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                    <text>TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 2121663-8900
ROLE OF THE GUEST ON NIGHT CALL
The basic idea of NIGHT CALL is to get callers and the guest into
down-to-earth dialogue in a way that helps the audience participate
in the discovery of new information, new ideas, new understandings.
The role of the guest is dual:
1.
At the beginning of the program the guest enters into a
brief and informal conversation with the host, Del Shields,
to sharply focus and clarify important points. Because
this section sets the give-and-take pattern of question
and answer for the entire show, it is essential that this
be an exchange between the guest and host, not a capsule
swmnary of points by the guest.
The key word in the NIGHT CALL idea is the word "Conversation."
2.
The next step comes four or five minutes into the show when
the host takes the first call. The caller puts his question
or cormnent directly to the guest. Here again the idea is an
exchange between caller and guest. If the guest keeps his
answers short and sharply focused, the caller can respond with
new questions and ideas. Thus, we begin to achieve what the
audience is really looking for -- the chance to hear an average
person putting his questions, coiunents and concerns to the
expert, almost as in normal face-to-face conversation.
Some guests, fearing important points will be overlooked, tend
to unwrap several ideas at a time in the early part of the show.
We have found that audience interest and caller response is much
higher when the guest deals with one idea at a time. The natural
progression of the show soon moves us on to new ideas .
At thr ee poin ts in the program - - every 15 minutes - - there is a break
for station identificatfon. The guest stays on the line during these
breaks.
Released in cooperation with the B roadcasting and Film Commission,
National Council of Church es, and the Nation al Catholic Office for Radio and Tel evision (NCO RT)
Produced by_TRAFCO/Te levisio n, Rad io and Fi lm Comm ission of The Un ited Methodist Churc h,
Harry C. Spence r, General Secretary ,
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              <text>  

Mm Lith
ee TELEPHONE CALL IN SHOW ON VITAL ISSUES

NELSON PRICE, Executive Producer
BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900

EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host

ROLE OF THE GUEST ON NIGHT CALL

The basic idea of NIGHT CALL is to get callers and the guest into
down-to-earth dialogue in a way that helps the audience participate
in the discovery of new information, new ideas, new understandings.

The role of the guest is dual:

1. At the beginning of the program the guest enters into a
brief and informal conversation with the host, Del Shields,
to sharply focus and clarify important points. Because
this section sets the give-and-take pattern of question
and answer for the entire show, it is essential that this
be an exchange between the guest and host, not a capsule
summary of points by the guest.

The key word in the NIGHT CALL idea is the word "Conversation."

2. The next step comes four or five minutes into the show when
the host takes the first call. The caller puts his question
or comment directly to the guest. Here again the idea is an
exchange between caller and guest. If the guest keeps his
answers short and sharply focused, the caller can respond with
new questions and ideas. Thus, we begin to achieve what the
audience is really looking for -- the chance to hear an average
person putting his questions, comments and concerns to the
expert, almost as in normal face-to-face conversation.

Some guests, fearing important points will be overlooked, tend

to unwrap several ideas at a time in the early part of the show.

We have found that audience interest and caller response is much

higher when the guest deals with one idea at a time. The natural
progression of the show soon moves us on to new ideas.

At three points in the program -- every 15 minutes -- there is a break
for station identification. The guest stays on the line during these
breaks.

Released in cooperation with the Broadcasting and Film Commission,

National Council of Churches, and the National Catholic Office for Radio and Television(NCORT)
Produced by TRAFCO/ Television, Radio and Film Commission of The United Methodist Church,

Harry C. Spencer, General Secretary,
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                    <text>S'fA'l'lON8 CARR l li NIG1 '1' CALL
ALABAMA
Mobile
WKRG
MISSOURI
Kansas City
St. Louis
CALIFORNIA
Sacramento
San Diego
KERS(FM)
KOGO-AM &amp; FM
MONTANA .
Missoula (eff.9/16)
COLORADO
Loveland
KLOV-FM
NEBRASKA
Omaha
CONNECTICUT
Stamford
WSTC-AM &amp; FM
DISTRICT OF COLUMBIA
Washington
WAMU(FM)
FLORIDA
Jacksonville
Miami
Tampa
WRHC
WAME
WFLA
GEORGIA
Atlanta
WAOK
ILLINOIS
Champaign
WLRW(FM)
INDIANA
I ndianapolis
WTLC(FM)
Je f fersonville
WXVW
(Louisville, Ky.)
Kokomo
WIOU
I OWA
Des Moines
KRNT
KENTUCKY
Le xing ton
Louisvill e
Mor e h e ad
-: · ·, .
(e f f . 9/16 )
WBKY(FM)
WLRS(FM)
WMKY(FM)
MASSACHUSETTS
Amher st
Boston
WFCR ( FM )
WBUR(FM)
MICH IGAN
De troi t
Flint
Ironwood
Whitehall
WJLB
WMRP - FM
WJMS
WLRC
MINNESCYI'A
Minneapolis
WPBC-AM &amp; FM
,.
WPRS-FM
KMOX-FM
KGVO
KBON
NEW YORK
Jamestown
WKSN
New York
WLIB-FM
WRVR(FM)
New York
WWRL (2nd½ only)
New York
Syracuse (Eff.9/16) WAER(FM)
WRUN-AM &amp; FM
Utica
NORTH CAROLINA
Durham
Winston-Salem
WSRC-FM
WAAA-FM
OHIO
--Alliance
Cleveland
Columbus
Fostoria
Toledo
WFAH-FM
WERE-AM &amp;FM
WOSU-FM
WFOB-A~ &amp; FM
WCWA
OREGON
Por tland
KLIQ- AM &amp; FM
PENNSYLVANIA
Phi l a delphia
Pitts burg h
St a te College
Tyr one
Wilkes-Bar re
WHAT
WAMO- FM
WGMR(FM)
WTRN
WBAX
RHODE I SLAND
Pr ovid ence
WLKW-FM
TENNESSEE
Memphis
Nashville
WDIA
WVOL
TEXAS
- ~
r th Wor th
Aus t in
VIRGINIA
Char lottesv ille
Ri c hmond
Wa ynes boro
Newp ort
WASHI NGT ON
Be llingham
Seattle
WISCONSIN
Milwauke e
KNOK- FM
KUT( FM) (Eff. 9/2)
WI NA
WTVR
WAYB
WGH
)
)
)
)
Eff.
9/2
KERI (FM)
KUOW- FM
WTMJ
(E:ff# 9/16)
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              <text>STATIONS CARRYING NiGhi CALL

 

ALABAMA ,

Mobile WKRG
CALIFORNIA

Sacramento KERS (FM)

San Diego KOGO-AM &amp; FM
COLORADO

Loveland KLOV-FM
CONNECTICUT

Stamford WSTC-AM &amp; FM
DISTRICT OF COLUMBIA

Washington WAMU (FM)
FLORIDA

Jacksonville WRHC

Miami WAME

Tampa WFLA
GEORGIA

Atlanta WAOK
ILLINOIS

Champaign WLRW (FM)
INDIANA

Indianapolis WTLC (FM)

Jeffersonville WXVW
(Louisville, Ky.)

Kokomo W1OU
IOWA

Des Moines KRNT
KENTUCKY

Lexington WBKY (FM)

Louisville WLRS (FM)

Morehead oh WMKY (FM)

(eff. 9/16)

MASSACHUSETTS

Amherst WFCR (FM)

Boston WBUR (FM)
MICHIGAN

Detroit WJLB

Flint WMRP=FM

Ironwood WIJIMS

Whitehall WLRC
MINNESOTA

Minneapolis WPBC-AM &amp; FM

 

MISSOURI
Kansas City
St. Louis

MONTANA

WPRS-FM
KMOX-FM

Missoula (eff.9/16) KGVO

NEBRASKA
Omaha

NEW YORK
Jamestown
New York
New York
New York

Syracuse (Eff.9/16)

Utica

NORTH CAROLINA
Durham
Winston-Salem

OHIO
Alliance
Cleveland
Columbus
Fostoria
Toledo

OREGON
Portland

PENNSYLVANIA
Philadelphia
Pittsburgh
State College
Tyrone
Wilkes-Barre

RHODE ISLAND
Providence

TENNESSEE
Memphis
Nashville

TEXAS
Forth Worth
Austin

VIRGINIA
Charlottesville
Richmond
Waynesboro
Newport
WASHINGTON

Bellingham
Seattle

WISCONSIN
Milwaukee

KBON

WKSN
WLIB-FM

WRVR (FM)

WWRL (2nd 3 only)
WAER (FM)
WRUN-AM &amp; FM

WSRC-FM
WAAA-FM

WFAH-FM
WERE-AM &amp;FM
WOSU-FM
WFOB-AM &amp; FM
WCWA

KLIQ-AM &amp; FM

WHAT
WAMO-FM
WGMR (FM)
WTRN
WBAX

WLKW-FM

WDIA
WVOL

KNOK-FM
KUT(FM) (Eff. 9/2)

WINA )
WIVR ) Eff.
)
)

