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                    <text>August 3, 1966
Mrs . JoAnne Norton
Mr • Suzanne Dunn
908 C scade Avenue, S . W.
Atlanta, Geor ·
303ll
D
r Mr • No,rto and Mrs. Dunn:
This . ·n acknowledge r ceipt of your lett r of
July 28th regarding your recent trip to the Stadium
ith your Cub Sc t · ck.
t your trip did not provide
opportunity
to meet all of th Braves, but l m ur you -realiz
th many problem
th hlch major 1 agu. team
t confronted. I cert inly hope that in th future the
Bra
c · .n
ep the public fully in.for
d
to the
vailabiltty f the players to
n auto rap •
1
sorry
Sincerely you.re.
I
Allen, Jr.
M yor
lA.1r/ r
CC: Mr. John McHale
�</text>
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              <text>August 3, 1966

Mrs. JoAnne Norton

Mrs. Suzanne Dunn

908 Cascade Avenue, S. W.
Atlanta, Georgia 30311

Dear Mrs. Norton and Mrs. Dunn:

This will acknowledge receipt of your letter of
July 28th regarding your recent trip to the Stadium
with your Cub Scout Pack.

I am sorry that your trip did not provide an opportunity
to meet all of the Braves, but 1 am sure you realize
the many problems with which a major league team

is confronted. I certainly hope that in the future the
Braves can keep the public fully informed as to the

availability of the players to sign autographs.

Sincerely yours,

Ivan Allen, Jr.
Mayor

IAJr/br

CG: Mr. John McHale

 

 

 
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                <text>Box 19, Folder 15, Document 27</text>
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                    <text>July 28, 1966
Hon. Iv a n Allen, Ma yor
City Hall
Atl ant a , Georgia
Dear Sir:
On Jwly 27th we c ar ri e d twel ve Cub Sc outs to Atlanta Stadi um t o see
the ball game and to meet the Br a ve s - or s o we thought.
We had been up to th e Stad ium Office on a pr evious vi s i t an d th e
young l ad y told us we c ould bri ng th e boys to an ev ening game a t
6 p . m. and they c ould be t aken i nt o t he dugout to meet the pl a yer ~.
To con f irm this I c alled Mr . Jo e Gersho n, Presi de n t of th e Br a ves
400 Club. He r efe rr e d me to Mr . J erry Sachs, Public Rel at i ons
Dir e ctor of the Br a ves . His office told me t o bring th e bo ys down
t o ~e dugout level seats at 6 p . m. and, e ven thoug h th e y c oul d not
go into th e dugout, the pl ayers woul d c ome ov er and si gn their
aut ograph bo oks. This we did . We had t h e Cub s the r e at 5:45 and
the y wer e the only c h i ldr en in th e stands at th e time.
Felipe Alou an d Mack Jon es c ame over and were extremely nice t o
the boys, s i gn in g their books and letting th e boys make the ir
picture s and talk in g to them. Howe ver t he rest of the team were
ru de to the poi nt of being nas ty to t he childr en.
Twelve s mall boys wer e very di sapp ointe d; ho wever , they were s t ill
pulling for their Br a ves wh en t he y t ook the fi eld.
How does a pa r e nt or l eader of chil dr en, tell a boy th a t his idol
ma y be a great pl a yer on the field but tha t he is not muc h as a
man?
We ho pe that s ome thing c a n be do ne s o t hat oth er childr e n will not
be di sapp ointed as ours were. If ne c es sary, th e pers onn el s hould
i ns truct a nyon e who c alls th at it i s not poss ible to me e t th e
Bra ves. Althou gh I f e el th a t thi s would be c ould for the s pirit
of the pla yers as wel l as th e f a ns if there wa s a closer r el a t i onsh i p .
Your s vory tru l y,
cc: Mr • . John McHal e
I
i/J
J] A
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              <text>July 28, 1966

Hon. Ivan Allen, Mayor
City Hall
Atlanta, Georgia

Dear Sir:

On Jély 27th we carried twelve Cub Scouts to Atlanta Stadium to see
the ball game and to meet the Graves - or so we thought.

We had been up to the Stadium Office on a previous visit and the
young lady told us we could bring the boys to an evening game at

6 p.m, and they could be taken into the dugout to meet the players.
To confirm this I called Mr. Joe Gershon, President of the Braves
400 Club. He referred me to Mr. Jerry Sachs, Public Relations
Director of the Braves. His office told me to bring the boys down
to he dugout level seats at 6 p.m. and, even though they could not
go into the dugout, the players would come over and sign their
autograph books. This we did. We had the Cubs there at 5:45 and
they were the only children in the stands at the time.

Felipe Alou and Mack Jones came over and were extremely nice to
the boys, signing their books and letting the boys make their
pictures and talking to them, However the rest of the team were
rude to the point of being nasty to the children,

Twelve small boys were very disappointed; however, they were still
pulling for their Braves when they took the field.

How does a parent or leader of children. tell a boy that his idol
may be a great player on the field but that he is not much as a
man?

We hope that something can be done so that other children will not

be disappointed as ours were. If necessary, the personnel should
instruct anyone who calls that it is not possible to meet the

Braves. Although I feel that this would be could for the spirit

of the players as well as the fans if there was a closer relationship.

Yours very truly,

NH dame] ton
Suzanne i.

Den thers, Den &amp;

Cub Pack 33

Gordon Street Presbyterian Church
Atlanta, Georgia

oy
gat jose hie ee 7 eer ae

ae: ae e 7—)~ is fA ae ZY e i

él

   
 

ee: Mr..dohn McHale
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                <text>Box 19, Folder 15, Document 28</text>
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                    <text>ATLANTA STADIUM
ATLANTA, GA . 30312
AC 404- 522 - 7630
July 22, 1966
Mayor Ivan Allen, Jr.
City of Atlanta
City I:Jall
Atlanta, Georgia
Dear Mayor Allen:
My contribution t o the parade was very small, but anything
that you would like the writer to do I'm at your valued
commands.
Thank you for the license plate, and we'll continue to
sing the praises of Atlanta on our visits into the hinterlands. Just a voice crying in the wilderness to have the
fans "rally" around the Braves.
Glennon
a Sales Director
EG:lc
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              <text> 

ATLANTA STADIUM
ATLANTA, GA. 30312
AC 404—522-7630

July 22, 1966

Mayor Ivan Allen, Jr.
City of Atlanta

City Hall

Atlanta, Georgia

Dear Mayor Allen:

My contribution to the parade was very small, but anything
that you would like the writer to do I'm at your valued
commands .

Thank you for the license plate, and we'll continue to
sing the praises of Atlanta on our visits into the hinter-
lands. Just a voice crying in the wildermess to have the
fans "rally" around the Braves.

