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                    <text>,
March 17, 1966
President Lyndon B. Johnson
The White House
Washington, D. C.
Dear Mr. President:
Mayor Ivan Allen has informed me that you will be unable to be with
us on April 12 to participate in the dedication of Atlanta Stadium
and to view the first Major League baseball game ever played in the
Southeast.
I just want you to know how honored the Braves would have been to
receive you in our new city and I hope that some time soon we will
have the pleasure of your company.
Sincerely,
I '
J
W:Jl }am C. Bartholomay
cyairman of the Board
WCB :~
cc :
Mayor Ivan Allen, Jr.
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              <text>March 17, 1966

President Lyndon B. Johnson
The White House
Washington, D. C.

Dear Mr. President:

Mayor Ivan Allen has informed me that you will be unable to be with
us on April 12 to participate in the dedication of Atlanta Stadium
and to view the first Major League baseball game ever played in the
Southeast.

I just want you to know how honored the Braves would have been to
receive you in our new city and I hope that some time soon we will

have the pleasure of your company. s

Sincerely,

yd

William C. Bartholomay
Chairman of the Board

WCB :16

ec: Mayor Ivan Allen, Jr.

Reais 2 SS ee lias cca
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                    <text>TER
UNI
TELEGRAM
SYMBOLS
DL = Dny Letter
NL=Ni~ht Lener
R . W . Mc FALL
P.RESIOCNT
LT-lntcrn~tiona l
- Letter T dcgram
703P EST APR 12 66 AA708
A LLY480 LLZ30 LLZ30 -RX DL PD ATLANTA GA 12 NFT
THE HON IVAN ELLEN, MAYOR OF ATLANTA
CITY HALL MITGHELL ST ATLA
BRAVES - ~ELCOME TO ·ATLANTA. THIS IS TO ADVISE 11-tAT WE ARE
PICKETING THE STADIUM TO SHOW OUTRAGE THAT MONEY ORIGINALLY
APPROPRIATED FOR NEEDED PARKS IN .NEGRO SLUM AREAS WERE REAPPORTIONED
TO PAY - INTEREST B01\0S ON NEW STADIUM. THE POOR WHO CANNOT AFFORD
STADIUM ADMISSION ARE AGAIN CHEATED.
URGENTLY CONCERNED CITIZENS.
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              <text> 

A LLY480 LLZ30 LLZ30-RX DL PD ATLANTA GA 12 NFT ie
THE HON IVAN ELLEN, MAYOR OF ATLANTA i \

CITY HALL MITCHELL ST ATLA
BRAVES = YELCOME TO-ATLANTAe THIS IS TO ADVISE THAT WE ARE

PICKETING THE STADIUM TO SHOW OUTRAGE THAT MONEY ORIGINALLY
APPROPRIATED FOR NEEDED PARKS IN NEGRO SLUM AREAS WERE REAPPORTIONED
TO PAY- INTEREST BONDS ON NEW STADIUMe THE POOR WHO CANNOT AFFORD

STADIUM ADMISSION ARE AGAIN CHEATEDe
URGENTLY CONCERNED CITIZENS. /) ny ) ee
Be Wf bap P2up- i
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                    <text>MAYOR• S DINNER COMMITTEE.
1.
C/e5
Jack Adair
14.
Adair Realty &amp; Loan Co.
56 Pe chtree Street
2.
'1' .M. Alexander, Jr . Ue S
Courts and Co .
l
11 M riett
3.
15 .
Scott Hudgens
Scott Hudgens Buildi ng
Hapevil l e , Georgia
16.
Gordon Jone
Fulton N t i onal Bank
Marietta Stre t
17.
Mi s Pat LaHatte qe5
Atlant Newspaper~, Inc.
10 For yth Str et, N.W.
18.
Mil l s B . Lane
S ~ vl)
c &amp; s National Bank 143.215.248.55el-~ i-£..JMar iett~ Stre. t ~~ Vv-.~-5 'yl) ~
~ ~ W ~ 5~.,_.,__c~
19 .
Archi
Street, N.W .
J. Paul Austin
1.V)
The Coca- Colo Co .
310 North venue, N.W .
4.
Joseph E. Birnie
The N tional Bank of Georgia
34 Pe chtre Street
s.
Furman Bi her
The Atlanta Journal
10 Forsyth Str t , N. W.
6.
Mrs . Ch rle Bowen,
453 Chateau Drive, N.W .
7.
a.
9.
Burge
R tail credit
1600 Peachtr
Le
illi
10.
Willi
Atl nt
11.
12.
~
Lind
Road
Ro well. G orgia
qe5
20.
c~.
Dr . P. Earl McL ndon
1370 Sharon Str et , N••
Str et , N.W.
21.
L.n. ilton ~ 9--d
Citizen Tru t company
212 Auburn Av nue, N.E .
22.
D.
rphy, Jr.
Atlantic Ste l
rvic C nt r
575 ourte nth Str et~ N.w.
23.
J
inch
Street, N.w.
Fr nlt 1
P der l S ving
llre. Rich rd Garlington
362 ro dland oad,
.w.
q&lt;&amp;S
Jo H. Ger on
739 Weat P ac:htr e Str et,
a
Outl
'l'he Atlanta con titution
10 Forsyth str. t, .w.
Building
l
J m
24.
je.6
Ew ll op
Pop and carter
John Hancock
.w.
25.
13.
fo \
y
1140 Alpharett
Alvin B. C te, Jr.
d ms-C tes co.
Burt Building
70 F irli
George H ery
0es
1366 Peaehtr e ~oad, N.E.
Dr. Chenault Baily
Doctor
uilding
.4 0 P achtree Stre t,
.w.
26.
lding
y
• Pritchard, Jr.
tr t Buildin
nor
l
Carl
·d r ,
ov rnor of Geor i
t te C pitol
�Mayor ' s Dinner Committee
cont inued
27 .
Cecil Semple
Rich 's, Inc.
Broad Street
28.
O.K . Sheffield
Fulton National Bank
Marietta Street
29.
Edward D. Smith
Lj e S
First National Bank{
Marietta Street
,/
30 .
Augustus H. Sterne
Trust Company of Georgia
36 Edgewood Avenue , N. E .
31.
Miss Marjorie c. Thurman
Bank of Georgia Building
32.
Mrs . James }iilliams
l t.J
3581 Cloudland Drive , N.W .
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              <text>10.

il.

12.

13.

MAYOR'S DINNER COMMITTEE

Jack Adair eS
Adair Realty &amp; Loan Co.
56 Peachtree Street

T.M. Alexander, dr. yeS
Courts and Co.
ll Marietta Street, N.W.

J. Paul Austin 4“
The Coca-Colo Co.
310 North Avenue, N.W.

Joseph E. Birnie
The National Bank of Georgia
34 Peachtree Street

Furman Bisher
The Atlanta Journal
10 Porsyth Street, N.W.

Mrs. Charles Bowen,
453 Chateau Drive, N.W.

Lee Burge bie
Retail Credit
1600 Peachtree Street, N.W.

Alvin B. Cates, Jr.
Adams—-Cates Co.
Hurt Building

William Pinch
70 Fairlie Street, N.W.

William Frankel

Atlanta Federal Savings Building
Mrs. Richard Garlington @sg
362 Broadland Road, N.W.

Joe H. Gerson
739 West Peachtree Street, N.W.

Dr. Chenault Hailey
Doctors Building }
490 Peachtree Street, N.W.

14.

1S.

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

2S
George Heery i
1366 Peachtree Road, N.E.

Scott Hudgens
Scott Hudgens Building
Hapeville, Georgia

Gordon Jones
Fulton National Bank
Marietta Street

Miss Pat LaHatte hie
Atlanta Newspapers, Inc.
10 Forsyth Street, N.W.

Mills B. Lane a, Tess Boand)
C &amp; § National BankWeelus, Het
Marie reet Sim nang ve iad

eed pres wel serve ab Chua
Archie Lindsey e
1140 Alpharetta Road
Roswell, Georgia

Dr. F. Earl McLendon
1370 Sharon Street, N.W.

Citizens Trust Company
212 Auburn Avenue, N.E.

James D. Murphy, Jr.
Atlantic Steel Service Cesber!
575 Pourteenth Street, N.W. |

Jesse Outlar
The Atlanta Constitution
10 Forsyth Street, N.W.

Ewell Pope eS

Pope and Carter

John Hancock Building
William G. Pritchard, Pi
10 Pryor Street Building

Honorable Carl Sanders,
Governor of Georgia
State Capitol
Mayor's Dinner Committee
continued

 

27. Cecil Semple
Rich's, Inc.
Broad Street

28. O.K. Sheffield
Fulton National Bank
Marietta Street

29. Edward D. Smith es
First National Ban
Marietta Street

30. Augustus H. Sterne
Trust Company of Georgia
36 Edgewood Avenue, N.E.

31. Miss Marjorie C. Thurman 4»
Bank of Georgia Building

32. Mrs. James Mitlliams
3581 Cloudland Drive, N.W.
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                    <text>Mayor Ivan Allen , Jr .
SEE ATTACHED LIST
March 15,
I AM HONORING THE ATLANTA BRAVES AT DINNER, MARRIOTT, APRIL 11th.
WOULD APPRECIATE YOUR CONSENT TO SERVE ON DINNER COMMITTEE.
REPLY TO MRS . LOWANCE, 688-3643.
MAYOR IVAN ALLEN , JR.
City Hall, Atlant a , Georgia
66
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              <text>Mayor Ivan Allen, Jr.

SEE ATTACHED LIST March 15, 66

I AM HONORING THE ATLANTA BRAVES AT DINNER, MARRIOTT, APRIL llth.
WOULD APPRECIATE YOUR CONSENT TO SERVE ON DINNER COMMITTEE.

REPLY TO MRS. LOWANCE, 688-3643.

MAYOR IVAN ALLEN, JR.

