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                    <text>GEORGIA • • • • • FULTON COUNTY
THIS AGREEMENT, made and entered into this
day of

,
1969, by and between the City of Atlanta, Georgia
(hereinafter called the City) and Central Atlanta Progress, Inc. (hereinafter
called the C. A. P. ) .
WITNESSETH:
WHEREAS, detailed Central Atlanta planning as called for in the
City's Approved Land Use Plan, is needed on a continuing basis; and
WHEREAS, the Central Area Planning Policy Committee w as
establishe d to guid e development of this continuing planning process, said
committee consisting of:
the Mayor of Atlanta , Chairman of the Al d ermanic
Financ e Committee, Chairman of the Aldermanic Planning and Development
Committee, Chairman of C. A. P. E x ecutive C o mmittee, and the Pr e sident of
C. A. P . ; and
WHEREAS, the City Plannin g D e partme nt and the Director of
Plannin g fo r C . A. P. hav e deve lop e d a stud y de sign , e ntitle d "Central Ar e 2.
Planning Pro g ram" , w h i ch outlines organization , w orkin g arrang eme nt , w o rk
p rogr a m a nd fin an cing f or the planning pro cess; an d
WHEREAS, t h e U . S. D e pa rtm ent o f T r ansp orta tion, U . S. D e partment of Hou sing a nd Urban D eve lopmen t, a:;pd
v:;ir i 9ttB
local ageHei0e h a ve m a tching
�2.
funds and/or services available to finance Central Area studie s; and
WHEREAS, a Sub-Area Transportation Study, for w hich C.A. P.
has pledged substantial financial and p e rsonal support, is a pre-requisite for
r e ceiving the max imum amount of such funds;
NOW, THEREFORE, ~ ii!S: :~:&lt;
Section 1
~4,
The City and the C. A. P. a g r ee to ...undertake a C e ntral Atlanta
Planning Pro g r a m as outlined in the Study Design for the C e ntr a l Atlanta Plannin g
EJ"1.~.-+"'A._
Proc e ss w hich i s includ e d a s iil:=P e f o r eR~e .
S ect ion 2
a n d t he C . A. P. m a y m ak e a ny chan
A t l anta P l a nning P rogram .
• A . P . agrees to commit $ 2 5 , 0 0 0 c a s h
e City 1 s share of $15 , 0 0 0 c a sh an d $ 2 9 , 0 0 0 in - kind
financ e t h e Planning P rogram.
9
�Section 3
The City Agrees to exercise all possible dili~ent efforts to
obtain any and all financial assistance that rni~ht be 8Vailatle
from the Federal Government for the purpose of financing the
Central Atlan t a Planning Program.
Section
4
In the event federal financial assistance is made available)
CAP.L ..... does hereby agree to pool its financial resources
available for the Central Atlanta Planning Pro~ram with the
resources of the City for the financing~ of the program.
Specifically, CA.P,.sitz
agrEJes, in the event federal assistance
is ava ilafule, to pay over to the city $25,000 in c a sh and
further to provide staff and other support of the pro~ram,
the full cost of which shall not be . less than $~3,000.
CAP,,
agrees to document said sta.ff and support costs in the manner
acceptable to the grantin g agency a nd to provide the City
the full documentation of such costs when requested to do so
by the City.
V~maxkm• The City agrees bo assume the f ull
financial administration of the g rant project.
Jw,.,
�3.
Section 4
---
immediate :y:-i B.-applying to the U. S.
0
Department ~
Developm :.a-t , and various local agencies for any available matching funds.
Witnesses:
City of Atlanta
By:

Mayor
Central Atlanta Progress, Inc.
B y:

Presid ent
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              <text>GEORGIA..... FULTON COUNTY

THIS AGREEMENT, made and entered into this

day of , 1969, by and between the City of Atlanta, Georgia

 

(hereinafter called the City) and Central Atlanta Progress, Inc. (hereinafter

called the C,A,P,).