     

die Glennon
a Sales Director

EG:le
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              <elementText elementTextId="18183">
                <text>Box 19, Folder 15, Document 29</text>
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                  <elementText elementTextId="39190">
                    <text>NORTH AVENUE PRESBYTERIAN CHURCH
CORNER PEACHTREE ST , AND NORTH A VENUE
ATLANTA , GEORGIA
30308
WILSON L . NEARING
MINISTER T O THE COMMUNIT Y
June 21 , 1 96 6
Han o Ivan Allen
City Hall
Atlanta, Georgia
Dear Ma y or Allen:
Mrs. Moses has t a lked with you
conc erning ou r i nterest i n having t h e Braves
h ere for a service. This cop y
for y our
informationo
N/men
�</text>
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            <elementText elementTextId="39191">
              <text>NORTH AVENUE PRESBYTERIAN CHURCH
CORNER PEACHTREE ST. AND NORTH AVENUE
ATLANTA, GEORGIA 30308

WILSON L. NEARING
MINISTER TO THE COMMUNITY June 21 3 1966

Hon, Ivan Alien
City Hall
Atlanta, Georgia

Dear Mayor Allen:

Mrs. Moses has talked with you
concerning our interest in having the Braves
here for a service, This copy ig for your
information,

   

 

N/men
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                <text>Box 19, Folder 15, Document 3</text>
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                    <text>July 19, 1966
Mis Peggy Launius
200 Mont omery Ferry Drive, N . E .
A rtm nt H21
Atlan , Georg·
D arjMi
T
SU
L uni





nk you for your letter of July 18th and your
e tio 'If
rcilng the na
t the Atlanta
Stadium.
1 am f o aJ'd
your lett r to th
in ord ~ that y ur fine u g ti
pro r c • eration.
Sine r 1y y
Iv
A
M yor
IAJr/br
CC: Mr. Jerry Sachs
l" ,
, Jr.
�</text>
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              <text>July 19, 1966

Miss Peggy Launius

200 Montgomery Ferry Drive, N. E.

Apartment #21

Atlanta, Georgia

DearjMiss Launius:

Thank you for your letter of July 18th and your
suggestion regarding the flag at the Atlanta
Stadium.

Il am forwarding your letter to the Atlanta Braves
in order that your fine suggestion might receive
proper consideration.

Sincerely yours,

Ivan Allen, Jr.

IAJxr/br

CC: Mr. Jerry Sachs
</text>
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                <text>Box 19, Folder 15, Document 30</text>
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                  <elementText elementTextId="39246">
                    <text>July 18. 1966
Mr . Har old Butl r
1439 L wrencevill R d
Dec tur. Georgi
30030
Dear Mr • Batl r :
I ha e read you.r letter with great int r _ t and
think that
s
ggy Learmiu uggeaU has
considerabl m rit.
I am for
them tt
Br ·'tr
imm d..ia.te co
in ord _r ·t hat
ider ti
Sincei-ely your ,
Ivan Allen, Jr.
yor
lAJ~/br
Mr. Jerry Sachs
�</text>
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              <text>July 18, 1966

Mrs. Harold Butler

1439 Lawrenceville Road
Decatur, Georgia 30030
Dear Mrs. Butler:

I have read your letter with great interest and
think that Misa Peggy Learinius’ suggestion has
considerable merit.

Iam forwarding it to the Braves in order that
the matter receive immediate consideration.

Sincerely yours,

Ivan Allen, Ir.
Mayor

1ASr/br

Mr. Jerry Sachs
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                <text>Box 19, Folder 15, Document 31</text>
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                    <text>June 29 , 1966
Mr . A. H. Thorpe
President Local 148
Atlanta Federation of Musicians
62 2 Loew's Theatre Building
Atlanta, Georgia 30303
Dear Mr. Thorpe :
Some time ago Mayor Ivan Allen, Jr . referred to me a fine letter you
had written him.
I would like you to know that the Braves would be honored to work with
your organization at any time, but we have established a firm charity
program which will involve the improvement of our neighborhood. We
believe this is our primary obligation and one that can benefit all
of Atlanta.
I certainly would appreciate the pleasure of meeting you personally
and perhaps you would find a time in your schedule which would permit
you to be my guest at a ball game .
WCB:ls
cc:
Mayor Ivan Allen, Jr. /
�</text>
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              <text>June 29, 1966

 

Mr. A. H. Thorpe

President Local 148

Atlanta Federation of Musicians
622 Loew's Theatre Building
Atlanta, Georgia 30303

Dear Mr. Thorpe:

Some time ago Mayor Ivan Allen, Jr. referred to me a fine letter you
had written him.

I would like you to know that the Braves would be honored to work with
your organization at any time, but we have established a firm charity
program which will involve the improvement of our neighborhood. We
believe this is our primary obligation and one that can benefit all

of Atlanta.

I certainly would appreciate the pleasure of meeting you personally
and perhaps you would find a time in your schedule which would permit
you to be my guest at a ball game.

 

artholomay
Chairman of the Board

WCB:1s

cc: Mayor Ivan Allen, Pe
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                    <text>June 21, 1966
Mr. William c. Bartholomay
The Atlanta Br ves
At lanta, Georgia
oeai:
• Bartholo ay :
orth Avenue Presbyteri· n Church is vitally interested
ha ve
in all activiti s of th Atlant c munity . Your Br v
given
tre ndous li.ft to our area .
or tbi reason w
ould
like to become better acquainted with you nd the Brav s , nd
give th people of Atlanta an opportunity to oet t he .
W thought that p rh p s during one ot your bom
t nd
e ight dcsignat our v n'ng ervice a "Atl nta Brav
I igbt"
nd hav
r c ption £or you and the te
a~ter rd. Thi
uld
give th b 11 ply r
n opportunity to worship tog th r with
the Atlant co uni~y nd tb n
et th
in~or lly l t r . We
not d you will be bo
July 17 nd 31. P rhap it could b
rr g d eitb r on of thee night.
Sincer ly,
ilson L . N ring
Minist r tot
Co
N/
unity
�</text>
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          <elementTextContainer>
            <elementText elementTextId="39251">
              <text>June 21, 1966

Mr. William C, Bartholomay
The Atlanta Braves
Atlanta, Georgia

Dear Mr. Bartholomays:

- North Avenue Presbyterian Church is vitally interested
in all activities of the Atlanta community. Your Braves have
given a tremendous Lift to our area, For this reason we would
like to become better acquainted with you and the Braves, and
give the people of Atlanta an opportunity to meet then,

We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a reception for you and the team afterwards, “his would
give the ball players an opportunity to worship together with
the Atlanta community and then meet them informally later. We
noted you wili be home July 17 and 31. Perhaps it could be
arranged either one of these nights.

Sincerely,
Wilson L. Nearing

Minister to the Community
N/nmen

 

 

 
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                    <text>J une 27 , 1966
Mr. Wil son L. Nearing
North Avenue Presbyt er ian Church
Corner Peachtree St . and Nor th Avenue
At l anta, Georgia 30308
Dear Mr . Nearing:
Thank you very much for your fine let t er of June 21, 1966.
I am honored to accept your cordial invitation on behalf of the Braves
and I would suggest that July 17 would probably be the most convenient
date from our standpoint. The team leaves on a road trip immediately
after the game of July 31, whereas we will still be home on J uly 17.
Mr . John McHale, president and general manager of the Braves, will also
be with me on July 17 and he will arran~e to bring additional members
of our front office as well as a representative group of players. I have
asked him to get in touch with you later on with the list of our total
delegation . Once again I want to express my thanks for your thoughtfulness.
Looking forward to meetinr. you soon.
am C. Bartholomay
rman of the Board
WCB:ls
cc:
Mr. John Mcllale
be:
Mayor Ivan Allen, Jr.
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              <text>rr eer eee eee eee eccceeeeeeeeeeeeeeeeeeeee cece eee LL LL————SK —

June 27, 1966

Mr. Wilson L. Nearing

North Avenue Presbyterian Church
Corner Peachtree St. and North Avenue
Atlanta, Georgia 30308

Dear Mr. Nearing:

Thank you very much for your fine letter of June 21, 1966.

