1
20
59
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/3dfd13480ea42335ce396becbaaf4635.pdf
458fbde4ff1f51df63d13288a18ea51e
Scripto
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A written representation of a document.
. ·-=-....
'
.
'-,.
i
COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
ICITY
Atlanta
STADIUM RENTAL
City gets 5% of first million paid
admissions, 7% on million to
1,500,000 and 10% on over 1,500,000 .
(Contract s·ame as Milwaukee.)
CONCESSIONS
City gets from 10% to
16%, depending on volume .
Parking remains with
Stadium Authority.
Authority gets le%
of any pay TV (same
as New York) •
Baltimore
City gets $75,000 or 7% of paid
admissions, whichever is greater.
City gets 10%. ,
Cleveland
City gets $60,000 basic rental
against 7% of paid admissions,
whichever is greater.
City gets 45%. (Equipment paid for by city.)
Houston
City gets $562,500 to $747,000,
depending
on income.
.,
City retains all
concessions .
Kansas City
Lease signed at end of 1963 season
(lease non-cancellable prior to end
of 1967 s eason) provides: f or 1963
a n d 1964 $1 per ye ar rental ; for
1 9 65 t h rough 1 9 67 $1 per y e ar plus
5% of all paid a dmissions i f
a ttendan ce exce eds 950,000.
City gets 7½°/o.
Ear l ier l ease prov i de d $1, 0 00 re nt
plus 5% of paid adm issions b u t was
cance ll able by At hl e ti cs if paid
a dmissions fell be low 85 0, 0 00 .
OTHER
j
Br aves will be
credited up t.o
$500,000 moving
expenses.
�
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Baltimore
Cleveland
Houston
Kansas City
COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
STADIUM RENTAL
City gets 5% of first million paid
admissions, 7% on million to
1,500,000 and 10% on over 1,500,000.
(Contract same as Milwaukee.)
City gets $75,000 or 7% of paid
admissions, whichever is greater.
City gets $60,000 basic rental
against 7% of paid admissions,
whichever is greater.
City gets $562,500 to $747,000,
depending on income. .
Lease signed at end of 1963 season
(lease non-cancellable prior to end
of 1967 season) provides: for 1963
and 1964 $1 per year rental; for
1965 through 1967 $1 per year plus
5% of all paid admissions if
attendance exceeds 950,000.
Earlier lease provided $1,000 rent
plus 5% of paid admissions but was
cancellable by Athletics if paid
admissions fell below 850,000.
CONCESSIONS OTHER
City gets from 10% to Parking remains with
16%, depending on volume. Stadium Authority.
Authority gets 16%
of any pay TV (same
as New York).
Braves will be
credited up %0
$500,000 moving
expenses.
City gets 10%. |
j
City gets 45%. (Equip-
ment paid for by city.)
City retains all
concessions.
City gets 7%.
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Box 19, Folder 15, Document 58
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/6c1216c8053827ca324dbe10bb3f26af.pdf
1895eef05d09ead2e671a6d763029d3f
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POPULATION COMPARISONS BASED ON
1960 CENSUS
City
Metropolitan
Area
1,017
Atlanta
487 1.
Baltimore
939
1,727
Cleveland
876
1,797
Houston
938
1,243
Kansas City
476
1,039
Los Angeles
2,479
, 6, 743
.. , ....
~
Milwaukee
741
1,194
Minneapolis - St. Paul
796
1,482
7,782
10,695
New York
2,783
San Francisco
368 )
)
743 )
Washington
764
2,002
Oakland
�
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POPULATION COMPARISONS BASED ON
1960 CENSUS
Atlanta
Baltimore
Cleveland
Houston
Kansas City
Los Angeles
Milwaukee
Minneapolis - St. Paul
New York
Oakland
San Pradeiaeo
Washington
City Metropolitan
Area
487 vr . = Ay OLE
939 L, 727
876 1,797
938 1,243
476 . 1,039
2,479 6, 743
741 1,194
796 1, 482
ge Coe 10, 695
368 )
) eg too
743 )
764 2,002
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Title
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Box 19, Folder 15, Document 57
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/a97ed4af837ea26742a367e6c6f648ea.pdf
00157ed201587834a51a57cfa59d5eae
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A written representation of a document.
COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
•
CITY
Atlanta
STADIUM RENTAL
City gets 5% of first million paid
admissions, 7% on million to
1,500,000 and 10% on over 1,500,000.
(Contract s·ame as Milwaukee.)
CONCESSIONS
City gets from 10% to
16%, depen ding on volume.
OTHER
Parkin g remains wi th
Stadium Authority .
Author ity gets le%
of any pay TV {s ame
as New York).
Br aves will be
. credited up ii.o
$500,000 moving
e xpenses .
I
j,
Baltimore
City gets $75,000 or 7% of paid
admissions, whichever is greater.
City gets 10%.
Cleveland
City gets $60,000 basic rental
against 7% of paid admissions,
whichever is greater.
City gets 45%. (Equipment paid for by city.)
Houston
City gets $562,500 to $747,000,
depending on income.
City retains all
concessions.
Ka nsas City
Leas e signed at e nd of 1963 season
(lease non-c a nc e llable prior to e nd
of 1967 season) provides: for 1963
a nd 1964 $1 p e r y ear rental; for
1 9 65 through 1 9 6 7 $1 per y e ar plus
5% o f all p a i d admissio n s if
a t t e nda nce exc e eds 950,000 .
Ci ty gets 7'½."/4.
Ea r lie r lease p r o vided $1,000 r e nt
plus 5% of paid admi s sions b u t wa s
c a ncel l ab l e by Athl e tics i f paid
a dmiss~ons f e ll b e l ow 850,000 .
�.-
.P
- .,,-
~
J
.. .: ,
COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
Page Two
CITY
STADIUM RENTAL
CONCESSIONS
Los Angeles
(Dodgers)
City gave Walter O'Malley 328 acres
of downtown property. City built
access roads. No rental charged .
Dodgers get all.
Milwaukee
Same as Atlanta.
Same as Atlanta.
Minnesota
City gets 7% of paid admissions.
City gets 10%.
New York
(Shea Stadium)
Rental is $450,000, decreasing
$20,000 annually during contract
Mets get all.
Oakland
In third year city would get
$125,000. (This was offer - no team
yet.)
To be negotiated.
City gets $125,000 or 5% of paid
admissions, whichever is greater.
Lease is for three years.
Giants get all.
City gets $65,000 or 7% of paid
admissions, whichever greater.
City gets 13%.
· san Francisco
Washington
OTHER
Dodgers get all.
of parking.
.
City gets 10% of
any pay TV.
City gets 85.1%
up to $300,000;
95.1% thereover .
of parking.
�
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COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
CITY STADIUM RENTAL CONCESSTONS OTHER
Atlanta City gets 5% of first million paid City gets from 10% to Parking remains with
admissions, 7% on million to 16%, depending on volume. Stadium Authority.
1,500,000 and 10% on over 1,500,000.
(Contract same as Milwaukee.) Authority gets 16%
of any pay TV (same
as New York).
Braves will be
. credited up to
$500,000 moving
expenses. a
Baltimore City gets $75,000 or 7% of paid City gets 10%.
admissions, whichever is greater.
Cleveland City gets $60,000 basic rental City gets 45%. (Equip-
against 7% of paid admissions, ment paid for by city.)
whichever is greater.
Houston City gets $562,500 to $747,000, City retains all
depending on income. . concessions.
Kansas City Lease signed at end of 1963 season City gets 7%.
(lease non-cancellable prior to end
of 1967 season) provides: for 1963
and 1964 $1 per year rental; for
1965 through 1967 $1 per year plus
5% Of all paid admissions if
attendance exceeds 950,000.
Earlier lease provided $1,000 rent
plus 5% of paid admissions but was
cancellable by Athletics if paid
admissions fell below 850,000.
COMPARISON OF AGREEMENTS BETWEEN CITIES AND MAJOR LEAGUE TEAMS
Page Two
CITY
Los Angeles
(Dodgers)
Milwaukee
Minnesota
New York
(Shea Sta-
dium)
Oakland
San Fran-
cisco
Washington
STADIUM RENTAL
City gave Walter O'Malley 328 acres
of downtown property. City built
access roads. No rental charged.
Same as Atlanta.
City gets 7% of paid admissions.
Rental is $450,000, decreasing
$20,000 annually during contract
In third year city would get
$125,000. (This was offer - no team
yet.)
City gets $125,000 or 5% of paid
admissions, whichever is greater.
Lease is for three years.
City gets $65,000 or 7% of paid
admissions, whichever greater.
CONCESSIONS
Dodgers get all.
Same as Atlanta.
City gets 10%.
Mets get all.
To be negotiated.
Giants get all.
City gets 13%.
OTHER
Dodgers get all.
of parking.
%
City gets 10% of
any pay TV.
City gets 85.1%
up to $300,000;
95.1% thereover -
of parking.
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Title
A name given to the resource
Box 19, Folder 15, Document 56
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/0e364a61571aa8006e76e1831ea46b89.pdf
ff9203ba507e07bc2617d33d69dd93d1
Scripto
Transcription
A written representation of a document.
POPULATION COMPARISONS BASED ON
1960 CENSUS
Metropolitan
Area
1,017
City
Atlanta
487
Baltimore
939
1,727
Cleveland
876
1,797
Houston
938
1,243
Kansas City
476
1,039
Los Angeles
2,479
~ 6,
743
Milwaukee
741
1, 194
Minneapolis - St. Paul
796
1, 482
7,782
10,695
New York
2,783
San Francisco
368 )
)
743 )
Washington
764
2,002
Oakland
II
I)
- ~-
I\ ... , .
""
-
.
�
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POPULATION COMPARISONS BASED ON
Atlanta
Baltimore
Cleveland
Houston
Kansas City
Los Angeles
Milwaukee
Minneapolis - St. Paul
New York
Oakland
Sas Francisco
Washington
1960 CENSUS
City Metropolitan
Area
487 "1,017
939 1,727
876 1,797
938 . 1, 243
476 1,039
2,479 6, 743
741 1,194
796 1, 482
7,782 10, 695
368 )
) 2,783
743 )
764 2, 002
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Title
A name given to the resource
Box 19, Folder 15, Document 55
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/0f1849b200ab73f70eaebb258c53284f.pdf
f75efb3c60c3638c3642334c4254965b
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A written representation of a document.
May 20., 1966
Mr. Joe H . Gerson
729 W . Peachtree Street, N . E .
Atlanta , Georgia 30308
Dear Joe:
The c ontract with the Braves is public information and
is on file with the City Clerk (Mr. J . J. Little, First
Floor. C i ty Hall).
lt is an extremely bulky contract and I doubt if you
would want to read all of it. It is essentially the best
contract in the National League .
I am attaching hereto a summ ry of the contract which
I aed during my a:ampaign.
My advice to you is don"t get sick listening to sick
people. They are simply not worth it.
Sinn rely your •
Iv: n Allen, Jr.
M yo:r
IAJr:lp
�
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May 20, 1966
Mr, Joe H. Gerson
729 W. Peachtree Street, N. E.
Atlanta, Georgia 30308
Dear Joe:
The contract with the Braves is public information and
is on file with the City Clerk (Mr. J. J. Little, First
Floor, City Hail).
It is an extremely bulky contract and I doubt if you
would want to read all of it. It is essentially the best
contract in the National League.
Iam attaching hereto a summary of the contract which
I aued during my gampaign.
My advice to you is don't get sick listening to sick
people. They are simply not worth it.
Sinnerely yours,
Ivan Allen, Jr.
Mayor
AJ r:lp
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Title
A name given to the resource
Box 19, Folder 15, Document 54
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/39dc6ca2fd5248701227a861471af245.pdf
7161f4c895a219b67b90ce9d0e5e10cb
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A written representation of a document.
CITY
OF
COLUMBIA
SOUTH CAROLINA
LESTER L . BATES
May 23, 1966
M A YOR
Dear Ivan:
Some very good friends 0£ mine plan to
be in Atlanta on June 2, and I would appreciate it i£ you could arrange to get me two
good tickets £or the baseball game on that
date.
Please advise me 0£ the cost 0£ these
tickets, and I will send my check £or same.
With kind personal regards and best
wishes, I am
Sincerely yours ,
Lester L . Bat e s
Mayor
Th e Honorabl e Ivan All e n , May o r
Ci t y 0£ Atlanta
At lanta , Geo r gia
LLB:bb
/
·,
-/
/
l
--
�
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CITY OF COLUMBIA
SOUTH CAROLINA
LESTER L.BATES
MAYOR May 23 3 1966
Dear Ivan:
Some very good friends of mine plan to
be in Atlanta on June 2, and I would appre-
ciate it if you could arrange to get me two
good tickets for the baseball game on that
date.
Please advise me of the cost of these
tickets, and I will send my check for same.
With kind personal regards and best
wishes, I am
Sincerely yours,
katev
Lester L. Bates
Mayor
The Honorable Ivan Allen, Mayor
City of Atlanta
Atlanta, Georgia
LLB: bb
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Title
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Box 19, Folder 15, Document 53
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/3d9519e028f7fa9490bdd8ae08b75540.pdf
dcbbfc04ef6d49864d7810c77d2d1920
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A written representation of a document.
M y 25, 19l>6
Hon r 1:>l e Le ter L . Bat s
yor of Colwnbi
Columbia, South Carolina
Dear L ster:
to band.I y our tick t
B v
e ind,.
