management to any specific publi-
cation date.

If your office has any information which might serve to make the
study more complete and/or valid, we would appreciate it if it could
be forwarded to us, or we would be glad to make arrangements to visit
your office and obtain it personally. We will appreciate any help
which you might provide and hope that the published results will be
of use to your office.

Sincerely yours,

George D. Houser

Leéaut 2 Cen Cong

Robert A. Weinberg
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                    <text>August 9, 1966
Professor George D . Houser
Professor Robert A. Weinberg
Georgia Institute of Technology
School of Industrial Management
Atlanta, Georgia 30332
Dear Professors Houser and Weinberg:
I am pleas d to lea:rn of the independent research project
chosen by one of your students regarding the economic
impact of the Braves' move to Atlanta.
I am sure that all of the available information has been
given to yoq and I look forward to reviewing the report
when it is published.
Sincerely,
Ivan All n. Jr.
Mayor
1A.1r:eo
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              <text>August 9, 1966

Professor George D. Houser
Professor Robert A. Weinberg
Georgia Institute of Technology
School of Industrial Management
Atlanta, Georgia 30332

Dear Professors Houser and Weinberg:

I am pleased to learn of the independent research project
chosen by one of your students regarding the economic
impact of the Braves’ move to Atlanta.

I am sure that all of the available information has been
given to you and I look forward to reviewing the report
when it is published.

Sincerely,

Ivan Allen, Jr.
Mayor

lATr:eo

 

 
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                    <text>August 15. 1966
Miss Phillis Kapp
c/o S. R . Freeman
Landmark Apartm nt 112.204
215 Piedmont Avenu
Atlanta, Georgia
Dear Mi
Kapp:
ill acknowledge receipt of your lettu
requ ting a refund from. the Barbara Str is nd
Conce.rt.
Thi
1 am forwar
your letter to Mr . Rod Kim
Dir ctor of Spec· 1 Events for the Bra
, I
re it will rec ive proper c
ider ti •
Sincerely your ,
Ivan All,n, Jr.
M yor
lAJr/bz
CC: Mr. Rod Kimball
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              <text>August 15, 1966 |

Miss Phillis Kapp

c/oS. R. Freeman
Landmark Apartment #2204
215 Piedmont Avenue
Atlanta, Georgia

Dear Miss Kapp:

This will acknowledge receipt of your letter
requesting a refund from the Barbara Streisand
Concert.

I am forwarding your letter to Mr. Rod Kimball,
Director of Special Events for the Braves, I am
sure it will receive proper consideration,

Sincerely yours,

Ivan Allén, Ir.
Mayor

lAJr/br

Cc: Mr. Rod Kimball
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                <text>Box 19, Folder 15, Document 23</text>
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                  <elementText elementTextId="39228">
                    <text>August Z3, 1966
Mr. John McHale
Th Atlanta B v
Atlanta Stadi
Atl
Dear John:
M y good fri
, Ke
thM 1 u. ad
he ia making appli tton to ell Brav
bia
c in F y tt ville ~ xt y ar.
Sincer ly your ,
lAJ'r/br
CC: Mr. Kenneth Mel ar
t
t
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              <text>August 23, 1966

Mr. John McHaie
The Atlanta Braves
Atlanta Stadium
Atlanta, Georgia

Dear John:

My good friend, Kenneth Melear, advises me that
he is making application to sell Braves‘ tickets at
his place in Fayetteville next year.

My experience has indicated that he is a gentleman
of the highest quality and his place of business would
be an excellent outlet for Braves' tickets. Your
consideration will be greatly appreciated.