I am honored to accept your cordial invitation on behalf of the Braves
and I would suggest that July 17 would probably be the most convenient
date from our standpoint. The team leaves on a road trip immediately
after the game of July 31, whereas we will still be home on July 17.

Mr. John McHale, president and general manager of the Braves, will also
be with me on July 17 and he will arrange to bring additional members

of our front office as well as a representative group of players. I have
asked him to get in touch with you later on with the list of our total
delegation. Once again I want to express my thanks for your thoughtfulness.
Looking forward to meeting you soon.

neerelyy

W am C. Bartholomay
Chairman of the Board

WCB:1s

ec: Mr. John McHale

be: Mayor Ivan Allen, Jr.
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                    <text>June 30, 1966
M r. Warren Giles
P resident
National Baseball League
680 Fifth Avenue
New York, New York
Dear Warren :
I wish you could bav been here la t weekend
when the Brave dr w over 160, 000 in thr e
day •
It was great confirmation of your faith in
bringing th National League to Atlanta, for
which we hall always be most rateful.
Sincer ly~
Ivan Allen, Jr.
yor
IA.Jr:am
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          <elementTextContainer>
            <elementText elementTextId="39255">
              <text>June 30, 1966

Mr. Warren Giles
President

National Baseball League
680 Fifth Avenue

New York, New York

Dear Warren:

I wish you could have been here last weekend
when the Braves drew over 160, 000 in three
days.

It was a great confirmation of your faith in
bringing the National League to Atlanta, for
which we shall always be most grateful.

Sincerely,

Ivan Allen, Jr.
Mayor

IAJr:am
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                    <text>i1
1·
NOR H AVENUE PRESBYTERIAN CHURCH
CORNER PEACHTREE ST, AND NORTH AVENUE


,


ATLANTA. GEORGIA 30308
I
·lM
I N Is TE Rs
V ERNON S . BROYLES. JR ,
COOK W. FREEMAN
WILSON L. NEARING
/JOSEPH G. HOLT
I
June 21, 1966





I'
Mro William C 0 Ba tholomay
The Atlanta BraveJ
Atlanta, Georgia
I
.
Dear Mr. Bartholomay:
.
I
.
.
.
.
d
North Avenue P resbyterian Church is vitally intereste
in all activities 1of the Atlanta commun i tyo Your Braves have
given a tremendous lift t o our area., For this reason we would
like to become better acquainted with you and the Braves, and
g ive the people of Atlanta an o ppor tunity - to meet them.
We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a ~reception f o r you and the team afterwards 0
This would
give the ball players an op p ortunity to wor ship together with
the Atlanta community and t hen meet them inf orma lly later
We ·
noted you will be 'home July 17 and 310 Perh ap s it could be
ar r anged either one of these ni ghts
0
0
- Min i ster to
N/ men

 ----
-143.215.248.55
,-
�</text>
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              <text>NORTH AVENUE PRESBYTERIAN CHURCH.
CORNER PEACHTREE ST. AND NORTH AVENUE
ATLANTA, GEORGIA 30308

MINISTERS

VERNON S, BROYLES, JR.
COOK W. FREEMAN

WILSON L. NEARING
JOSEPH G, HOLT June 21, 1966

Mr. William C, Bartholomay
The Atlanta Braves
Atlanta, Georgia

Dear Mr. Bartholomay:

North Avenue Presbyterian Church is vitally interested
in all activities of the Atlanta community. Your Braves have
Given a tremendous lift to our area, For this reason we would
like to become better acquainted with you and the Braves, and
give the people of Atlanta an opportunity to meet them,

We thought that perhaps during one of your home stands
we might designate our evening service as "Atlanta Braves Night"
and have a_reception for you and the team afterwards, This would
give the ball players an opportunity to worship together with
the Atlanta community and then meet them informally later, We
noted you will be home July 17 and 31, Perhaps it covld be
arranged either one of these nights. .

 

N/men ;

(xERO} [xen]
cory | cory

XERO

COPY
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                  <elementText elementTextId="39258">
                    <text>June Z7, 1966
Mr. H . Charles Ftedericks
P. 0 . B
1094
Rome , G orgia 30161
D
r Mr . Fredi ric
Thi will cknowledge receipt of yo r le:tte~ of
J'l.llle Z3rd reque ting further infOJ!'ma
reg rding
y ur risit t the At nta Staclimn.
,..__ i _ your letter to the ALW,;MG
the pedal request that they a.dvi e y
t
lUl&lt;IL]~-....,· ...g facilities
il bl clos to th Stadium,
hicb. g t yo
uld use, etc.
provisi
S dium for pat%
y
l certainly hope you will be
e aoo •
Si
rely yow: ,
1
AU
M yor
Jr/ r
CC: Mr. Jerry Sachs
Sr.
�</text>
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          <elementTextContainer>
            <elementText elementTextId="39259">
              <text>June 27, 1966

Mr. H. Charles Fredericks
P. O. Box 1094
Rome, Georgia 30161

Dear Mr. Fredericks:

This will acknowledge receipt of your letter of
June 23rd requesting further information regarding
your visit to the Atlanta Stadium.

lam referring your letter to the Atlanta Braves
with the special request that they advise you what
parking facilities are available close to the Stadium,
which gate you should use, etc. There are
provisions at the Stadium for patrons such as you,
and I certainly hope you will be able to come soon.