SiAc r ly your•,
l• n All
ayor
lAJr/
~
CC: Mr. Au ti Brown
Atlanta Br ve
• ~r .
�
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May 25, 1966
Honorable Lester L. Bates
Mayor of Columbia
Columbia, South Carolina
Dear Lester:
I am asking the Braves to handle your ticket
request for June 2nd,
I am delighted that you will be in Atlanta and
hope you will let me know if there is anything
my office may do to make your visit more
pleasant.
Sincerely yours,
Ivan Allen, Jr.
Mayor
1AJr/br
CC: Mr. Austin Brown
Atlanta Braves
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Title
A name given to the resource
Box 19, Folder 15, Document 52
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/e4d0b8f301bc18488ed69e8722dc082a.pdf
36db8041fa6331858cee6a77f9eac555
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A written representation of a document.
May 25, 1966
Mr. Austin Brown
Atlanta Braves
Atlanta Stadium
Atlanta, Georgia
,,
I
Dear Mr. Brown:
Please send Mayor Bates two tickets along .
a bill for same.
If fo:i:- so.me re son be does not pay for the tickets,
please let me know.
Sincerely yours,
Ivan Allen, Jr.
yor
lAJr/br
�
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May 25, 1966
Mr. Austin Brown
Atlanta Braves
Atlanta Stadium
Atlanta, Georgia
Dear Mr. Brown:
Please send Mayor Bates two tickets along séith
a bill for same.
If for some reason he does not pay for the tickets,
please let me know.
Sincerely yours,
Ivan Allen, Ir.
Mayor
IAIr/br
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Title
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Box 19, Folder 15, Document 51
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/de31546ab04c30c29e6097b1a27a0793.pdf
74f7a9aa12776f5abf2d203316a5a55f
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A written representation of a document.
---- --
- -·- - court v,;oul<l hav; ~j~-risdi~ti~~ h_is norma l ration before a t
over Casa Nostra because 1t fight.
has · families in many states.
Busy Schedule
Though the Braves' partners in Clay's ma nager, Angelo D.
other cities are discreet about dee, explained: "This fight v
wha t they say, the move to At· be his third title contest in 1
lanta, the moderate business months."
t he Braves a re doing there and Muha mmed Ali _ as Clay
the legal trouble the carpet· named on the fi ght posters
baggers have made for them told newsmen he expects to t
do no t encha nt the boys.
Ife nd his ,:1:e twice more · ti
•
•
yea r. He s;ii c; . ~ next op~
Atlanta T hmkmg nent cou .c be Ka ri Mildenbt
ger of Wesr Ge rma ny.
. ,,,.,,..._,.,...,.....,..._, - ......
TESSE OUTLAR, 111 t he Atla nta "I thi nk 1 ,., 'e six yea
,,..
.,.
J Const1tut1~n - Regar~less of a head of me to ho)d the tit
· ,
the outcome 111 W1scons111_sta te and you can a lway,, find ch;
courts, the Braves a re go111g to lenoers" Clay said
·
0
'
·
abide by the ruling of the Gear'·· ' \, ,
gia courts. They' re staying in
Plans Short Spl!cch
·
' · Atla nta, whe re they have a con- Clay also called a press co
·,
~.t , tract for 25 yea rs. As men- ference for Thursday. He sa.
\'1<
,,f tioned he~e m~ltip!e times, if1- - - - - - - - - - - · .,,i
. t baseba ll 1s v1olatmg federal
.
t\.'?•~_,._..., ·--.. -,1~ ) law, baseball should be forced
/ f' i.f;° ;, '.
:<,•;.;-'· '~:i, ~,, to comply w!th the law. The
TI
~ \
,L; fac t tha t Milwa ukee has or
IUI.
JJ.
, % ~· "
'
· • · doesn't have a baseball team
,.
has no bearin g on the law. _Of- Indianapolis, Ind._ /P _ B~
17.·}. ,.U,'
,, • .. , .
"/-Ji,',
fermg to dr?p the case agamst Bill Cheesbourg of Tucsor
·\/- ·
""'"~...~'-tc:
the Braves, 111 exchange for a n.
.
.
I .
/ ">·.. .,. ··;ff:,;.·
other franchise, must rank as An z., mam test dnver of ur.
t
\{3' :
~·on~ of the most bizarre legal conventional ca rs at t he Indi
t
\ 1, • :~'\. · /:·
ulmgs of all . time. The Braves ana polis speedway this year·
,,·,,·.,,
by t he
.
F or d s w h'1c1
-~,'.%•.·.'.,
fmtend
d I to
I abide
d G
· law- t h'111 k s rea r eng111e
e era a w an
eorg1a 1aw.
&~·:'
not Wisconsin's interpreta tion have dom111ated the track th(
......... ....,.v. ,•.:.~
..... ~.-,. , , of the la w.
las t two yea rs can be beaten
-UPI Teleohato-...,i.,:;~r......
we can get the turbim
If Ralph Neely w_ants to pl
,
ea ac e
qua lified," he sa id Wednesday :
pro fo o tba ll, he mus~ . do ._ i HERB LY01:'1, in Chicaf,o Trib- " we'll win the c.ce."
w ith the Houston OIiers of /
une gossip column Tower He meant the 500 mi ler May
the American F o .o t b a 11 Ticker" - The Atlanta Braves
league, the United $tatk·s cir- owners have t his new, heap big O.
.
cuit court of appeal~ ruled headache: Powerful C r a c ker- Cheesbourg has uee,i workmg
Wednesday. Neely. s I n e d town biz, civic a nd political with t wo cars, one owned by
with the Oilers in ·1964, but leaders a re suddenly pressur- orm Dernier of Niaga ra Falls,
subsequently si g n'-!;! d ·,,.iJ.nd ing 'em to quit selling choice ,i . Y ., with a 1,400 horsepower ,
Journal Wire Serv ices
played last year fo r ~e D~l- box seats to Negro fa ns. The General Elect ·ic t urbo shaft en-1
Detroit, Mich.·- Doctors at las Cowboys of. the Na tional _ Braves' big chiefs are totally g ine, and a n0v0tty dreamed up
Henry Ford hospital confirmed Football league.
igno rin g this nonsensical pitch. -~y Albert H. Ste. n of Orinda,
Wednesday that Manager Charlie Dressen of the Detroit Tigers
had suffered his second heart
attack in 14 months and said he
would be confined for at least
three weeks and might not be
able to return to his manageria l
Another in a series on a ably more t han $50,000 in a j river into rouble - somepost fo r several months.
imes bad trouble. The own·
driver's v iew of' the activities shiny new race car. It is the
Coach Bob Swift, who took at the Indianapolis speedway · pride of his life. But he has er wanes a brave driver. But
over .for Dressen when he suf- leading up t o the annual 500 · to sta nd by, acting uncon- he also wants a careful drivfered a heart a~tack in spring mile race May 30.
cerned, while a driver wheels er. He · wants to admir~ his .
training in 1965, has been
By i\IAIUO ANDTIETTI
it around the track, in and car after the race, too.
pl. ced in charge of the club.
The owner usually selects
NDIANAPOLIS, Ind. _ Tl}e out of traffic, at speeds of
Dressen w as not permitted
more than 160 miles an hour. the kind of car he wants. But
most nervous people a t the
visitors except for members of
in this _area, the driver. also is
Mistakes Costly
his immediate family or tele- Indianapolis speedway d uring
vitally concerned. It is no exphone calls until further notice the mont h of May must be
If the driver makes a mis- aggeration to say that a drivbut hospital officials said there the car owners. The drivers take-and is lucky-he can al- er is betting hb life on the
was "some evidence of general
(
usually are pretty relaxed, at ways walk back to the pits car he is racing.
improvement."
This year there has been a 1
and say, "Sorry about that,
" It has been determined tha t least until race day.
But racing has become a Chief." But t he only thing an · Jot of talk about the differe nt t
Mr. Dressen has a coronary artery ,hrombosis," the hospital very expensive business. The owner can do is figure he types of cars tha t will try to t
make the "500" field. I think )
statement said. "He has rested men who enter cars h e r e
comfortably and there are no sometimes must feel like t he has a head start on his own this is a good thing for rac- ],
·
i
new complications. His condi- man who is letting his son junkyard. Owners, therefore, ing.
A few years ago the Offen- r,
tion is stable, but remains seri- drive his new automobile for are very careful in their sethe first time. He tries to be lection of drivers and choice hauser roadsters dominated t
ous."
the race. They were great
Dressen, 67, in his 16th sea- calm and optimistic. But he · of equipment.
In the high speeds of auto race cars, duraole and sim- Sj
son as a major league manager, keeps his hands in his pockled the Milwaukee Braves to ets, to keep from putting racing, one mistake, a frac- ple for mechanics to work tl
second place in the National them in front of his eyes.
tion of a second of hesitation with. But because of their a:
league race of 1960.
He has invested consider- at the wrong time can get a domination, a lot of the sus- ti
for $ 2,500.,000. ..it wo,ild, b e a
90 day wonder made of precast concrete.
.
,
Rap ~t Pho~mx
.
John Lans111g, vice-presi~ent
of the Pacific Power and Light
Co. , appeared al?ne for Port)a nd, O_re. He said he got the
1mpress10n . that the. ow~er~
"were lookmg over their noses
at _his ~rese~t~tion.
- ns111g ridicule~ th e chanc~s
c,, ·orne other b ids and sa 1
?o.-~ a nd was w ill111g to w a it
10 ;:he time when an 18th and
19th fra nchise was awa r~ed.
Lansing rapped Phoenix, sayin" "Nobody in his right mind
w~~ild go ther e. You get on
t he f re e w a y a nd make the
wron"' turn at Tucson a nd you
could0 end u p in Mexico without
seeing a ny people."
In a surp rising development,
Bill Sulliva n, owner of the Boston Patriots of the AFL, welcomed a n NFL team to tha t
ci ty in a Jetter to Rozelle. ,
Rozelle· said tha~ three ma· or league teams m one sta~ium ·(Fenway park) "may be
undesirable." }Ie meant the
Patriots, the baseball Red Sox
a nd an NFL team ·
But Mayor John F. Collins of
Boston quoted Red Sox VicePresident Dick O'Connell as
saying t hat the Red Sox would
leave ~osto_n !f a_ stadium were
not built w1th111 five years.
Philadelphia Phillies, W ednes·
day was. sent to the minor
leagues by the Cardinals.
Johnson was optioned to Tul·
sa and outfielder-first baseman
Bob Tolan was, recalled from
Tulsa to replace him. Johns on
is batting .186 for t he Cardinals,
Tola n .319 fo r Tulsa.
Pi tcher Tug McGraw of t he
New York Mets was placed on
the disabled list because of a
sore elbow.
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for $2,500,000. it would be a
90 day wonder made of pre-
cast concrete.
Rap at Phoenix
John Lansing, vice-president
of the Pacific Power and Light
Co., appeared alone for Port-
land, Ore. He said he got the
impression that the owners
“were looking over their noses”
at his presentation.
~ ansing ridiculed the chances
of some other bids and said
Poctiand was willing to wait
for che time when an 18th and
19th franchise was awarded.
Lansing rapped Phoenix, say-
ing, “Nobody in his right mind
would go there. You get on
the freeway and make the
wrong turn at Tucson and you
could end up in Mexico without
seeing any people.”
In a surprising development,
Bill Sullivan, owner of the Bos-
ton Patriots of the AFL, wel-
comed an NFL team to that
city in a letter to Rozelle. |
Rozelle said that three ma-
jor league teams in one sta-
dium (Fenway park) ‘‘may be
undesirable.” He meant the
Patriots, the baseball Red Sox
and an NFL team.
But Mayor John F. Collins of
Boston quoted Red Sox Vice-
President Dick O’Connell as
saying that the Red Sox would
leave Boston if a stadium were
not built within five years.
vi
Dressen Had
H. Attack
rieart Attac
Journal Wire Services
Detroit, Mich.— Doctors at
Henry Ford hospital confirmed
Wednesday that Manager Char-
lie Dressen of the Detroit Tigers
had suffered his second heart
attack in 14 months and said he
would be confined for at least
three weeks and might not be
able to return to his managerial
post for several months.
Coach Bob Swift, who took
over for Dressen when he suf-
fered a heart attack in spring
training in 1965, has been
ploced in charge of the club.
Dressen was not permitted
visitors except for members of
his immediate family or tele-
phone calls until further notice
but hospital officials said there
was “some evidence of general
improvement.”
“Tt has been determined that
Mr. Dressen has a coronary ar-
tery thrombosis,” the hospital
statement said. “He has rested
comioriably and there are no
new complications. His condi-
tion is stable, but remains seri-
ous.”
Dressen, 67, in his 16th sea-
son as a major league manager,
led the Milwaukee Braves to
second place in the National
Philadelphia Phillies, Wednes-
day was.sent to the minor
leagues by the Cardinals.
Johnson was optioned to Tul-
sa and outfielder-first baseman
Bob Tolan was recalled from
Tulsa to replace him. Johnson
is batting .186 for the Cardinals,
Tolan .319 for Tulsa.
Pitcher Tug McGraw of the
New York Mets was placed on
the disabled list because of a
sore elbow.
league race of 1960.
panera
rs
eee
—UPI Telepho'
If Ralph Neely wants to pl
pro football, he must do. i€;
with the Houston Oilers of /
the American Footbal |
league, the United Statés cir-
cuit court of appeals{ ruled
Wednesday. Neely signed
with the Oilers in 1964, but
subsequently signed ‘and)
played last year for the Dal-
las Cowboys of the National
Football league.