WITNESSE TH:

WHEREAS, detailed Central Atlanta planning as called for in the

City's Approved Land Use Plan, is needed on a continuing basis; and

WHEREAS, the Central Area Planning Policy Committee was
established to guide development of this continuing planning process, said
committee consisting of: the Mayor of Atlanta, Chairman of the Aldermanic
Finance Committee, Chairman of the Aldermanic Planning and Development
Committee, Chairman of C,A,P. Executive Committee, and the President of

C.A.P.; and

WHEREAS, the City Planning Department and the Director of
Planning for C,A,P, have developed a study design, entitled ''Central Area
Planning Program", which outlines organization, working arrangement, work

program and financing for the planning process; and

WHEREAS, the U. S. Department of Transportation, U. S. Depart-

ment of Housing and Urban Development, andxwarieus-tocel-eseneies have matching
at
funds and/or services available to finance Central Area studies; and

WHEREAS, a Sub-Area Transportation Study, for which C,A.P.
has pledged substantial financial and personal support, is a pre-requisite for

receiving the maximum amount of such funds;

NOW, THEREFORE, oe - pal -
Section 1
| ees
The City and the C,.A.P. agree to jundertake a Central Atlanta
Planning Program as outlined in the Study Design for the Central Atlanta Planning

Ehb. bt “A *
Process which is included as a+eferercee.

Section 2

  
  
  

 

  

and the C,A,P, may make any chan deemed desirable

ed to carry out the Central

    

in the study design's work program, which will be

Atlanta Planning Program,

  
 
 
 

Section 3

The CcA, P, agrees to commit $25,000 cash*and $43, 000 in-kind

funds with the City's share of $15,000 cash and $29, 000 in-kind ds to help

finance the Planning Program,
Section 3

The City Agrees to exercise all possible diligent efforts to
obtain any and all financial assistance that might be available
from the Federal Government for the purpose of financing the

Central Atlanta Planning Program.

Section

In the event federal financial assistance is made available,
CAP, 4m. does hereby agree to pool its financial resources
available for the Central Atlanta Planning Program with the
resources of the City for the financings of the program.
Specifically, CAPS. agrees, in the event federal assistance
is available, to pay over to the city $25,000 in cash and
further to provide staff and other support of the program,
the full cost of which shall not be less than $H3,000. CGAP, Be,
agrees to document said staff and support costs in the manner
acceptable to the granting agency and to vrovide the City
the full documentation of such costs when requested to do so
by the City. Upsnxkka The City agrees to assume the full

financial administration of the erant project.
Section 4

oO _
The City-agr to proceed immediately in-applying to the U. S.

 
  

—_—_—

Department of Transportation;-the U. S. Departmen
—_—

———

Development; and various local agencies for any available matching funds,

ra

sing and Urban

Witnesses: City of Atlanta

By:

 

 

Mayor

Central Atlanta Progress, Inc.

 

By:

 

President
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                <text>Box 4, Folder 15, Document 60</text>
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                    <text>MINUTES
GRANT REVIEW BOARD
_MARCH 14, 1969
The City of Atlanta Grant Review Board met Friday, March 14, 1969, at
10:30 a. m. with the following in attendance:
Dan Sweat, Chairman
Jay Fountain, Member
Collier Gladin, Member
E. H. Underwood, Member
Don Ingram, Central Atlanta Progress
I
The Grant Review Board has reviewed the proposal entitled "Study Design for
the Central Atlanta Planning Process." We find that to conduct this proposed
study is in the best economic and physical development interests of the City.
At the present time we can find no conflict with other studies and activities,
nor do we find any duplication of effort. We believe that all the coordination
necessary at this time has been achieved. Further, indications are that an
adequate amount of coordination will be maintained by the agencies invol.ved
during the course of the study.
We have examined the City's portions of the proposed funding for the study and
find everything to be in order. The City's cash share amounts agree with the
amounts listed in the Planning Department's 1969 budget for these purposes.
Further, the Planning Department is prepared to make the necessary sta_ff commitments to generate the required non-cash credits.
The recommendation of the Grant Review Board is that the Mayor forward the
above mentioned proposal, along with a suitable letter to the Secretaries of the
Department of Transportation and the Department of Housing and Urban Development. The Mayor's transmittal letter should request their review, approval
and determination of the most appropriate federal funding program to be used
in financing this study. Upon their reply, the City should submit a formal
application tci the appropriate department under the program specified .
A copy of the Central Atlanta Action Program Outline is attached .
Chair man
DS :f y
'•
' ·i
•,
. ..
...
..
.
l
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              <text>MINUTES
GRANT REVIEW BOARD
MARCH 14, 1969