Sincerely yours,

Ivan Allen, Ir.
Mayor

1AJx/br

CC: Mr. Jerry Sachs

es
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                  <elementText elementTextId="39260">
                    <text>r'c
)~
~ ,/
7 Jc+/")) ~
SECOM
SYSTEMS
/
SOUTHEASTERN COM M UNICATIONS SYSTEMS , I NC . • 1 S 26 HOWELL MILL RD ., NW• ATLANTA , GEORGIA 30318 • ( 4 04) 351 - 6453
Jun e 1, 1966
The Honorabl e Ivan Allen , Jr .
Mayor, City of Atl anta
r'ity Hall
Atlant a , Georoi a
Dear Mayor Allen :
I have s pent the l ast two e veni nqs out at our Stadium watchi ng our Rrave s ,
'T'h e ni qhts were not exactl y the Braves ' ni ohts , nor the fans ~ Thev were ,
however, eveni ngs of exci t i no b aseball for basebal l fans .
Almost every o l d-line ma jor l eague c i ty has had to experi ence seasons of
u p s and downs , and y et t hey hav e manaoed t o sustai n t h eir support for
their t e ams ; sunnort i n the f or m of adulati ng pai d attPndance a t aames .
The resul t s are evi dent where a t eam has not b een supported ; the t eam
moves out of town , as was the case of Mil wau kee .
I was ext reme lv di s turbed to see s o many people l eavinq so ear l y dur i nq
the qame and the drop off i n attendance 'Tuesday ni ah t over Monday eveni na .
Mo st disturbi nq were comments such as , "'T'hev ought to go back t o Mil waukee,
if Milwaukee will t ake them ba ck ." I a l so hear commPnts t o the effect that
At l ant a i s a foot ball t own and will nP.ver suppor t a l osing baseball team .
We a r e a ma j or l eague c i t y at t hi s noin t on l y to thP. point that we now have
a maj or l eague t eam. We will be a ma j or l eaque baseball c itv in fact and
deed when the Braves a ~e aiven real support . Everybody l oves a winner , but
even wi nners have to lose s ome times , and at t imes even for l ong stretches .
Pro and con opi ni ons abou t Br agan and i ndividual pl ay ers are h ealthy and
are a oart of spectator sports , bu t f i ckl eness can on l y go s o far. The
verv worst thinq that 6oul d happen i s havi nq t he Braves win a penant i n
their first year here . All that can happen after that i s for the team to
stay s tatus quo or go down .
I think that news medi a have donP. a fai r ly good job of promoti no the Braves ,
but more is needed . The civi c leaders who hel ped brina thP Rraves to u s
have to maintain and radiate thei r enthusiasm. Unfortunatel y, Atlanta
does not h ave New York ' s sense of humor that has more than sustained the
Mets through several dark years.
D I STR IB U TOR OF@
IICIID-l -11111
�Mavbe we ouqht to start openi ng up our somewhat starched collars and
introduce more showmanship into activities at the Stadium. Atlanta is
a potpourri of people from all over the country. Why not have "New
Yorkers ' Niqht" when the Mets are here, and Phili=idelphia niaht when the
Phillies are here, etc. We don't have to ao to quite the extremes of
Bill Veeck, (or do we?) but more color would add to the f un . Anyway,
vou have to agr ee that baseball is a lways good, but we n eed the fans
out there durinq good times and not s o good times.
Let's make each and every Brave feel as biq in Atlanta, as biq as Atlanta
now feels that it is in the world of sports.
Cor dia lly,
SECOM SYSTEMS, I NC.
Ceff:::i7!f'
I
President
J BH/ ms
CC: Mr . J ohn Mc Hal e
President
Atl anta Braves Baseb a ll Cl ub
Atlanta Stadium
521 Capitol Av e ., s.w.
Atlanta, Geor gi a
�</text>
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              <text>June 1, 1966

The Honorable Ivan Allen, Jr.
Mayor, City of Atlanta

City Hall

Atlanta, Georgia

Dear Mayor Allen:

I have spent the last two evenings out at our Stadium watching our Rraves,
The nights were not exactly the Braves' nights, nor the fans‘ They were,
however, evenings of exciting baseball for baseball fans.

Almost every old—line major league city has had to experience seasons of
ups and downs, and yet they have managed to sustain their support for
their teams; sunnort in the form of adulating paid attendance at aames.
The results are evident where a team has not been supported; the team
moves out of town, as was the case of Milwaukee.

I was extremelv disturbed to see so many people leaving so early during
the game and the drop off in attendance Tuesday nicht over Monday evenina.
Most disturbing were comments such as, "They ought to go back to Milwaukee,
if Milwaukee will take them back.'"' I also hear comments to the effect that
Atlanta is a football town and will never support a losing baseball team.
We are a major league city at this noint only to the point that we now have
a major league team. We will be a major leaque baseball city in fact and
deed when the Braves are given real support. Everybody loves a winner, but
even winners have to lose sometimes, and at times even for long stretches.

Pro and con opinions about Bragan and individual players are healthy and
are a part of spectator sports, but fickleness can only go so far. The
verv worst thing that could happen is having the Braves win a penant in
their first year here. All that can happen after that is for the team to
stay status quo or go down.

I think that news media have done a fairly good job of promoting the Braves,
but more is needed. The civic leaders who helped brina the Rraves to us
have to maintain and radiate their enthusiasm. Unfortunately, Atlanta

does not have New York's sense of humor that has more than sustained the
Mets through several dark years.

DISTRIBUTOR OF ®

 
Mavbe we ought to start opening up our somewhat starched collars and
introduce more showmanship into activities at the Stadium. Atlanta is
a potpourri of people from all over the country. Why not have "New
Yorkers' Night" when the Mets are here, and Philadelphia night when the
Phillies are here, etc. We don't have to qo to quite the extremes of
Bill Veeck, (or do we?) but more color would add to the fun. Anyway,
you have to agree that baseball is always good, but we need the fans
out there during good times and not so good times.

Let's make each and every Brave feel as big in Atlanta, as biq as Atlanta
now feels that it is in the world of sports.

Cordially,
SECOM SYSTEMS, INC.

a None fol

Joseph B. Hinetfeld
President

JBH/ms

CC: Mr. John Mc Hale
President
Atlanta Braves Baseball Club
Atlanta Stadium
521 Capitol Ave., S.W.
Atlanta, Georgia
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                    <text>May 31, 1966
Mr. Bill M c Neely
Lake Toxaway,
North Carolina
Dear Bill:
Louise and I are delighted to know that you are
bringing a group down from the Rosemond High
School. We should like very much to have them
as our guests at the baseball game on Saturday
evening.
I am having the Braves Ticket Office mail 18
tickets direct to you. I hope they enjoy the game,
and I sure hope we win!
Sincerely,
Ivan Allen, Jr.
IAJr:am
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              <text>May 31, 1966

Mr, Bill McNeely
Lake Toxaway,
North Carolina

Dear Bill:

Louise and I are delighted to know that you are

bringing a group down from the Rosemond High
School, We should like very much to have them
as our guests at the baseball game on Saturday

evening.

Iam having the Braves Ticket Office mail 18
tickets direct to you. I hope they enjoy the game,

and I sure hope we win!

Sincerely,

Ivan Allen, Jr.

IAJr:am
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                    <text>From the Desk of
WILLIAM C. BARTHOLOMAY
&lt;
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              <text>From the Desk of
WILLIAM C. BARTHOLOMAY
“—
be
——