Sincerely yours,

Ivan Allen, Jr.
Mayor

IA3r/br

CC: Mr. Kenneth Melear
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                <text>Box 19, Folder 15, Document 22</text>
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                  <elementText elementTextId="39226">
                    <text>G
\
October 17, 1966
Mr. Keith E . Carrington, Esq.
3 King ' s Ro
Waltbam Cros
Hert' , Engl
De
r Mr. Carringto :
I cer ·n1y ppr ciate yo:\U' nice l tter r gardin
the BBC T levi ion Program about Atl
and ou:r
d ah
new Soccer fr chise .
e are
the advent of tbi s
tin Atl
ample
ed
om
Sine r ly y
I
ll
All n, Jr.
yr
1A3r/
CC: Mr. Richard Cecil
'
�</text>
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              <text>er

October 17, 1966 1 )

Mr. Keith E, Carrington, Esq.
3 King's Road

Waltham Cross

Hert's, England

Dear Mr, Carrington:

I certainly appreciate your nice letter regarding
the BBC Television Program about Atlanta and our
new Soccer franchise. We are very excited about
the advent of this sport in Atlanta.

I am pleased to know that you will be coming to
America next year and certainly hope you will have
an opportunity to visit Atlanta. I am forwarding
your letter to Mr. Richard A. Cecil of the Atlanta
Braves, who may be of assistance in locating an
Atlanta family who might have a guest room for
rent. I am sure you will hear from him shortly.

Sincerely yours,

Ivan Alien, Jr.
Mayor

lAir/br

CC: Mr. Richard Cecil

a la lane
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                  <elementText elementTextId="39224">
                    <text>October 18, 1966
Mr. P . Cotter
99 Rock Lane W t
Rock Ferry, Birkenhead
Cheshire, England
Dear Mr . Cotter:
This will acknowledge receipt of your lett r
regarding your interest in teaching Soccer in
Atl ta .
Sin&lt;: the Soccer fr nchise is owned by the
Atl nta Braves , 1 am forw rding yOU:r letter to
Mr. R ichard Cecil for consider tio •
Sincerely yours,
Ivan Allen, Jr.
M yor
lAJr/br
CC: Mr. Richard Cecil
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            <elementText elementTextId="39225">
              <text>October 18, 1966

Mr. P. Cotter

99 Rock Lane West
Rock Ferry, Birkenhead
Cheshire, England

Dear Mr. Cotter:

This will acknowledge receipt of your letter
regarding your interest in teaching Soccer in
Atlanta.

Since the Soccer franchise is owned by the
Atlanta Braves, I am forwarding your letter to
Mr. Richard Cecil for consideration.