City Hall, Atlanta, Georgia
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                    <text>M rch 21, 1966
Mt&gt;. Charle
\V . Adams
The Coca - Cola Company
310 Nol'th A nu , N. W.
Atlan , Go .
D
l'
Cha le :
s·
cer 1 y
•
Jr.
IA:Sr/ r
CC: Mr. Mills- B~ Lane
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              <text>March 21, 1966

Mr. Charles W. Adams
The Coca-Cola Company
310 North Ayenue, N. W.
Atlanta, Georgia

Dear Charles:

Thank you very much for the clippings about
Atlanta and the Stadium Authority.

I certainly appreciate your bringing this to
my attention as I had not seen it.

Sincerely yours,
Ivan Allen, Jr.
IAJe/br

CC: Mr. Mills B, Lane

 
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                    <text>CITY OF ATLANTA
OFFICE of the MAYOR
Atlanta, Georgia
IVAN ALLEN, JR
MAYOR
30303
March 18, 1966
R. EARL LANDERS
ADMINISTRATIVE ASSISTANT
MRS. ANN M. MOSES
EXECUTIVE SECRETARY
Mr. J. W. Web b
District Manager
Toilet Goo d s
Proctor &amp; Gamble Distributing Comp an y
1327 Peach tree Street, N. W.
Atlanta, Georgia
Dear Mr . Webb :
The night of April 12, when our Atlanta Braves open their National
League season against the Pittsburgh Pirates, will begin one of the
most thrilling chapters ye t in the success story of this vibrant,
growing city.
I am asking y ou to take an important personal role
in a community effort to show the national business leadership, as
wel l as sports followers, t he k ind of city Atlanta has be come.
The eventful days leading up to our major league o pening p resent a
rare opp ortunit y for regional executives like y ourself to show off
our city a t its de lightful best to the head of y our company and
others fr om your h o me office.
It is an ideal time to meet our
local leaders and other pro minent businessmen a n d join in the
enthu si asm and excite men t of At lanta's entry into the p ig leagues.
There are many events yo u will want y our h ome office associates
and their wives to attend with y ou:
The Braves vs. Yankees exhibition games, Apr il 8- 10; the Mayor's d inner honoring our Braves
on Monday evening, Apri l 11; the parade on the afternoon of Opening
Day; and the opening game itself Tuesday night. Our " Dogwoo d City"
should then b e at the peak of its Springtime beauty.
I am counting on you to make a special effort to have the head of
your firm and others from your home office be with us for the
celebration of this historic event. Would you kindly return the
enclosed card to let me know whom you are inviting, and, at a
later d ate, tell me of their acceptance?
�</text>
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              <text>CITY OF ATLANTA

OFFICE of the MAYOR

Atlanta, Georgia 30303

 

IVAN ALLEN, JR

MAYOR March 18, 1966

R. EARL LANDERS
ADMINISTRATIVE ASSISTANT

MRS. ANN M. MOSES
EXECUTIVE SECRETARY

Mr. J. W. Webb

District Manager

Toilet Goods

Proctor &amp; Gamble Distributing Company
1327 Peachtree Street, N.W.

Atlanta, Georgia

Dear Mr. Webb:

The night of April 12, when our Atlanta Braves open their National
League season against the Pittsburgh Pirates, will begin one of the
most thrilling chapters yet in the success story of this vibrant,
growing city. I am asking you to take an important personal role
in a community effort to show the national business leadership, as
well as sports followers, the kind of city Atlanta has become.

The eventful days leading up to our major league opening present a
rare opportunity for regional executives like yourself to show off
our city at its delightful best to the head of your company and
others from your home office. It is an ideal time to meet our
local leaders and other prominent businessmen and join in the
enthusiasm and excitement of Atlanta's entry into the big leagues.

There are many events you will want your home office associates

and their wives to attend with you: The Braves vs. Yankees exhi-
bition games, April 8-10; the Mayor's dinner honoring our Braves

on Monday evening, April 11; the parade on the afternoon of Opening
Day; and the opening game itself Tuesday night. Our "Dogwood City"
should then be at the peak of its Springtime beauty.

I am counting on you to make a special effort to have the head of
your firm and others from your home office be with us for the
celebration of this historic event. Would you kindly return the
enclosed card to let me know whom you are inviting, and, at a
later date, tell me of their acceptance?

Very ly yours,

Ivan Allen, Jr.
Mayor of Atlanta
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Mgt te Dink een
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                    <text>MINUTES
COMMITTEE ON DEDICATION
OF STADIUM
March 1, 1966 - Press Lounge, Atlanta Stadium
Mr, Forio called the meeting to order at 3:30 P, M, with the following present:
Edgar J, Forio, Chairman
Curtis Driskell
Jerry Sachs
George Goodwin
Frank Fling
Lynn Westergaard
William Rawson
Earl Mann
Ann Moses
Sidney Scarborough
Jim Hay
Dick Cecil
Mrs, Moses reported that Dr. Graham would not be available for the
Invocation on Dedication Night, That Mayor Allen and Governor
Sanders were still endeavoring to have President Johnson present
for the Dedication Exercises.
MOTION by Mrs, Moses, seconded by Mr. Goodwin:
That a parade be held on April 12, 1966, and that the parade
time be set by the Parade Committee,
ACTION:
Passed unanimously,
The chairman appointed Mr , Mann, Mr. Jim Golden and Mr, Forio to
a committee to obtain convertable automobiles for the Opening
Day Parade.
The chairman appointed Sidney Scarborough to obtain bands for the
April 12 parade and that he report to Mr. Fling the names and
addresses of the schools and band directors.
The chairman appointed Mr. Fling as Parade Chairman with Mr,
Goodwin as Co-Chairman. They may call on any member of the committee for expansion of this committee,
Mr, Goodwin explained in detail the plans for opening the National
Baseball League season in Atlanta. Many celebrities and some outstanding functions are scheduled for this great day in Atlanta's
history,
�Page 2
March 1, 1966 - Minutes
Committee on Dedication of Stadium
It was the consensus of the body that the President of the
Greater Atlanta Council of Churches, Dr. Bevel Jones, be invited
to deliver the Invocation. The chairman will extend the invitation.
The stadium manager was appointed to apprise the Braves of ticket
needs for the opening game.
The stadium manager was instructed to contact the Third Army to
ascertain the possibilities of the 3rd Army Band participating in
Opening Day activities.
The Braves' announcer, Milo Hamilton, was selected to serve as
MC for Dedication Exercises.
The exercises will beg in at
7:15
P. M. and the game at 8:05 P. M.
The chai r man appointed a committee composed o f the Chair man , Mrs.
Moses, Mr. Goodwin, Mr. Sachs, Mr. Westergaard and the Stadium
Manager for the purpose of finalizing the procedures and program
at the actual Dedication Exercises.
There being no f urther bus iness the me e ting adjourned.
Re spectfully submitted,
~IJL-, J- - ~ \
'-~'S idney Scarborough for
Edgar J. Forio, Chairman
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              <text>MINUTES

COMMITTEE ON DEDICATION
OF STADIUM

March 1, 1966 - Press Lounge, Atlanta Stadium

Mr. Forio called the meeting to order at 3:30 P. M. with the fol-
lowing present:

Edgar J. Forio, Chairman William Rawson
Curtis Driskell Earl Mann

Jerry Sachs Ann Moses

George Goodwin Sidney Scarborough
Frank Fling Jim Hay

Lynn Westergaard Dick Cecil

Mrs. Moses reported that Dr. Graham would not be available for the
Invocation on Dedication Night. That Mayor Allen and Governor
Sanders were still endeavoring to have President Johnson present
for the Dedication Exercises.

MOTION by Mrs. Moses, seconded by Mr. Goodwin:

That a parade be held on April 12, 1966, and that the parade
time be set by the Parade Committee.

ACTION: Passed unanimously.

The chairman appointed Mr. Mann, Mr. Jim Golden and Mr. Forio to
a committee to obtain convertable automobiles for the Opening
Day Parade.

The chairman appointed Sidney Scarborough to obtain bands for the
April 12 parade and that he report to Mr. Fling the names and
addresses of the schools and band directors.

The chairman appointed Mr. Fling as Parade Chairman with Mr.
Goodwin as Co-Chairman. They may call on any member of the com-
mittee for expansion of this committee.

Mr. Goodwin explained in detail the plans for opening the National
Baseball League season in Atlanta. Many celebrities and some out-
standing functions are scheduled for this great day in Atlanta's
history.
Page 2
March 1, 1966 - Minutes
Committee on Dedication of Stadium

It was the consensus of the body that the President of the
Greater Atlanta Council of Churches, Dr. Bevel Jones, be invited
to deliver the Invocation. The chairman will extend the invita-
tion,

The stadium manager was appointed to apprise the Braves cof ticket
needs for the opening game.

The stadium manager was instructed to contact the Third Army to
ascertain the possibilities of the 3rd Army Band participating in
Opening Day activities.

The Braves' announcer, Milo Hamilton, was selected to serve as
MC for Dedication Exercises.

The exercises will begin at 7:15 P. M. and the game at 8:05 P. M.

The chairman appointed a committee composed of the Chairman, Mrs.

Moses, Mr. Goodwin, Mr. Sachs, Mr. Westergaard and the Stadium

Manager for the purpose of finalizing the procedures and program

at the actual Dedication Exercises.