: iN
Car O
Another in a series on a
driver’s view of the activities
at the Indianapolis speedway
leading up to the annual 500
mile race May 30.
By MARIO ANDRETTI
NDIANAPOLIS, Ind. — The
most nervous people at the
Indianapolis speedway during
the month of May must be
the car owners. The drivers
usually are pretty relaxed, at
least until race day.
But racing has become a
very expensive business. The
men who enter cars here
sometimes must feel like the
man who is letting his son
drive his new automobile for
the first time. He tries to be
calm and optimistic. But he
keeps his hands in his pock-
ets, to keep from putting
them in front of his eyes.
He has invested consider-
Ne7rs
court would have jurisdiction
over Cosa Nostra because it
has families in many states.
Though the Braves’ partners in
other cities are discreet about
what they say, the move to At-
lanta, the moderate business
the Braves are doing there and
the legal trouble the carpet-
baggers have made for them
do not enchant the boys.
Atlanta Thinking
JESSE OUTLAR, in the Atlanta
J Constitution — Regardless of
the outcome in Wisconsin state
courts, the Braves are going to
abide by the ruling of the Geor-
gia courts. They’re staying in
Atlanta, where they have a con-
tract for 25 years. As men-
‘|tioned here multiple times, if
baseball is violating federal
law, baseball should be forced
to comply with the law. The
fact that Milwaukee has or
doesn’t have a baseball team
has no bearing on the law. Of-
fering to drop the case against
the Braves, in exchange for an-
other franchise, must rank as
one of the most bizarre legal
rulings of all time. The Braves
intend to abide by the law—
federal law and Georgia law—
not Wisconsin’s interpretation
of the law. ;
ERB LYON, in Chicago Trib-
une gossip column “Tower
Ticker” — The Atlanta Braves| 0
owners have this new, heap big) *
headache: Powerful Cracker-!
town biz, civic and political with two cars, one owned by
leaders are suddenly pressur-|Norm Demler of Niagara Falls,
ing ’em to quit selling choice|N. Y., with a 1,400 horsepower
box seats to Negro fans, The|Generai Eleciric turbo shaft en-|
Braves’ big chiefs are totally|/gine, and a noveity dreamed upj
ignoring this nonsensical pitch. by Albert H.
ably more than $50,000 in a
shiny new race car. It is the
pride of his life. But he has
to stand by, acting uncon-
cerned, while a driver wheels
it around the track, in and
out of traffic, at speeds of
more than 160 miles an hour.
Mistakes Costly
If the driver makes a mis-
take—and is lucky—he can al-
ways walk back to the pits
and say, “Sorry about that,
Chief.” But the only thing an
owner can do is figure he
has a head start on his own
junkyard. Owners, therefore,
are very careful in their se-
lection of drivers and choice
of equipment.
In the high speeds of auto
racing, one mistake, a frac-
tion of a second of hesitation
at the wrong time can get a
his normal ration before a t
fight.
Busy Schedule
Clay's manager, Angelo D,
dee, explained: “This fight v
be his third title contest in ;
months.”
Muhammed Ali — as Clay
named on the fight posters
told newsmen he expects to (
‘fend his Ute twice more’ tl
year. He saic . 5 next opt
nent cou:c be Kari Mildenb
ger of West Germany.
“T think I fave six yea
ahead of me to ho:d the tit
and you can always find chi
lengers,” Clay said.
Plans Short Speech
Clay also called a press co
ference for Thursday. He sa
ry e
Turbine FE:
Indianapolis, Ind. — ® — Bi
Bill Cheesbourg of Tucsor
Ariz., main test driver of ur
conventional cars at the Indi
anapolis speedway this year-
thinks rear engine Fords whicl
have dominated the track tht
last two years can be beaten
we can get the turbine
“we'll win the race.”
He meant the 500 miler May
Cheesbourg has oven working
Sie.a of Orinda,
(\ wie
Cross Fingers
driver into trouble — some-
times bad trouble. The own-
er wants a brave driver. But
he aiso wants a careful driv-
er. He wants to admire his.
car after the race, too.
The owner usually selects
the kind of car he wants. But
in this area, the driver also is
vitally concerned. It is no ex-
aggeration to say that a driv-
er is betting his life on the
car he is racing.
This year there has been a
‘lot of talk about the different
types of cars that will try to
make the “500” field. I think
this is a good thing for rac-
ing.
A few years ago the Offen-
hauser roadsiers dominated
the race. They were great
race cars, durable and sim-
ple for mechanics to work
with. But because of their
domination, a lot of the sus-
eu eee
coe
at
tl
Dublin Core
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Title
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Box 19, Folder 15, Document 50
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/ff14b8ca01f81cc2893728c053be58b6.pdf
9eb1cbd018753b9a35458c65714b11b3
Scripto
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A written representation of a document.
mbt Atlanta :nournnl
BOX
ATLANTA,
4689
GEORGIA
30302
May 24, 1966
FURMAN BISHER
SPORTS EDITOR
Dear Ivan:
Hera are two ieproductions
of that
Herb Lyon c olumn I called about. John McHale has
been aproached on the same subject and he says
~
there has never been any formalA informal ~
effort of any nature to res t rict box s e at sales
to any kind of grpup, white, dark or green.
�
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A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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he AUlanta Zournal
BOX 4689
ATLANTA, GEORGIA 30302
May 24, 1966
FURMAN BISHER
SPORTS EDITOR
Dear Ivan:
Here are two ¥eproductions of that
Herb Lyon column I called aboute John McHale has
been aproached on the same subject and he says
there has never baen any formal informal OF
effort of any nature to restrict box seat sales
to any kind of grpup, white, dark or green.
Furman Bisher
Dublin Core
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Title
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Box 19, Folder 15, Document 49
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/8f6a7cece2265610aeba61eb8ce5e052.pdf
398128aad19ba5adeff4a24e6cece7e7
Scripto
Transcription
A written representation of a document.
May 27, 1966
Mr . Herb Lyon
The Chicago Tribune
435 N. Michigan
Chicago, Illinois
Dear Mr. Lyon:
I have sen your column of May 8, 1966, in which you noted, "The Atlanta Br vs•
OWI1ers have this new heep•big headache: Powerful Crackertown biz, civic,
and political leaders are suddenly pressuring 'em to quit selling choice
box seats to Negro fans. The Braves Big Chief are totally ignoring this
nonsensical pitch. "
Herb, I do not know here you got your information but, it is conq,l t ly
falacious . I spoke to John McBale about this, before attenq,tio.g an answer,
nd he tells
that th re is absolutely not one shred of truth in this
statement.
I think that Atl nta has taken a bum-rap. For a guy who ha sp nt just about
all of hi srowing ye rs in the north, I find Atlanta to be a progr ssiv,
if not mor o, in the ar of r cial integration, than in 1110st north m
cities in which 1 ~~ve lived; including Chicago.
I~ ally think you've thr
the city a curv ball.
Siru:er ly.
Jer ld s. Sach
Publ:lc R l at i oa.s Director
JSS;~
�
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
May 27, 1966
Mr. Herb Lyon
The Chicago Tribune
435 N. Michigan
Chicago, Illinois
Dear Mr. Lyon:
I have seen your column of May 8, 1966, in which you noted, "The Atlanta Braves'
owners have this new heap-big headache; Powerful Crackertown biz, civic,
and political leaders are suddenly pressuring ‘em to quit selling choice
box seats to Negro fans. The Braves Big Chief are totally ignoring this
nonsensical pitch."
Herb, I do not know where you got your information but, it is completely
falacious. I spoke to John McHale about this, before attempting an answer,
and he tells me that there is absolutely not one shred of truth in this
atatement.
I think that Atlanta has taken a bum-rap. For a guy who has spent just about
all of his growing years in the north, I find Atlanta to be as progressive,
if not more so, in the area of racial integration, than in most northern
eities in which I have lived; including Chicago.
I really think you've thrown the city a curve ball.
Sincerely,
Jerald §. Sachs
Public Relations Director
JS3; paa
Dublin Core
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Title
A name given to the resource
Box 19, Folder 15, Document 48
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/b77959e7838cffbc3dece7bf5733e757.pdf
d8b33f21a3c69115099b978a94c039bd
Scripto
Transcription
A written representation of a document.
f
!.-
.
. ' ·,•
1:,.
ATLANTA BRAVES OPENING
ATLANTA STADIUM
April 12, 1966
An Operations Manual
on the Job to be Done
Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Braves by Bell & Stanton, Inc.
February 20, 1966
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CONTENTS
OBJECT IVES ••••••••....•••••••.•••••••••• .•••••••••• 1
INTRODUCTION .••••...••.••.•••.•.•..••••••••••••••• 2
SUMMARY OF RECOMMENDATIONS •••••••••••••••••••••••• 4
DETAILED PLANS ••••.•.••.•.•••••••.•.•••.•••••••••. 9
_SEASON TICKET SALES ..•.•.•••.•••..•••.••••••••••• 10
ADVERTISING SUPPORT .•••.•••••.••••.••••.••••••••• 13
DOWNTOWN OFFICES, HOTEL S, RESTAURANTS,
POLICE .••• 16
NATIONAL PRESS PREVIEW ..••••••••••••••••.•••••••• 1 7
PERSON-TO-PERSON VISITS •••••••••••••••••••••••• : .19
POLITICAL GUESTS .•••..••..••..•••.••.•••••••••••• 21
CELEBRITIES AND BASEBALL LEADERS .•••••••••••••••• 22
GAIN SUPPORT OF PRIVATE CLUBS •..•.•.••..••••••••• 23
THE MAYOR 'S DINNER .• • .••••••••••••.•••••••••••••• 24
THE OPENING DAY PARADE •••
~
•••••.•••• • •••••••••••• 2 6
NATIONAL AND LOCAL TELEVISION AND RADI0 •••••••••• 28
THE "AWAY" GAMES WITH METS AND CARDINALS ••••••••• 30
APPENDICES • •.. • •...•.•. • •.•••••• • ••••.•••••••••• •• I
# # # #
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Atlanta Braves Opening
OM-1
OBJECTIVES
1. To fill Atlanta Stadium opening night, April 12.
2. To sell a maximum number of season tickets.
3. To obtain maximum interest in the Atlanta Braves -locally, statewide, regionally through the entire
market area, and nationally, It is this year's biggest
baseball story.
4. Gaining momentum from all that is done, this operation
is a prime generator of max imum favorable attention
for Atlanta.
Our major objective, then, is to pivot
this exciting baseball team and its home city on a
360 degree swing of visibility surpassing any attention
a ny city has received in the past .
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Atlanta Braves Opening
OM-2
INTRODUCTION
Atlanta and the Braves are linked together~ what
helps one on opening day supports the other.
We have a
brief period of time in which to build a strong local
sense of this joint destiny.
We have a brief period of
time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium
itself was completed and opened.
All of that was preparation.
It was passive,
as far as the entire populace .was concerned.
them to beam with pride, and they did.
move into effective action:
We asked
Now we ask them to
to talk up the Braves, to
support the Braves, to realize in so doing that all of
this effort demonstrates to the nation at large that
Atlanta is the city of spirit and "can-do" in th~ entire
United States .
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Atlanta Braves Opening
OM-3
As in every good thing that has transformed
this town, the lead has to come from the business
community.
The business community is in City Hall.
It
is in office with the largest plurality ever given a
Mayor of a major city.
Now that Mayor needs votes again
-- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city
opening night, April 12.
Essentially, that is what the plan of action
on the following pages is all about.
Bell & Stanton, Inc.
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Atlanta Braves Opening
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SUMMARY OF RECOMMENDATIONS
To put across the biggest opening day baseball
ever has seen, we can think no little thoughts.
However,
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through . .. We need
the help of all concerned to make certain we have both,
for only the thorough execution of this big job in the
end will win the day for Atlanta and for the Braves.
1.
It is urgent that we get Atlanta into action
on season ticket sales.
This will take personal contact
from the highest levels of the Atlanta business community,
directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at
business leaders in other market cities.
2.
We need to start the ball rolling so that
every ad carried in the early part of Opening Week refers
to the Braves; every downtown office building takes on
the challenge of creating banners; every local theatre
enters the act; every school and college hereabouts
becomes involved., as does every tax idriv er, every bus
d r i v e r, every membe r o f t he polic e f orc e .
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Atlanta Braves Opening
OM-5
(Summary of Recommendations
continued)
In addition to the regularly assigned sports
writers covering the ~
i.,. 3 -
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March 26, 27 and 2&;
-Braves exhibition series
Bell
&
Stanton will invite travel
and general feature writers to Atlanta at that time.
Plans call for them to see a game, be given personalized
tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.
We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step.
We need to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both.
We need more press association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest sports yarn in years.
4.
We need to have the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Opening Day .
Every branch of a national firm should have its
national president here.
game .
This is far more than a baseball
It is Atlanta's day in the court of public opinion
when everything that makes this town great is on display.
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Atlanta Braves Opening
OM-6
(Summary of Recommendations
continued)
5.
We need help in pulling our loftiest
national political l e aders here, and that need goes
right to the top.
We need all southern governors and .
many mayors here.
6.
We need to get glittering celebrities
here, and we shall call on BiJl Bartholomay personally
to guide and help us on that.