Sincerely yours,

Ivan Allen, Jr.
Mayor

1AJdr/br

cC: Mr. Richard Cecil
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                    <text>STATIS TICS EXTRACTED FROM T!:lZ ATLANTA BRAVES ECONOHI C :,11.f'.!'~.CT STUDY
CONDUCTED BY THE GEORGL\ TE"' H. SCHOOL OF INDUST R'Li\.L MANAGEMENT.
1.
Att enda nce
Season (exc ludi ng chi l dren)
Out- o f - town fans
Local fans
2.
1 :) 53 9 ~ 80 1
634,3 98 (41 per cent of total)
905 , 403 ( 59 pe rcent of total)
Radio followi ng_
82 percent of loca l f ans f ol lowed the Braves 0 :1. t ' e ra dio regularly,
as did 59 percent of out -o f - t own fans for an average of 73 pe r cent
for all fa ns.
3.
Mode of t ranspo rta ti on
Mode
Drove car t o St adi um
Drove car t o t own and walked
Dr ove car to town and cook bus
Drove car t o ot her and took bus
Took bus only
Charter bus
Tax i
Walked
4.
Percen t of
Atte ndance
81
1
D
( 12 percent used bus)
2
2
2
Seat preference
Loca l f ans domi nated the General Admission (7 0 pe:rcenc a nd Pavilion
(68 perc.ent) wh ile ou -of - ::own f ans grav ita ted towa rd t:he more expen sive Loge (SO percent) and Fi eld Level (48 percent) s eats .
5.
Cha r acteris t ics of local . fan s
Typical f a n expected t o se e 16 to 25 games over the season .
Over 107 , 000 di ffere nt At lantans attended at l ease one game ,
40 percent o f the l ocal fa ns live in the Nor theas t sec t io n of Atlanta
wi t h t he r est being e qua lly distribu ted ov er other quad r an t s .
52 pe rcent of t he loca l fan s came with their Families ,
The ave rage dis tance trave lled by a fa n was 8 .4 miles .
6.
Characteristics of out-of-town f a ns
78 per c ent o f out- of-town fan s (32 percenr o f tot.al ) came t o Atlanta
pr imarily to se e a bal l game , 7 percent we r on business , 6 percent were on v aca t ion~ L perc ent we r e visi ~ing friends and t h e
remainder we r e just passi ng tr..rough 1 conve n.r.io::ie e r ing , et c .
The typical out -o f - t own fan expected to see 4 games over t he sea s on.
About 174 , 000 di fferent out of t owners came t o se e the Brave s play .
75 , 000 wer e fr om other towns and cities in Georgi a and 99 , 000
came fr om 23 di ffe r ent s t a t:e s , primar i ly Al abama ( 13 percent),
Tenne ssee ( 11 percent) , Soath Ca r ol ina ( 9 percent ), North Ca ro li nc;1.
( 9 percen t ) and Flori da 5 per c ent).
Groups came from as far away as Lo s Angeles , Ch icago ., and Ottawa .
�Page 2, BRAVES STATISTICS
55 p er c.ent of out -of-r own fans came wi th the i r fami _i .e s and 6 percent
came wi th orga ni zed groups,
T'ne av erage distance travelled primarily t o s e e a ball game was 146
mil es . 16 percep t t ~avel l ed l e&amp;s than :30 .Le;s , 21 percent 50-99
miles ~ 18 p ercent 100 -14 9 miles , 12 percent 150-·199 miles 16 p 2:::c en~ 200-300 mi le s a nd 16 pe rce nt mo re than 300 miles .
7.
Expendi t ures
Expenditures by al l fa L.s i n th e local ec onomy a re e s r.ima. ted at
$9, 254 , 000 . This fig.i re i ::J.cludes expenditure s by o--:. t ·· o f- t own fans,
local fans , visiting t eams, v isi t i ng scout s , and ~he Braves , but
excludes fun ds leaving At l anta in s upport of t he farm system, for
sp r i ng tra ini ng, through visit ing teams ~ and f or suppcrt of t he
National Le ague . T'r..e se expend i tu.r es are divided as foll ows :
Amount
Percent
It E.m
Conces s ions
17
$L.539 , ooo
Gasoline
6
.529, 000
Food and entertainment
27
2 , 52'7 ~000
2
Parking
178 3000
Buses
1
106 , 000
30
2 , 771 , 000
Game ( ticket rev enue remairring in Atlanta)
16
Lodging
l 515 , 000
1
Ot he r ( includ i ng t axi servi ce )
89 2000
100
$9, 254, 000
Tot al
Th e relarive i mpo r tanc e of the se expenditures by l oca l and by out -oftown fa ns is indica t e d in the diagrams on page 3 .
8.
The multipli er e ffe ct
Es tima tes of the mul tiplie r for Atlant a indi ca t e that new money spent
in Atlanta resul t s in the up t o .3.3 times the or i ginal amount in income
for At lantans. Unle ss a n E-conomy is ent irely self ·- stl' ffi cient ~ a portion of circula t ing expenditures leaks out wi t h e ach r ..r ans ac t ion in
paymen t f or other goods i supplies acd services importe:d from other areas.
Calcula t ions in.d i e-a te that ch is leakage may be as small as 30 percent
fo r Atlanta. As ci r culat i on -:-. ont inuE'.s ~ lo cal incomes iri.c rease in a
c ont inuing but diminishi ng d :ain o This i ncrea s e ultimate ly reaches 3, 3
times the original expenc.iture ,
On t his basis , t:he di re c t ex penditures listed abov e c ou ld eventually
me a n _230 , 538 , 000 i n additional incomes for Atlan t a ns .
If on l y expenditures by out-of - t owners were included as new money ,
their expenditures of $6 ~311 , 000 would mean up to $20 ~826 , 000 in additio nal i nc omes f or Atlantan s .
9.
Non-economi c impact
Atlanta was mentioned over 280 , 000 t imes i.n daily newspapers , 4 local
games we re carr ied nationally by NBC -TV s 21 Sout heas t e r n TV stations
televised 20 games , and 39 re gional r ad i o s tat i ons regularly broadcasted gam.es o Brav es personne l made ove r 395 appearance s across the
sta te and mad e pre- s e ason vi.s i t s t o 24 major ci ties i n t he S.o utheast.
�Page 3, BRAVES STATISTICS
'
EXPENDITURE CATEGORIES FOR BRAVES FANS
EXPENDITURES OF
LOCAL FANS
Transport ation
$260 , 000
$2,943,000
9%
Concessions
and
Entertainmenf
$20 2, 000
7%
$905 , 000
31%
Game
$1,576,000
53%
EXPENDITURES BY
OUT-OF-TOWN FANS
$643,000
10%
Lodging
$1,515,000
24%
Game
$1 , 195,000
19%
Food and Entertainment
$2,3 25 , 000
36%
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              <text>STATISTICS EXTRACTED FROM THE ATLANTA BRAVES ECONOMIC IMPSCT STUDY
CONDUCTED BY THE GEORGIA TECH SCHOOL OF INDUSTRIAY MANAGEMENT