There being no further business the meeting adjourned.
Respectfully submitted,

or

‘Sidney Scarborough
Edgar J. Forio, Chairman
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                    <text>®ffir.e nf tq.e ®nlr.ernnr
J\tlc:tnht
Qittrl ~- ~ttn.hers
GOVERNOR
March 23 , 1966
Honor ble William W. Scranton
Governor of Pennsylvania
State Capitol
Harrisburg, Pennsylvania
Dear Governor :
The Mayor
me in extending to
visit our State and
first major league
Pirates .
of Atlanta , Ivan Allen, Jr., joins with
you and your wife a cordial invitation to
our capital city for the opening of our
baseball season as the Braves play the
Tuesday , April 12, will have great significance, not
only for Atlantians and Georgians, but for all citizens
throughout the Southeast.
The opening game festivities actually begin on Monday,
April 11, with the Mayor 's Dinner honoring the Atlanta Braves .
Mrs. Sander and I hope you will be our gueets for this oc caeion.
On Tuesday, April 12, the gre t Braves Parade will
ride down famed Peachtree Street, beginning at l: 30 p. m . ,
and, again, we hope you will participate in this event.
Pre-game activities will begin on Tuesday evening at
7:00 p. m . in the new Atlanta Stadium. All in all, these promise to be great moments, and we hope you will be here to
share them with us.
l under tand that complimentary reservations will be
arranged for you at the new Marriott Hotel, and every effort
�Honorable William W . Scranton
Page Two
March 23, 1966
will be made to see that your stay in Georgia will be an enjoyable one.
With kind personal regards, I am
Sincerely,
Governor
CES:bb
____-15c: Mrs. Ann M. Moses
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              <text> 

Office of the Gutrernuor

Atlanta
Carl £. Sanders
GOVERNOR March 23, 1966

Honorable William W. Scranton
Governor of Pennsylvania

State Capitol

Harrisburg, Pennsylvania

Dear Governor:

The Mayor of Atlanta, Ivan Allen, Jr., joins with
me in extending to you and your wife a cordial invitation to
visit our State and our capital city for the opening of our
first major league baseball season as the Braves play the
Pirates.

Tuesday, April 12, will have great significance, not
only for Atlantians and Georgians, but for all citizens
throughout the Southeast.

The opening game festivities actually begin on Monday,
April 11, with the Mayor's Dinner honoring the Atlanta Braves.
Mrs. Sanders and I hope you will be our guests for this oc-
casion.

On Tuesday, April 12, the great Braves Parade will
ride down famed Peachtree Street, beginning at 1:30 p.m.,
and, again, we hope you will participate in this event.

Pre-game activities will begin on Tuesday evening at
7:00 p.m. in the new Atlanta Stadium. Allin ali, these pro-
mise to be great moments, and we hope you will be here to
share them with us.

I understand that complimentary reservations will be
arranged for you at the new Marriott Hotel, and every effort
Honorable William W. Scranton
Page Two
March 23, 1966

will be made to see that your stay in Georgia will be an en-
joyable one.

With kind personal regards, Iam

Sincerely,

Governor
CES:bb

_——"be: Mrs. Ann M. Moses

i
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                    <text>Qiifl! cf 11Jtst 'Jahn ~tacfy
~tst ~aim ,iac4, jfhmba
OFFICE OF THE
February 25, 1966
MAfOR
The Honorable Ivan Allen, Jr., Mayor
City of Atlanta
_C ity Hall
Atlanta, Georgia
Dear Mayor Allen :
The City of West Palm Beach extends a cordial invitation to
you and your wife to visit with us on March 11 and 12, 1966,
and help us open the Spring Training season of the Atlanta
Brav es .
We plan a small party for you all on the evening of the 11th;
then, on Saturday morning our Chamber of Commerc e is sponsoring
an Atlanta Braves Parade and I would appreciate it if you would
join me on the revi ewing s tand. At 1:30 that afternoon the big
moment arrives when we would like for you to honor us by thr owing
out the first ball to start the Atlanta Braves on their campaign
for the World Championship for 1966.
Our downtown Holiday Inn, home of the Braves while they are in
West Palm Beach, has indic at ed they will be most happy to have
you and Mrs. Allen as their guests while you are in our City.
I sincere l y hop e you and Mrs. All en wi l -1 join us for this
occasion.
Sincerely,
~tfJ-~
Fr ed O. Easley , Jr.
Mayor
FOE:ps
'J
).,
r;;_
-
(
C
GC
/

._---------
~
.I _]
i_


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              <text> 

Gity of West Palm Beach

West Palm Beach, Florida

OFFICE OF THE

MAYOR February 25, 1966

The Honorable Ivan Allen, Jr., Mayor
City of Atlanta

City Hall

Atlanta, Georgia

Dear Mayor Allen:

The City of West Palm Beach extends a cordial invitation to
you and your wife to visit with us on March 11 and 12, 1966,
and help us open the Spring Training season of the Atlanta
Braves.

We plan a small party for you all on the evening of the 11th;
then, on Saturday morning our Chamber of Commerce is sponsoring
an Atlanta Braves Parade and I would appreciate it if you would
join me on the reviewing stand. At 1:30 that afternoon the big
moment arrives when we would like for you to honor us by throwing
out the first ball to start the Atlanta Braves on their campaign
for the World Championship for 1966.

Our downtown Holiday Inn, home of the Braves while they are in
West Palm Beach, has indicated they will be most happy to have
you and Mrs. Allen as their guests while you are in our City.

I sincerely hope you and Mrs. Allen will join us for this
occasion.

Sincerely,

A4C- fahee

Fred 0. Easley, Jr.
Mayor

‘, eS ; = A =
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                    <text>February 28, 1966
Honorable Fred 0. Easley, Jr.
Mayor of West Palm Beach
West Palm Beach, Florida
Dear Mayor Easley :
I certainly appreciate your invitation tovirisit your
lovely city and participate in the opening of the Atlanta
Braves spring training sesson.
I would like to be there Saturday morning, review
the parade with you and watch the game that afternoon.
I will probably bring my son, Beaumont, since Mrs .
Allen will not be able to come.
Looking forward to being with you on this mo t
important occasion to our two cities, and to the
Southeast.
As my plans are finalbed, I will let your office know
the time of appival.
Sine rely,
Ivan All n, Jr.
IAJr:am
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              <text>L’ AiR du Ferps

 

 

February 28, 1966

Honorable Fred O. Easley, Jr.
Mayor of West Palm Beach
West Palm Beach, Florida

Dear Mayor Easley:

I certainly appreciate your invitation toviisit your
lovely city and participate in the opening of the Atlanta
Braves spring training sesson.

I would like to be there Saturday morning, review
the parade with you and watch the game that afternoon.

I will probably bring my son, Beaumont, since Mrs,
Allen will not be able to come,

Looking forward to being with you on this most
important occasion to our two cities, and to the
Southeast,

As my plans are finalized, I will let your office snow
the time of appival.

Sincerely,

Ivan Allen, Jr.

IAJr:am

2D 0.&gt;

 
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                    <text>Marc h 21. 1966
Honorable Fredo. Easley, Jr.
Mayor of West Palm Beach
West Palm Beach, Florida
Dear Fred:
Again, may I thank you for our very pleasant
visit in your fine city. Inman, Beau and I are
most grateful for the many courtesies shown
us and for the pleasures of the ball game 1 hear that they won after we departed.•
Please express to Mrs. Easley our appreciation
for the privilege of meeting her. We are looking
forward to you being in Atlanta for the BIG DAY.
Sincerely,
Ivan Allen, Jr.
lAJl':am
�</text>
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            <elementText elementTextId="31525">
              <text>March 21, 1966

Honorable Fred O, Easley, Jr.
Mayor of West Palm Beach
West Palm Beach, Florida
Dear Fred:

Again, may I thank you for our very pleasant
visit in your fine city. Inman, Beau and I are
most grateful for the many courtesies shown
us and for the pleasures of the ball game —

I hear that they won after we departed.

Please express to Mrs. Easley our appreciation
for the privilege of meeting her. We are looking
forward to you being in Atlanta for the BIG DAY.

Sincerely,

Ivan Allen, Jr.

JAJr:am

 
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                    <text>CLASS OF SERVICE
This is a fast message
unless its deferred char#




iccef is indicated by t he






proper symbol.
WESTERN UNION
W . P. MARSH A LL
CHAIRMAN OF THE BO A RD
TELEGRAM
R. W . McFAL L
PRESIDENT
The filing time shown in rhc d,ce line on domestic telegrams is LOCAL TIME at point of origin. Time of receipt is LOCAL TIME ar point o
456p EST. APR 6 66 AA605 CTE413
WD357 WW BTB094 GOVT PD BT WASHINGTON DC 6 348P EST
HONORABLE IVAN 'ALLEN, JR. MAYOR OF ATLANTA
ATLA
,::BJSINESS _ENGAGEME'.'~TS IN THE DISTRICT MAKE IT NECESSARY FOR
US TO FOREGO THE PLEASURE OF ATTENDING THE DINNER MONDAY EVENING
-&lt;
N HONOR -OF THE ATL~NTA BRAVES AND WE REGRET THIS VERY MUCH.
PHIL M LANDRUM M£MBER OF CONGRESS (03)•
SF120l(R2-fi!i/
0
�- _,
c-
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              <text> 

WEost ERN UNION

Ww. P. MARSHALL TELEGRAM R. W. McFALL
' RMAN OF THE Bc PRES =NT

   

The filing time shown in the date line os cc tel LOCAL TIME at point of origin, Time of receipt is LOCAL TIME at point offMestinaygin
456P EST APR 6 66 AAGO5 ‘oTEn
WD357 WW BTBO94 GOVT PD BT WASHINGTON DC 6 348P EST
HONORABLE IVAN “ALLEN, JRe MAYOR OF ATLANTA
ATLA &lt;
BUSINESS ENGAGEMENTS IN THE DISTRICT MAKE IT NECESSARY FOR
US TO FOREGO THE PLEASURE OF ATTENDING THE DINNER MONDAY EVENING
N HONOR-OF THE ATLANTA BRAVES AND WE REGRET THIS VERY MUCH.
PHIL M LANDRUM MEMBER OF CONGRESS (03).

rT

SF1201(R2-65)
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                    <text>Hon. XJCXXXX
Governor
State of Pennaeylvania
State Capitol
Philadelphia, P nna.
Dear~=
The Mayor of Atlanta,
me in extending to you and
to visit our st te and our
in opening our first major
Ivan Allen, J'.C'., joins with
your wife a eordial invitation
capital city and join with us
le gue 'baseball se son~
iuesday, AP~il 12, ill ha e great signitio noe.
not only for Atlantians and Georgians. but for all
1t1zens throughout the Southeast.
The opening game festivities otually begin on
1th the
yor•s Dinner honoring th
Atl nt Braves. and Mrs. S md rs and I hop - you 111 be
ou gu at tor thi oc sion.
Mondy, Apr1l 11,
On Tues~ y, April 12, th gr t Br v a Pr
111 rid do
rm d P ohtr Str t, beg1nn1n t
1,30 p.m., n4 gin,
hop you 111 part1o1p t in
thi e nt.
---
tt _ _ _ •
momente. and
u •
Your
e:s&gt;on
111 b
d
1
d.
�</text>
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              <text>A a a

Hon, XXXxXxXx

Governor

State of Pennasylvania
State Capitol
Philadelphia, Penna.