We will call on Georgia
advertisers who use p ersonalities in their campaigns to
have those celebrities here.
And of course baseball's
offi cialdom is a vit a l part of the program.
7.
We need to mount
a
Mayor's Dinner on the
eve of the Big Game which will show the greatest outpouring of Atlant a ·• s e lite-- and the nation's well-known
figures--that Atlanta has seen since the 1939 premiere
of "Gone With The Wind " .
. 8.
We need a p arade Open i ng Da y aft ernoon
which will be unfor g e ttable in Atlanta's annals .
We
see this as f eaturin g e v e r y high school a nd c olleg~
band in the area, e ach band sponsored by an Atlantaarea business firm; Braves and P i rates s t ars; the Mayor;
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(Summary of Recommendations
continued)
The bands later go to the game with tickets paid for
by their sponsors.
Who ever heard of such generosity
and spirit on the part of business leaders?
It takes
Atlanta to put this over.
9.
We need to coordinate with Pittsburgh
leaders to get a representative Pittsburgh group here.
We need to get plans started as well for the Atlanta
leadership to be in New York Friday, April .15, when the
Braves open the Mets' home season, and in St. Louis,
Thursday, May 12, when the Braves open the new St. Louis
stadium.
This is the essence of the bold but simple
program which we ask Atlanta to support.
As we write
today, we cannot estimate costs precisely.
If all who
come to the Mayor's Dinner pay substantially more than
the $7.50 cost per head of the affair, we can obtain
part of the needed funds at that time.
Atlanta will spend
what is needed, regardless of where the funds come from,
we are confident of that.
(more)
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OM-8
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(Summary of Recommendations
continued)
At Bell
&
Stanton we will not spend any significant
amount without prior clearance from the Chamber.
thing must be clear:
One
this over all is Atlanta's challenge,
for in saluting the entry of the Braves, Atlanta salutes
itself and she shows the nation once and for all, the kind
of fibre that makes up this remarkable community.
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DETAILED PLANS
In the s e ction that f ollows; we list specific
plans, with complete assignments.
The Bell & Stanton
public relations orga nization is c h arged with working
closely with the Chambe r, wi t h t he Braves, and with all
other involved groups and individuals.
We must see to
the action of each committee.
Overall supervision will be the responsibility
of the firm's presiden t, Alan Bel l , from New York, and
of Seni or Vice-President George Goodwin from the Atlanta
office.
The specific Be ll
&
Sta nton executive under them
will be David Pearson of Atlanta.
Already the Ch amber has o f fered t o l end the
firm extra manpower as evidence of strong support.
Extra
people as needed will be employed o n a temporary basis
if t h e pac e builds up t oo s wiftl y.
In any event ,
addi tional staff from the New York Bell & Stanton o ff ice,
headed by Exec u t ive Vice-President Edward S t a nton a nd by
the New York acc o u nt e x e c uti ve for "Forward Atlanta, "
Margaret Larson, will be c lo s e ly involved at all times.
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SEASON TICKET SALES
The Assistant General Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tickets during the course of an intense
area campaign over months.
It is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone to be able to go all-out on this.
Season tickets should be sold to every business organization
in this area, for use of its employees and customers.
This sales need comes at a time when the Braves organization
must turn its attention more and more to spring training.
The community can -- and we $Uggest, must -- help put
across this sales effort.
1.
We suggest that Mayor Allen assemble in his
office a group of leading businessmen ·to take over on this
project as they would on any eme rgency, for we approach
crisis when we have s old so few se ason tickets this close
to Opening Day of our first Big League season.
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(Season Ticket Sales
continued)
2.
3.
Let the group that meets with the Mayor include:
A.
The five major bank presidents
B.
The president of the Sales
Executives Association
C.
'!'he Chamber prcsidcn-:t-
I}:.::
ThQ Chamber exectttiue-vi ce- presi den:!:_
&
Marketing
If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches.
These officers should contact
all corporate customers, urging those customers to buy
season tickets to be used by their executives, by their
employees, and by their customers.
The contact officers should take specific
ticket orders -- with no money _changing hands.
A s e nior
officer in each bank should receive these orders and
should relay them to Mr. Fanning of the Braves, who will
fill the orders a nd b ill the pur chase r direct.
(more)
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(Season Ticket Sales
continued)
(NOTE:
Bell & Stanton will provide all banks with lists
broken down by categories of the firms and individuals
who already have purchased season tickets.)
Mr. Fanning, for his part, will supply daily
lists of new purchasers to all bank supervisory officers
involved.
Mr. Fanning will supply all contact officers
with adequate supplies of season ticket brochures and
ticket order blanks.
He also will see that ticket sales
personnel is available at the Stadium to serve purchasers
who want to select seats in person.
As a final poI t:
e should be constant
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ADVERTISING SUPPORT
Tucker Wayne
&
Co.,
as advertising agency for
"Forward Atlanta" and for the Braves, is requested to
assemble at the earliest moment a gathering of all
agencies, all advertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representatives and the Georgia
Association of Broadcasters to consider the following
points:
A.
Insofar as is feasible,
every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day (the following Tuesday)
should salute the Braves, or otherwise speak of them.
B.
We would hope all concerned would explore
the possibility of a special section to be run in both
newspapers on opening day.
be pulled out and saved.
This would be something to
It would be filled with news
and advertising material suitable for such a special
section, commemorating the day Atlanta Goes Big League.
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Atlanta Braves Opening
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(Advertising Support
continued)
c.
Every store in and around should have special
windows and in-store displays to salute the opening of the
first season.
Tucker Wayne is requested to assign one staff
member to stay with this, working separately with the sales
promotion department of each major store, and working with
managers of others.
The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.
1.
As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debu t o f the team.
Why not call the events:
"Braves
Day Sales?"
D.
We ask that Tucker Wa yne work with the Georgia
.>'
Association of Broadcasters to prepare a special one-minute
promotional film for the Opening Day, and these would be
made available at no cost to all TV stations in the entire
market area, as well as to as many motion picture theatres
as seems feasible (all those in greater Atlanta at least).
We would hope these would be run as public service gestures .
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(Advertising Support
continued)
E.
We specially ask that the adve~tising
agencies of the four sponsors of the Braves -- CocaCola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee.
Their active
help in mounting promotional spot campaigns, advance
advertising, and banners, cards, and giveaways would
be of great worth to all concerned.
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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE
We ask the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the f orm
of banners or window painting. to evidence enthusiasm f or the
start of baseball .
This would be appropriate activity for members of
the Junior Chamber to take on, under direction of the "Forward
Atlanta" group at the Chamber.
Further , t he Chamber s h ould contact the Rest aurant
Association,the Mot el Association and individual major hotels
to arrange for lob b y di s pl a ys, spe ci a l menus keyed to Ope n i ng
Day, s p e ci a l r oom not ices t o be in eve ry guest room eac h d ay
of the Opening We ek.
No group is mor e imp o rtant to Big League b a s eb a ll
o n a c o ntinuing b as i s than the Police De partment .
We s u ggest
an immediat e meet ing he ld with Che i f Jenkins by t h e executive
vice-pr e side nt o f t he Chambe r, and by r e presentative s o f Be ll
&
St a n t on, to discu ss a ll mat ters pl a nne d, a nd to solicit
coop eration .
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NATIONAL PRESS PREVIEW
Two weekends before Easter is, under the
circumstances, an appropriate time for having the nation's
top travel ar.d general writers come to Atlanta, with their
wives, as guests of the city.
It would be inappropriate to
ask them to be away from their homes on Easter weekend, and
the
J1'/i;;; date,
while not ideal, would permit their schedule
in Atlanta to include attending the exhibition game Sunday,
h
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This tour would be low in key, and would give us
an opportunity to show Atlanta during the dogwood time, and
at the same time let the visitors soak up the baseball flavor.
They would be supplied with press kits
material on all the
lures of Atlanta, latest material on the Braves and on the
stadium -- would be taken to our major attractions here .
they would not be rushed.
But
They should have time for golf,
Stone Mountain, the Cyclorama or for a trip to Lake Lanier's
Yacht Club for houseboating and for Saturday lunch .
We suggest they have a Spring Weekend in Atlanta
beginning with Friday evening departure from New Yor k,
return ing to New York Sunday evenin g , following the ball
game .
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(National Press Preview
continued)
We would show these people Atlanta and the
surrounding areas on Saturday, with the high point being
a fine dinner at which the Cox newspapers would be the
host.
Talks would be given by Mayor Allen and by Ralph
McGill, who of course is known and respected by all the
journalists attending.
The quality of Atlanta that will
appeal to the visitors will include their exposure to
Atlanta's springtime loveliness, and the Sunday highlight
of the stadium and the ball game.
We will have perhaps 80 people in all, 40 writers
and 40 wives .
We will need hotel rooms; we suggest they all
be at one hotel such as the Marriott.
We propose that we be given permission to establish
a committee to e xplore this proposal thoroughly.
On this
committ ee should be offi c ial s fr om De lta, f r om the Mar r i ott,
from the Chamber, from Cox newspapers, from the Braves and
of cours e Be ll
&
Stanton .
This is d e signed t o h a ve maj o r trav e l sto ries break
in key n ewspapers around ope n i ng week of the s e ason, at a t ime
when, h opefully , s o much els e wil l be appearing o n t h e new
b as eb a ll t e am a nd i t s city. This adva nce expo s ur e is need e d to
g a i n t h e f u l l p r ess cov e r ag e .
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PERSON-TO-PERSON VISITS
We ask the president of the Chamber and the
head of "Forward Atlanta" to take on the task of
coordinating with the business and cultural elite of
Atlanta an unprecede n t ed "Red carpet" invitation to their
peers nationally, to come to Atlanta for the Opening Day
festivities.
These would be friends inviting friends,
and the guests for the most part would be houseguests.
Essentially, we seek to have a significant
number of the nation's decision makers in Atlanta, not
just for the ball game, but primarily to sample Atlanta's
atmosphere in springtime and its spirit in general.
To do this properly , we need help from Lockheed
to fly in certain of the guests.
Others of course will
have their own corporate aircraft or will fly commercially.
But the availability o f J etStar help from Lockheed would
be of the greatest help, and would be of worth to Lockheed
as well in its role as the greatest single industry in
Georgia .
(more )
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(Person-To-Person Visits
continued)
The guests would come on Monday after Easter, in
time for the Mayor's Dinner.
If they cannot come until
Tuesday, they will see the downtown parade, see the ball
game, see the first class facilities in the Stadium and
catch the way Atlanta is on the move.
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POLITICAL GUESTS
With the active help of Mayor Allen and the
Governor, it is hoped that political guests of the first
rank will converge on Atlanta, both for the Mayor's
Dinner on Monday, and for the game and all that goes with
it on Tuesday.
How appropriate it would be if it is the
President who throws out the first ball.
We know thought
is being given to all of this.
On other lev e l s , thi s occ a sion is an opport uni t y
for all the Governors of the South, and the . mayors of the
largest citi es o f the South, to c ome to Atlanta o f ficially .
Bell & S tanton sug g e sts it work with the Ma yor,
and with the Gove rnor , on all aspects of this obj e ctive .
It f i ts Atl a nta ' s role o f lea dership f or the entire South ,
howe ver; f or h e r to t hink in just such t e rms as she puts
t o gether t he o f f icial i nvitation l i st.
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CELEBRITIES AND BASEBALL LEADERS
Top Hollywood and public personalities who also
are baseball fans would add much to the excitement and
Mr. Bartholomay will be very
impact of Opening Day.
helpful in this area.
He already has offered to help.
We'll call on him for an all-out effort to entice to
Atlanta the Danny Kayes, the Natalie Woods, and other
stars who are red-hot fans.
The Commissioner of baseball, the presidents of
both leagues, all team owners, and other such luminaries
comprise an obvious invitation list which will be worked
out with the Braves, both for the Mayor's Dinner and for
Opening Day.
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GAIN SUPPORT OF PRIVATE CLUBS
We suggest Mayor Allen appoint private club
co-chairmen, one white and the other Negro, to gain the
support of all the social organizations serving Atlanta.
The men chosen for these roles should be impressed with
the need to get on with the task of rallying every social
club in Atlanta behind the Opening Day program.
This would include more than decorating the
clubs, although that and canvassing the membership in
behalf of the events is important.
We believe a need exists for an early buffet
the night of the game and that arrangements should be
made for buses to take members to the stadium.
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THE MAYOR'S DINNER
We see the Monday n_ight, black-tie dinner for
1,200 at the Marriott as representing Atlanta's official
statement in behalf of the Braves.
finest of affairs.
long,
.~a
It should be the very
The list of speakers should be not too
we &iggest >i t m:igt!I 3,e 11n approprj ate place for
t 175tr:We r-t-s--wd t er s of W; a, ii a Lv:.::,mark the i r deb l!ti:: as
eFJ-t--ert ainerc,
j"
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t he tradition
othm- citjes.
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annual baseball.._
In e=CCect, '.3 the Ma:l"or!s ~
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i=-.e se;r;ics of afinua:r dilrli'e~hat
It may be that one of the celebrities under
discussion could entertain at the dinner.
In every way, it should be an affair at which
the most polished guest would feel comfortable.
Although the dinner, as we see it, should be at
the Marriott, that is only because it has the largest room
for the purpose.
We would hope all hotels in Atlanta, in
their realization of how much the presence of baseball will
mean to them, would cooperate in all aspects of the event,
and have the menus so publicly state.