WAYB 9/2

WGH

KER I (FM)
KUOW=-FM

WIMS (Eff. 9/16)
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                    <text>TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 2121663-8900
S T A T I O N
R E L A T I O N S H I P S
Orig-ination:
NI GHT CALL orig ina t es i n New York at 11:30 p.m.
Ea s tern Time. The program i s broug h t to you r
c ommunity by br oadcast lines .
Cost o f broa d-:cast lines to your telephone compa n y te s t board
is borne by t he producer. The loop and bridg ing
costs f rom t he telephone compa ny to station a re
borne by the station.
Charges:
There are no program charges. Production costs
are the responsibility of the producer.
Stat i on
Cuta wa ys:
There wil l be thr e e 70 s econd b re a ks - -on e eac h
quarter hour -- du r ing t h e one -hou r broadcas t: a
10 se c ond st a t ion ID and 60 seconds f or local
commercials . Revenue from commercia ls is the
st a tion' s . The c hoice a nd res ponsibility fo r
s u ch advertising rests wit h t he s ta tio n.
Public
Ser v ice
Spo ts:
Pu blic se r v ice spo ts will b e f e d down the network
li n e f or the s t a tions whi c h wa nt a c omplete ly
packa ged program.
7 Second
De l ay:
NI GHT CALL will be f ed live t o the s tatio ns with
no delay. There a re two reasons why the show is
not del a y e d n a tiona lly :
a.
The p roduce r c a nnot assume th i s res pons ibility legally for the station; therefore ,
n o attempt to do so is made.
b.
Acce ptable a ir expres sion c h anges f rom
mark e t t o mark et. What is accept a ble
in Ch ic a g o ma y be u nacceptable in
Siou x Cit y .
(Page 1 o f two)
Released in cooperation with the Broad casting and Ftlm Commission,
National Council of Churc hes, and the National Catholic Office for Radi o and Te levision (NCO RT)
Prod uced by TRAFCOITelevi sion, Rad io and Fil m Commission of The United Method ist Chu rc h,
Harry C. Spencer, General Secreta ry,
�· Producer
Precautions:
The producer does have several precautions against
abuse on the air:
a. The calls are screened before being
placed on the air.
b. The host has override capability
over both telephone lines. When the host
speaks, the gain automatically lowers on
the audience and guest lines.
c. NIGHT CALL permits any point of view
to be expressed.
Ideas are attacked but per.s ons
are not. This basic respect for persons has
effectively negated the bigot in the past.
d . The audience caller can be taken off
the air at the flip of the switch by the host.
Station
Identification
on the Network:
Participating stations are identified on the
air when a listener calls in from that station's
listening audience.
Audience
Callers:
NIGHT CALL accepts calls collect from listeners
anywhere in the country. This cost is the
responsibility of the producer.
Test Signal:
A program test signal with time checks will be
sent down the line 15 minutes prior to starting
time each night.
Emergency
Number:
To contact the producer during or near show
time, call:
212/ 749-5400.
In c ase of a line problem, call your local
tel e phone company.
Regul ar Phone
Number :
The producer may be reached during office hours
at:
212/ 663-8900.
(Page 2 of two)
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              <text>Se MI a eat

NELSON PRICE, Executive Producer

BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900
EDWARD M. JONES, Director of Programming

DEL SHIELDS, Host

  
  

   

STATION RELATIONSHIPS

 

Origination: NIGHT CALL originates in New York at 11:30 p.m.
Eastern Time. The program is brought to your
community by broadcast lines. Cost of hbroad-

cast lines to your telephone company test board

is borne by the producer. The loop and bridging
costs from the telephone company to station are

borne by the station.

Charges: There are no program charges. Production costs
are the responsibility of the producer.

Station There will be three 70 second breaks--one each

Cutaways: quarter hour-- during the one-hour broadcast: a
10 second station ID and 60 seconds for local
commercials. Revenue from commercials is the
station's. The choice and responsibility for
such advertising rests with the station,

Public Public service spots will be fed down the network
Service line for the stations which want a completely
Spots: packaged program.

7 Second NIGHT CALL will be fed live to the stations with
Delay: no delay. There are two reasons why the show is

not delayed nationally:

a. The producer cannot assume this responsi-
bility legally for the station; therefore,
no attempt to do so is made.

b. Acceptable air expression changes from
market to market. What is acceptable
in Chicago may be unacceptable in
Sioux City.

(Page 1 of two)

Released in cooperation with the Broadcasting and Film Commission,

National Council of Churches, and the National Catholic Office for Radio and Television(NCORT)
Produced by TRAFCO/ Television, Radio and Film Commission of The United Methodist Church,

Harry C. Spencer, General Secretary,
Producer
Precautions:

Station
Identification

on the Network:

Audience
Callers:

Test Signal:

Emergency

Number :

Regular Phone
Number :

The producer does have several precautions against
abuse on the air:

a. The calls are screened before being
placed on the air.

b. The host has override capability
over both telephone lines. When the host
speaks, the gain automatically lowers on
the audience and guest lines.

c. NIGHT CALL permits any point of view
to be expressed. Ideas are attacked but persons
are not. This basic respect for persons has
effectively negated the bigot in the past.

d. The audience caller can be taken off
the air at the flip of the switch by the host.

Participating stations are identified on the
air when a listener calls in from that station's
listening audience.

NIGHT CALL accepts calls collect from listeners
anywhere in the country. This cost is the
responsibility of the producer.

A program test signal with time checks will be
sent down the line 15 minutes prior to starting
time each night.

To contact the producer during or near show
time, call:

212/ 749-5400.

In case of a line problem, call your local
telephone company.

The producer may be reached during office hours
at:

212/ 663-8900.

(Page 2 of two)
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                    <text>The Urban Coalition
1815 H Street, N.W.
Washington, D.C. 20006
Telephone: 347-9630
CHAIRMAN: John W. Gardner
CO-CHAIRMEN: Andrew Heiskell/ A. Philip Randolph
August, 1968
We need your help:
The Urban Coalition and local Urban Coalitions in 33
American cities join in asking your support for the
campaign, "Crisis In Our Cities", prepared by the
Advertising Council for Urban America. This fine
example of advertising in the public service, coupled
with related campaigns, represents the largest single
effort yet attempted to use the power of mass advertising
to meet the growing problems of cities and people which
threaten to destroy our way of life.
No domestic crisis has equaled the gravity of the one
which now confronts us and never has there been a more
important opportunity to turn the nation's communications
resources to better purpose. I urge you to give to
this campaign the full and continuing support of your
organization. The stakes, .for all of us, have never
been greater.
Sincerely,
John W. Gardner
Chairman
-
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              <text>The Urban Coalition esi onaae

Washington, D.C. 20006
Telephone: 347-9630

 

CHAIRMAN: John W. Gardner
CO-CHAIRMEN: Andrew Heiskell / A. Philip Randolph

August, 1968

We need your help:

 

The Urban Coalition and local Urban Coalitions in 33
American cities join in asking your support for the
campaign, "Crisis In Our Cities", prepared by the
Advertising Council for Urban America. This fine

example of advertising in the public service, coupled
with related campaigns, represents the largest single
effort yet attempted to use the power of mass advertising
to meet the growing problems of cities and people which
threaten to destroy our way of life.

No domestic crisis has equaled the gravity of the one
which now confronts us and never has there been a more
important opportunity to turn the nation's communications
resources to better purpose. I urge you to give to

this campaign the full and continuing support of your
organization. The stakes, for all of us, have never
been greater.

Sincerely,

eh

John W. Gardner
Chairman
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                    <text>TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 2121663-8900
S T A T I O N
R E L A T I O N S H I P S
Origination:
NIGHT CALL originates in New York at 11:30 ~.m.
Eastern Time. The program is brought to your
community by broadcast lines.
Cost of broadcast lines to your telephone company test board
is borne by the producer. The loop and bridging
costs from the telephone company to station are
borne by the station.
Charges:
There are no program charges. Production costs
are the responsibility of the producer.
Station
Cutaways:
There will be three 70 second breaks--one each
quarter hour-- during the one-hour broadcast: a
10 second station ID and 60 seconds for local
commercials. Revenue from commercials is the
station's. The choice and responsibility for
such advertising rests with the station.
Public
Service
Spots:
Public ser vic e spo ts will be fed down the network
line f or the stations which want a completely
pack~ged program.
7 Second
Delay:
NIGHT CALL will be fe d live to the stations with
no delay. There are two reasons why the show is
not delayed nationally:
a.
The producer cannot assume this r e sponsibility legally for the station; therefore,
no attempt to do s o is made.
b.
Acceptable air expressio n changes from
market to market. What is acceptable
in Chicago may be unacceptable in
Sioux City.
(Page 1 of two)
Released in cooperation with the Broadcasting and .Film Commission ,
National Council of Churches, and the National Ca tholic Office for Radio and Television (NCO RT)
Produced by TRAFCO I Television , Radio and Film Comm ission of The Uni ted Methodist Church,
Harry C. Spencer, General Secretary ,
�Producer
Precautions:
The producer does have several precautions against
abuse on the air:
a. The calls are screened before being
placed on the air.
b.
The host has override capability
over both telephone lines. When the host
speaks, the gain automatically lowers on
the audience and guest lines.
c. NIGHT CALL permits any point of view
to be expressed.
Ideas are attacked but persons
are not. This basic respect for persons has
effectively negated the bigot in the past.
d. The audience caller can be taken off
the air at the flip of the switch by the host.
S t ation
Identification
on the Network:
Partici pating stations are identified on the
air when a listener calis in from that station's
listening audience.
Audience
Callers:
NIGHT CALL accepts calls collect from listeners
anywhere in the country. This cost is the
responsibility of the producer.
Test S ignal:
A program test signal with time checks will be
sent down the line 15 minutes prior to starting
time each night.
Emergency
Number :
To contact the producer during or near show
time, call:
212/ 749-5400.
In case o f a line problem, call your local
telephone company.
Regular Phone
Number:
The producer may be reached during office hours
at:
212/ 663-8900.
(Page 2 of two)
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              <text>MN;
ca OI aka

NELSON PRICE, Executive Producer
BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900

EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host

STATION RELATIONSHIPS

Origination: NIGHT CALL originates in New York at 11:30 p.m,

Eastern Time. The program is brought to your
community by broadcast lines. Cost of broad-

cast lines to your telephone company test board

is borne by the producer. The loop and bridging
costs from the telephone company to station are

borne by the station,

Charges: There are no program charges. Production costs
are the responsibility of the producer.