Dear XxXxXxXxX?:

The Mayor of Atlanta, Ivan Allen, Jr., joins with
me in extending to you and your wife a cordial invitation
to visit our state and our capital city and join with us
in opening our first major league baseball season.

Quesday, April 12, will have great significance,
not only for Atlantians and Georgians, but for all
citizens throughout the Southeast,

The opening game festivities actually begin on
Monday, April 11, with the Mayor's Dinner honoring the
Atlanta Braves, and Mrs. Samders and I hope you will be
our guests for this occasion,

On Tuesday, April 12, the great Braves Parade
will ride down famed Peachtree Street, beginning at
ue p.m, and again, we hope you will participate in

8 event,

PreQame activities will begin on Tuesday evening
at in the mew Atlanta Stadium, with game time
at | - All in all, these promise to be great.
moments, and we hope you will be here to share them with

UB.

I understand that complimentary reservations will
be arranged for you at the new Marriott Hote] for your
ent Ge every effort will be made to é@nsure your
8 Georgia will be enjoyable,

Your response will be deeply appreciated.

Cordially,

SSUES
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                    <text>Hon. xxxxxxxx
Mayor
City of Pittsburgh
City Hall
Pittsburgh# Penna.
Dear
xxxxxxx:
The City of Atlanta ex.tends to you ana your
wife a cordial invitation to v1s1t our e1ty and join
1th us 1n opening Atlanta's first maJor l~ague baseball
season.
I do not need to explain the significance or
this grand occasion. not only to Atlantians. but to
citizens throughout Georgia nd the entir Southe st,
and we would be honored to have you snare 1th 11 of us
thee hours ot greatness which foree st the ondertul
future or baseball in this ar _ •
On Monday~ April 11., Mrs. Allen , nd I would
like you to be our guests at the Mayor 's Dinner honoring
the XJDI Atlant Braves. thi · event to take plao at the
n
Marriott H~tel . On Tu sday t 1:30 p.m., Atl nta
111 host the
u gr t Brav par d nd again,
, e would like you top rtic1p te 1n th1 e ent. In
eonclue1on. th pr -g
r ti 1t1 · - 11 begin in the
n · Atl nta St d1um at .
. . , 1th g · t1m
t ,......._•
At th t moment.,
ould 1!ke you to thro out th f'Irst
ba eb ll.
Complim ntary r
rv t1on will b
rt.a ng d tor
your et y t the
?T1ott Hot 1 • . nd you my b
ur
th t Atl nt
111 m k e- -ry effort tc in ur your
njoym nt wh1l our guest.
I will look to
rd to h
ring from you.
Cordi lJ.y,
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              <text> 

a

Hon, XXxXXXXXX
Mayor

City of Pittsburgh
City Hall
Pittsburgh, Penna,

Dear XXXXXXX:

The City of Atlanta extends to you and your
wife a cordial invitation to visit our city and join
with us in opening Atlanta's first major league baseball
season,

I do not need to explain the significance of
this grand occasion, not only to Atlantians, but to
citizens throughout Georgia and the entire Southeast,
and we would be honored to have you share with all of us
these hours of greatness whieh forecast the wonderful
future of baseball in this area.

On Monday, April 11, Mrs, Allen and I would
like you to be our guests at the Mayor's Dinner honoring
the mew Atlanta Braves, this event to take place at the
new Marriott Hotel, On Tuesday at 1:30 p.m., Atlanta
will host the Bugwand great Braves parade and again,
we would like you to participate in this event, In
conelusion, the pre-game festivities will begin in the
new Atlanta Stadium at » with game time at
At cmap SOneNT, we would Like you to throw out the First
baseball, ;

Complimentary reservations will be arranged for
your stay at the Marriott Hotel, and you may be sure
that Atlanta will make every effort to insure your
enjoyment while our guests,

I will look forward to hearing from you,

Cordially,

 
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                  <elementText elementTextId="31518">
                    <text>Hon o xxxxxxxx
May or
City of Pitt s b urgh
City Hall
Pitts b ur gh , Penn""t/~
'4,1
Dear xxxxxxx :
The City of Atlant a extend s to you and your
wi fe a c ordia l inv itat ion to visi t o ur c ity and jo in
wi t h us in opening Atlanta ' s f i r s t ma jor league bas e ball
seas on) ~ -fM ~ ~ ~ ~~I do not need to expl ain the signi f i cance of
t his grand occa sion , not on l y t o Atlant ians, b ut t o
c i tizens t hro ughout Georgia and t he ent ire Southeast ,
and we would be h onored to have you share with all of us
these hours of greatnes s whic h fore c ast the wonderful
f utu r e of bas eba l l in t his are a .
On Monday, April 11 , Mrs . All en and I woul d
l ike ~ou to be our guests at the Mayor ' s Dinner honoring
t he
Atlanta Brave s, t his ev ent to take pl ace at the
new Marriott Hotelo On Tuesqay__q t ~~ :30 p . m. , Atlanta
will h ost t he EEgN0 N~ great ~ p a r a d e and again,
we wou ld like you to par t i c ipate in this event . In
c onc l usion, the pre-game festivities will begin in the
new Atl anta Stadium at ' 7 ~H'oh ga me tiffle a'o ........- ..... •
At t hat :moment, (£ wou l cFI
o~11 :he firotbr,i R a h t l l . t,t)f.-,
(?du
~ r~
new
-;;aw
L~ow
r-o~ _
Complimentary reservations will be arranged for
your stay at the Marriott Hotel, and you may be sure
that Atlanta will make every effort to insure your
enjoyment while our g uests.
I will look forward to hearing fro m youQ
Cord i ally,
�</text>
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            <elementText elementTextId="31519">
              <text>Hon, XXXXXXxXxX

Mayor

City of Pittsburgh

City Hall t
Pittsburgh, Penngy [danas

Dear XXXXXKX:

The City of Atlanta extends to you and your
wife a cordial invitation to visit our city and join
with us in opening Atlanta's first _major league baseball

SEASON, Zs Kile [erenta hag Ae

I do not need to explain the significance of
this grand occasion, not only to Atlantians, but to
citizens throughout Georgia and the entire Southeast,
and we would be honored to have you share with all of us
these hours of greatness which forecast the wonderful
future of baseball in this area,

On Monday, April 11, Mrs. Allen and I would
like you to be our guests at the Mayor's Dinner honoring
the #éW Atlanta Braves, this event to take place at the
new Marriott Hotel. On ree tetas: 30 pem., Atlanta
will host the Bugwamd great parade and again,
we would like you to participate in this event. [In
conclusion, the pre-game festivities will begin in the

new Atlanta Stadium at eo &gt;» weeh—came—timeat——

      

Complimentary reservations will be arranged for
your stay at the Marriott Hotel, and you may be sure
that Atlanta will make every effort to insure your
enjoyment while our guests,

I will look forward to hearing from you.

Cordially,
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                    <text>Mayor
City Hall
Pittsburgh, Pennsylvania
Dear
On behalf of the City Goverrunent of Atlanta officially and on behalf
of Mrs. Allen and myself personally, I extend to you and Mrs.
a most cordial invitation to join with us in celebrating
the opening of the Southeast's first major league baseball season
when your Pittsburgh Pirates meet our Atlanta Braves in our new
municipal stadium.
will
I am sure that you/join with me in the thought that the coming of
major league sports to this great region that has produced so many
outstanding athletes is an event of historical significance and of
tremendous future potential not only to our city and our region but
to all our sports minded nation. This occasion would be far from
complete without you and Mrs.
joining with us in the
festivities that will precede the game and then in witnessing the first
of many contests between the Braves and the Pirates.
Tuesday evening, April 12, is the date set for the game itself, but
the festivities will begin on Monday, 1pril 11. Accordingly, Mrs.
Allen and I would very much like for you and Mrs.
to be our special guests at the Mayor Is Dinner honoring the Atlanta
Braves on Monday evening, April. 11, at the new Marriott Motel.
Incidentally, since your city has been one of the great leaders in
urban renewal, I think you will be ~ interested to observe that this
splendid new hotel represents a $12, 000, 000 example of redevelopment
by private enterprise in one of our urban renewal projects.
�2
On Tuesday afternoon, at 1:30 o'clock, we would be honored to have
you join with us in the great baseball parade for which Atlanta is
host.
The climax of the festivities will be a program in the stadium at
7 o'clock Tuesday evening just before the game begins. We would
be honored to have you j o i n ~ us on this program.
Again, I emphasize that the celebration of the advent of major league
baseball to Atlanta and the Southeast would be very incomplete
without the presence of the Mayor of Pittsburgh and his wife.
So I want to repeat how honored we will be to have you and Mrs.
as our guests. Complimentary reservations have
been made at the Marriott.
I am keenly awaiting the word that you will be with us and am looking
forward to extending a personal welcome when you land at our
airport.
Sincerely,
Ivan Allen, Jr.
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              <text>Mayor
City Hall
Pittsburgh, Pennsylvania

Dear

On behalf of the City Government of Atlanta officially and on behalf
of Mrs, Allen and myself personally, I extend to you and Mrs.

a most cordial invitation to join withus in celebrating
the opening of the Southeast's first major league baseball season
when your Pittsburgh Pirates meet our Atlanta Braves in our new
municipal stadium,

will
I am sure that you/join with me in the thought that the coming of
major league sports to this great region that has produced so many
outstanding athletes is an event of historical significance and of
tremendous future potential not only to our city and our region but
to all our sports minded nation, This occasion would be far from
complete without you and Mrs, joining with us in the
festivities that will precede the game and then in witnessing the first
of many contests between the Braves and the Pirates,