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(Mayor's Dinner continued)
Therefore, we suggest the Mayor appoint a
Dinner Committee which would cut across the hotel community
of Atlanta, and which also would include representatives of
the Braves, of the Chamber, both sports editors, and the
general managers of all radio and TV stations.
We suggest the possibility of charging $15 per
ticket, rather than the actual cost of $7.50, in order to
obtain promotional funds to go toward meeting the City's
and Chamber's special April expenses.
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THE OPENING DAY PARADE
Think of a parade, ·wending its way down
Peachtree Street from the area of the Capital City Club
to Five Points and ending at Hunter Street; a parade
bursting with the music of every high school and college
band in the Atlanta area -- plus every ball player on the
Braves roster, all the Pirates, Mayor Allen, Bobby Bragan,
and celebrities.
We think such a parade would be fresh, would
symbolize better than anything else the way young Atlanta
is taking Big League baseball to heart, and would make great
pictures for the national press.
We suggest this be held in the afternoon of the
Opening Day game.
We see it as being held from 4 to 6 P.M.,
presenting of course problems of traffic, but with the parade
carefully confined to the h e art of the city, thus out of the
way of home- bound vehicles to a gr eat e x tent .
All of downtown would be decorated -- if the
v a rious committees h a ve done their jobs .
I t would be Atl anta ' s
gre a t tic k e r - tap e parade , fi l led with y ou th and mu s ic and h e roes .
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(Opening Day Parade
continued)
We suggest that each marching band be the
respopsibility of an Atl anta business organization which
can make as much of the relationship as it wishes.
The
possibilities for generating good will are considerable.
At the least, all members of the marching bands should be
given free tickets to the opening game, courtesy of their
sponsoring business firm.
tickets.
In some schools this means 100
The students would sit in special sections, still
.\
in their marching uniforms.
They would check their instru-
ments at the end of the parade of course, then would have
two hours to eat and get to the stadium.
We suggest Mayor Allen appoint a parade committee,
to consist of the people who know most in Atlanta about
parades.
That includes WSB staff, department stores, and of
r
course representatives of the Braves.
It would seem to us
that Arthur Montgomery, as chairman of the Stadium Authority,
might assume responsibility for lining up the sponsoring
business organizations.
He could be helped in this by Chamber
staff, and by committee members from the Board of Education
and other school groups including the colleges.
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NATIONAL AND LOCAL TELEVISION AND RADIO
We ask that Mayor Allen appoint a broadcasting
committee to meet as soon as possible, to lay plans and
thereafter to work with Bell & Stanton on all aspects of
network TV and radio coverage of the festivities
surrounding opening day.
The objective would be to use
the event itself as the possible news peg which could
lead to significant national TV and radio attention to the
city of Atlanta.
We would like to call on the active help of all
local broadcasters to get this exposure.
Further, we would like the help of WSB in
particular in seeing about getting the "Today" show either
to originate the morning after the game from Atlanta, or
to have a part of the show with an Atlanta dateline.
If
it is necessary to pay for this, we should find out the
costs involved, and then see about obtaining the funds.
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(National and Local Television
and Radio continued)
·
Generally, the networks would cover the event
as news, but we should stay flexible in order to help in
every way possible.
What kind of town is this Atlanta
where Big League baseball is making its debut?
That is
the story underlying the big event itself, and we feel
I
this will have interest to broadcasters.
On local TV and radio exposure, we ask that the
committee work with all stations, definitely including
those serving all ethnic audiences, to arrange for spring
training interviews with play ers, and then for interviews
as the season is about to open.
Much of this will flow
spontaneously from the Braves own public relations effort
but the special broadcast committee should try to be
helpful.
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THE "AWAY" GA.MES WITH METS AND CARDINALS
The Atlanta Braves will open the season for the
Mets April 15 and the new St. Louis Stadium for the
cardinals May 12.
We shall work with the Mayor, with the
Chamber, and with the Braves, on coordinating all aspects
of this.
Several officials should go to each opening.
How helpful it would be if Lockheed could supply a JetStar
which would be the official plane flying to both cities.
We shall stay in touch with the Mayor, the
Chamber, and the Braves on this, and will approach Lockheed
if given permission.
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A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
ATLANTA BRAVES OPENING
ATLANTA STADIUM
April 12, 1966
An Operations Manual
on the Job to be Done
Prepared for The Atlanta Chamber
of Commerce and The Atlanta
Braves by Bell & Stanton, Inc.
February 20, 1966
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CONTENTS
OBJECTIVES sais saiee sere Sete Ss SRS PSS eS wees Seiee © 1
INTRODUCTION « saseva s:aetame cases Siete Bee & Bete aeteiere Berane & 2
SUMMARY OF RECOMMENDATIONS.......... create Siaeeale eevee
DETAILED PLANS «4.0 eee cee een ee caees Beles sees aoe & se]
SEASON TICKET SALES.......2200200seeeee s Heres wees LO
ADVERTISING SUPPORT... cccecnaveceececavees eee cee -13
DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE....16
NATIONAL PRESS PREVIEW. ...-.eeeeeceeeen $s ES bee LL?
PERSON-TO-PERSON VISITS.....-. é BSW Meets seas een LS
POLITICAL (GUSTS issceoen seis city SEW S SSSR DRESS SoReETS 21
CELEBRITIES AND BASEBALL LEADERS....-...2ceeeee0s 22
GAIN SUPPORT OF PRIVATE CLUBS.....--. 22s aee Pee eee 23
THE MAYOR'S DINNER......-. eee ee ceccceucce ao dewey 24
THE OPENING DAY PARADE..... EN ORAS OVS SRE SE 2 26
NATIONAL AND LOCAL TELEVISION AND RADIO.......... 28
THE “AWAY" GAMES WITH METS AND CARDINALS......... 30
APPENDICES ace os ere Setar seater y eretece Sreceee ave Sie areas erate
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Atlanta Braves Opening
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OBJECTIVES
1. To fill Atlanta Stadium opening night, April 12.
2. To sell a maximum number of season tickets.
3. To obtain maximum interest in the Atlanta Braves --
locally, statewide, regionally through the entire
market area, and nationally, It is this year's biggest
baseball story.
4, Gaining momentum from all that is done, this operation
is a prime generator of maximum favorable attention
for Atlanta. Our major objective, then, is to pivot
this exciting baseball team and its home city ona
360 degree swing of visibility surpassing any attention
any city has received in the past.
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Atlanta Braves Opening
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INTRODUCTION
Atlanta and the Braves are linked together; what
helps one on opening day supports the other. We have a
brief period of time in which to build a strong local
sense of this joint destiny. We have a brief period of
time to help the entire Atlanta metropolitan area
re-capture and put on a continuing basis, the sense of
active pride in the Braves they had when the team signed
to come here, and which was so manifest as the Stadium
itself was completed and opened.
All of that was preparation. It was passive,
as far as the entire populace was concerned. = asked
them to beam with pride, and they did. Now we ask them to
move into effective action: to talk up the Braves, to
support the Braves, to realize in so doing that all of
this effort demonstrates to the nation at large that
Atlanta is the city of spirit and "can-do" in the entire
United States.
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As in every good thing that has transformed
this town, the lead has to come from the business
community. The business community is in City Hall. It
is in office with the largest plurality ever given a
Mayor of a major city. Now that Mayor needs votes again
-- in the form of an all-out effort in behalf of Atlanta's
reputation when the eyes of the nation are on this city
opening night, April 12.
Essentially, that is what the plan of action
on the following pages is all about.
‘Bell & Stanton, Inc.
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SUMMARY OF RECOMMENDATIONS
To put across the biggest opening day baseball
ever has seen, we can think no little thoughts. However,
big thoughts are a futile exercise in mental gymnastics
unless supported with practical follow-through.. We need -
the help of all concerned to make certain we have both,
for only the thorough execution of this big job in the
end will win the day for Atlanta and for the Braves.
1. It is urgent that we get Atlanta into action
on season ticket sales. This will take personal contact
from the highest levels of the Atlanta business community,
directed toward the highest levels of the Atlanta business
community, plus efforts at that same level aimed at
business leaders in other market cities.
2. We need to start the ball rolling so that
every ad carried in the early part of Opening Week refers
to the Braves; every downtown office building takes on
the challenge of creating banners; every local theatre
enters the act; every school and college hereabouts
becomes involved, as does every taxidriver, every bus
driver, every member of the police force.
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(Summary of Recommendations
continued)
In addition to the regularly assigned sports
writers covering the beicors- Reese exhibition series
2h, 13-24
March 26>—27 and 28, Bell & Stanton will invite travel
and general feature writers to Atlanta at that time.
Plans call for them to see a game, be given personalized
tours of the city, and be guests at a superb dinner hosted
by Atlanta Newspapers, Incorporated and Jack Tarver.
We have already begun working with the national
magazines; Look Magazine will be here on assignment right
after Washington's Birthday as a first step. We ones to
get national television, including network news shows. The
"Today" Show should broadcast from Atlanta opening day, on
the day after, or both. We need more press association
series on Atlanta and its team; the hassle with Milwaukee
has made this the biggest seers yarn in years.
4. We need to have the cream of Atlanta's business
community take on the task of personally inviting the very
top leaders of the nation to be their house guests over Open-
ing Day. Every branch of a national firm should have its
national president here. This is far more than a baseball
game. It is Atlanta's day in the court of public opinion
when everything that makes this town great is on display.
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(Summary of Recommendations
continued)
5. We need help in pulling our loftiest
national political leaders here, and that need goes
right to the top. We need all southern governors and
many mayors here.
6. We need to get glittering celebrities
here, and we shall call on Bill Bartholomay personally
to guide and help us on that. We will call on Georgia
advertisers who use personalities in their campaigns to
have those celebrities here. And of course baseball's
officialdom is a vital part of the program.
7. We need to mount a Mayor's Dinner on the
eve of the Big Game which will show the greatest out-
pouring of Atlanta's exits: —ana the nation's well-known
figures--that Atlanta has seen since the 1939 premiere
of "Gone With The Wind".
8. We need a parade Opening Day afternoon
which will be unforgettable in Atlanta's annals. We
see this as featuring every high school and college
band in the area, each band sponsored by an Atlanta-
area business firm; Braves and Pirates stars; the Mayor;
The Governor; celebrities.
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Atlanta Braves Opening
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(Summary of Recommendations
continued)
The bands later go to the game with tickets paid for
by their sponsors. Who ever heard of such generosity
and spirit on the part of business leaders? It takes
Atlanta to put this over.
9. We need to coordinate with Pittsburgh
leaders to get a representative Pittsburgh group here.
We need to get plans started as well for the Atlanta
leadership to be in New York Friday, April 15, when the
Braves open the Mets' home season, and in St. Louis,
Thursday, May 12, when the Braves open the new St. Louis
stadium.
This is the essence of the bold but simple
program which we ask Atlanta to support. As we write
today, we cannot estimate costs precisely. If all who
come to the Mayor's Dinner pay substantially more than
the $7.50 cost per head of the affair, we can obtain
part of the needed funds at that time. Atlanta will spend
what is needed, regardless of where the funds come from,
we are confident of that.
(more)
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(Summary of Recommendations
continued)
At Bell & Stanton we will not spend any significant
amount without prior clearance from the Chamber. One
thing must be clear: this over all is Atlanta's challenge,
for in saluting the entry of the Braves, Atlanta salutes
itself and she shows the nation once and for all, the kind
of fibre that makes up this remarkable community.
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DETAILED PLANS
In the section that follows, we list specific
plans, with complete assignments. The Bell & Stanton
public relations organization is charged with working
closely with the Chamber, with the Braves, and with all
other involved groups and individuals. We must see to
the action of each committee.
Overall supervision will be the responsibility
of the firm's president, Alan Bell, from New York, and
of Senior Vice-President George Goodwin from the Atlanta
office. The specific Bell & Stanton executive under them
will be David Pearson of Atlanta.
Already the Chamber has offered to lend the
firm extra manpower as evidence of strong support. Extra
people as needed will be employed on a temporary basis
if the pace builds up too swiftly. In any event,
additional staff from the New York Bell & Stanton office,
headed by Executive Vice-President Edward Stanton and by
the New York account executive for "Forward Atlanta,"
Margaret Larson, will be closely involved at all times.
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Atlanta Braves Opening
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SEASON TICKET SALES
The Assistant General Manager of the Braves,
Jim Fanning, has led a task force which already has sold
some 3,000 season tickets during the course of an intense .
area campaign over months. It is only now, after Fulton
Superior Court Judge McKenzie has spoken, that it is
possible for anyone to be able to go all-out on this.
Season tickets should be sold to every business organization
in this area, for use of its employees and customers.
This sales need comes at a time when the Braves organization
must turn its attention more and more to spring training.
The community can -- and we suggest, must -- help put
across this sales effort.
1. We suggest that Mayor Allen assemble in his
office a group of leading businessmen to take over on this
project as they would on any emergency, for we approach
crisis when we have sold so few season tickets this close
to Opening Day of our first Big League season.
(more)
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(Season Ticket Sales
continued)
2. Let the group that meets with the Mayor include:
A. The five major bank presidents
B. The president of the Sales & Marketing
Executives Association
-C.—_ The Chambexr—_president
3. If the Mayor agrees, the banks should be
asked to use their contact officers, both from the main
office and from branches. These officers should contact
all corporate customers, urging those customers to buy
season tickets to be used by their executives, by their
employees, and by their customers.