Station There will be three 70 second breaks--one each

Cutaways: quarter hour-- during the one-hour broadcast: a
10 second station ID and 60 seconds for local
commercials. Revenue from commercials is the
station's, The choice and responsibility for
such advertising rests with the station,

Public Public service spots will be fed down the network
Service line for the stations which want a completely
Spots: packaged program.

7 Second NIGHT CALL will be fed live to the stations with
Delay: no delay. There are two reasons why the show is

not delayed nationally:

a. The producer cannot assume this responsi-
bility legally for the station; therefore,
no attempt to do so is made,

b. Acceptable air expression changes from
market to market. What is acceptable
in Chicago may be unacceptable in
Sioux City.

(Page 1 of two)

Released in cooperation with the Broadcasting and Film Commission,

National Council of Churches, and the National Catholic Office for Radio and Television (NCORT)
Produced by TRAFCO/ Television, Radio and Film Commission of The United Methodist Church,

Harry CG. Spencer, General Secretary,
Producer
Precautions:

Station
Identification

on the Network:

Audience
Callers:

Test Signal:

Emergency

Number :

Regular Phone
Number :

The producer does have several precautions against
abuse on the air:

a. The calls are screened before being
placed on the air.

b. The host has override capability
over both telephone lines. When the host
speaks, the gain automatically lowers on
the audience and guest lines.

c. NIGHT CALL permits any point of view
to be expressed. Ideas are attacked but persons
are not. This basic respect for persons has
effectively negated the bigot in the past.

d. The audience caller can be taken off
the air at the flip of the switch by the host.

Participating stations are identified on the
air when a listener calls in from that station's
listening audience.

NIGHT CALL accepts calls collect from listeners
anywhere in the country. This cost is the
responsibility of the producer.

A program test signal with time checks will be
sent down the line 15 minutes prior to starting
time each night.

To contact the producer during or near show
time, call:

212/ 749-5400.

In case of a line problem, call your local
telephone company.

The producer may be reached during office hours
at:

212/ 663-8900.

(Page 2 of two)
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                    <text>~
1
C E


!OR


C 3
N
',
~
T !
T
·.i.
bl
...
r
B- oa
in
... .... -·~~-- m
,L
Produced by
adio Rnd Fil
eth dist
Co.
i ssi, n
urch
te 420
0 '1
T l
or.
V
Au
�</text>
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              <text>A, COMMURICATIONS RESOURCE

FOR
"T ESE CRisis _N THE NAT I ON"
NIGHT PALL
A National Radio Call-in Program
Available for Broadcast in i.) Comaunity
Produced by

Television, Radio and Film Commission
The, Unit ,, Methodist Church
“a ee ycs Suite 420
"Panty New York 10027
ste ie

i

Released in .coopepation with the
Wational Council of Churches
The Wat iogad Catholic Office for Racio and Television
e Age: an Jewish Committee
ih &gt;» Erdan Copl tion

Augu.., 1968

 
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                    <text>CRIS I . S
I N
T H E
NAT I ON
NIGHT CALL performs a unique service during the
Crisis in the Nation.
and cultural boundries.
It crosses regional, urban
It reaches both Black and
White -- but more important, it brings persons of
various backgrounds and points-of-view into dialogue.
Radio permits person to speak to person without visual
images getting in the way of communication.
It ·permits
persons with deep concerns and frustrations to find a
responsible audience.
It secures key national leader-
ship at the right time -to speak -- to have rumor confronted, to let facts and truth speak in the midst of
suspicion and misinformation.
town meeting.
NIGHT CALL is a national
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              <text>CRIS815 IN THE NATION

NIGHT CALL performs a unique service during the

Crisis in the Nation, It crosses regional, urban

and cultural boundries. It reaches both Black and
White -- but more important, it brings persons of
various backgrounds and points-of-view into dialogue.
Radio permits person to speak to person without visual
images getting in the way of communication. It ‘permits
persons with deep concerns and frustrations to find a
responsible audience, It secures key national leader-
ship at the right time to speak -- to have rumor con-
fronted, to let facts and truth speak in the midst of
suspicion and misinformation. NIGHT CALL is a national

town meeting.
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                    <text>P UR P OS E
In a nation where individual is estranged from individual
and group from group, it is the purpose of NIGHT CALL to
•,.
help people find reconciliation
to problems through understanding.
to move towards solutions
NIGHT CALL is a national
town meeting of the air -- where persons of widely differing
views and backgrounds are given a chance to speak, to be
challenged, to ask questions, to listen to other views, to
discover new facts.
Here barriers of economic class, race





and culture are crossed.
The hoped for results include:
1.
Individuals are given a chance to gain new information and insights which help them to act
more responsibly in their community.
2.
Individuals are aided in discovering that there
are· no easy answers , that all issues have "grey
_areas , " but that solutions lie in the direction
·of person underst a nding · per son.
3.
The opportunity to be h eard and to h a ve their
ideas dis cussed hones t l y a nd f orthright l y will
encourage a small but significant number of
persons to express their frustrations in constructive dialogue instead o f in destructive
viol enc e.
4.
Some o f the barriers a nd credib i l ity gaps between
indiv iduals and groups are broken down.
5.
I ndivid uals and c ommu n it ies can s h are sol ut ions
to problems i n c o ntrast to further exploration
of problems.
6.
A deepening awareness that a search for the
ultimate meaning and purpose of life moves one
away from abstract issue s and toward ever-growing
relationships with other people .
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              <text>PURPOSE

In a nation where individual is estranged from individual
and group from group, it is the purpose of NIGHT CALL to
help people find reconciliation -- to move towards solutions
to problems through understanding. NIGHT CALL is a national
town meeting of the air -- where persons of widely differing
views and backgrounds are given a chance to speak, to be
challenged, to ask questions, to listen to other views, to
discover new facts. Here barriers of economic class, race

and culture are crossed. The hoped for results include:

1. Individuals are given a chance to gain new in-
formation and insights which help them to act
more responsibly in their community.

2. Individuals are aided in discovering that there
are no easy answers, that all issues have "grey
areas," but that solutions lie in the direction
‘of person understanding person,

3. The opportunity to be heard and to have their
ideas discussed honestly and forthrightly will
encourage a small but significant number of
persons to express their frustrations in con-
structive dialogue instead of in destructive
violence.

4, Some of the barriers and credibility gaps between
individuals and groups are broken down.

5. Individuals and communities can share solutions
to problems in contrast to further exploration
of problems.

6. A deepening awareness that a search for the
ultimate meaning and purpose of life moves one
away from abstract issues and toward ever-growing
relationships with other people.
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                    <text>FORMAT
D E S C R I P T I ON
NIGHT CALL ulitizes the popular telephone-talk format in radio.
It presents the controversial issues which are affecting our
lives today.
There are several unique characteristics to
NIGHT CALL:
1.
It is the only national call-in show enabling
points-of-view from every region of the country
to be aired and discussed (this national
capability is possible through specially designed
equipment).
2.
NIGHT CALL selects an issue for discussion each
night. Because it is broadcast live, issues can
move with the concerns and events of the day.
3.
A nationally or internationally qualified guest is
featured each night. The host and the guest quickly
open up the issue. Then the audience is invited to
participate by calling long distance collect. The
guest also is usually on long distance telephone,
sometimes from overseas points, thus giving NIGHT
CALL a limitless range of guest possibilities.
4.
NIGHT CALL is broadcast by both Black and White
audience stations, thus enabling cultural as well
as · geographical boundries to be jumped. The ghetto
. Black communicates with the suburban White. This
kind of confrontation and dialogue takes place on
NIGHT CALL even where it isn't taking place in faceto-face conversation -- the result is an exciting
show and experience.
5.
An independent radio network has been established
to permit broadest possible station acceptance.
Both Black and White audience stations are encouraged to carry the program.
NIGHT CALL originates in New York.
June 3, 1968.
The starting date was
It is broadcast for one hour, five nights each
week at 11:30 p,m. Eastern Time (immediately following TV news)
and works back to 8:30 p.m. on the West Coast.
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              <text>FORMAT DESCRIPTION

NIGHT CALL ulitizes the popular telephone-talk format in radio.
It presents the controversial issues which are affecting our
lives today. There are several unique characteristics to
NIGHT CALL:

1. It is the only national call-in show enabling
points-of-view from every region of the country
to be aired and discussed (this national
capability is possible through specially designed
equipment).