Bl, Attendance

Season (excluding chiidren} 1,539,801
Out-of-town fans 634,298 (41 percent of total)
Local fans 905,403 (59 percent of total)

2. Radio following

 

82 percent of local fans followed the Braves on the radio regularly,
as did 59 percent of out-of-town fans for an average of 73 percent
for all fans.

 

 

 

3's Mode of transportation
Mode Attendance
Drove car to Stadium 81
Drove car to town and walked L
Drove car to town and took bus 7
Drove car to other and took bus i| (12 percent used bus)
Took bus only 4
Charter bus 2
Taxi 2
Walked 2
4. Seat preference
Local fans dominated the General Admission (70 percent) and Pavilion uw

(68 percent) while out-of-town fans gravitated toward the more expen-
sive Loge (50 percent) and Field Level (48 percent) seats.

55 Characteristics of local. fans

Typical fan expected to see 16 to 25 games over the season.

Over 107,000 different Atlantans attended at least one game.

40 percent of the iocal fans live in the Northeast section of Atlanta
with the rest being equally distributed over other quadrants.

52 percent of the local fans came with their families.

The average distance travelled by a fan was 8.4 miles.

6. Characteristics of out-of-town fans

78 percent cf out-of-town fans (32 percent of total) came to Atlanta
primarily to see a ball game, 7 percent were om business, 6 per-
cent were on vacation, &amp; percent were visiting friends and the
remainder were just passing through, conventioneering, etc.

The typical out-of-town fan expected to see 4 games over the season.

About 174,000 different out of towners came to see the Braves play.
75,000 were from other towns and cities in Georgia and 99,000
came from 23 different states, primarily Alabama (12 percent),
Tennessee (11 percent). South Carolina (9 percent), North Carolina
(9 percent) and Florida (5 percent).

Groups came from as far away as Los Angeles, Chicago, and Ottawa.

 
Page 2, BRAVES STATISTICS

55 percent of out-of-rown fans came with their families and 6 percent
came with organized groups.