Tuesday evening, April 12, is the date set for the game itself, but

the festivities will begin on Monday, Arilll. Accordingly, Mrs,

Allen and I would very much like for you and Mrs,

to be our special guests at the Mayor's Dinner honoring the Atlanta
Braves on Monday evening, April ll, at the new Marriott Motel.
Incidentally, since your city has been one of the great leaders in
urban renewal, I think you will be interestedto observe that this
splendid new hotel represents a $12,000, 000 example of redevelopment
by private enterprise in one of our urban renewal projects,
On Tuesday afternoon, at 1:30 o'clock, we wouldbe honored to have
you join with us in the great baseball parade for which Atlanta is
host,

The climax of the festivities will be a program in the stadium at
7 o'clock Tuesday evening just before the game begins, We would
be honored to have you joinmmtk us on this program,

Again, I emphasize that the celebration of the advent of major league
baseball to Atlanta and the Southeast would be very incomplete
_ without the presence of the Mayor of Pittsburgh and his wife,

So I want to repeat how honored we will be to have you and Mrs,
as our guests, Complimentary reservations have

been made at the Marriott,

Iam keenly awaiting the word that you will be with us and am looking
forward to extending a personal welcome when you land at our
airport,

Sincerely,

Ivan Allen, Jr.
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                    <text>.Jc~
~()Y
fh-~~
~ Q~,
~ffi QC&lt;. - ~ ~
~-.
I
When I called your office toTnd a verbal invitation for
you and Mrs.c().}'1/V to come to Atlanta ~
e Braves and Pirates
open on April 12th, I learned of your vacattion in Hawaii.
I certainly
hope it was a most enjoyable trip, and you haven't unpacked too well,
as we are looking forward to having you in Atlanta for -thrs
~
historic event.
Many activities have been planned honoring the Braves and
and
Pirates timt your p a r t i c i p a t i o n ~ is greatly desired.
On Monday, April 11th, we are having a dinner for the Braves at the
Marriott Hotel, wh&amp;P-e-~-~l,a,n-»P-,y-o:u-aRe.-M~~------te I would like
for you to be among the head table guests.
There will be a pig parade
at 1:30 on April 12, in which we plan for you to ride, and the pregame
w--lu...v-, ~ ~
cerer::onies1begin mi 7 :00 p. m. that evening.
~
Mrs. _ _ _ tt•o be our guests and have
rl:i/all
I would like for you and
arranged for accommocations
at the Marriott Hotel.
pittsburgh
/ Having been a major league city for many years , I am sure you
know the importance of the advent of major league baseball ~
Atlanta nnd the Southeast.
to
It just wouldn't be complete without you and
your wife, and I am awaiting to learn that you will be on hand to assist
me on this occasion.
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            <elementText elementTextId="31515">
              <text>“hay Ma
(he " e Bf

When I chee your ee to end a verbal invitation for
you and Mrs, Rar to come to Atlanta wate. Braves and Pirates
open on April 12th, I learned of your vacation in Hawaii. I certainly
hope it was a most enjoyable trip, and you haven't unpacked too well,
as we are looking forward to having you in Atlanta for fees most
historic event,

Many activities have been planned honoring the Braves and

and

Pirates that your participation weukkeeexmexte is greatly desired,
On Monday, April llth, we are having a dinner for the Braves at the
Marriott Hotel, where i-plan-fer you-and-Mrs,-----+e I would like

for you to be among the head table guests, There will be a pig parade

at 1:30 on April 12, in which we plan for you to ride, and the pregame

ew rela de Byun
Pe Ne ae at 7:00 p.m. that evening, I would like for you and

Mrs, to be our guests and have AA arranged for accommocations

 

at the Marriott Hotel,
pittsburgh
/ Having been a major league city for many years, Iam sure you
know the importance of the advent of major league baseball WHA Ag to
Atlanta nnd the Southeast, It just wouldn't be complete without you and

your wife, and lam awaiting to learn that you will be on hand to assist

me on this occasion,

Dense Beedioen -
Ed ton |
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                    <text>March 23. 1966
H orable J eph M . Bar~
Mayor of Pittsburgh
Pittsburgh, Pennsylvania
yor B _n :
Dear
1 called yOllr off'u: t extend a ver 1 invitation for- you and
Mr • Barr to c ome to Atlanta whe.n the B_rave
d Pintea open
on April 12th, I le rned of your vaeatioa in Haw.ail. I c rtainly
ho it
m t enjoy bl trip, and you
v - 't un c :ed too
well, a
ue loo ·
fo
rd to having you in Atlanta. for this
hi oric ve11t.
Many activit.ie•. have
d Pb· te
April 11th,
riott
Sincerel y
'JA.Jr/bw
CC: Mr. George Goodwin
Mr. Ed Forio
-
••
�</text>
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              <text> 

int act cent a tata i aaa eae laa

March 23, 1966

Honorable Joseph M. Barr
Mayor of Pittsburgh
Pittsburgh, Pennsylvania

Dear Mayor Barr:

When I called your office to extend a verbal invitation for you and
Mrs. Barr to come to Atlanta when the Braves and Pirates open
on April 12th, I learned of your vacation in Hawaii. I certainly
hope it was a most enjoyable trip, and you haven't unpacked too
well, as we are looking forward to having you in Atlanta for this
historic event.

Many activities have been planned honoring the Braves and Pirates
and your participation is greatly desired. On Monday, April lith,
we are having a dinner for the Braves at the Marriott Hotel. I
would like for you to be among the head table guests. There will
be a big parade at 1:30 on April 12th in which we plan for you to
ride, and the pregame ceremonies which include you begin at

7:00 p.m. that evening. I would like for you and Mrs. Barr to

be our guests and have arranged for accommodations at the Marriott
Hotel.

Pittsburg having been a major league city for many years, I am

sure you know the importance of the advent of major league
baseball to Atlanta and the Southeast. It just wouldn't be complete
without you and your wife, and I am awaiting the news that you will
be on hand to assist me on this occasion.

Sincerely yours,

Ivan Allen, Jr.-
Mayor
1A3r/br

Cc: Mr. George Goodwin

Mr. Ed Forio

Vie,

 

_-
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                    <text>ATLANTA BRAVES OPENING
ATLANTA STADIUM
April 12, 1966
An Operat{ons Manual
on the Job to be Done
Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Br aves by Bell &amp; Stanton, Inc.
February 20, 1966
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CONTENTS
OBJECTIVES •••••••••· •••
~
••••••.•••••••••••••••••••• 1
INTRODUCTION •••.•.••••.••.••••••••••••••••••••••.•• 2
SUMMARY. OF RECOMMENDATIONS •••.•••••••••••••••••••• 4
DETAILED PLANS •••..••••••••••••••••••••••••••••••. 9
SEAS ON TICKET SALES •...•.•.••••••.•.••••••••••••• 10
ADVERT IS ING SUPPORT ••.•.•••••.•••.•.••••••••••••• 13
DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE •••• 16
NATIONAL PRESS PREVIEW •.••••••••••••••••••••••••• 17
PERSON-TO-PERSON VISITS •• • ••••••••••••••••••••••• 19
POLITICAL GUESTS .••••.••••••• • ••.•• • .•••.•••••••• 21
CELEBRITIES AND BASEBALL LEADERS ..•••••••••••••.• 22
GAIN SUPPORT OF PRIVATE CLUBS ••.•••..•••••••••••• 23
THE MAYOR'S DINNER . • .••••••.•.•••• • •••• • •••••• • •• 24
THE OPENING DAY PARADE •••.••.•••••••••••••••••••• 2 6
NATIONAL AND LOCAL TELEVISION AND RADI0 •••• • ••••• 28
THE "AWAY" GAMES WITH METS AND CARDINALS ••••••••• 30
APPEND ICES .••.•• • .•.. • •• • . • •.• • ••• • •. • ••••• • •• • •• • I