The contact officers should take specific
ticket orders -- with no money changing hands. A senior
officer in each bank should receive these orders and
should relay them to Mr. Fanning of the Braves, who will
fill the orders and bill the purchaser direct.
(more)
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(Season Ticket Sales
continued)
(NOTE: Bell & Stanton will provide all banks with lists
broken down by categories of the firms and individuals
who already have purchased season tickets.)
Mr. Fanning, for his part, will supply daily
lists of new purchasers to all bank supervisory officers
involved.
Mr. Fanning will supply all contact officers
with adequate supplies of season ticket brochures and
ticket oxder blanks. He also will see that ticket sales
personnel is available at the Stadium to serve purchasers
who want to select seats in person.
As a final point:
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Atlanta Braves Opening é
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ADVERTISING SUPPORT
Tucker Wayne & Co., as advertising agency for
“Forward Atlanta" and for the Braves, is requested to
assemble at the earliest moment a gathering of all
agencies, all advertising managers, all sales managers
of newspapers, radio and TV, all retail sales promotion
directors, newspaper representatives and the Georgia
Association of Broadcasters to consider the following
points:
A. Insofar as is feasible, every advertising
message placed locally beginning with Easter Sunday, and
continuing through Opening Day (the following Tuesday)
should salute the Braves, or otherwise speak of them.
B. We would hope all concerned would explore
the possibility of a special section to be run in both
newspapers on opening day. This would be something to
be pulled out and saved. It would be filled with news
and advertising material suitable for such a special
section, commemorating the day Atlanta Goes Big League.
(more)
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Atlanta Braves Opening
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(Advertising Support
continued)
C. Every store in and around(|should have special
windows and in-store displays to salute the opening of the
first season. Tucker Wayne is requested ko assign one staff
member to stay with this, working separately with the sales
promotion department of each major store, and working with .
Managers of others. The Braves will make some display
material available, but basically all of this should be put
together as the contribution of the stores involved.
1. As a subpoint, stores are urged to
consider tying their sales which start on Monday after Easter
to the debut of the team. Why not call the events: "Braves
Day Sales?" |
D. We ask that Tucker Wayne work with the Georgia
Association of Broadcasters to prepare a special Sie cndemke
promotional film for the Opening Day, and these would be
made available at no cost to all TV stations in the entire
market area, as well as to as many motion picture theatres
as seems feasible (all those in greater Atlanta at least).
We would hope these would be run as public service gestures.
(More)
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Atlanta Braves Opening
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(Advertising Support
continued)
E. We specially ask that the advertising
agencies of the four sponsors of the Braves -- Coca-
Cola, Pure Oil, P. Lorillard, and Falstaff -- work
closely with the coordinating committee. Their active
help in mounting promotional spot campaigns, advance
advertising, and banners, cards, and giveaways would
be of great worth to all concerned.
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Atlanta Braves Opening
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DOWNTOWN OFFICES, HOTELS, RESTAURANTS, POLICE
We ask the Chamber of Commerce to assign a staff
executive to work closely with all employers of office staffs
in the downtown to arrange for display material in the form
of banners or window painting to evidence enthusiasm for the
start of baseball.
This would be appropriate activity for members of
the Junior Chamber to take on, under direction of the "Forward
Atlanta" group at the Chamber.
Further, the Chamber should contact the Restaurant
Association, the Motel Association and individual major hotels
to arrange for lobby displays, special menus keyed to Opening
Day, special room notices to be in every guest room each day
of the Opening Week.
No group is more important to Big League baseball
on a continuing basis than the Police Department. We suggest
an immediate meeting held with Cheif Jenkins by the executive
vice-president of the Chamber, and by representatives of Bell
& Stanton, to discuss all matters planned, and to solicit
cooperation.
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 47
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/2dc22dde456f0c55146e026a6c89482a.pdf
a1c56fbc6e0a68637cbcf3fe8d6e4aea
Scripto
Transcription
A written representation of a document.
.ASSIGNMENTS
MAYOR ALLEN
~
"Todayll Show - WSB-TV (M yor to Leonard Reinch)
~ alf holi day - with halp from Bell
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Stanton
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—SaS Se
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ASSIGNMENTS
MAYOR ALLEN
in
X “Today" Show - WSB-TV (Mayor to Leonard Reinch) [aor
Half holiday - with help from Bell & Stanton /os7u Cty
litical invitations ~- with Governor and help
from C of C
(h Pittsburgh delegation - with Sports Committee phone
Radio and TV support - will help Sports Committee |
Reverse to New York - with C of C
Den e : Season tickets - with B & S, Atlanta Braves
chool participation - with Sid Scarboro Lerson Cont
QfpBraget ~ with B & S, C of ¢, Atlanta Braves
Private—clubs—~—Sports—Committée assignment
(perhaps Mayor) 3
Qk frsenesl — InviTarve~€ Cyirh CeO tod ps)
of Myers cian parirarend Cum Cre and ees)
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 46
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/7cd29f4280062567e5e284ef1b620a7b.pdf
d977400a0f51f5cd74c546d921e16590
Scripto
Transcription
A written representation of a document.
ASS I GNl'l.tENTS
/
1.
Press kit - B
2.
Press invitations - B
3.
Press tours - Spo rt s Committee, . Geo rg ia Press Association
4.
Press party - At l a n ta Braves
5.
Today Show - _WSB-TV (May or to Le onard Reinch)
6.
Press wire service sto r i es - B
7.
Regional press of f ices (Time, News week, etc.) - B
8.
Industrial editors - B & S, C of C
9.
Negro market - Spo rts Cammi ttee (with help from B
S, Atlanta Brave s
&
S, Atl anta Braves
&
S
&
S
&
S)
10.
College edito r s - B
11.
Traffic handling - Atlanta Transit Sys tem
12.
Convention and Tr ade Shows - C of C
13~
Half holiday - Mayor (with help from B
14 .
State Chamber - C of C (Atlant a )
15.
Celebrities - B
16.
Political inv itations - Mayor, Governor (with help from C of C)
.17.
Baseball invitations - Atlanta Braves
18.
Business invi tations - C of
19 .
TV personalit i e s - TV stations (urged by Mayo r )
20 .
Pittsburgh delegation - Sports Committe, Mayo r
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Page Two
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21.
Mayor's dinner - C of C
22.
Easter Parade - B
23.
Professional clubs - B
24.
Brave s sponsors - Atlanta Braves (with help from B & S)
2 5.
Parade -
26.
Radio and TV support - Sports Committee (with help from Mayor)
27.
Georgia Press Association - B
28.
Advertising - Tucker Wayne and Sports Committee
29.
Reverse to New York - C of C, Mayor
30.
Season tickets - Mayor, B
31.
Atmosphere - Sports Committee
32.
School participation - Mayor, Sid Scarbo r o
33.
Budget - B
34.
Supporting advertising - Tucker Wayne
35 .
Braves Days Sales - Sports Committee
36.
Radio and TV promo spots - Tucker Wayne
37.
Hotels, motels, restau rant support - Sports Committee
38.
P rivate clubs - Sports Committee (perhaps mayor)
39.
Ticket sal es - Atlanta Brave s
&
S
&
S, C of C
(parade· commit tee headed by Frank F 1 ing)
&
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ASSIGNMENTS
Press kit -B& s, Atlanta Braves
Press invitations - B & S, Atlanta Braves
Press tours - Sports Committee, Georgia Press Association
Press party - Atlanta Braves
Today Show -— WSB-TV (Mayor to Leonard Reinch)
Press wire service stories -B&S§S
Regional press offices (Time, Newsweek, etc.) -Bé&S
Industrial editors -B &S, C of C
Negro market - Sports Committee (with help from B & S)
College editors -B&S, C of C
Traffic handling - Atlanta Transit System
Convention and Trade Shows - C of C
Half holiday - Mayor (with help from B & S)
State Chamber - C of C (Atlanta)
Celebrities - B & S, Atlanta Braves, Forio
Political invitations - mayor: Governor (with help from C of C)
Baseball invitations - Atlanta Braves
Business invitations - C of Cc
TV personalities - TV stations (urged by Mayor)
Pittsburgh delegation - Sports Committe, Mayor
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Assignments
Page Two
21. Mayor's dinner - C of C
22. Easter Parade -B&S5S
23. Professional clubs -3B & 5S, C of C
24. Braves sponsors - Atlanta Braves (with help from B & S)
25. Parade - (parade committee headed by Frank Fling)
26. Radio and TV support - Sports Committee (with help from Mayor)
27. Georgia Press Association - B & S, Atlanta Braves
28. Advertising - Tucker Wayne and Sports Committee
29. Reverse to New York - C of C, Mayor
30. Season tickets - Mayor, B & S, Atlanta Braves
31. Atmosphere - Sports Committee
32. School participation - Mayor, Sid Scarboro
33. Budget - B & S, C of C, Atlanta Braves, Mayor
34. Supporting advertising - Tucker Wayne
35. Braves Days Sales - Sports Committee
36. Radio and TV promo spots : Tucker Wayne
37. Hotels, motels, restaurant support - Sports Committee
38. Private clubs - Sports Committee (perhaps mayor)
39. Ticket sales - Atlanta Braves
XERO XxERO XxERO : i
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Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 45
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/7cd9318435d9d72ace0d4c7e39931b2d.pdf
d77868b8e5d8dac939caf46661b2c6e8
Scripto
Transcription
A written representation of a document.
pril 15, 1966
to:
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BRAVE OrANER
April 15, 1966
Memo to: Mayor Allen
Ann Moses
Susan Lowance
Curtis Driskell
Prom: Peggy Baker
Subject: April 12 Dinner
The following analysis is based on information furnished,
Paid tickets, cash receipts, accts. rec,
from Curtis
Complimentary tickets, all expenses (some estimated)
from Susan
Ticket sales information should be practically final,
unless problems Bevelop in acets. rec. Sinmee portion
of expenses are based on estimates, there be some
slight change in these, but the big amounts (Marriott)
are final, subject to receipt of actual bill (there is
@ $50 error here).
After each of you has had an opportunity to study the
above, please discuss any variances with me as quickly
as possible.
Thanks
ZNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER
Complimentary tickets:
Braves, players and wives
Braves, front office and wives
Braves, owners and wives
Reynolds party
Bartholomay party
Pirates owners and wives
Aldermen and wives
Fulton County Leg. Del. and wives
Dinner committee and wives and husbands
County comm. and wives
Congressmen, Senators and wives
Governor, Mayors of Louisville, Columbia
's Staff
Beil & Stanton
Special guests
Presa
Georgia Mayors, est.
Bs 3 Reoawant es BXSBYS
Total
Paid tickets @ $15.00 ea.:
Firms, eas’ approx.
ind., e approx.
Total 1,085
Total cash sales from above $15,675
Cash receipts on hand $10,155
Accts. Rec.
Total tickets used
Total tickets in cireuvlation ile
Difference not used
ESTIMATE OF EXPENSES, APRIL 11 DINNER
Marriott:
1,442 dinners @ $6.75 ea. $ 2133-20
Gratuity, 15% lL, 006
Sales tax, 3% GO
2805s $11,485.50
150 bottles wine @ $8.00 ea. $ 1,200.00
1 bottle champagne @ $10.00 ea. 10,00
Gratuity, 15% 188.02
nate tek, Fyse-ke $1,426.80
Total food and wine service oo eo 6 2 » 6$22,912.30
or approximately $8.92 per place
Bar for 30 minute Reception $ 1,148,00
“aren tax, 3% “—
rere 1,401.65 $ 1,421.64
Valet parking $ 100,00
5 Sights and operat 130.00
po ts ° ors
° 2 300.00
fotel of 911 Marriott expenses + 2 «2 e « + «6$14,633.94"
*There is $50 difference between this and your
figures,
uate, sovinated $ 185.00
25.00
Decorations, estimated
Programs /Menus and tickets, estimated
00
Invitations and tage 75.00
Plowers for lapels: 25.00
Telegrams and ticket deliveries
by Western Union, estimated > Sa
TOTAL OF ALL DINNER EXPENSES so © 2 « © $16,551.98"
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 44
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/64d202840b85d357a4cc4d699ed2f759.pdf
652fa7c418dc98bcb626ad08db45fe45
Scripto
Transcription
A written representation of a document.
4/13/
Ann:
I am h eading home, mainly be caus e I have no maid and
the kids will be home fro m s c hool soon -- bu t also beca use
I feel awful -- suffering f rom the "after s " probably .
It wil l be impossible to tel l exa c tly where we s tand until
the pie c es of the puzz le are c omp letely put together, in
about this order:
'
1.
Curtis is putt ing toge ther a detailed list of:
Tic iets pur chased by firm s
Tickets purchased by individual s
and che cking th is against:
Cash receipts on hand or deposited t o CofC a cct .
Ac c ounts re c eivable, either billed by him
or those clea ring through here - 3 distribuoors,
Dobb s House and che c k f or 54 c it y de pt . hea d tickets.
It wil l be late th is aft ernoon before he has this in
shape, partially due to CofC board me eting today . He
can bring it over late today or early Thursday morning ,
and he wil l also have the followi ng from Susan (Susan
wil l be out of town Thursday so c annot get wi th us to
c hec k the final fi gu re s until Friday morning. )
Susan is giving to Curtis:
Ti ckets given comp limentary from original list
of political people, digni taries, mayors, etc.