The City of Atlanta Grant Review Board met Friday, March 14, 1969, at
(10:30 a.m. with the following in attendance:

Dan Sweat, Chairman

Jay Fountain, Member

Collier Gladin, Member

E. H. Underwood, Member

Don Ingram, Central Atlanta Progress ,
The Grant Review Board has reviewed the proposal entitled "Study Design for
the Central Atlanta Planning Process.'' We find that to conduct this proposed
study is in the best economic and physical development interests of the City.
At the present time we can find no conflict with other studies and activities,
nor do we find any duplication of effort. We believe that all the coordination
necessary at this time has been achieved. Further, indications are that an
adequate amount of coordination will be maintained by the agencies involved
during the course of the study.

We have examined the City's portions of the proposed funding for the study and

find everything to be in order. The City's cash share amounts agree with the
amounts listed in the Planning Department's 1969 budget for these purposes.
Further, the Planning Department is prepared to make the necessary staff commit-
ments to generate the required non-cash credits.

The recommendation of the Grant Review Board is that the Mayor forward the
above mentioned proposal, along with a suitable letter to the Secretaries of the
Department of Transportation and the Department of Housing and Urban Develop-
ment, The Mayor's transmittal letter should request their review, approval
and determination of the most appropriate federal funding program to be used

in financing this study. Upontheir reply, the City should submit a formal
application to the appropriate department under the program specified.

A copy of the Central Atlanta Action Program Outline is attached.

R ,) ae

an Ww 2
Chairman

DS :fy
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                    <text>•
,. _
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Secretary Romney
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INTRODUCTION


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· This study design describes a process for d~veloping an action program.
The overall study covers a total of_18 months. Part I of _this process,
covering the first ten months, will provide a review of major imminent
projects as well as produce a preliminary plan. Dµ~ing Part II, the .
last eight moriths of the study, a comprehensive planning program will
. be developed for adoption along with a method for continuous planning
•.
and programming for the future.
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The study design emphasizes planning and programming in accordance
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wi_th specific goals and objectives. Provision is made for frequent re-
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view of the goals and objectives and proposed programs by public officials,
,.-_
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the businessmen and citizens concerned with the central area.
,. .
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pose ~f this continuing policy review is two-fold.
The pur-·
-


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First, the plan and
-
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· the program resulting from the proc~ss will reflect the desires and
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aspirations of the people who will_ live, work and do busines_s in the area.
Second, it will generate support for the program.
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The program will be carried out by a special team to be created and
staffed by local government and ·business through the City of Atlanta and
-
Central Atlanta Progress, Inc. (CAP), with staff assistance from tech.
nical consultants. The community will be involved in special aspects
J'
•
-
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'
of the study program. In particular, it is intended that private industry
and/ or local colleges be involved in special studies of urban problems
as they at:fect the Central Atlanta Area.
The involvement of the business
community is considered essential. CAP will be responsible for con- .
tinuing liaison, reporting and solicitation of suggestions frorl?- the
businessmen who w~ll be most affected by downtown plans.
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The work program places primary emphasis on t~e ;:i.nalysis and inter.
pretation rather than the collection ?f data.
.
Most of the information
wh~~h will be neede~ is already available from studies (co...:cnpleted or in ,/
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progress) by the City of Atlanta, the State Highway . Department
of Georgia, .
. .
the Atlanta Area Transportation Study, the Atlanta Regional Metropolitan
Planning Commission, and the Metropolitan Atlanta Rapid Transi't Authority.
This coordination is essential for the successful implementation of both
studies.
The timing is designed to exploit the general findings of the cur-
rent area transportation study.
The Central Atlanta Study and the area
transportation study are mutually complementary.