 # # # #


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Atlanta Braves Opening
OM-1
OBJECTIVES
1. To fill Atlanta Stadium opening night, April 12.
2. To sell a maximum number of season tickets.
3. To obtain maximum interest in the Atlanta Braves -locally, statewide, regionally through the entire
market area, and nationally , It is this year's biggest
.baseball story.
4. Gaining momentum from all that is done, this operation
is a prime generator of maximum favorable attention
for Atlanta.
Our major objective, then, is to pivot
this e x citing baseball team and its home city on a
360 degree swing of visibility surpassing any atte ntion
any city has r e c e ived in the p a st.
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Atlanta Braves Opening
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INTRODUCTION
Atlanta and the Braves are linked together; what
helps one on opening day supports the other.
We have a
brief period of time in which to build a strong local
sense of this joint destiny.
We have a brief period of
.time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium
itself was completed and opened.
All of that was preparation.
It was passive,
as far as the entire popu lace was concerned.
them to beam with pride, and they did.
move into effec tive action :
We asked
Now we ask them to
to talk up ~he Braves, to
support the Braves, to realize in so doing that all of
'v
this effort demonstrate s to the nation at large that
Atlanta is the city of spirit and "can-do " in the entire
United States.
(more )
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Atlanta Braves Opening
OM-3
As in every good thing that has transformed
this town, the lead has to come from the business
community.
The business community is in City Hall.
It
is in office with the largest plurality ever given a
Mayor of a major city .
Now that Mayor needs votes again
. -- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city
opening night, April 12.
Essential l y , that i s what the plan of action
on the following pages is all about.
Be ll
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Atlanta Braves Opening
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SUMMARY OF RECOMMENDATIONS
To put across the biggest opening day baseball
ever has seen, we can think no little thoughts.
However,
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through . .. We need
the help of all concerned to make certain we have both,
for only the thorough execution of this big job in the
end will win the day for Atlanta and for the Braves.
1.
It is urgent that we get Atlanta into action
on season ticket sales.
This will take personal contact
from the highest levels of the Atlanta business community,
directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at
business lea d e rs in other market cities .
2.
We need to start the bal l rolling so that
every ad carried in the early part of Opening Week refers
to the Braves; every downtown office bui lding takes on
the challenge of creating banners; e v ery local theatre
enters the act; every school and colle ge hereabouts
be comes involve d, as does e v ery t axidriver , e v ery bus
driver, every member of the police force .
(mo re )
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�Atlanta Braves Opening
OM-5
(Summary of Recommendations
continued)
,·'.
In addition to the regularly assigned sports
~
writers covering the 1'-edgers-Braves eJ!?ltilsitieT. series
'"N\~ ~;\,~~
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26,
2,
M-cl ~ " .
ana ~8,
Bell
&amp;
Stanton will invite travel
and general feature writers to Atlanta at that time.
Plans call for them to see a game, be given personalized
tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.
We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step.
We need to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both.
We need more press association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest sports yarn in years.
4.
We need to h~ve the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Opening Day.
Every branch of a national firm should have its
national president here .
game .
This is far more than a baseball
It is Atlanta's day in the court of public opinion
when everything that makes this town great is on display .
(more)
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Atlanta Braves Opening
OM-6
(Summary of Recommendations
continued)
5.
We need help in pulling our loftiest
national political leaders here, and that need goes
right to the top.
We need all southern governors and
many mayors here.
6.
We need to get glittering celebrities
here, and we shall call on Bill Bartholomay personally
to guide and help us on that.
We will call on Georgia
advertisers who use personalities in their campaigns to
have those celebrities here.
And of course baseball's
o f f i cialdom is a vital part of the program.
7.
We need to mount a Mayor's Dinner on the
eve of the Big Game which will show the greatest outpouring of Atlanta's elit e --and the nation's well-known
figures--that Atlanta has seen since the 1939 premiere
of "Gone With The Wind".
8.
We n eed a p a r a d e Open i ng Da y aft e rnoon
which will be unforgettable in Atlanta 's annals.
We
s e e this as featuring ever y high school a nd college
b a nd in the a rea , e ach b and spons ored b y a n At l a nt a area business firm; Br aves and Pirat e s stars; the May o r;
The Gover nor; c e l ebrit ie s .
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(Summary of Recommendations
continued)
The bands later go to the game with tickets paid for
by their sponsors.
Who ever heard of such generosity
and spirit on the part of business leaders?
It takes
Atlanta to put this over.
9.
We need to coordina~e with Pittsburgh
leaders to get a representative Pittsburgh group here.
We need to get plans started as well for the Atlanta
leadership to be in New York Friday, April 15, when the
Braves open the Mets' home season, and in St. Louis,
Thursday, May 12, when the Braves open the new St. Louis
stadium.
This is the essence of the bold but simple
program which we ask Atlanta to support.
As we write
today, we cannot estimate costs precisely.
If all who
come to the Mayor's Dinner pay substantially more tha~
the $7. 50 cost per head of the affair, we .can obtain
part of the needed funds at that time.
Atlanta will spend
what is needed, regardless of where the funds come from,
we are confident of that .
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(Summary of Recommendations
continued)
At Bell &amp; Stanton we will not spend any significant
amount without prior clearance from the Chamber.
thing must be clear:
One
this over all is Atlanta's challenge,
for in saluting the entry of the Braves, Atlanta salutes
itself and she shows the nation once and for all, the kind
of fibre that makes up this remarkable community.


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DETAILED PLANS
In the section that follows, we list specific
plans, with complete assignments.
The Bell
&amp;
Stanton
public relations organization is charged with working
closely with the Chamber, with the Braves, and with all
other involved groups and individuals.
We must see to
the action of each committee.
Overall supervision will be the responsibility
of the firm's president, Alan Bell, from New York, and
of Senior Vice-President George Goodwin from the Atlanta
office.
The specific Bell &amp; Stanton executive under them
will be David Pearson of Atlanta.
Already the Chamber has offered to lend the
firm extra manpower as evidence of strong support.
Extra
people as needed will be employed on a temporary basis
if the pace builds up too swiftly.
In any event,
additional staff from the New York Bell
&amp;
Stanton office ,
headed by Ex ecutive Vice-President Edward Stanton and b y
the Ne w York account executive for "Forward Atlanta , "
Margaret Larson, will be closely inv olv ed at all times .
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SEASON TICKET SALES
The Assistant General Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tickets during the course of an intense
area campaign over months.
It is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone to be able to go all-out on this.
Season tickets should be sold to every business organization
in this area, for use of its employees and customers.
This sales need comes at a time when the Braves organization
must turn its attention more and more to spring training.
The community can -- and we suggest, must -- help put
across this sales effort.
1.
We suggest that Mayor Allen assemble in his
office ~ group of lead i n g b u sin essmen to take o v er on this
project as they would on any e mergency, for we appro ach
crisis when we hav e sold so few season tickets this close
to Opening Day of our first Big Le ague season .
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(Season Ticket Sales
continued)
2.
3.
Let the group that meets with the Mayor include:
A.
The five major bank presidents
B.
The president of the Sales
Executives Association
&amp;
Marketing
If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches.
These officers should contact
all corporate customers, urging those customers to buy
season tickets to b e used by their e x ecutives, by their
employees, and by their customers.
The contact officers should take specific
ticket orders -- with no money cha nging hands.
A senior
\
officer in each bank should receive these orders and
should relay them to Mr . Fanning o f the Braves, who will
fill the orders a nd b ill t h e p u rch aser dire ct.
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(Season Ticket Sales
continued)
(NOTE:
Bell
&amp;
Stanton will provide all banks with lists
broken down by categories of the firms and individuals
who already have purchased season tickets.)
Mr. Fanning, for his part, will supply daily
lists ·of new purchasers to all bank supervisory officers
involved.
Mr. Fanning will supply all contact officers
with adequate supplies of season ticket broch~res and
ticket order blanks.
He also will see that ticket sales
personnel is available at the Stadium to serve purchasers
who want to select seats in person.
As a final point:
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Atlanta Braves Opening
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ADVERTISING $UPPORT
Tucker Wayne
&amp;
Co., as advertising agency for
"Forward Atlanta" and for the Brav es, is requested to
assemble at the earliest moment a gathering of all
agencies, all advertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representative s and the Georgia
Association of Broadcasters to consider the following
points:
A.
Insofar as is feasible, every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day
(the following Tuesday)
should salute the Braves, or otherwise speak of them.
B.
We would hope all concerned would e x plore
the possibility of a spec i a l section to be run in both
newspapers on openin g day.
be pulled out and s aved.
This would be something to
It would be filled with news
and advertising mat e ri a l suitabl e f or such a special
section , commemor a ting the d ay Atl a nta Goes Big Leagu e.
(mo re )
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(Advertising Support
continued)
c.
AT'-
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Every store in and around should--have special
windows and in-store displays to salute the opening of the
first season.
Tucker Wayne is requested to assign one staff
member to stay with this, working separately with the sales
. promotion department of each major store, and working with
managers of others.
The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.
1.
As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debut of the team.
Why not call the events:
"Braves
Day Sales?"
D.
We ask t hat Tucker Wayne work with the Georgia
Association of Broadcasters to prepare a special one-minute
promotional film for the Opening Day, and these would be
made available at no cost tc all TV stations in the entire
market area, as well as to as many motion picture theatres
as seems feasible (all those in greater Atlanta at least) .
We would hope these would be run as p ublic se r vice gestu r es .
(More)
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(Advertising Support
continued)
E.
We specially ask that the advertising
agencies of the four sponsors of the Braves -- CocaCola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee.
Their active
help in mounting promotional spot campaigns, advance
advertising, and banners, cards, and giveaways would
be of great worth to all concerned.

















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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE
We ask the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the form
of banners or window painting. to evidence enthusiasm for the
start of baseball.
This would be appropriate activity for members of
the Junior Chamber to take on_, under direction of the "Forward
Atlanta" group at the Chamber.
Further, the Chamber should contact the Restaurant
Association,the Motel Association and individual major hotels
to arrange for lobby displays, special menus keyed to Opening
Day, special room notices to be in every guest room each day
of the Opening Week.
No group is more important to Big League baseball
on a continuing basis than the Police Department.
We suggest
an immediate meeting held with Chei f Jenkins b y the e x ecutive
vice-president of the Chamber , and b y representativ es of Be ll
&amp;
Stanton , to discuss all matters planned , and to s o l i cit
cooper ation .