ee
ft. Ea
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                    <text>..J_
11
!
May 30, 1966
Mr . Opi Shelton
Executive Vice Preeid nt
tlant Chamb r of Commerce
Co
rce Building
Atlanta, Georgia
Der Opie:
Her i the bill for th
op ning d y promotion .
joint l"orw rd Atlant /Brav s
hav pr viously ubmitted to Curti Dri k 11 ll
bill s rel t d dir ctly to th
yor' Dinner. He t 11
th t,
de pit the cockt 11 p rty, the incom fro th dinner c
within pproxi t ly 215 of equ lling the cot of the dinn r.
Although our budg t antieip t d so
$2,500 n t inc
fro th
dinn r, I think the Mayor• cockt il party nd th
rk d
xcell nt ddition to th origin l dinn
d
th n
the diff r nc b t
ultra fir t cl
fir t clas.
Thi
i.nvoic, including
t f f and xtra s rvice,
OWlt
to it will h v to be dd d 0
dinn r books bal nee. Thu, th
bet
r nd the r
ta a furth x pie of th
fee fo.r xtx
I pr
th t
ak Curtis Dri lt 11'
ount to
divid d
11 " Stanton '
13,555.29.
-
rh
a.yo1:, i f
nd
is 13;770.29.
�Mr . Opie Shelton
Page Two
May 30, 1966
During al l the ten-year history of Bell &amp; Stanton, I
doubt th t any client -- or combination of clients -- ever got
so much for so little . Some of the results were reflected in
our most recent report to the Forward Atlanta Committ e .
Clippings are still coming in. Some of the intangibl results
can never be measured : but these things we know,
l. One of the objectives of this joint promotion was
to fill tlanta Stadium on opening night and to have a respectable
crowd there on the second night . This objective was accomplished.
It alone more than pays for the Br ves • share .
2.
s cond obj ctiv
of equ 1 int rest to both
Atlanta and the Br ves -- w s th t Atl nta welcome the Br vs
with enthusi sm. The turn- w y crowd at th Mayor ' s Dinn r r the
tr m ndous ttend nc
t the
rade and th full stadium on
opening night ay more than w can ver say bout the succ s of
this one .
th
ad
3.
th t all
h d gon
th ace
wa
chi V
ves had
rv r,
Sation
• over
t levi ion ne
Sho,
ajor
M troton
n apaper in
All conv yd th
Le gue and love it.
mot im ortant obj ctiv of ll w s
aw r th t Atlant, with th Brav ,
ur th full xtent of
Suffie it to s Yr it
am . Atlant and the
lmost
full pg in
snide, but nev rth M-•~ 04 ~1
11th n tion 1
l cut-in in th Tody


 cov x g by


rt
tori
in
jor
a
id
tl nt
h • gon
ig
say in clo ing th t
ub tanti l
rt of th
pro oti n ia u to th ov rwh lllling coo r tion
you. fr
cuzti Dri k 11. fr
n G rl d,
vea• offici 1
d fro th
th
blic R l tiona
�Mr. Opie Shelton
Page Three
May 30, 1966
All in a ll it was a great success.
have shared it with you.
We are proud to
Sincerely,
George Goodwin
cc:
Mayor Ivan Allen /
Mr. Alan Bell
Mr. William c. Bartholomay
Mr . Edward Stanton
Mr. J e r ld Sachs
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              <text>May 30, 1966

Mr. Gpie Shelton

Executive Vice President
Atlanta Chamber of Commerce
Commerce Building

Atlanta, Georgia

Dear Opie:

Here is the bill for the joint Forward Atlanta/Braves
opening day promotion.

We have previously submitted to Curtis Driskell all
bills related directly to the Mayor's Dinner. He tells me that,
despite the cocktail party, the income from the dinner came
within approximately $215 of equalling the cost of the dinner.
Although our budget anticipated some $2,500 net income from the
dinner, I think the Mayor's cocktail party and the wine were
excellent additions to the original dinner concept. They marked
the difference between ultra first class and something less than
first class,

This invoice, including Bell &amp; Stanton's fee for extra
staff and extra services, amounts to $13,555.29. I presume that
to it will have to be added some $215 to make Curtis Driskell's
dinner books balance. Thus, the total amount to be divided
between the Chamber and the Braves -- and perhaps the Mayor, if
he wants a further piece of the action -=- is $13,770.29.
Mr. Opie Shelton
Page Two
May 30, 1966

During all the ten-year history of Bell &amp; Stanton, I
doubt that any client -- or combination of clients -- ever got
so much for so little. Some of the results were reflected in
our most recent report to the Forward Atlanta Committee.
Clippings are still coming in. Some of the intangible results
can never be measured; but these things we know:

1. One of the objectives of this joint promotion was
to £i11 Atlanta Stadium on opening night and to have a respectable
crowd there on the second night. This objective was accomplished.
It alone more than pays for the Braves' share.

2. A second objective -- of equal interest to both
Atlanta and the Braves -~ was that Atlanta welcome the Braves
with enthusiasm. The turn-away crowd at the Mayor's Dinner; the
tremendous attendance at the parade and the full stadium on
opening night say more than we can ever say about the success of
this one.

3. Perhaps the most important objective of all was
that all America be made aware that Atlanta, with the Braves,
had gone Big League. We can never measure the full extent of
the accomplishment of this objective. Suffice it to say, it
was achieved far beyond our wildest dreams. Atlanta and the
Braves had two pages in Life Magazine; almost a full page in
The National Observer; a column in Time; a snide, but neverthe-
less, overall favorable story in Newsweek; ail the national
television networks, including a special cut~-in in the Today
Show; a major article in Look Magazine; coverage by Hearst
Metrotone Newsreel; and pictures and stories in every major
newspaper in the country.

All conveyed the same idea -- Atlanta has gone Big
League and loves it.

Let me say in closing that a substantial part of the
success of this promotion is due to the overwhelming cooperation
our firm had from you, from Curtis Driskell, from Ben Garland,
from the Braves’ officials, from the Braves’ Public Relations
Department and from the Mayor’s office.
Mr. Opie Shelton
Page Three
May 30, 1966

All in all it was a great success. We are proud to
have shared it with you.

Sincerely,

George Goodwin

c¢: Mayor Ivan sie
Mr. Alan Bell
Mx. William C. Bartholomay
Mr. Edward Stanton
Mr. Jerald Sachs

 
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                    <text>April 15, 1966
Memo to:
~ ay or Al l e? )
Ann Mo ses
Sus a n Lowanc e
Curt is Dr i s ke ll
From:
Peggy Ba ker
Subjec t :
Apr i l 12 Dinner
Th e following a na l ysis i s bas ed on i nformat i on fu r nished ,
Paid tickets, cash re c eipts, a ccts . rec.
fr om Curtis
Compl imentary ticket s, a ll expens e s ( some e s t imated )
f rom Sus a n
Ticket sales inf ormation should be practically final ,
un less problems rl evelop i n acct s . rec . Sinc e portion
of expenses are ba s ed on e stimates , t h ere may b e some
s l ight change in t hese, bu t the big amounts ( Mar riott )
are final, subject t o re c eipt of actua l bill ( there is
a $50 error here ).
After e ach of you has had an opportunity to study the
above , please dis c uss any variances wi t h me as quic kly
as possible .
Thanks
. NOTE TO
IAJr . ONLY:
The attached is budget sheet which was given to you
by Goodwin four weeks ago -- figufes at far right are
mine, updating, ba sed on i nfo f rom Susan. Deficit is
about $1,000 over this budget, wh ich is still very indefinite.
�gNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER
Co mp limentary t i ckets:
49
Braves, players and wives
Braves, front offic e and wives
Braves, owners and wives
Reynolds part y
Bartholomay party
Pirates owner s and wives
35
20
40
45
20
Aldermen and wives
Fult on County Leg . Del . and wive s
Dinner c ommi ttee and wives and husbands
County c omm . and wi ves
Congressmen, Senat ors and wives
Governor, Mayors of Louisville, Columbia
May or ' s Staff
Bell &amp; Stant on
Special guests
Press
26
38
42
6
6
3
8
8
28
72
Georgia Mayor s, est .
Total
93
533
Total
1,045
Paid t i ckets @ $15.00 ea.:
Firms, 900, a pprox .
I nd . , ·1~5, approx .
Total cas h sales fro m above
Cash receipts on hand
Accts. Re c .
$15 ,675
$10 ,155
5,520
$15,675
Total tickets in c ircu lat ion
Total tickets used
Difference not used
1,578
1, 442
136
�ESTI MATE OF EXPENS ES , APRI L 1 1 DI NNER
Marri ot t:
$ 9, 733. 50
1 , 4 60 . 0 0
29 2 . 00
$1 1 , 485 . 50
$ 11 , 48 5.5 0
$ 1, 200 . 00
150 bott l es wine @ $8 . 00 e a .
10 . 00
1 b o ttle c h a mpa gne @ $ 10 . 00 ea .
18 0 .5 0
Grat ui t y , 15%
36 . 3 0
Sale s t ax, 3%
$ 1 , 42 6 . 80
$ 1 ,4 26 . 80
1 , 442 dinners @ $6 . 7 5 ea .
Gra tuity, 15%
Sa l es ta x , 3%
$ 12 ,91 2 .3 0
To t al f o od a n d wine s erv i c e
or a ppr oximate ly $8 . 92 per p lace
Bar for 30 mi n ute Rece p t ion
Gr a tuit y , 15%
Sa le s t a x , 3%
Barte nders
Valet park ing
Ch ec k r oom
Sp ot l ights a n d opera t ors
$ 1,148 . 00
173. 2 0
34 . 44
6 6 . 00
$ 1,421.64
$
$
100 . 00
150 . 00
50 . 00
300 . 0 0*
To t a l of al l Marr i o tt e x pe n ses
$ 1 ,421 . 6 4
$
300. 00
$14, 633 . 94 *