2. NIGHT CALL selects an issue for discussion each
night. Because it is broadcast live, issues can
move with the concerns and events of the day.

3. A nationally or internationally qualified guest is
featured each night. The host and the guest quickly
open up the issue. Then the audience is invited to
participate by calling long distance collect. The
guest also is usually on long distance telephone,
sometimes from overseas points, thus giving NIGHT
CALL a limitless range of guest possibilities.

4. NIGHT CALL is broadcast by both Black and White
audience stations, thus enabling cultural as well
as geographical boundries to be jumped. The ghetto
_ Black communicates with the suburban White. This
kind of confrontation and dialogue takes place on
NIGHT CALL even where it isn't taking place in face-
to-face conversation -- the result is an exciting
show and experience.

5. An independent radio network has been established
to permit broadest possible station acceptance,
Both Black and White audience stations are en-
couraged to carry the program,
NIGHT CALL originates in New York. The starting date was
June 3, 1968. It is broadcast for one hour, five nights each

week at 11:30 p,m, Eastern Time (immediately following TV news)

and works back to 8:30 p.m. on the West Coast.
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                    <text>H I S T OR Y
NIGHT CALL was broadcast for eleven months in 1965/66
-- 230 one-hour programs.
It grew from a three-station
hook-up with three hosts to a 25 station network with one
host.
Produced by the Television , Radio and Film Com-
mission of The United Methodist Church, NIGHT CALL was
presented as a program of the National Council of Churches.
I
Issues which were d~scussed ranged over a broad spectrum
of personal problems and national concerns -- from abortion,
drug abuse, the Klan, to Vietnam , gun control, and adult
morality.
NIGHT CALL was terminated because of technical
difficultie§ :
ther e was not adequat e equipment available
to handle a national telephone talk program.
Equipment
now has been designed which permits a national call - in show
of h i gh technical qua lity.
On April 9, 1968 , TRAFCO co-
operated with Rad i o Station WRVR- FM in establ i shing a 36 statio n n etwork f or a "di a l -in for n on- v i olence."
3-1 / 2 hour show was b r o adcas t
The l ive
i n such c i t i e s as New Yo rk,
Boston, Washington, D. C., Philadelph ia, Buffalo, Cl e veland,
Detroit, Chicago, Milwaukee and Minneapolis.
"dialed in" from every market.
Listeners
NIGHT CALL began . broadcast
nightly Monday through Friday on June 3, 1968 on over 21
stations.
Station affiliatiQn has grown rapidly.
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              <text>HIS TO 8 Fz

NIGHT CALL was broadcast for eleven months in 1965/66

-- 230 one-hour programs. It grew from a three-station
hook-up with three hosts to a 25 station network with one
host. Produced by the Television, Radio and Film Com-
mission of The United Methodist Church, NIGHT CALL was
presented as a program of the National Council of Churches.
Issues which were discussed ranged over a broad spectrum

of personal problems and national concerns -- from abortion,
drug abuse, the Klan, to Vietnam, gun control, and adult
morality. NIGHT CALL was terminated because of technical
difficulties: there was not adequate equipment available
to handle a national telephone talk program. Equipment

now has been designed which permits a national call-in show
of high technical quality. On April 9, 1968, TRAFCO co-
operated with Radio Station WRVR-FM in establishing a 36-
station network for a "dial-in for non-violence." The live
3-1/2 hour show was broadcast in such cities as New York,
Boston, Washington, D. C., Philadelphia, Buffalo, Cleveland,
Detroit, Chicago, Milwaukee and Minneapolis. Listeners
"dialed in" from every market. NIGHT CALL began broadcast
nightly Monday through Friday on June 3, 1968 on over 21

stations. Station affiliation has grown rapidly.
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                    <text>E
Q
U I P ME N T
Research and development of special NIGHT CALL
equipment was commissioned in August, 1965.
delivered to TRAFCO in January, 1968.
It was
Now for the
first time a national telephone talk show is possible.
Simply, the equipment
permits the caller, the host and
I
the guest (who is on long distance also) to talk together in a· normal way, automatically increases or
decreases volume, provides an over-ride for the host,
permits ~udience callers standing by while waiting to
go on the air to hear the program while waiting on their
telephones, and improves telephone line quality.
equipment is highly technical and unique.
applied for 16 patents.
The
TRAFCO has
The consulting engineer who
designed and constructed the NIGHT CALL equipment is
Mr. Warren Braun of Harrisonburg, Virginia.
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              <text>EQUIPMENT

Research and development of special NIGHT CALL
equipment was commissioned in August, 1965. It was
delivered to TRAFCO in January, 1968. Now for the
first time a national telephone talk show is possible.
Simply, the equipment permits the caller, the host and
the guest (who is on long distance also) to talk to-
gether in a normal way, automatically increases or
decreases volume, provides an over-ride for the host,
permits audience callers standing by while waiting to
go on the air to hear the program while waiting on their
telephones, and improves Gelephone line quality. The
equipment is highly technical and unique. TRAFCO has
applied for 16 patents. The consulting engineer who
designed and constructed the NIGHT CALL equipment is

Mr. Warren Braun of Harrisonburg, Virginia.
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                    <text>R E L A T I ON S H I P S
NIGHT CALL is produced by the Television, Radio and
Film Commission of The United Methodist Church (TRAFCO)
and released in cooperation with the Broadcasting and
Film Commission of the Nationa l Council of Churches of
Christ in the U. So A., the National Catholic Office
for Radio · and Television (NCORT) , the American Jewish
Committee and the Ur ban Coalition.
NIGHT CALL is a
part o ~_ the Nationa l Council' s Cr isis in the Nation
program.
Church and community or ganizations and leaders
a r e invit e d to p a rt i c i p ate i n t he NI GHT CALL radio s er ies.
Execu tiv e p r oducer f or TRAFCO is Ne l son Pr i c e, 4 75 Riverside Drive, Suite 420, Ne w York , New York 10027,
212- 663 - 8900.
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              <text>RELATIONSHIPS

NIGHT CALL is produced by the Television, Radio and

Film Commission of The United Methodist Church (TRAFCO)
and released in cooperation with the Broadcasting and
Film Commission of the National Council of Churches of
Christ in the U. S. A., the National Catholic Office

for Radio and Television (NCORT), the American Jewish
Committee and the Urban Coalition. NIGHT CALL is a

part of the National Council's Crisis in the Nation
program. Church and community organizations and leaders
are invited to participate in the NIGHT CALL radio series,
Executive producer for TRAFCO is Nelson Price, 475 River-
side Drive, Suite 420, New York, New York 10027,

212-663-8900.
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                    <text>QUOTES FROM THE NIGHT CALL MAIL BAG
"I enjoy listening to your new program ... My only suggestion
is NOT TO DISCONTINUE ... "
St. Paul, Minnesota
"More power to you, Del, and to all who make Night Call
possible.
I'm a summer visitor listening to you in
Collegeville, but l hope to be able to hear you at home
in Bismarck, North Dakota, a town that really needs
, open
discussion and a remedy for latent racism." Collegeville, Minn.
We are regular listeners (and callers, when we can throu gh
your busy lines) ... and commend you and its sponsors for an
excellent program."
The writers suggested guests from the
National Alliance of Businessmen and the movie industry on
"the incredibly poor and potentially dangerous movies that
appear in every movie house all over the nation." San Dieg o
" ... thank you ... for, the most interesting prog ram it has ever
been my privilege to listen to over the radio in these recent
years ... Our only problem down here is that we hear the program
over WFLA in Tampa (and Night Call gets pre-empted for baseball)
... last week we lucked out and only missed one program ...
Good luck to you all, perhaps all the baseball games will be
'rained out."
Tampa, Florida
"This is to- let you know we are listening... It's important
information, not only educational, but providing important
insights and inquiries into issues that are vit al to the
sani ty and success of this nation."
Seattle, Washingt on
"Please -- can 't we h a v e s ome moderation or sense o f politica l
b a l ance -- perhaps only pure coincidence, but the programs I
have listened to seem to be purely 'libera l' and left-wing
in the nature of the guests and topics.
I am tired o f the
Carmichaels, the Raps a nd the racial divisionists -- there
are still white p e ople with problems, too:" Chagrin Falls, Ohio
"I hope you have H. Rap Brown on again some night.
It is somewhat of a perverse pleasure to hear a grown man figuratively
cry and so distort the facts as to make a jack-ass of himself.
Thank you."
Toledo, Ohio
"I am very sorry for Mr. Carmichael and his feeling of hatred ...
I think I heard you say you are black.
I too am black and
proud of it, but Mr. Carmichael will be surprised to know how
many thousands of blacks disagree with him and will never join
a revolution. Think of the victories won by violence. Where
are they?" New York
�"Nice going on a great program. Now the problem is to get
everybody listening to it. I will do my selling bit down
here." Winston-Salem, North Carolina
"First I must apologize for hanging up abruptly in my exchange
with Mr. Steven Ledogar. The fact is I was so caught up in the
issue and so angry at Mr. Ledogar that I wanted to conclude our
communication ... my hanging up in such a manner was, obviously
indefensible.
I am somewhat surprised, myself, at this action
... What he is repeating ... is utterly, cynically untrue.
(administration position on Vietnam).
"I believe we are in a
period of continuing and perhaps periodically escalating crises.
I believe that, ultimately, only self-knowledge, introspection,
will halt this process. NIGHT CALL is playing an extremely
important role in this end. ':'
Cleveland, Ohio
"I like the way you conduct your NIGHT CALL.
So many of the
moderators do all of the talking. Since you put this Cleveland
"pest" ... on last night, I am sure you are going to be bothered
with this old John Bircher. Keep up the quality that you have
now."
Cleveland, Ohio
Excerpts of a letter to Dr. A. W. Criswell, Southern Baptist
Convention: "I have just heard you 1n on NIGHT CALL.
I feel
like crying and crying. You have not begun to understand the
problem ... ! call myself a Baptist and profess to be a Chris tian
.. . as I understand my Baptist training, we need not progress
but repent ..• Don't tell the black that time caused the problem
and time will cure it. Time didn't cause it -- White Baptists
(and others, · but the number game must fault the Baptist) caused
it ••• "
Minneapolis, Minnesota
NEW STATIONS
The week of September 2, we are please to be adding a number of
stations to the NIGHT CALL network. These include:
KUT(FM)
WINA
WGH
WTVR
WAYB
Austin, Texas
Charlottesville, Va.
Newport Ne ws, Va.
Richmond, Va.
Waynesboro , Va.
Stations slated to join starting September 16 are:
WMKY
KGVO
WAER(FM) WTMJ
Morehead, Ky.
Missoula, Montana
Syracus~, N. Y.
Milwaukee, Wis.
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              <text> 