The average distance travelled primarily to see a bail game was 146
miies, 16 percent travelled less than 30 miles, 21 percent 50-99
miles. 18 percent 100-149 miles, 12 percent 150-199 miles 16 paz-
cent 200-300 miles and 16 percent more than 300 miles.

he Expenditures

Expenditures by all fans in the local economy are estimated at
$9,254,000. This figure includes expenditures by out-of-town fans,
local fans, visiting teams, visiting scouts, and che Braves, but
excludes funds leaving Atlanta in support of the farm system, for
spring training, through visiting teams, and for support of the
National League. Tnese expenditures are divided as follows:

 

Item Amount Percent

Concessions $1,539,000 17
Gasoline 529,000 6
Food and entertainment 2,527,000 27
Parking 178,000 2
Buses 106,000 1
Game (ticket revenue remaining in Atlanta) 2,771,000 30
Lodging 1,515,000 16
Other (including taxi service) ____ 89,000 _k

Total 39,254,000 100

The relative importance of these expenditures by local and by out-of-
town fans is indicated in the diagrams on page 3.

3. The multiplier effect

Estimates of the multiplier for Atlanta indicate that new money spent

in Atlanta results in the up to 3.3 times the original amount in income
for Atlantans. Unless an economy is entirely self-sufficient, a por-
tion of circulating expenditures leaks out with each transaction in
payment for other goods, supplies ard services imported from other areas.
Calculations indicate that this leakage may be as small as 30 percent
for Atlanta. As circulation continues, local incomes increase in a
continuing but diminishing chain. This increase ultimately reaches 3.3
times the original expenditure,

On this basis, the direct expenditures listed above could eventually
mean $30,538,000 in additional incomes for Atlantans.

If only expenditures by out~-of~towners were included as new money,
their expenditures of $6,311,000 would mean up to $20,826,000 in addi-
tional incomes for Atlantans.

93. Non-economic impact

Atlanta was mentioned over 280,000 times in daily newspapers, 4 local
games were carried nationally by NBG-TV, 21 Southeastern TV stations
televised 20 games, and 39 regional radio stations regularly broad-
casted games. Braves personnel made over 395 appearances across the
state and made pre-season visits to 24 major cities in the Southeast.
 

Page 3, BRAVES STATISTICS

EXPENDITURE CATEGORIES FOR BRAVES FANS

EXPENDITURES OF

 
  
  
     
   
  
 
   
   
   
  
        
   
   
       
     
   
     
       
   

LOCAL FANS Transportation
$260,000
$2,943,000 9%,

Concessions Food and
Entertainment
$202,000

7h,

$905,000

31%

Game
$1,576,000

53%

EXPENDITURES BY

OUT-OF-TOWN FANS
Concessions
$6,311,000
$643,000

10%

Transportation
$697,000

Lodging
$1,515,000

  

   

11%

 

24%

 

 

Food and Entertainment

  

Game

$1,195,000 $2,325,000

   

36%

  

19%
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                    <text>June 2, 1966
Mr . Joseph B . Hinerfield, President
Sec Oin Sys terns, Inc.
1526 Howell Mill Road, N . W.
Atlanta, Georgia
30318
Dear Mr . Hinerfield:
Thank y ou very muc h for your letter of J une
1st and your suggestions about the promotion
of the Atlanta Braves .
I shall be delighted to discuss thi with the
proper pal:'tie and certainly appreciate your
enthu iastic interest.
Sincerely your ,
Ivan Allen, Jr.
M ayor
lAJr/br
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              <text>June 2, 1966

Mr. Joseph B. Hinerfield, President
Secom Systems, Inc.

1526 Howell Mill Road, N. W.
Atlanta, Georgia 30318

Dear Mr. Hinerfield:

Thank you very much for your letter of June
lst and your suggestions about the promotion
of the Atlanta Braves.

I shall be delighted to discuss this with the
proper parties and certainly appreciate your
enthusiastic interest.

Sincerely yours,

Ivan Allen, Jr.
Mayor

IAJr/br

alt-/

“A

On

we

 

 

 
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