Th ere i s $50 d ifferenc e b e t we en th is and y our


f igures .
Ot her e xp e nses :
Mus i c, es t imated
18 5 . 00
$
Decora tions, estimated
25 . 00
Pr ogr a ms / Men us and t i ckets, estima t ed
75 8 . 00
Invitat i ons and postag e
475. 0 0
Flowers f or lapels
25 . 0 0
Te leg ra ms and t i c ket de l i v eries
by We st ern Union, estimated
450. 0 0
$ 1 ,918.00
$1,918 . 00
TOTAL OF ALL DINNER EXPENSES
$ 1 6 , 551 . 94*
�BRAVES OPENING G.Z\.ME CELEBRATION
Estimated Budget
I.
Personnel: extra staff, Bell &amp; Stanton
Alan Bell &amp; Extra staff
s. Lowance
extra secretary
2,000
1,200
700
1 1 000
1,500
375
300
overprinting window str.
less than Shepard Decorating Co.
300
2,875
3,500
12,.670
$16,60~
1,200
IV. Mayor_• s Dinner
at Marriott
s
Food &amp; s rvice
invit tion , postage
program/menu ·
ent rt·inment
decor tion
ale t x on. each ticket
old
Georgi
1,500
700
poster
V.
2,500
none
ok
III. Decorations and Specialty Items
25 M metal 1 pel buttons
5 M table tents
$3,900
ok
ok
ok
II. Press
Entertainment
Pres kits (500@ $3)
$ 3,900
10,800
500
350
500
?e
rs
1,000
xxxxxxxx
2.000
500
r d.io/'l'V production m teri l
1,000
W.
Ot
none
r
Tody Show cut~in
J;' d
ES'l'IMA
none
$500
I&gt; TOTAL BUD . 'l'
2 , 945 $26,002
�BRAVES OPENING GAME CELEBRATION
Estimated Income
From paying gu
yor • Dinn r
ts to
$ 15,,000
Prom Atl nta Chamber of Commerce
5;000
Prom
S,,000
tlant
Brav
Tot 1
$ 25,000
�</text>
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              <text>April 15, 1966

Memo to: _Mayor Allen )
nn

Susan Lowance
Curtis Driskell

From: Peggy Baker

Subject: April 12 Dinner

The following analysis is based on information furnished,

Paid tickets, cash receipts, accts. rec.
from Curtis

Complimentary tickets, all expenses (some estimated)
from Susan

Ticket sales information should be practically final,
unless problems mevelop in accts. rec. Since portion
of expenses are based on estimates, there may be some
slight change in these, but the big amounts (Marriott)

are final, subject to receipt of actual bill (there is
a $50 error here).

After each of you has had an opportunity to study the

above, please discuss any variances with me as quickly
as possible,

Thanks

NOTE TO IAJr. ONLY:

The attached is budget sheet which was given to you

by Goodwin four weeks ago -- figufes at far right are
mine, updating, based on info from Susan. Deficit is
about $1,000 over this budget, which is still very indefinite.
ZNALYSIS OF TICKET DISTRIBUTION, AFRIL 11 DINNER

Complimentary tickets:

Braves, players and wives

Braves, front office and wives
Braves, owners and wives

Reynolds party
Bartholomay party
Pirates owners and wives

Aldermen and wives

Fulton County Leg. Del. and wives

Dinner committee and wives and husbands
County comm. and wives

Congressmen, Senators and wives
Governor, Mayors of Louisville, Columbia
Mayor's Staff

Bell &amp; Stanton

Special guests

Press

Georgia Mayors, est.

Total
Paid tickets @ $15.00 ea.:
Firms, 900, approx.
Ind., ‘245, approx.
Total
Total cash sales from above
Cash receipts on hand $10,155

Acets. Rec, 20
ge B75

Total tickets in circulation
Total tickets used
Difference not used

st

ay

ul
Ud)

th co

$15,675
ESTIMATE OF EXPENSES, APRIL 11 DINNER

1,442 dinners @ $6.75 ea. $ 9,733.50
Gratuity, 15% 1,460.00
Sales tax, 3% 292.00

$11,485.50

150 bottles wine @ $8.00 ea. $ 1,200.00

1 bottle champagne @ $10.00 ea. 10.00
Gratuity, 15% 180.50
Sales tax, 3% 36.30

$ 1,426.80

Total food and wine service
or approximately $8.92 per place

Bar for 30 minute Reception $ 1,148.00
Gratuity, 15% 173.20
Sales tax, 3% 34 yy

Bartenders 66.00

$ 1,421.64

Valet parking $ 100.00

Check room 150.00

spotlights and operators 0.00
§ 38000 00%

Total of all Marriott expenses

$11,485.50

$ 1,426.80
$12,912.30

$ 1,421.64

$ 300.00
$14,633 .94*

*There is $50 difference between this and your

figures.