Ti ckets given to Braves peop l e on original basis
Ticket s given t o Reynolds and Bartholomay late
Monday for other Braves people and friends
She will also give him:
Es timates on c osts of printing tickets, programs
Cost of band
Cost of actual meals served incl. wine
Cost of free bar
She said the wine was part of mea l and was on original
recommendation. Flowers were provided by Marriott.
Strictly off the record, and I shouldn 't even say it, but
it looks like we sold around 1,000 tickets and gave away 500.
On that basis, there is certain to be a deficit, perhaps
as much as $2,000 -- but we won't know until the following
information is complete.
I will be out of pocket m os t of tomorrow, but will be here F riday to
conclude the above, hopefully.
PB
�
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
4/13/
Ann:
I am heading home, mainly because I have no maid and
the kids will be home from school soon -- but also because
I feel awful -- suffering from the "afters" probably.
It will be impossible to tell exactly where we stand until
the pieces of the puzzle are completely put together, in
about this order: !
1. Curtis is putting together a detailed list of:
Tickets purchased by firms
Tickets purchased by individuals
and checking this against:
Cash receipts on hand or deposited to CofC acct.
Accounts receivable, either billed by him
or those clearing through here - 3 distribubors,
Dobbs House and check for 54 city dept. head tickets.
It will be late this afternoon before he has this in
shape, partially due to CofC board meeting today. He
can bring it over late today or early Thursday morning,
¢ and he will also have the following from Susan (Susan
( Ap will be out of town Thursday so cannot get with us to
check the final figures until Friday morning. )
2. Susan is giving to Curtis:
Tickets given complimentary from original list
sat of political people, dignitaries, mayors, etc.
At Tickets given to Braves people on original basis
Tickets given to Reynolds and Bartholomay late
ov Monday for other Braves people and friends
She will also give him:
Estimates on costs of printing tickets, programs
Cost of band
Cost of actual meals served incl. wine
Cost of free bar
She said the wine was part of meal and was on original
recommendation. Flowers were provided by Marriott.
Strictly off the record, and I shouldn't even say it, but
it looks like we sold around 1,000 tickets and gave away 500.
On that basis, there is certain to be a deficit, perhaps
as much as $2,000 -= but we won't know until the following
information is complete.
I will be out of pocket most of tomorrow, but will be here Friday to
conclude the above, hopefully.
PB
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 43
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/94fe5fa3a30ca370405ef02821ff66a4.pdf
948f963483481e8b16f1cb48080513fd
Scripto
Transcription
A written representation of a document.
April 15, 1966
Memo to:
From:
Peggy Baker
Subj,eet:
April 12 Dinner
The following analysis 1a ba ed on information furn1shed 1
p·
id tickets., cash receipts ,. accts . rec .
from Curtis
Complimentary tiokets, , 11 expenses (eoma
from Susan
stimated)
Tickets 1 s information should be praotic lly final,
unless problems develop in ccts. rec. Since portion
of expens s are b sea on estimates_. t here may b some
slight eh nge in these, but th big mounto (M rr1ott)
ere fin 1., ~ubj ct to receipt or actual bill (ther is
50 error h r ) •
Aft r
oh of you has
bov, ple e 41sou
s pos 1ble.
d n op,po;rturtity to tudy th
ny v r1 nc s 1th me a quickly
Th nk
NOI'E TO IAJr. ONLY:
tt ched is budg t h t wh1oh w s gi n to you
w ks go -- tigutes t t ~ight . P
m1n ~ updating, b sed on 1nro trom Susan.
t1c1t 1sd t·init.
bout 1,000 ov r th1 buds t, which 1
till
ry in
The
by Oood 1n tour
�JtNALYSIS OF TICKET DISTRIBUTION, APRIL ll DINNER
Compliment ry tickets:
Braves, players and wives
Braves, front office end wives
Braves, owners and wives
Reynolds party
Bartholomay party
Pirates owners and wives
49
35
20
40
45
Aldermen and wives
Fulton County Leg. Del . and wives
Dinner committee nd wives and husbands
County comm. and ives
Congres men, Senators .and wives
Governor, Mayors of Louisville, Columbia
Mayor 's Staff
Bell & Stanton
Spe<;ial guests
26
382
Press
72
Georgia Mayors, est.
Paid ttck ts
@
Fil"ms, 9QQ,
Ind., .l ·~ ,
15.00 e
C ah
Acot
r
ce1pt
Tot l ticket
83
8
28
.pprox •
pprox.
on hand
• R C.
Tot 1 tioket
6
6
...
lea from .bove
h
4
Total
Total
Total o
20
in ciroul tion
u o
Diff r nc not u d
1,045
15,675
10,155
~·~20
$1-,75
�ESTIMATE OF EXPENSES, APRIL 11 DINNER
Marriott:
1,442 Q1nners@ $6.75 ea.
Gratuity, 15%
Sales tax., 35'
9,733.50
1,460 .00
~2 .00
150 bottles wine@ $8 . 00 ea.
1 bottle champagn
$10.00 ea.
@
1,200.00
Gratuity, 15~
Salee tax ,
10.00
180i50
~6-~0
3%
or approximately 8.92 per place
Ber for 30 minute Reception
Gratuity, 15%
Sales t ~, 3%
.. ....
$12,912.30
$ 1.,148.oo
l 3 .20
34.44
Bartenders
66,oo
$ i.,421.64
Valet p_ rk1ng
Check room
Spotlight
nd operator
$
11 M rriott
Th r 1a
figur
$ .1,426.80
$ 1,426.·
Total food and wine service
Tot l of'
11,485.50
$11 ., ~5 . 50
50 diff
50.00
xp nse ..
~
100.00
150.00
•
1
'
•
•
•
$ _300.00
14,633.9 *
noe b teen this -nd your
185.00
t d
25.00
t1ek t ·, est:tm ted
Invit tione an<1 po -t g
Flo er& tor l pl
T legr -m.· nd ti·o k t
l1verie
by Wet r.n Onion., sttm t d
TO'!' L O A.tl, DINNER
PENSiS
758.00
75.00
25.00
4~0.00
•
•
• • • •
$1,918.00
16,551.
-· ~
�
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
April 15, 1966
Memo to:
Curtis Driskell
From: Peggy Baker
Subject: April 12 Dinner
The following analysis is based on information furnished,
Paid tickets, cash receipts, accts. rec.
from Curtis
Complimentary tickets, all expenses (some estimated)
‘ati, from Susan
Ticket sales information should be practically final,
unless problems fevelop in acets. rec, Sinee portion
of expenses are based on estimates, there may be some
Slight change in these, but the big amounts (Marriott)
are final, subject to receipt of actual bill (there is
a $50 error here),
After each of you has had an opportunity to study the
above, please discuss any variances with me as quickly
as possible,
Thanks
NOTE TO IAdJr. ONLY:
The attached is budget sheet which was given to you
by Goodwin four weeks ago -- figufes at far right are
mine, updating, based on info from Susan, Deficit is
about $1,000 over this budget, which is still very indefinite.
BNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER
Complimentary tickets:
Braves, players and wives
Braves, front office and wives
Braves, owners and wives
Reynolds party
Bartholomay party
Pirates owners and wives
Aldermen and wives
Fulton County Leg. Del. and wives
Dinner committee and wives and husbands
County comm. and wives
Congressmen, Senators and wives
Governor, Mayors of Louisville, Columbia
Mayor's Staff
Bell & Stanton
Special guests
Press
Georgia Mayors, est.
Total
Paid tickets @ $15.00 ea.:
Firms OO, approx.
ind., "sas. approx,
Total
Total cash sales from above
Cash receipts on hand $10,15
5
Acets. Rec. pees
Total tickets in circulation
Total tickets used
Difference not used
$15,675
————— a _ ain
ESTIMATE OF EXPENSES, APRIL 11 DINNER
Marriott:
1,442 dinners @ $6.75 ea. $ 9,733.50
Gratuity, 15% 1,460.0
0
Sales tax, 3 2.00
om sILite-s0 5.50 $12,485.50
150 bottles wine @ $8.00 ea. $ 1,200.00
1 bottle champagne @ $10.00 ea. 10,00
Gratuity, 15% “re ae
Sales tax, 3%
$1,426.80
Total food and wine service - « « $12,912.30
or approximately $8.92 per place
Bar for 30 minute Reception & i, ‘a. _
Gratuity, 15%
Sales tax, 3% Es
Bartenders 00
$ 1,421.64
Valet parking $ 100,00
Check room 150.00
Spotlights and operators Zaec8
e * $ 300,00
Total of all Marriott expenses oe eee » )«6$14,633.94"
*There is $50 difference between this and your
figures,
Other expenses:
Music, aetimatee $ 185.00
Decorations, estimated 25.00
Programs/Menus and tickets, ee
7 oo
Invitations and postage 475.00
Flowers for lapels 25.00
Telegrams and ticket deliveries
by Western Union, estimated 450.00
' an $ 1,918.00
TOTAL OF ALL DINNER EXPENSES + « « « $16,551.94"
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 42
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/559baf05a4927fac5203afe83f4675a7.pdf
69393a0a3775338be4e827b8fd9222cd
Scripto
Transcription
A written representation of a document.
April 15, 1966
Memo to:
~ ay or Al l e? )
Ann Mo ses
Sus a n Lowanc e
Curt is Dr i s ke ll
From:
Peggy Ba ker
Subjec t :
Apr i l 12 Dinner
Th e following a na l ysis i s bas ed on i nformat i on fu r nished ,
Paid tickets, cash re c eipts, a ccts . rec.
fr om Curtis
Compl imentary ticket s, a ll expens e s ( some e s t imated )
f rom Sus a n
Ticket sales inf ormation should be practically final ,
un less problems rl evelop i n acct s . rec . Sinc e portion
of expenses are ba s ed on e stimates , t h ere may b e some
s l ight change in t hese, bu t the big amounts ( Mar riott )
are final, subject t o re c eipt of actua l bill ( there is
a $50 error here ).
After e ach of you has had an opportunity to study the
above , please dis c uss any variances wi t h me as quic kly
as possible .
Thanks
. NOTE TO
IAJr . ONLY:
The attached is budget sheet which was given to you
by Goodwin four weeks ago -- figufes at far right are
mine, updating, ba sed on i nfo f rom Susan. Deficit is
about $1,000 over this budget, wh ich is still very indefinite.
�gNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER
Co mp limentary t i ckets:
49
Braves, players and wives
Braves, front offic e and wives
Braves, owners and wives
Reynolds part y
Bartholomay party
Pirates owner s and wives
35
20
40
45
20
Aldermen and wives
Fult on County Leg . Del . and wive s
Dinner c ommi ttee and wives and husbands
County c omm . and wi ves
Congressmen, Senat ors and wives
Governor, Mayors of Louisville, Columbia
May or ' s Staff
Bell & Stant on
Special guests
Press
26
38
42
6
6
3
8
8
28
72
Georgia Mayor s, est .
Total
93
533
Total
1,045
Paid t i ckets @ $15.00 ea.:
Firms, 900, a pprox .
I nd . , ·1~5, approx .
Total cas h sales fro m above
Cash receipts on hand
Accts. Re c .
$15 ,675
$10 ,155
5,520
$15,675
Total tickets in c ircu lat ion
Total tickets used
Difference not used
1,578
1, 442
136
�ESTI MATE OF EXPENS ES , APRI L 1 1 DI NNER
Marri ot t:
$ 9, 733. 50
1 , 4 60 . 0 0
29 2 . 00
$1 1 , 485 . 50
$ 11 , 48 5.5 0
$ 1, 200 . 00
150 bott l es wine @ $8 . 00 e a .
10 . 00
1 b o ttle c h a mpa gne @ $ 10 . 00 ea .
18 0 .5 0
Grat ui t y , 15%
36 . 3 0
Sale s t ax, 3%
$ 1 , 42 6 . 80
$ 1 ,4 26 . 80
1 , 442 dinners @ $6 . 7 5 ea .
Gra tuity, 15%
Sa l es ta x , 3%
$ 12 ,91 2 .3 0
To t al f o od a n d wine s erv i c e
or a ppr oximate ly $8 . 92 per p lace
Bar for 30 mi n ute Rece p t ion
Gr a tuit y , 15%
Sa le s t a x , 3%
Barte nders
Valet park ing
Ch ec k r oom
Sp ot l ights a n d opera t ors
$ 1,148 . 00
173. 2 0
34 . 44
6 6 . 00
$ 1,421.64
$
$
100 . 00
150 . 00
50 . 00
300 . 0 0*
To t a l of al l Marr i o tt e x pe n ses
$ 1 ,421 . 6 4
$
300. 00
$14, 633 . 94 *
Th ere i s $50 d ifferenc e b e t we en th is and y our
f igures .
Ot her e xp e nses :
Mus i c, es t imated
18 5 . 00
$
Decora tions, estimated
25 . 00
Pr ogr a ms / Men us and t i ckets, estima t ed
75 8 . 00
Invitat i ons and postag e
475. 0 0
Flowers f or lapels
25 . 0 0
Te leg ra ms and t i c ket de l i v eries
by We st ern Union, estimated
450. 0 0
$ 1 ,918.00
$1,918 . 00
TOTAL OF ALL DINNER EXPENSES
$ 1 6 , 551 . 94*
�BRAVES OPENING G.Z\.ME CELEBRATION
Estimated Budget
I.