QUOTES FROM THE NIGHT CALL MAIL BAG

 

"I enjoy listening to your new program... My only suggestion
is NOT TO DISCONTINUE..." St. Paul, Minnesota

"More power to you, Del, and to all who make Night Call
possible. I'm a summer visitor listening to you in
Collegeville, but I hope to be able to hear you at home

in Bismarck, North Dakota, a town that really needs - open
discussion and a remedy for latent racism." Collegeville, Minn.

We are regular listeners (and callers, when we can through
your busy lines)... and commend you and its sponsors for an
excellent program." The writers suggested guests from the
National Alliance of Businessmen and the movie industry on
"the incredibly poor and potentially dangerous movies that
appear in every movie house all over the nation." San Diego

",..thank you...for the most interesting program it has ever
been my privilege to listen to over the radio in these recent
years... Our only problem down here is that we hear the program
over WFLA in Tampa (and Night Call gets pre-empted for baseball)
... last week we lucked out and only missed one program...

Good luck to you all, perhaps all the baseball games will be
rained out." Tampa, Florida

"This is to. let you know we are listening... It's important
information, not only educational, but providing important
insights and inquiries into issues that are vital to the
sanity and success of this nation," Seattle, Washington

"Please -- can't we have some moderation or sense of political
balance -- perhaps only pure coincidence, but the programs I
have listened to seem to be purely 'liberal' and left-wing

in the nature of the guests and topics. I am tired of the
Carmichaels, the Raps and the racial divisionists -- there

are still white people with problems, too!" Chagrin Falls, Ohio

"I hope you have H, Rap Brown on again some night. It is some=
what of a perverse pleasure to hear a grown man figuratively
cry and so distort the facts as to make a jack-ass of himself.
Thank you.” Toledo, Ohio

"I am very sorry for Mr. Carmichael and his feeling of hatred...
I think I heard you say you are black. I too am black and
proud of it, but Mr. Carmichael will be surprised to know how
many thousands of blacks disagree with him and will never join
a revolution. Think of the victories won by violence. Where
are they?" New York
"Nice going on a great program. Now the problem is to get
everybody listening to it. I will do my selling bit down
here." Winston-Salem, North Carolina

"First I must apologize for hanging up abruptly in my exchange
with Mr. Steven Ledogar. The fact is I was so caught up in the
issue and so angry at Mr. Ledogar that I wanted to conclude our
communication...my hanging up in such a manner was, obviously
indefensible. I am somewhat surprised, myself, at this action
...-What he is repeating...is utterly, cynically untrue.
(administration position on Vietnam). "I believe we are ina
period of continuing and perhaps periodically escalating crises.
I believe that, ultimately, only self-knowledge, introspection,
will halt this process. NIGHT CALL is playing an extremely
important role in this end." Cleveland, Ohio

"I like the way you conduct your NIGHT CALL. So many of the
moderators do all of the talking. Since you put this Cleveland

"pest™"...on last night, I am sure you are going to be bothered
with this old John Bircher. Keep up the quality that you have
now." Cleveland, Ohio

Excerpts of a letter to Dr. A. W. Criswell, Southern Baptist
Convention: "I have just heard you in on NIGHT CALL. I feel
like crying and crying. You have not begun to understand the
problem...I call myself a Baptist and profess to be a Christian
-».as I understand my Baptist training, we need not progress
but repent...Don't tell the black that time caused the problem
and time will cure it. Time didn't cause it -- White Baptists
(and others, but the number game must fault the Baptist) caused
L65.0q% Minneapolis, Minnesota

NEW STATIONS

The week of September 2, we are please to be adding a number of
stations to the NIGHT CALL network. These include:

KUT(FM) - Austin, Texas

WINA - Charlottesville, Va.
WGH - Newport News, Va.
WTVR - Richmond, Va.

WAYB - Waynesboro, Va.

Stations slated to join starting September 16 are:

WMKY - Morehead, Ky.
KGVO =- Missoula, Montana
WAER(FM) = Syracuse, N. Y.

WTMJ Milwaukee, Wis.
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                    <text>TIME
THE
WEEKLY
NEWS A-\AGAZINE
August 23, 1968
Vol. 92, No. 8
DAVID GAHR
ROOERT LI GHTFOO T 111
GUEST ALINSKY
MODERATOR SHIELDS
Just call collect for an argum ent.
The Cool Hot Line
The hot-line show is one of the most
discredited forms of radio programming. What could be more µnedifying
than know-nothing listeners phoning in
their philosophies to know-it-all ex-disk
jockeys? But this summer the United
Methodist C hurch is making judicious
use of the format. It is sponsoring a
radio dialogue between the races that
is more compelling than any heard on
the sudden multitude of such talk shows,
including those produced on TV.
T he name of the program is Night
Call, and it is carried live (11 :30 p.m.12:3 0 a.m ., E .D.T.) five evenings a week
on an ad hoc chain that has grown
from 21 to 57 radio stations in less
than three months. Listeners anywhere
may phone collect (Area Code 2 12: 74933 11) and argue racial issues with an influential national figure who is guest of
the night, say James Baldwin, the Rev.
R alph Abernathy, Muhammad Ali, Sargent Shriver or A rthur Miller.
The most provocative visitor so farjudging by the number of callers totted
up by the phone company-was Stokely Carmichael, who was dialed by
64,440 Americans. In custo mary form ,
Carmichael told one listener who wondered about the impact of nonviolence
on whites, "You should ask Martin Luther King that question. " A wh ite guest
who stirred a big switchboard jam was
New York's Mayor John Lindsay.
Quizzed on the wa r in Viet N am, Lindsay replied ·that it was " unprod uctive.
unwanted , end less, bottomless, sideless,
and its cost is unquestionably affecting
the problems in our cities." Another
night, White Radica l Saul Alinsky, in
sympathy with black callers, blasted the
Job Corps as a "payoff to stay quiet'·
and categori zed m uch of the rest oi
the poverty program as ·'a public relatiops gimmick."
Ranting Nuts. Thanks to a specially
built phone link-up system, the program's guest generally participates as
the listeners do-by long-distance from
his home. A Manhattan staffer receives
calls on three phones, screening out
·'the drunks and ranting nuts." T he
twelve or J 5 most pertinent questions
are put th rough to the show's moderato r, Del Shields. In case the conversation gets li belous or licentious, Shields
can push a cut-off button, but he has
not yet had to use it. T hough the discussion is freq uently fiery, about the
roughest language used to date was
Rap Brown's dismissal of civil rights legislation as "intellectual masturbation."
Shields, who is a radio veteran and
militant black, got into the debate himself once when he felt that a Negro caller was unfairly attacking Guest Jackie
Robi nson for Uncle Tomism. Often,
Moderator Shields, who hits fungoes
to the guest for ten or 15 minutes before turning him over to the phone-in
aud ience, is the toughest interrogator
of the night. Roy Innis, director of
CO RE, should know what is in store for
him next month. Shields plans to as~
him " Has CORE gone Tom?"
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              <text>IME

THE WEEKLY NEWSMAGAZINE
August 23, 1968 Vol. 92, No. 8

   

The Cool Hot Line

The hot-line show is one of the most
discredited forms of radio program-
ming. What could be more unedifying
than know-nothing listeners phoning in
their philosophies to know-it-all ex-disk
jockeys? But this summer the United
Methodist Church is making judicious
use of the format. It is sponsoring a
radio dialogue between the races that
is more compelling than any heard on
the sudden multitude of such talk shows,
including those produced on TV.