Other expenses:

Music, estimated $ 185.00

Decorations, estimated 25.00

Programs/Menus and tickets, estimated
758.00

Invitations and postage 475 .00

Flowers for lapels 25.00

Telegrams and ticket deliveries
by Western Union, estimated 450.00
p 1,910.00

TOTAL OF ALL DINNER EXPENSES

$ 1,918.00
$16,551.94*
BRAVES OPENING GAME CELEBRATION

Estimated Budget

I. Personnel: extra staff, Bell &amp; Stanton

Alan Bell &amp; Extra staff
S. Lowance
extra secretary

It. Press

Entertainment
Press kits (500 @ $3)

III. Decorations and Specialty Ite

25 M metal lapel buttons
5 M table tents
overprinting window str.
less than -
Shepard Decorating Co.
posters

IV. Mayor's Dinner at Marriott

Food &amp; service 1
invitations, postage
program/menu

entertainment

decorations

sales tax on each ticket

sold

V. gi « Of doa rs

radio/TV production materials

VE. Other

Today Show cut-ins
Parade

ESTIMATED TOTAL BUDGET

2,000
1,200
700

1,000
1,500

ms

375
300

300
700
1,200

0,800
500
350
500

450

1,000

ok
ok
ok

none
ok

none

none
$500

$ 3,900 $3,900

2,500 1,500

FOO

2,875 3,500

12,670 $16,602

1,000 XXKXXKKK

2,000 500

¢ 24,945 $26,002
BRAVES OPENING GAME CELEBRATION

Estimated Income

From paying guests to
Mayor's Dinner

From Atlanta Chamber of Commerce

From Atlanta Braves

Total

ee i I en en Fb et

$ 15,000

5,000

5,000

$ 25,000
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                    <text>April 15, 1966
Memo to:
From:
Peggy Baker
Subj,eet:
April 12 Dinner
The following analysis 1a ba ed on information furn1shed 1
p·
id tickets., cash receipts ,. accts . rec .
from Curtis
Complimentary tiokets, , 11 expenses (eoma
from Susan
stimated)
Tickets 1 s information should be praotic lly final,
unless problems develop in ccts. rec. Since portion
of expens s are b sea on estimates_. t here may b some
slight eh nge in these, but th big mounto (M rr1ott)
ere fin 1., ~ubj ct to receipt or actual bill (ther is
50 error h r ) •
Aft r
oh of you has
bov, ple e 41sou
s pos 1ble.
d n op,po;rturtity to tudy th
ny v r1 nc s 1th me a quickly
Th nk
NOI'E TO IAJr. ONLY:
tt ched is budg t h t wh1oh w s gi n to you
w ks go -- tigutes t t ~ight . P
m1n ~ updating, b sed on 1nro trom Susan.
t1c1t 1sd t·init.
bout 1,000 ov r th1 buds t, which 1
till
ry in
The
by Oood 1n tour
�JtNALYSIS OF TICKET DISTRIBUTION, APRIL ll DINNER
Compliment ry tickets:
Braves, players and wives
Braves, front office end wives
Braves, owners and wives
Reynolds party
Bartholomay party
Pirates owners and wives
49
35
20
40
45
Aldermen and wives
Fulton County Leg. Del . and wives
Dinner committee nd wives and husbands
County comm. and ives
Congres men, Senators .and wives
Governor, Mayors of Louisville, Columbia
Mayor 's Staff
Bell &amp; Stanton
Spe&lt;;ial guests
26
382
Press
72
Georgia Mayors, est.
Paid ttck ts
@
Fil"ms, 9QQ,
Ind., .l ·~ ,
15.00 e
C ah
Acot
r
ce1pt
Tot l ticket
83
8
28
.pprox •
pprox.
on hand
• R C.
Tot 1 tioket
6
6
...
lea from .bove
h
4
Total
Total
Total o
20
in ciroul tion
u o
Diff r nc not u d
1,045
15,675
10,155
~·~20
$1-,75
�ESTIMATE OF EXPENSES, APRIL 11 DINNER
Marriott:
1,442 Q1nners@ $6.75 ea.
Gratuity, 15%
Sales tax., 35'
9,733.50
1,460 .00
~2 .00
150 bottles wine@ $8 . 00 ea.
1 bottle champagn
$10.00 ea.
@
1,200.00
Gratuity, 15~
Salee tax ,
10.00
180i50
~6-~0
3%
or approximately 8.92 per place
Ber for 30 minute Reception
Gratuity, 15%
Sales t ~, 3%
.. ....
$12,912.30
$ 1.,148.oo
l 3 .20
34.44
Bartenders
66,oo
$ i.,421.64
Valet p_ rk1ng
Check room
Spotlight
nd operator
$
11 M rriott


Th r 1a


figur
$ .1,426.80
$ 1,426.·
Total food and wine service
Tot l of'
11,485.50
$11 ., ~5 . 50
50 diff
50.00
xp nse ..
~
100.00
150.00
•
1
'
•
•
•
$ _300.00
14,633.9 *
noe b teen this -nd your
185.00
t d
25.00
t1ek t ·, est:tm ted
Invit tione an&lt;1 po -t g
Flo er&amp; tor l pl
T legr -m.· nd ti·o k t
l1verie
by Wet r.n Onion., sttm t d
TO'!' L O A.tl, DINNER
PENSiS
758.00
75.00
25.00
4~0.00
•
•
• • • •
$1,918.00
16,551.





-· ~
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              <text> 

April 15, 1966

 

Memo to:

Curtis Driskell
From: Peggy Baker
Subject: April 12 Dinner

The following analysis is based on information furnished,

Paid tickets, cash receipts, accts. rec.
from Curtis

Complimentary tickets, all expenses (some estimated)
‘ati, from Susan

Ticket sales information should be practically final,

unless problems fevelop in acets. rec, Sinee portion

of expenses are based on estimates, there may be some

Slight change in these, but the big amounts (Marriott)
are final, subject to receipt of actual bill (there is
a $50 error here),

After each of you has had an opportunity to study the
above, please discuss any variances with me as quickly
as possible,

Thanks

NOTE TO IAdJr. ONLY:

The attached is budget sheet which was given to you

by Goodwin four weeks ago -- figufes at far right are

mine, updating, based on info from Susan, Deficit is

about $1,000 over this budget, which is still very indefinite.

 

 
BNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER

Complimentary tickets:

Braves, players and wives
Braves, front office and wives
Braves, owners and wives
Reynolds party

Bartholomay party

Pirates owners and wives

Aldermen and wives

Fulton County Leg. Del. and wives

Dinner committee and wives and husbands
County comm. and wives

Congressmen, Senators and wives
Governor, Mayors of Louisville, Columbia
Mayor's Staff

Bell &amp; Stanton

Special guests

Press
Georgia Mayors, est.
Total
Paid tickets @ $15.00 ea.:
Firms OO, approx.
ind., "sas. approx,
Total

Total cash sales from above

Cash receipts on hand $10,15

5
Acets. Rec. pees

Total tickets in circulation
Total tickets used
Difference not used

$15,675
————— a _ ain

ESTIMATE OF EXPENSES, APRIL 11 DINNER

Marriott:
1,442 dinners @ $6.75 ea. $ 9,733.50
Gratuity, 15% 1,460.0

0
Sales tax, 3 2.00
om sILite-s0 5.50 $12,485.50

150 bottles wine @ $8.00 ea. $ 1,200.00
1 bottle champagne @ $10.00 ea. 10,00

Gratuity, 15% “re ae
Sales tax, 3%
$1,426.80
Total food and wine service - « « $12,912.30
or approximately $8.92 per place
Bar for 30 minute Reception &amp; i, ‘a. _
Gratuity, 15%
Sales tax, 3% Es
Bartenders 00
$ 1,421.64
Valet parking $ 100,00
Check room 150.00
Spotlights and operators Zaec8
e * $ 300,00
Total of all Marriott expenses oe eee » )«6$14,633.94"
*There is $50 difference between this and your
figures,
Other expenses:
Music, aetimatee $ 185.00
Decorations, estimated 25.00
Programs/Menus and tickets, ee
7 oo
Invitations and postage 475.00
Flowers for lapels 25.00