Personnel: extra staff, Bell & Stanton
Alan Bell & Extra staff
s. Lowance
extra secretary
2,000
1,200
700
1 1 000
1,500
375
300
overprinting window str.
less than Shepard Decorating Co.
300
2,875
3,500
12,.670
$16,60~
1,200
IV. Mayor_• s Dinner
at Marriott
s
Food & s rvice
invit tion , postage
program/menu ·
ent rt·inment
decor tion
ale t x on. each ticket
old
Georgi
1,500
700
poster
V.
2,500
none
ok
III. Decorations and Specialty Items
25 M metal 1 pel buttons
5 M table tents
$3,900
ok
ok
ok
II. Press
Entertainment
Pres kits (500@ $3)
$ 3,900
10,800
500
350
500
?e
rs
1,000
xxxxxxxx
2.000
500
r d.io/'l'V production m teri l
1,000
W.
Ot
none
r
Tody Show cut~in
J;' d
ES'l'IMA
none
$500
I> TOTAL BUD . 'l'
2 , 945 $26,002
�BRAVES OPENING GAME CELEBRATION
Estimated Income
From paying gu
yor • Dinn r
ts to
$ 15,,000
Prom Atl nta Chamber of Commerce
5;000
Prom
S,,000
tlant
Brav
Tot 1
$ 25,000
�
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
April 15, 1966
Memo to: _Mayor Allen )
nn
Susan Lowance
Curtis Driskell
From: Peggy Baker
Subject: April 12 Dinner
The following analysis is based on information furnished,
Paid tickets, cash receipts, accts. rec.
from Curtis
Complimentary tickets, all expenses (some estimated)
from Susan
Ticket sales information should be practically final,
unless problems mevelop in accts. rec. Since portion
of expenses are based on estimates, there may be some
slight change in these, but the big amounts (Marriott)
are final, subject to receipt of actual bill (there is
a $50 error here).
After each of you has had an opportunity to study the
above, please discuss any variances with me as quickly
as possible,
Thanks
NOTE TO IAJr. ONLY:
The attached is budget sheet which was given to you
by Goodwin four weeks ago -- figufes at far right are
mine, updating, based on info from Susan. Deficit is
about $1,000 over this budget, which is still very indefinite.
ZNALYSIS OF TICKET DISTRIBUTION, AFRIL 11 DINNER
Complimentary tickets:
Braves, players and wives
Braves, front office and wives
Braves, owners and wives
Reynolds party
Bartholomay party
Pirates owners and wives
Aldermen and wives
Fulton County Leg. Del. and wives
Dinner committee and wives and husbands
County comm. and wives
Congressmen, Senators and wives
Governor, Mayors of Louisville, Columbia
Mayor's Staff
Bell & Stanton
Special guests
Press
Georgia Mayors, est.
Total
Paid tickets @ $15.00 ea.:
Firms, 900, approx.
Ind., ‘245, approx.
Total
Total cash sales from above
Cash receipts on hand $10,155
Acets. Rec, 20
ge B75
Total tickets in circulation
Total tickets used
Difference not used
st
ay
ul
Ud)
th co
$15,675
ESTIMATE OF EXPENSES, APRIL 11 DINNER
1,442 dinners @ $6.75 ea. $ 9,733.50
Gratuity, 15% 1,460.00
Sales tax, 3% 292.00
$11,485.50
150 bottles wine @ $8.00 ea. $ 1,200.00
1 bottle champagne @ $10.00 ea. 10.00
Gratuity, 15% 180.50
Sales tax, 3% 36.30
$ 1,426.80
Total food and wine service
or approximately $8.92 per place
Bar for 30 minute Reception $ 1,148.00
Gratuity, 15% 173.20
Sales tax, 3% 34 yy
Bartenders 66.00
$ 1,421.64
Valet parking $ 100.00
Check room 150.00
spotlights and operators 0.00
§ 38000 00%
Total of all Marriott expenses
$11,485.50
$ 1,426.80
$12,912.30
$ 1,421.64
$ 300.00
$14,633 .94*
*There is $50 difference between this and your
figures.
Other expenses:
Music, estimated $ 185.00
Decorations, estimated 25.00
Programs/Menus and tickets, estimated
758.00
Invitations and postage 475 .00
Flowers for lapels 25.00
Telegrams and ticket deliveries
by Western Union, estimated 450.00
p 1,910.00
TOTAL OF ALL DINNER EXPENSES
$ 1,918.00
$16,551.94*
BRAVES OPENING GAME CELEBRATION
Estimated Budget
I. Personnel: extra staff, Bell & Stanton
Alan Bell & Extra staff
S. Lowance
extra secretary
It. Press
Entertainment
Press kits (500 @ $3)
III. Decorations and Specialty Ite
25 M metal lapel buttons
5 M table tents
overprinting window str.
less than -
Shepard Decorating Co.
posters
IV. Mayor's Dinner at Marriott
Food & service 1
invitations, postage
program/menu
entertainment
decorations
sales tax on each ticket
sold
V. gi « Of doa rs
radio/TV production materials
VE. Other
Today Show cut-ins
Parade
ESTIMATED TOTAL BUDGET
2,000
1,200
700
1,000
1,500
ms
375
300
300
700
1,200
0,800
500
350
500
450
1,000
ok
ok
ok
none
ok
none
none
$500
$ 3,900 $3,900
2,500 1,500
FOO
2,875 3,500
12,670 $16,602
1,000 XXKXXKKK
2,000 500
¢ 24,945 $26,002
BRAVES OPENING GAME CELEBRATION
Estimated Income
From paying guests to
Mayor's Dinner
From Atlanta Chamber of Commerce
From Atlanta Braves
Total
ee i I en en Fb et
$ 15,000
5,000
5,000
$ 25,000
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 41
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/001bab8ab918035252a7825e1690be72.pdf
5395a4995f18c01b0a49fc199960d851
Scripto
Transcription
A written representation of a document.
..J_
11
!
May 30, 1966
Mr . Opi Shelton
Executive Vice Preeid nt
tlant Chamb r of Commerce
Co
rce Building
Atlanta, Georgia
Der Opie:
Her i the bill for th
op ning d y promotion .
joint l"orw rd Atlant /Brav s
hav pr viously ubmitted to Curti Dri k 11 ll
bill s rel t d dir ctly to th
yor' Dinner. He t 11
th t,
de pit the cockt 11 p rty, the incom fro th dinner c
within pproxi t ly 215 of equ lling the cot of the dinn r.
Although our budg t antieip t d so
$2,500 n t inc
fro th
dinn r, I think the Mayor• cockt il party nd th
rk d
xcell nt ddition to th origin l dinn
d
th n
the diff r nc b t
ultra fir t cl
fir t clas.
Thi
i.nvoic, including
t f f and xtra s rvice,
OWlt
to it will h v to be dd d 0
dinn r books bal nee. Thu, th
bet
r nd the r
ta a furth x pie of th
fee fo.r xtx
I pr
th t
ak Curtis Dri lt 11'
ount to
divid d
11 " Stanton '
13,555.29.
-
rh
a.yo1:, i f
nd
is 13;770.29.
�Mr . Opie Shelton
Page Two
May 30, 1966
During al l the ten-year history of Bell & Stanton, I
doubt th t any client -- or combination of clients -- ever got
so much for so little . Some of the results were reflected in
our most recent report to the Forward Atlanta Committ e .
Clippings are still coming in. Some of the intangibl results
can never be measured : but these things we know,
l. One of the objectives of this joint promotion was
to fill tlanta Stadium on opening night and to have a respectable
crowd there on the second night . This objective was accomplished.
It alone more than pays for the Br ves • share .
2.
s cond obj ctiv
of equ 1 int rest to both
Atlanta and the Br ves -- w s th t Atl nta welcome the Br vs
with enthusi sm. The turn- w y crowd at th Mayor ' s Dinn r r the
tr m ndous ttend nc
t the
rade and th full stadium on
opening night ay more than w can ver say bout the succ s of
this one .
th
ad
3.
th t all
h d gon
th ace
wa
chi V
ves had
rv r,
Sation
• over
t levi ion ne
Sho,
ajor
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n apaper in
All conv yd th
Le gue and love it.
mot im ortant obj ctiv of ll w s
aw r th t Atlant, with th Brav ,
ur th full xtent of
Suffie it to s Yr it
am . Atlant and the
lmost
full pg in
snide, but nev rth M-•~ 04 ~1
11th n tion 1
l cut-in in th Tody
cov x g by
rt
tori
in
jor
a
id
tl nt
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ig
say in clo ing th t
ub tanti l
rt of th
pro oti n ia u to th ov rwh lllling coo r tion
you. fr
cuzti Dri k 11. fr
n G rl d,
vea• offici 1
d fro th
th
blic R l tiona
�Mr. Opie Shelton
Page Three
May 30, 1966
All in a ll it was a great success.
have shared it with you.
We are proud to
Sincerely,
George Goodwin
cc:
Mayor Ivan Allen /
Mr. Alan Bell
Mr. William c. Bartholomay
Mr . Edward Stanton
Mr. J e r ld Sachs
�
Text
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Text
Any textual data included in the document
May 30, 1966
Mr. Gpie Shelton
Executive Vice President
Atlanta Chamber of Commerce
Commerce Building
Atlanta, Georgia
Dear Opie:
Here is the bill for the joint Forward Atlanta/Braves
opening day promotion.
We have previously submitted to Curtis Driskell all
bills related directly to the Mayor's Dinner. He tells me that,
despite the cocktail party, the income from the dinner came
within approximately $215 of equalling the cost of the dinner.
Although our budget anticipated some $2,500 net income from the
dinner, I think the Mayor's cocktail party and the wine were
excellent additions to the original dinner concept. They marked
the difference between ultra first class and something less than
first class,
This invoice, including Bell & Stanton's fee for extra
staff and extra services, amounts to $13,555.29. I presume that
to it will have to be added some $215 to make Curtis Driskell's
dinner books balance. Thus, the total amount to be divided
between the Chamber and the Braves -- and perhaps the Mayor, if
he wants a further piece of the action -=- is $13,770.29.
Mr. Opie Shelton
Page Two
May 30, 1966
During all the ten-year history of Bell & Stanton, I
doubt that any client -- or combination of clients -- ever got
so much for so little. Some of the results were reflected in
our most recent report to the Forward Atlanta Committee.
Clippings are still coming in. Some of the intangible results
can never be measured; but these things we know:
1. One of the objectives of this joint promotion was
to £i11 Atlanta Stadium on opening night and to have a respectable
crowd there on the second night. This objective was accomplished.
It alone more than pays for the Braves' share.
2. A second objective -- of equal interest to both
Atlanta and the Braves -~ was that Atlanta welcome the Braves
with enthusiasm. The turn-away crowd at the Mayor's Dinner; the
tremendous attendance at the parade and the full stadium on
opening night say more than we can ever say about the success of
this one.
3. Perhaps the most important objective of all was
that all America be made aware that Atlanta, with the Braves,
had gone Big League. We can never measure the full extent of
the accomplishment of this objective. Suffice it to say, it
was achieved far beyond our wildest dreams. Atlanta and the
Braves had two pages in Life Magazine; almost a full page in
The National Observer; a column in Time; a snide, but neverthe-
less, overall favorable story in Newsweek; ail the national
television networks, including a special cut~-in in the Today
Show; a major article in Look Magazine; coverage by Hearst
Metrotone Newsreel; and pictures and stories in every major
newspaper in the country.
All conveyed the same idea -- Atlanta has gone Big
League and loves it.
Let me say in closing that a substantial part of the
success of this promotion is due to the overwhelming cooperation
our firm had from you, from Curtis Driskell, from Ben Garland,
from the Braves’ officials, from the Braves’ Public Relations
Department and from the Mayor’s office.
Mr. Opie Shelton
Page Three
May 30, 1966
All in all it was a great success. We are proud to
have shared it with you.
Sincerely,
George Goodwin
c¢: Mayor Ivan sie
Mr. Alan Bell
Mx. William C. Bartholomay
Mr. Edward Stanton
Mr. Jerald Sachs
Dublin Core
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Title
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Box 19, Folder 15, Document 40
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966
-
https://ivanallen.iac.gatech.edu/mayoral-records/traditional/files/original/f8eec50e98e6778f935b1db7e48d7117.pdf
d7ee34d777519f083c4e24418ea30b1a
Scripto
Transcription
A written representation of a document.
May 31, 1966
Mr. Bill M c Neely
Lake Toxaway,
North Carolina
Dear Bill:
Louise and I are delighted to know that you are
bringing a group down from the Rosemond High
School. We should like very much to have them
as our guests at the baseball game on Saturday
evening.
I am having the Braves Ticket Office mail 18
tickets direct to you. I hope they enjoy the game,
and I sure hope we win!
Sincerely,
Ivan Allen, Jr.
IAJr:am
�
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Text
Any textual data included in the document
May 31, 1966
Mr, Bill McNeely
Lake Toxaway,
North Carolina
Dear Bill:
Louise and I are delighted to know that you are
bringing a group down from the Rosemond High
School, We should like very much to have them
as our guests at the baseball game on Saturday
evening.
Iam having the Braves Ticket Office mail 18
tickets direct to you. I hope they enjoy the game,
and I sure hope we win!
Sincerely,
Ivan Allen, Jr.
IAJr:am
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Box 19, Folder 15, Document 39
Box 19
Box 19 Folder 15
Folder topic: Atlanta Braves | 1966