The name of the program is Nigi/it
Cail, and it is carried live (11:30 p.m.-
12:30 a.m., E.D.T.) five evenings a week
on an ad hoc chain that has grown
from 21 to 57 radio stations in less
than three months. Listeners anywhere
may phone collect (Area Code 212: 749-
3311) and argue racial issues with an in-
fluential national figure who is guest of
the night, say James Baldwin, the Rev.

RODERT LIGHTFOOT til
aa

 

GUEST ALINSKY

MODERATOR SHIELDS

Just call collect for an argument.

Ralph Abernathy, Muhammad Ali, Sar-
gent Shriver or Arthur Miller.

The most provocative visitor so far—
judging by the number of callers totted
up by the phone company—was Stoke-
ly Carmichael, who was dialed by
64,440 Americans. In customary form,
Carmichael told one listener who won-
dered about the impact of nonviolence
on whites, “You should ask Martin Lu-
ther King that question.” A white guest
who stirred a big switchboard jam was
New York's Mayor John Lindsay.
Quizzed on the war in Viet Nam, Lind-
say replied :that it was “unproductive,
unwanted, endless, bottomless, sideless,
and its cost is unquestionably affecting
the problems in our cities.” Another
night, White Radical Saul Alinsky, in
sympathy with black callers, blasted the
Job Corps as a “payoff to stay quiet”
and categorized much of the rest of
the poverty program as “a public re-
lations gimmick.”

   

DAVID GAHR

Ranting Nuts. Thanks to a specially
built phone link-up system, the pro-
vgram’s guest generally participates as
the listeners do—by long-distance from
his home. A Manhattan staffer receives
calls on three phones, screening out
“the drunks and ranting nuts.” The
twelve or 15 most pertinent questions
are put through to the show’s moder-
ator, Del Shields. In case the conver-
sation gets libelous or licentious, Shields
can push a cut-off button, but he has
not yet had to use it. Though the dis-
cussion is frequently fiery, about the
roughest language used to date was
Rap Brown's dismissal of civil rights leg-
islation as “intellectual masturbation.”

Shields, who is a radio veteran and
militant black, got into the debate him-
self once when he felt that a Negro call-
er was unfairly attacking Guest Jackie
Robinson for Uncle Tomism. Often,
Moderator Shields, who hits fungoes
to the guest for ten or 15 minutes be-
fore turning him over to the phone-in

audience, is the toughest interrogator
of the night. Roy Innis, director of
CORE, should know what is in store for
him next month. Shields plans to ask
him “Has CORE gone Tom?”
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                    <text>25 years of
advertising contributed
for the public good.
THE ADVERTISING COUNCIL, INC.
25 WEST 45th STREET, NEW YORK, N. Y. 10036
NEW
Y O RK
WASH I NGTON
'•
C H IC AG O
No. 91
CRISIS IN OUR CITIES
(The material contained in this Fact Sheet has been obtained from
Urban America, Inc. Volunteer Advertising Agency" Ketchum,
MacLeod and Grove, Inc. Volunteer Coordinator: Mr. Gail Smith,
General Motors Corporation)
ATTENTION TO WHAT IS HAPPENING .•.
With repeated explosions of violence and destruction spotlighting
the deteriorating condition of our cities, each of us needs to be
vividly aware of the depth of the crisis now facing America's Urban
communities.
Regardless of where we and our families live, the problem
of the cities is ~problem. John W. Gardner, Chairman
of the Urban Coalition, has pointed out that although many
· believe that 11 their special worlds can flourish while the
society decays •.. our Society is wholly interdependent today,
and decay in part endangers all . 11
.•• AND TO THOSE AFFECTED
America's spreading slums affect most drastically the non-white
populations that each year come crowding into our cities. The
rate of non-whiteJS to whites in American cities has been growing
since the War -- and the trend is continuing.
The over crowding has been accompanied by poor housing, inadequate
education, high rates of unemployment among people segregated along
racial lines .
THE CHOICE -- DISASTER OR CONSTRUCTIVE CHANGE
Statistical projections point to the danger that in the future
America will become divided i nto non-white ci ty ghettos and white
suburbs .
Conditions of deprivation for one segment of a divided population
can bring disaster to the nation as a whole. Or they can lead to
constructive change.
H O l.LYW O OD
�-2EVERYONE HAS A PART
A major aspect of life in the slums is its failure of communication
with the rest of America. The slums become ghettos which breed
misunderstanding and frustration. If disaster is to be averted and
conditions changed for t he better this communications gap must be
overcome. Whites and blacks must develop the means for acting
together against poverty, discrimination, bad housing, poor
education, powerlessness and estrangement.
11
THE TURNING POINT"
Every citizen can participate in voluntary activities to eliminate
slums and improve relations among Americans of all races and
economic groups. A booklet entitled, The Turning Point lists
things that individuals can do now to help alleviate the crisis
in our citie s . The Turning Point is available free of charge by
writing Urban America, Inc ., Box 6087, Washington , D.C. 20005
SUMMARY • •. WHAT TO TELL YOUR AUDIENCE
1)
Point to the crisis in our cities -- over crowded neighb or hoods,
poor housing, inadequate education , unemployment -- and emphasize that what happens to our cities happens t o our suburbs.
Society today is a i nt erdependent whole, and decay
in one part endanger s all.
2)
Emphasi ze t hat unle ss we act to remake our cities , ghe tto condi t ions -- and the frustrat i on and unrest t hey br eed, will
spread, dividing America and t hre atening i ts f u t ure .
3)
Explain that lack of communi cation be t ween the slums and t he
rest of t he nation mus t be overcome , s o t hat all can wor k to gether
agains t poverty, di scrimination, po or physic al conditions,
unemployment, powerl e ssnes s and e s t rangement .
4)
Drive home that every American has a part to pl ay as a vol unteer
i n i mpr omlng existi ng condi t i ons and human relations - - and
urge everyone to write for the free booklet, The Turning Point
whic h l ist s many things t hat individual s can do to all eviate
the crisi s in our ci t i es. Addres s Ur ban America , I nc ., Box 6087,
Washington, D.C. 20005
NOTE:
If you woul d l ike further informat ion or addi tional service in
connection with this campai gn, pl ease get in touch with any of
the following Advertising Council offices:
NEW YORK
Mr . Henry C. Wehde, Mr . Gordon Kinney or Mrs. Mildred
Vega, 25 West 45th St reet, New York, N. Y. 10036 ...
JUdson 2-1520.
CHICAGO
Mrs. L. S. Schwartz, Room 2000, 203 North Wabash Avenue,
Chicago, Illinois 60601 .•. RAndolph 6-1753 .
�-3HOLLYWOOD
Yirs. Celeste Meakin, 1717 North Highland Avenue,
Los Angeles, California 90028 .. . HOllywood 2-0988.
WASHINGTON
Miss Eleanor Sullivan, 1200 18th Street, N.W.,
Washington, D.C. 20036 ... FEderal 8-9153.
7.8
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              <text>THE ADVERTISING COUNCIL, INC.

25 years of
for the public good. NEW YORK ° WASHINGTON . CHICAGO ® HOLLYWOOD

No. 91

CRISIS IN OUR CITIES

 

(The material contained in this Fact Sheet has been obtained from
Urban America, Inc. Volunteer Advertising Agency" Ketchum,
MacLeod and Grove, Inc. Volunteer Coordinator: Mr. Gail Smith,
General Motors Corporation)

ATTENTION TO WHAT IS HAPPENING...

With repeated explosions of violence and destruction spotlighting
the deteriorating condition of our cities, each of us needs to be
vividly aware of the depth of the crisis now facing America's Urban
communities.

Regardless of where we and our families live, the problem
of the cities is our problem. John W. Gardner, Chairman

of the Urban Coalition, has pointed out that although many
‘believe that "their special worlds can flourish while the
society decays...our Society is wholly interdependent today,
and decay in part endangers all."

--+AND TO THOSE APFECTED

 

America's spreading slums affect most drastically the non-white
populations that each year come crowding into our cities. The
rate of non-whites to whites in American cities has been growing
since the War -- and the trend is continuing.

The over crowding has been accompanied by poor housing, inadequate
education, high rates of unemployment among people segregated along
racial lines.

THE CHOICE -- DISASTER OR CONSTRUCTIVE CHANGE

 

Statistical projections point to the danger that in the future
America will become divided into non-white city ghettos and white
suburbs.

Conditions of deprivation for one segment of a divided population
can bring disaster to the nation as a whole. Or they can lead to
constructive change.
-2.

EVERYONE HAS A PART

A major aspect of life in the slums is its failure of communication
with the rest of America. The slums become ghettos which breed
misunderstanding and frustration. If disaster is to be averted and
conditions changed for the better this communications gap must be
overcome. Whites and blacks must develop the means for acting
together against poverty, discrimination, bad housing, poor
education, powerlessness and estrangement.