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NATIONAL PRESS PREVIEW
a.~+e""
Two weekends~ Easter is, under the
ci~cumstances, an appropriate time for having the nation's
top travel and general writers come to Atlanta, with their
wives, as guests of the city.
It would be inappropriate to
ask them to be away from their homes on Easter weekend, and
l"-.-teR.
the earlier date, while not ideal, would permit their schedule
in Atlanta to include attending the exhibition game Sunday,
m~i "-"',
442r
27 , between the Braves and the ~
me-rs
.
This tour would be low in key, and would give us .
an opportunity to show Atlanta during the dogwood time, and
at the same time l et the visitors soak up the bas ebal l flavor.
They would be supplie d with press kits
material on all the
lures of Atlanta, lat est material on the Braves and on the
stadium -- would be taken to our maj or attract ions here .
they would not be rushed.
But
They should have time for golf ,
Stone Mountain , the cyclorama o r for a trip to Lake Lanier's
Yacht Club for houseboating and for Saturday l unch.
We suggest they have · a Spring Weekend in Atlanta
beginning with Friday evening departure from New York,
returning to Ne w York Sunday evening, following the ball
game.
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(National Press Preview
continued)
We would show these people Atlanta and the
surrounding areas on Saturday, with the high point being
a fine dinner at which the Cox newspapers would be the
host.
Talks would be given by May or Allen and by Ralph
McGill, who of course is known and respected by all the
journalists attending.
The qualit y of Atlanta that will
appeal to the visitors will include their exposure to
Atlanta's springtime loveliness, and the Sunday highlight
of the stadium and the ball game.
We will have perhaps 80 people in all, 4 0 writers
and 40 wives.
We will need hotel rooms; we suggest they all
be at one hotel such as the Marriott.
We propose t h at we be given permission to establish
a committee to e xplore this proposal thoroughly.
On this
committee should b e officials from Delta, from the Marriott,
from the Chamber , from Cox n ewspaper s, from the Br aves a n d
of course Bell
&amp;
Stanton .
This is d e signe d to h ave major travel stor ie s break
in key newsp aper s a r oun d opening wee k of the season, at a time
wh en, hopefully, so mu c h e ls e wil l b e appe a ring o n t he new
baseball t e am and its city. Thi s advanc e e xposur e i s needed to
g ain the fu ll p res s coverage.
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PERSON-TO-PERSON VJSITS
We ask the president of the Chamber and the
head of "Forward Atlanta" to take on the task of
coordinating with the business and cultural elite of
Atlanta an unprecedented "Red Carpet" invitation to their
peers nationally, to come to Atlanta for the Opening Day
festivities.
These would be friends inviting friends,
and the guests for the most part would be houseguests.
Essentially, we seek to have a significant
number of the nation's decision makers in Atlanta, not
just for the ball game, but primarily to sample Atlanta's
atmosphere in springtime and its spirit in general.
To do this properly, we need. help from Lockheed
to fly in certain of the guests.
Others of course will
have their own corporate aircraft or will fly commercially.
But the availability of JetStar help from Lockheed would
be of the greatest help , and would be of worth to Lockheed
as well in its role as the greatest single industry in
Georgia.
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(Person-To-Person Visits
continued)
The guests would come on Monday after Easter, in
time for the Mayor's Dinner.
If they cannot come until
Tuesday, they will see the downtown parade, see the ball
game, see the first class facilities in the Stadium and
catch the way Atlanta is on the move.
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POLITICAL GUESTS
With the active help of Mayor Allen and the
Governor, it is hoped that political g~ests of the first
rank will conv erge on Atlanta, both for the Mayor's
Dinner . on Monday, and for the game and all that goes with
it on Tuesday.
How appropriate it would be if it is the
President who throws out the first ball.
We know thought
is being given to all of- this.
On o ther leve l s , thi s o c c asion i s . a n opportunity
for all the Governor s of the South , and th~ mayors of the
l a rgest cit i e s of the South , t o c ome to Atlanta offi c ial ly .
Bell &amp; Sta n t on sug gests it work with the Mayor ,
and with t he Gove rnor, o n a ll aspec t s o f this obj e ctive.
I t f its Atla nta ' s role of leadership f o r t h e ent ire Sou th,
howeverJ for her to think in just s uch t erms as she puts
together the offi ci a l invi tatio'n list.
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I
CELEBRITIES AND BASEBALL LEADERS
Top Hollywood and public personalities who also
are baseball fans would add much to the excitement and
.\
impact of Opening Day.
helpful in this area.
Mr. Bartholomay will be very
He already has offered to help.
We'll call on him for an all-out effort to entice to
Atlanta the Danny Kayes, the Natalie Woods, and other
stars who are red-hot fans.
The Commissioner of baseball, the presidents of
both leagues, all team owners, and other such luminaries
comprise an obvious invitation list which will be worked
out with the Braves, both for the Mayor's Dinner and for
Opening Day.
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(
GAIN SUPPORT OF PRIVATE CLUBS
We suggest Mayor Allen appoint private club
co-chairmen, one white and the other Negro~ to gain the
support of all the social organizations serving Atlanta.
The men chosen for these roles should be impressed with
the need to get on with the task of rallying every social
club in Atlanta behind the Opening Day program.
This would include more than decorating the
clubs, although t hat and canvassing the membership in
behalf of the events is important.
We believe a need exists for an early buffet
the night of the game and that arrangements should be
made for buses to take members to the stadium.

















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THE MAYOR'S DINNER
We see the Monday night, black-tie dinner for
1,200 at the Marriott as representing Atlanta's official
statement in behalf of the Braves.
finest of affairs.
It should be the very
The list of speakers should be not too
It ma y b e t h a t
one o f the c e l ebritie s under
discussion could entertain at the dinner.
In eve ry way, it s hould b e an affa ir at which
the most polished guest would feel comfortable.
Although the dinner , as we s e e it , should be . a t
the Marr iott, tha t
for the purpose .
is only because i t h as the largest r o om
We would hope all hotels in At l a nta, i n
their r eali zat i on o f how much t he presen ce o f baseb a ll will
mean t o t h e m, wo uld c o operate in all aspects of the event,
and have the menus so p ublicly state .
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(Mayor's Dinner continued)
Therefore, we suggest the MayOr appoint a
Dinner Committee which would cut across the hotel community
of Atlanta, and which also would include representatives of
the Braves, of the Chamber, both sports editors, and the
general managers of all radio and TV stations.
We suggest the possibility of charging $15 per
ticket, rather than the actual cost of $7.50, in order to
obtain promotional funds to go toward meeting the City's
and Chamber's special April expenses.


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THE OPENING DAY PAR.ADE
Think of a parade, wending its way down
Peachtree Street from the area of the Capital City Club
to Five Points and ending at Hunter Street; a parade
bursting with the music of every high school and college
band in the Atlanta area -- plus every ball player on the
Braves roster, all the Pirates, Mayor Allen, Bobby Bragan,
and celebrities.
We think such a parade would be fresh, would
symbolize better than anything else the way young Atlanta
is taking B·i g League baseball to heart, and would make great
~ictures for the national press.
We suggest this be held in the afternoon of the
Opening Day game.
We see it as being held from 4 to 6 P.M.,
presenting of course problems of traffic, but with the parade
carefully confined to the heart of the city, thus out of the
way of home-bound vehicles to a great extent.
All of downtown would be decorated -- if the
various committees have done their jobs.
It would be Atl anta ' s
great ticker - tape parade , filled with y outh and music and h eroes.
(more)
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(Opening Day Parade
continued)
We suggest that each marching band be the
respopsibility of an Atlanta business organization which
can make as much of the relationship as it wishes.
The
possibilities for generating good will are considerable.
At the least, all members of the marching bands should be
given free tickets to the opening game, courtesy of their
sponsoring business firm.
tickets.
In some schools this means 100
The students would sit in special sections, still
in their marching uniforms.
They would check their instru-
ments at the end of the parade of course, then would have
two hours to eat and get to the stadium.
We suggest Mayor Allen appoint a parade committee,
to consist of the people who know most in Atlanta about
parades.
That includes WSB staff, department stores, and of
course representatives of the Braves.
It would seem to us
that Arthur Montgomer y , as chairman of the Stadium Authority,
might assume responsibility for lining up the sponsoring
business organizations.
He could be helped in this by Chambe r
staff, and by committee members from the Board of Education
and other school groups including the colleges .


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NATIONAL AND LOCAL TELEVISION AND RADIO
We ask that Mayor Allen appoint a broadcasting
committee to meet as soon as possible, to lay plans and
thereafter to work with Bell
&amp;
Stanton on all aspects of
network TV and radio coverage of .the festivities
surrounding opening day.
The objective would be to use
the event itself as the possible news peg which could
lead to significant national TV and radio attention to the
city of Atlanta.
We would like to call on the active help of all
local broadcasters to get this exposure.
Further, we would like the help of WSB in
particular in seeing about getting the "Today" show either
to originate the morning after the game from Atlanta, or
to have a part of the show with an Atlanta dateline.
If
it is necessary to pay for this, we should find out the
costs involved, and then see about obtaining the funds .
(more)
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(National and Loc a !~lev ision
and Radio continued)
Generally, the networks would cover the event
as news, but we should stay flexible in order to help in
every way possible.
What kind of town is this Atlanta
where Big League baseball is making its debut?
That is
the story underlying · the big event itself, and we feel
this will have interest to broadcasters.
On local TV and radio exposure, we ask that the
committee work with all stations, definitely including
those serving all ethnic audiences, to arrange for spring
training interviews with players, and then for interviews
as the season is about to open.
Much of this will flow
spontaneously from the Braves own public relations effort
but the Jspecial broadcast committee should try to be
helpful.


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THE "AWAY" GAMES WITH METS AND CARDINALS
The Atlanta Braves will open the season for the
Mets April 15 and the new St. Louis Stadium for the
Cardinals May 12.
We shall work with the Mayor, with the
Chamber, and with the Braves, on coordinating all aspects
of this.
Several officials should go to each opening.
How helpful it would be if Lockheed could supply a JetStar
which would be the official plane flying to both cities.
We shall stay in touch with the Mayor, the
Chamber, and the Braves on this, and will approach Lockheed
if given permission.
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              <text>Dub. 23,1466

ATLANTA BRAVES OPENING
ATLANTA STADIUM

April 12, 1966

An Operations Manual

on the Job to be Done

Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Braves by Bell &amp; Stanton, Inc.

February 20, 1966

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CONTENTS |

OBJECT IVS «os enths va suis hoge-e einen sk ims ste e neces Bu
INTRODUCTION. ---... ee ea a Re cele an cca lw A Nh ae
SUMMARY OF RECOMMENDATIONS...........- yaar de Sas Pe eer 4
PEVAIGED: PLANS: 3.0 ¥attiece s oN ose sah See hae rosa wlote 9
SEASON TICKET SALES........... teh hae fe eee et es 10
ADVERTISING SUPPORT. fhc seas snes Rid a&gt; ial Ute 13

DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE...-.16

NATIONAL PRESS PREVIEW. ......+02.222205 poets as ial e sets s: 6 17
PERSON-TO-PERSON VISITS......+.+2--: oa ae he Sone eho ahs 19
POLITPICAL GUESTS © otic co sictec (eee wiwievele ee eins eee eee een ee 21)
CELEBRITIES AND BASEBALL LEADERS...........2.222++- 22
GAIN SUPPORT OF PRIVATE CLUBS.........2-22.2. Sieitete \ete We 23
THE 'MAYOR-S: “DINNER eve‘! o.0 dd faceas Gee) ase 5. 0 diwie Sid,e were e Sie -- 24
THE OPENING DAY PARADE........2500 sialavecs e's suaveteleieie se O
NATIONAL AND LOCAL TELEVISION AND RADIO.......... 28
THE “AWAY" GAMES WITH METS AND CARDINALS......... 30
APPENDICES «230 eae 'e erate Sa Eee le ale ele oe apace al aoe ee aie ee eae r
Hee EH
ad 7 ee

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OM-1

 

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OBJECTIVES

To fill Atlanta Stadium opening night, April 12.
To sell a maximum number of season tickets.