Telegrams and ticket deliveries

by Western Union, estimated 450.00
' an $ 1,918.00
TOTAL OF ALL DINNER EXPENSES + « « « $16,551.94"

 
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                    <text>4/13/
Ann:
I am h eading home, mainly be caus e I have no maid and
the kids will be home fro m s c hool soon -- bu t also beca use
I feel awful -- suffering f rom the "after s " probably .
It wil l be impossible to tel l exa c tly where we s tand until
the pie c es of the puzz le are c omp letely put together, in
about this order:
'
1.
Curtis is putt ing toge ther a detailed list of:
Tic iets pur chased by firm s
Tickets purchased by individual s
and che cking th is against:
Cash receipts on hand or deposited t o CofC a cct .
Ac c ounts re c eivable, either billed by him
or those clea ring through here - 3 distribuoors,
Dobb s House and che c k f or 54 c it y de pt . hea d tickets.
It wil l be late th is aft ernoon before he has this in
shape, partially due to CofC board me eting today . He
can bring it over late today or early Thursday morning ,
and he wil l also have the followi ng from Susan (Susan
wil l be out of town Thursday so c annot get wi th us to
c hec k the final fi gu re s until Friday morning. )
Susan is giving to Curtis:
Ti ckets given comp limentary from original list
of political people, digni taries, mayors, etc.
Ti ckets given to Braves peop l e on original basis
Ticket s given t o Reynolds and Bartholomay late
Monday for other Braves people and friends
She will also give him:
Es timates on c osts of printing tickets, programs
Cost of band
Cost of actual meals served incl. wine
Cost of free bar
She said the wine was part of mea l and was on original
recommendation. Flowers were provided by Marriott.
Strictly off the record, and I shouldn 't even say it, but
it looks like we sold around 1,000 tickets and gave away 500.
On that basis, there is certain to be a deficit, perhaps
as much as $2,000 -- but we won't know until the following
information is complete.
I will be out of pocket m os t of tomorrow, but will be here F riday to
conclude the above, hopefully.
PB
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              <text>4/13/

Ann:

I am heading home, mainly because I have no maid and
the kids will be home from school soon -- but also because
I feel awful -- suffering from the "afters" probably.

It will be impossible to tell exactly where we stand until
the pieces of the puzzle are completely put together, in
about this order: !

1. Curtis is putting together a detailed list of:
Tickets purchased by firms
Tickets purchased by individuals
and checking this against:

Cash receipts on hand or deposited to CofC acct.

Accounts receivable, either billed by him
or those clearing through here - 3 distribubors,
Dobbs House and check for 54 city dept. head tickets.

It will be late this afternoon before he has this in
shape, partially due to CofC board meeting today. He
can bring it over late today or early Thursday morning,
¢ and he will also have the following from Susan (Susan

( Ap will be out of town Thursday so cannot get with us to

check the final figures until Friday morning. )
2. Susan is giving to Curtis:
Tickets given complimentary from original list
sat of political people, dignitaries, mayors, etc.

At Tickets given to Braves people on original basis
Tickets given to Reynolds and Bartholomay late
ov Monday for other Braves people and friends

 

She will also give him:
Estimates on costs of printing tickets, programs
Cost of band
Cost of actual meals served incl. wine
Cost of free bar

She said the wine was part of meal and was on original
recommendation. Flowers were provided by Marriott.

Strictly off the record, and I shouldn't even say it, but

it looks like we sold around 1,000 tickets and gave away 500.
On that basis, there is certain to be a deficit, perhaps

as much as $2,000 -= but we won't know until the following
information is complete.

I will be out of pocket most of tomorrow, but will be here Friday to
conclude the above, hopefully.
PB
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                  <elementText elementTextId="39272">
                    <text>pril 15, 1966
to:
17or All
Ann o e
Su a 1D
curt1
e
Dr1slcell
PiggyBkF
l
ubJect:
pz-1112 Dinn P
Ttr followt
ts,
C
l
t1e ts.
Su n
,et · .
c,
11 e.xi:teruleo (
t
st
y
ui
1
)
�UTION,
tYSIS OP TICKET DIST
Compl1
t
.nt
PRIL ll I&gt;
t :
9
15
1V.
0
i.o
5
·1
20
26
i:
6
6
lu bi
8
28
•
72
~,
t.
Tot
l
.:
t
"
•
•
•
1,0
~
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riott
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�</text>
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              <text>BRAVE OrANER

April 15, 1966

Memo to: Mayor Allen
Ann Moses
Susan Lowance
Curtis Driskell

Prom: Peggy Baker
Subject: April 12 Dinner

The following analysis is based on information furnished,

Paid tickets, cash receipts, accts. rec,
from Curtis

Complimentary tickets, all expenses (some estimated)
from Susan

Ticket sales information should be practically final,
unless problems Bevelop in acets. rec. Sinmee portion
of expenses are based on estimates, there be some

slight change in these, but the big amounts (Marriott)
are final, subject to receipt of actual bill (there is
@ $50 error here).

After each of you has had an opportunity to study the

above, please discuss any variances with me as quickly
as possible.

Thanks

 

 
 

ZNALYSIS OF TICKET DISTRIBUTION, APRIL 11 DINNER

Complimentary tickets:

Braves, players and wives
Braves, front office and wives
Braves, owners and wives
Reynolds party

Bartholomay party

Pirates owners and wives

Aldermen and wives

Fulton County Leg. Del. and wives

Dinner committee and wives and husbands

County comm. and wives

Congressmen, Senators and wives

Governor, Mayors of Louisville, Columbia
's Staff

Beil &amp; Stanton

Special guests

Presa
Georgia Mayors, est.

Bs 3 Reoawant es BXSBYS

Total
Paid tickets @ $15.00 ea.:

Firms, eas’ approx.
ind., e approx.
Total 1,085
Total cash sales from above $15,675

Cash receipts on hand $10,155
Accts. Rec.

Total tickets used

Total tickets in cireuvlation ile
Difference not used

 
ESTIMATE OF EXPENSES, APRIL 11 DINNER

Marriott:

1,442 dinners @ $6.75 ea. $ 2133-20
Gratuity, 15% lL, 006
Sales tax, 3% GO

2805s $11,485.50

150 bottles wine @ $8.00 ea. $ 1,200.00
1 bottle champagne @ $10.00 ea. 10,00
Gratuity, 15% 188.02

nate tek, Fyse-ke $1,426.80

Total food and wine service oo eo 6 2 » 6$22,912.30
or approximately $8.92 per place

Bar for 30 minute Reception $ 1,148,00
“aren tax, 3% “—
rere 1,401.65 $ 1,421.64
Valet parking $ 100,00
5 Sights and operat 130.00
po ts ° ors
° 2 300.00
fotel of 911 Marriott expenses + 2 «2 e « + «6$14,633.94"

*There is $50 difference between this and your
figures,

uate, sovinated $ 185.00
25.00

Decorations, estimated
Programs /Menus and tickets, estimated

00
Invitations and tage 75.00
Plowers for lapels: 25.00
Telegrams and ticket deliveries

by Western Union, estimated &gt; Sa

TOTAL OF ALL DINNER EXPENSES so © 2 « © $16,551.98"

 
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                <text>Box 19, Folder 15, Document 44</text>
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