"THE TURNING POINT"

Every citizen can participate in voluntary activities to eliminate
slums and improve relations among Americans of all races and
economic groups. A booklet entitled, The Turning Point lists
things that individuals can do now to help alleviate the crisis
in our cities. The Turning Point is available free of charge by
writing Urban America, Inc., Box 6087, Washington, D.C. 20005

SUMMARY...WHAT TO TELL YOUR AUDIENCE

 

1) Point to the crisis in our cities -- overcrowded neighborhoods,
poor housing, inadequate education, unemployment -- and empha-
size that what happens to our cities happens to our suburbs.

Society today is a interdependent whole, and decay
in one part endangers all.

2) Emphasize that unless we act to remake our cities, ghetto con-
ditions -- and the frustration and unrest they breed, will
spread, dividing America and threatening its future.

3) Explain that lack of communication between the slums and the
rest of the nation must be overcome, so that all can work together
against poverty, discrimination, poor physical conditions,
unemployment, powerlessness and estrangement.

hk) Drive home that every American has a part to play as a volunteer
in improving existing conditions and human relations -- and
urge everyone to write for the free booklet, The Turning Point
which lists many things that individuals can do to alleviate
the crisis in our cities. Address Urban America, Inc., Box 6087,
Washington, D.C. 20005

NOTH: If you would like further information or additional service in
connection with this campaign, please get in touch with any of
the following Advertising Council offices:

NEW YORK Mr. Henry C. Wehde, Mr. Gordon Kinney or Mrs. Mildred
Vega, 25 West 45th Street, New York, N. Y. 10036...
JUdson 2-1520.

CHICAGO Mrs. L. S. Schwartz, Room 2000, 203 North Wabash Avenue,
Chicago, Illinois 60601...RAndolph 6-1753.
-3-

HOLLYWOOD Mrs. Celeste Meakin, 1717 North Highland Avenue,
Los Angeles, California 90028...HOllywood 2-0988.

WASHINGTON Miss Eleanor Sullivan, 1200 18th Street, N.W.,
Washington, D.C. 20036...FEderal 8-9153.

7.8
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                    <text>A NATIONAL RADIO
NELSON PRICE, Executive Producer
BEN LOGAN , Producer
EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host
TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 2121663-8900
NELSON PRICE, Executive Producer of NIGHT CALL, has been a
member of the TRAFCO staff since 1959. He is Director of
the Radio and Television Department for TRAFCO (Television,
Radio and Film Communications for The United Methodist Church).
Mr. Price was Producer of the BREAKTHRU television series f or
c hildren, Producer of several TRAFCO films and filmstrips,
Executive Producer of the award winning AMERICAN PROFILE
radio series, THE WORD--AND MUSIC weekly radio series, and
THE MAN WITH A MIKE daily radio series. He is Chairman of
the Radio Opera tions Committee of the Broadcasting and Film
Commission, National Council o f Churches, and Chairman of
THE PROTESTANT HOUR Committee. He ser ve s on the Executive
Committee of the Protestant Radio and Television Center in
Atlanta, is a member of the World Association for Christian
Broadcasting, the National Association for the Study of
Communications, and member of the Board of Managers and
Executive Committee of the Broadcas 1, ing and Film Commission
of the National Council of Churches.
Mr . Price is a graduate of Morningside College in Sioux City,
Iowa and did graduate work in communications at the University
of Ch'icago. He was Director o f Public Relations for the Indiana
Area of The Methodist Church from 1952-57, and held a similar
position in Chicago from 1957-59.
Mr. Price has four children and lives in Pomona, New York.
Released in c ooperation with the Broadcasting and Film Commission,
National Council of Churches, and the National Catholic Office tor Radio and Television (NCO RT)
Produced by TRAFCOITelevision, Radio and Film Commission of The United Methodist Chu rch,
Harr y C. Spencer, Generaj Sec retary ,
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              <text>TUN
se IND ess

NELSON PRICE, Executive Producer - ;
BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900

EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host

NELSON PRICE, Executive Producer of NIGHT CALL, has been a
member of the TRAFCO staff since 1959. He is Director of

the Radio and Television Department for TRAFCO (Television,
Radio and Film Communications for The United Methodist Church).
Mr. Price was Producer of the BREAKTHRU television series for
children, Producer of several TRAFCO films and filmstrips,
Executive Producer of the award winning AMERICAN PROFILE
radio series, THE WORD--AND MUSIC weekly radio series, and
THE MAN WITH A MIKE daily radio series. He is Chairman of
the Radio Operations Committee of the Broadcasting and Film
Commission, National Council of Churches, and Chairman of

THE PROTESTANT HOUR Committee. He serves on the Executive
Committee of the Protestant Radio and Television Center in
Atlanta, is a member of the World Association for Christian
Broadcasting, the National Association for the Study of
Communications, and member of the Board of Managers and
Executive Committee of the Broadcasting and Film Commission
of the National Council of Churches.

Mr. Price is a graduate of Morningside College in Sioux City,
Iowa and did graduate work in communications at the University
of Chicago. He was Director of Public Relations for the Indiana
Area of The Methodist Church from 1952-57, and held a similar
position in Chicago from 1957-59,

Mr. Price has four children and lives in Pomona, New York,

Released in cooperation with the Broadcasting and Film Commission,
National Council of Churches, and the National Catholic Office for Radio and Television (NCORT)

Produced by TRAFCO/ Television, Radio and Film Commission of The United Methodist Church,
Harry GC. Spencer, General Secretary,
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                    <text>TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riverside Drive, Suite 420, New York, New York 10027 Telephone : 2121663-8900
BEN LOGAN, NIGHT CALL Producer, has been a member of
the TRAFCO staff since 1961. For the last year and a
half he has been producer of AMERICAN PROFILE, the
award-winning daily radio series which is syndicated
to 490 stations. He also produced MAN WITH THE MIKE
for TRAFCO, was Producer-Writer of the half-hour TV
documentary, CRISIS CONGO, and wrote the Christmas
film, THE COMING OF THE STRANGER.
Mr. Logan was story editor for the BREAKTHRU TV series
and has written fuany films and filmstrips for TRAFCO.
He has also done extensive free-lance fiction, non-fiction
and commercial film writing. For several years he was
employed by Ford Motor Comp a ny as a magazine editor and
script writer.
Mr. Logan has a master's degree in journalism from the
University of Wisconsin and has done advance work at
New York ·~niversity and the University of the Americas
in Mexico City. He has taught creative writing for the
University o f Wisconsin Extension Division and Scarritt
College in Nashv ille , Tennessee.
Mr. Logan has t hree children and lives in Golden Bridge ,
New York.
Released in cooperation with the Broadcasting and Film Commission ,
National Council of Churches , and the National Catholic Office tor Radio and Television (NCORT)
Produced by TRAFCOI Te levis ion , Radio and Film Commission of The United Methodist Church ,
. Harry C. Spencer, General Secretary ,
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              <text>  

NG
A NATIONAL RADIO CO. CALL IN SHOW ON VITAL ISSUES

NELSON PRICE, Executive Producer
BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900

EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host

BEN LOGAN, NIGHT CALL Producer, has been a member of
the TRAFCO staff since 1961, For the last year and a
half he has been producer of AMERICAN PROFILE, the
award-winning daily radio series which is syndicated
to 490 stations. He also produced MAN WITH THE MIKE
for TRAFCO, was Producer-Writer of the half-hour TV
documentary, CRISIS CONGO, and wrote the Christmas
film, THE COMING OF THE STRANGER,

Mr. Logan was story editor for the BREAKTHRU TV series

and has written many films and filmstrips for TRAFCO,

He has also done extensive free-lance fiction, non-fiction
and commercial film writing. For several years he was
employed by Ford Motor Company as a magazine editor and
script writer.

Mr. Logan has a master's degree in journalism from the
University of Wisconsin and has done advance work at
New York University and the University of the Americas
in Mexico City. He has taught creative writing for the
University of Wisconsin Extension Division and Scarritt
College in Nashville, Tennessee.

Mr. Logan has three children and lives in Golden Bridge,
New York.