To obtain maximum interest in the Atlanta Braves --
locally, statewide, regionally through the entire
market area, and nationally, It is this year's biggest

baseball story.

Gaining momentum from all that is done, this operation
is a prime generator of maximum favorable attention

for Atlanta. Our major objective, then, is to pivot
this exciting baseball team and its home city on a

360 degree swing of visibility surpassing any attention

any city has received in the past.

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INTRODUCTION

Atlanta and the Braves are linked together; what
helps one on opening day supports the other. We have a
brief period of time in which to build a strong local
‘penae of this joint destiny. We have a brief period of
time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium

itself was completed and opened.

All of that was preparation. It was passive,
as far as the entire populace was concerned. We asked
them to beam with pride, and they did. Now we ask them to
move into effective action: to talk up the Braves, to
support the Braves, to realize in so doing that all of
this effort demonstrates to the nation at large that
Atlanta is the city of spirit and "can-do" in the entire

United States.

(more)

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As in every good thing that has transformed
this town, the lead has to come from the business
community. The business community is in City Hall. It
is in office with the largest plurality ever given a
Mayor of a major city. Now that Mayor needs votes again
.--- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city

opening night, April 12.

Essentially, that is what the plan of action

on the following pages is all about.

Bell &amp; Stanton, Inc.

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SUMMARY OF RECOMMENDATIONS

To put across the biggest opening day baseball
ever has seen, we can think no little thoughts. However,
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through.. We need
the help of all sorioaenad to make certain we have both,

for only the thorough execution of this big job in the

end will win the day for Atlanta and for the Braves.

1. It is urgent that we get Atlanta into action

on season ticket sales. This will take personal contact

from the highest levels of the Atlanta business community,

directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at

business leaders in other market cities.

2. We need to start the ball rolling so that
every ad carried in the early part of Opening Week refers
to the Braves; every downtown office building takes on
the challenge of creating banners; every local theatre
enters the act; every school and college hereabouts
becomes involved, as does every taxidriver, every bus

driver, every member of the police force.

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(Summary of Recommendations
continued)

In addition to the regularly assigned sports

a . Wute aay ee é
writers covering the Bedgers-Braves exetetreten series

TV AA, ABenady,
are Te 27 ala-26, Bell &amp; Stanton will invite travel

and general feature writers to Atlanta at that time.

Plans call for them to see a game, be given personalized

tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.

We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step. We need to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both. We need more press association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest sports yarn in years.

4. We need to have the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Open-
ing Day. Every branch of a national firm should have its
national president here. This is far more than a baseball
game. It is Atlanta's day in the court of public opinion

when everything that makes this town great is on display.

(more)

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(Summary of Recommendations
continued)

5. We need help in pulling our loftiest
national political leaders here, and that need goes
right to the top. We need all southern governors and

many mayors here.

6. We need to get glittering celebrities
here, and we shall call on Bill Bartholomay personally
to guide and help us on that. We will call on Gabrgis
advertisers who use personalities in their campaigns to
have those celebrities here. And of course baseball's

officialdom is a vital part of the program.

7. We need to mount a Mayor's Dinner on the
eve of the Big Game which will show the greatest out-
pouring of Atlanta's elite--and the nation's well-known
figures--that Atlanta has seen since the 1939 premiere

of "Gone With The. Wind".

8. We need a parade Opening Day afternoon
which will be unforgettable in Atlanta's annals. We
see this as featuring every high school and college
band in the area, each band sponsored by an Atlanta-

area business firm; Braves and Pirates stars; the Mayor;

The Governor; celebrities.

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(Summary of Recommendations
continued)

The bands later go to the game with tickets paid for
by their sponsors. Who ever heard of such generosity
and spirit on the part of business leaders? It takes

Atlanta to put this over.

9. We need to coordinate with Pittsburgh
isaders to get a representative Pittsburgh group here.
We need to get plans started as well for the Atlanta
leadership to be in New York Friday, April 15, when the
Braves open the Mets' home season, and in St. Louis,
Thursday, May 12, when the Braves open the new St. Louis

stadium.

This is the essence of the bold but simple
program which we ask Atlanta to support. As we write
today, we cannot estimate costs pracicakys If all who
come to the Mayor's Dinner pay substantially more than
the $7.50 cost per head of the affair, we can obtain
part of the needed funds at that time. Atlanta will spend
what is needed, regardless of where the funds come from,
we are confident of that.

(more)

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(Summary of Recommendations
continued)
At Bell &amp; Stanton we will not spend any significant
amount without prior clearance from the Chamber. One
thing must be clear: this over all is Atlanta's challenge,

for in saluting the’ entry of the Braves, Atlanta salutes

itself and she shows the nation once and for all, the kind

of fibre that makes up this remarkable community.

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DETAILED PLANS

In the section that follows, we list specific
plans, with complete assignments. The Bell &amp; Stanton
public relations organization is charged with working
closely with the Chamber, with the Braves, and with all
other involved groups and individuals. We must aKé to

the action of each committee.

Overall supervision will be the responsibility
of the firm's president, Alan Bell, from New York, and
of Senior Vice-President George Goodwin from the Atlanta
office. The specific Bell &amp; Stanton executive under them

will be David Pearson of Atlanta.

Already the Chamber has offered to lend the
firm extra manpower as evidence of strong support. Extra
people as needed will be employed on a temporary basis
if the pace builds up too swiftly. In any event,
additional staff from the New York Bell &amp; Stanton office,
headed by Executive Vice-President Edward Stanton and by
the New York account executive for "Forward Atlanta,"

Margaret Larson, will be closely involved at all times.

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SEASON TICKET SALES

The Assistant General Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tickets during the course of an intense
area campaign over months. It is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone to be able to go all-out on this.
Season tickets should be sold to every business organization
in this area, for use of its employees and customers.
This sales need comes at a time when the Braves organization
must turn its attention more and more to spring training.
The community can -- and we suggest, must -- help put

across this sales effort.

1. We suggest that Mayor Allen assemble in his
office a group of leading businessmen to take over on this
project as they would on any emergency, for we approach
crisis when we have sold so few season tickets this close

to Opening Day of our first Big League season.

(more)

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(Season Ticket Sales
continued)

2. Let the group that meets with the Mayor include:

A. The five major bank presidents

B. The president of the Sales &amp; Marketing
Executives Association

 

3. If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches. These officers should contact
all corporate customers, urging those customers to buy
season tickets to be used by their executives, by their

employees, and by their customers.

The contact officers should take specific
ticket orders -- with no money changing hands. A senior
officer in each bank should receive these orders and
should relay them to Mr. Fanning of the Braves, who will

fill the orders and bill the purchaser direct.

(more)

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(Season Ticket Sales
continued)

(NOTE: Bell &amp; Stanton will provide all banks with lists
broken down by categories of the firms and individuals

who already have purchased season tickets.)

Mr. Fanning, for his part, will. supply daily
lists of new purchasers to all bank supervisory officers

involved.

Mr. Fanning will supply all contact officers
with adequate supplies of season ticket brochures and
ticket order blanks. He also will see that ticket sales
personnel is available at the Stadium to serve purchasers

who want to select seats in person.

As a final point:

      
  
 

ere should be constant radio and TV

publicity on progress aign, not dissimilar to

   

the UCA mometer idea.

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ADVERTISING SUPPORT

Tucker Wayne &amp; Co., as advertising agency for
“Forward Atlanta" and for the Braves, is requested to
assemble at the earliest moment a gathering of all
agencies, all advertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representatives and the Georgia
Association of Broadcasters to consider the following
points:

A. Insofar as is feasible, every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day (the following Tuesday)
should salute the Braves, or otherwise speak of them.

B. We would hope all concerned would explore
the possibility of a special section to be eats in both
newspapers on opening day. This would be something to
be pulled out and saved. It would be filled with news
and advertising material suitable for such a special

section, commemorating the day Atlanta Goes Big League.

(more)

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(Advertising Support
continued)

Avr uaNnTA
Cc. Every store in and around,gshould have special

windows and in-store displays to salute the opening of the
first season. Tucker Wayne is requested to assign one staff

member to stay with this, working separately with the sales

- promotion department of each major store, and working with

managers of others. The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.

1. As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debut of the team. Why not call the events: "Braves

Day Sales?"

D. We ask that Tucker Wayne work with the Georgia
Association of Broadcasters to prepare a special one-minute
promotional film for the Opening pay, and these would be
made available at no cost te all TV stations in the entire
market area, de wall as to aS many motion picture theatres
as seems feasible (all those in greater Atlanta at least).

We would hope these would be run as public service gestures.

(More)

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(Advertising Support
continued) —

'E. We specially ask that the advertising

agencies of the four sponsors of the Braves -- Coca-
Cola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee. Their active
help in mounting promotional spot campaigns, advance
and giveaways would

advertising, and banners, cards,

be of great worth to all concerned.

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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE

We ask the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the form
of banners or window painting to evidence enthusiasm for the

start of baseball.

This would be appropriate activity for members of
the Junior Chamber to take on, under direction of the "Forward

Atlanta" group at the Chamber.

Further, the Chamber should contact the Restaurant
Association, the Motel Association and individual major hotels
to arrange for lobby displays, special menus keyed to Opening
Day, special room notices to be in every guest room each day

of the Opening Week.

No group is more important to Big League baseball
on a continuing basis than the Police Department. We suggest
an immediate meeting held with Cheif Jenkins by the executive
vice-president of the Chamber, and by representatives of Bell

&amp; Stanton, to discuss all matters planned, and to solicit

cooperation.
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