Released in cooperation with the Broadcasting and Film Commission,
National Council of Churches, and the National Catholic Office for Radio and Television (NCORT)

Produced by TRAFCO/ Television, Radio and Film Commission of The United Methodist Church,
Harry GC. Spencer, General Secretary,
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                    <text>TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riverside Drive, Suite 420, New York, New York 10027 Telephone : 2121663-8900
EDWARD MAGRUDER JONES, Director of Programming for NIGHT CALL, has
just completed an assignment as Producer-Director-Writer for the
TV documentary, ONE NATION INDIVISIBLE. This 3 hour program on
racism in the United States is a Westinghouse Broadcasting Company
production.
1966-67
ABC Ne ws Producer-Director-Writer
"Africa, World Boy Scout Jamboree " , "Glassboro Summit",
"Nurs es: Crisis in Medicine",
"GT-9, 9A &amp; 10 Space Missions".
1963-65
WABC TV Producer of News and Public Affairs
Series: New York, New York", Page One", "The Bi g News"
Speci a ls: "Who Will Tie My Shoe?: The Mentally Retarded",
"The Fair Face o f Robert Mose s , Parts 1 , 2 and 3" ,
"Opening D~y At The World's Fair, '64 and '65",
"Puerto Rican Day Parade 1965", "The Big News of 1964",
"Ten Years:' .. . . with all deliberate speed.'" ,
"Herbert Lehman: The Making of a Hero", "The Deputy" ,
"The Teacher : Honor Without Profit", "Blowup At Breez y Point" ,
"#2 Columbus Circl e : New Gall e ry In Town",
"Action At St r ycke r' s Bay".
Ne two r k Spec i a ls:
11/22/63: half hour bio LBJ ; 1 1/23/63 :
An ,Appreci ation o f JFK by Henr y St ee le Commager ; 11/ 24/ 63:
An Apprecia tion o f JFK by James Mac Gre go r Burns;
1 1/25/ 63:
hou r bio LBJ ; r e mo te p rodu cer Nationa l Re publi c an and
Demo cratic Conve nt io ns, 1964.
1952-62
CBS Ne ws
Producer CBS Repor t s
" Sho wdown I n The Con go ", "The Ho t And Co l d Wars o f Alle n Du lles",
"East Ge r ma ny: The La nd Be yon d The Wall",
"E isenhower On The Pre s i d e n cy , Par t s 1, 2 a n d 3 " ,
" Cross ro a ds Afr i ca: Pi lot For A Peace Cor ps " .
Associ ate Produ cer CBS Reports
"The Bea t Majority: Our Ele ction Da y Illu s ions ",
"The Case o f t h e Bos ton El ec t ra " , " Iran : Britt l e Al ly",
"Bio g r aphy o f a Miss il e " .
Produce r Small World Spe cial
The Sma ll World o f Le o Szilard" .
Associate Ed i to r -Pr oducer " Sma l l Wo r ld" series
Reporter- Pr oduc tion Asso c i ate "See It No w" ser i es
Reporter-Writer " Th is Is Ne w Yo r k" series W
CBS Rad i o
Desk Assista n t-Junior Wr iter Netwo rk Radio Ne ws
Mr. Jones has 3 chil d re n and li v e s in Scarsd ale , Ne w York.
Released in c ooperation with the Broadcasting and Film Commission,
National Council of Church es, and the Nation al Catholic Offic e fo r Radio and Television (NCORT)
Prod uced by TRAFCOI Television, Radio and Fil m Commission of The United Methodist Churc h,
Harry C. Spencer, General Secretary,
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              <text>mM th;
sinc MM cs

NELSON PRICE, Executive Producer
BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900

EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host

EDWARD MAGRUDER JONES, Director of Programming for NIGHT CALL, has
just completed an assignment as Producer-Director-Writer for the
TV documentary, ONE NATION INDIVISIBLE. This 3 hour program on
racism in the United States is a Westinghouse Broadcasting Company
production.

1966-67 ABC News Producer-Director-Writer
"Africa", "World Boy Scout Jamboree", "Glassboro Summit",
"Nurses: Crisis in Medicine", "GT-9, 9A &amp; 10 Space Missions".

 

1963-65 WABC TV Producer of News and Public Affairs
series: "New York, New York", "Page One", "The Big News"
Specials: "Who Will Tie My Shoe?: The Mentally Retarded",
"The Fair Face of Robert Moses, Parts 1, 2 and 3",
"Opening Day At The World's Fair, '64 and '65",
"Puerto Rican Day Parade 1965", "The Big News of 1964",
"Ten Years:'....with all deliberate speed.'",
"Herbert Lehman: The Making of a Hero", "The Deputy",
"The Teacher: Honor Without Profit", "Blowup At Breezy Point",
"#2 Columbus Circle: New Gallery In Town",
"Action At Strycker's Bay".
Network Specials: 11/22/63: half hour bio LBJ; 11/23/63:
An Appreciation of JFK by Henry Steele Commager; 11/24/63:
An Appreciation of JFK by James MacGregor Burns; 11/25/63:
hour bio LBJ; remote producer National Republican and
Democratic Conventions, 1964.

 

1952-62 CBS News
Producer CBS Reports
“Showdown In The Congo", "The Hot And Cold Wars of Allen Dulles",
"Kast Germany: The Land Beyond The Wall",
"Eisenhower On The Presidency, Parts 1, 2 and 3",
"Crossroads Africa: Pilot For A Peace Corps".
Associate Producer CBS Reports
"The Beat Majority: Our Election Day Illusions",
"The Case of the Boston Electra", "Iran: Brittle Ally",
"Biography of a Missile".
Producer Small World Special
"The Small World of Leo Szilard".
Associate Editor-Producer "Small World" series
Reporter-Production Associate "See It Now" series
Reporter-Writer "This Is New York" series WCBS Radio
Desk Assistant-Junior Writer Network Radio News

 

 

 

 

Mr. Jones has 3 children and lives in Scarsdale, New York.
Released in cooperation with the Broadcasting and Film Commission,
National Council of Churches, and the National Catholic Office for Radio and Television (NCORT)
Produced by TRAFGO/ Television, Radio and Film Commission of The United Methodist Church,
Harry C. Spencer, General Secretary,
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                    <text>A NATIONAL RADIO
TELEPHONE CALL IN SHOW ON VITAL ISSUES
475 Riversi de Drive, Suite 420, New York, New York 10027 Telephone: 2121663-8900
Del Shie lds, Host for NIGHT CALL, will continue to serve
as Executive Secretary of the National Association of
Television and RRdio Announcers (NATRA), which has a
membership o f 500 Bl ack broadcasters.
For two years Mr. Shields has hosted a daily 4½ hour
radio show on WLIB-FM, New York. The program combines
interview and listener call-in. Shields was Director of
Special Events, WDAS, Philadelphia 1963-1965 and Producer
and Host of a daily 4½ hour record and interview show ,
1959-1965. He s e rved a s Program Director for WEBB,
Ba lt i more, 1955-1957.
Mr. Shields' Television work includes Co-Producer and
Host, "Del Shields Summer Showcase", WRCV-TV , Philadelphia,
1962 As sociate Pro ducer and talen t, "Who Speak s for Negro".
WCAU-TV, Philadelphia, 1962 Producer, Writer a nd Host,
"Taste of J azz " , WCAU-TV, Ph iladelph i a 1957 -1962.
As Execut i v e Secretary of NATRA, Mr . Shields de ve lopes
programs t o increase responsibj.lit y sta ndards of et hni c
a ppeal stations. He represe nts NATRA on t he President's
Council o n Youth Oppo rtuni.ty, the NAACP Pupil I n centi v e
Program a nd Gov. Rockefeller's Committee on Minority
Employment Opportunities in News Media.
Mr. Shields has five chil dren and lives in Philadelphia.
Released in cooperation with the Broadcasting and Film Commission,
National Council of Churches, and the Nation al Catholic Office for Radio and Television (NCORT)
Prod uced by TRAFCOITelevi sio n, Radio and Fil m Commission of Th e Un ited Meth odist Church,
Harry C. Spencer, General Secreta ry,
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              <text>  

i Lith
A NATIONAL RADIO opal... CALL IN SHOW ON VITAL ISSUES

NELSON PRICE, Executive Producer
BEN LOGAN, Producer 475 Riverside Drive, Suite 420, New York, New York 10027 Telephone: 212/663-8900

EDWARD M. JONES, Director of Programming
DEL SHIELDS, Host

Del Shields, Host for NIGHT CALL, will continue to serve
as Executive Secretary of the National Association of
Television and Redio Announcers (NATRA), which has a
membership of 500 Black broadcasters.

For two years Mr. Shields has hosted a daily 43 hour
radio show on WLIB-FM, New York. The program combines
interview and listener call-in. Shields was Director of
Special Events, WDAS, Philadelphia 1963-1965 and Producer
and Host of a daily 44 hour record and interview show,
1959-1965. He served as Program Director for WEBB,
Baltimore, 1955-1957.

Mr. Shields' Television work includes Co-Producer and

Host, "Del Shields Summer Showcase", WRCV-TV, Philadelphia,
1962 Associate Producer and talent, "Who Speaks for Negro".
WCAU-TV, Philadelphia, 1962 Producer, Writer and Host,
"Taste of Jazz", WCAU-TV, Philadelphia 1957-1962.

As Executive Secretary of NATRA, Mr. Shields developes
programs to increase responsibility standards of ethnic
appeal stations. He represents NATRA on the President's
Council on Youth Opportunity, the NAACP Pupil Incentive
Program and Gov. Rockefeller's Committee on Minority
Employment Opportunities in News Media.

Mr. Shields has five children and lives in Philadelphia.

Released in cooperation with the Broadcasting and Film Commission,

National Council of Churches, and the National Catholic Office for Radio and Television (NCORT)
Produced by TRAFCO/ Television, Radio and Film Commission of The United Methodist Church,

Harry C. Spencer, General Secretary,
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Host Del Shields of NIGHT CALL, the nation-wide call-in show on vital issues hea r d
each week night at 11 :30 Eastern Time .
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the nation-wide call-in show on vital issues heard
each week night at II:30 Eastern Time.
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