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Figure 1 indicates the work program by tasks and time sequences.
It
is intended that this model be used as a guide for man8:gementJor the
study program.
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It is recognized that all studies are subject to modifica-
. tion and adaptation to the exigencies of unforeseen circumstances.
How-


 ever a it i8"believed that the schedule as indicated in Figure 1 is reasonable


and can be accomplished with satisfactory results in the time periods indi-
cated.
Inherent in this study design is a flexibility which will permit the
constant evaluation of proposed projects that are relevant to the Central
Area while the study is in progress, to give views on the impact of these
projects on the interim plans and objectives for Central Atlanta.
T' .
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STUDY AREA
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The proposed study area is shown in Figure 2.
The boundary which is
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defined by the circumferential railroad lines will permit analy~is of various
projects on the downtown core.
The core area itself w'ill be th~ subject of
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the most intensive analysis wherein data collection, analysis and fore custs
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will be related to"· small zones, usually blo.c ks.
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transportation alternatives and reflect the impa ct of major r e dev elopment
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POLICY
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              <text>Faritn eS ‘eon

Secretary Romney °
Secrctary Volpe ; : \

 

ee el a ae me Te ms a Eee le ieee ee ete ae abe” Seat en me eal wo

lan a el

“Rae

INTRODUCTION | :
= a one sis F te * 7 ats i ey .

*% f

ai

f This study design describes a process for developing an action program.
The overall study covers a total of 18 months. Part I of this process,
covering the first ten months, will provide a review of major imminent
projects as well as produce a preliminary plan. During Part II, the |
last eight months of the study, a comprehensive planning program will
be developed for adoption along with a method for continuous planning

and programming for the future. ieee

The study design emphasizes planning and programming in accordance
with specific goals and objectives. Provision is made for frequent re-
view of the goals and objectives and proposed programs by public officials,
. the businessmen and citizens concerned with the central area. The pur-
4 | pose of this continuing policy review is two-fold, First, the plan and

‘ the program resulting from the process will reflect the desires and
aspirations of the people who will live, work and do business in the area.

Second, it will generate support for the program. if aeagig we

The program will be carried out by a special team to be created and
staffed by local government and business through the City of Atlanta and
Central Atlanta Progress, Inc. (CAP), with staff assistance from tech-
nical consultants. The community will be involved in special aspects
of the study program. In particular, it is intended that private industry
, and/or local colleges be involved in special studies of urban problems
— as they affect the Central Atlanta Area. The involvement of the business
communityis considered essential. CAP will be responsible for con-.
tinuing liaison, reporting and solicitation of suggestions from the

businessmen who will be most affected by downtown plans.

 

 

 

   
"Si valet hes pid nthe oneal
i

 

Secretary Volpe

f 5 * o ee |

ee rt ee a te tt Ee ee te eed ae te a ew,

a

: ‘ : :
-* ‘ F “

The work program places primary emphasis on the analysis and inter-

' pretation rather than the collection of data. Most of the information

which will be needed is already available from studies ccoipleted or in: io

progress) by the City of Atlanta, the State Highway Department of Georgia,

- the Atlanta Area Transportation Study, the Atlanta Regional Metropolitan

Planning Commission, and the Metropolitan Atlanta Rapid Transit Authority.
This coordination is essential for the successful implementation of both
studies. The timing is designed to exploit the general findings of the cur-

rent area transportation study. The Central Atlanta Study and the area

transportation study are mutually complementary.

Figure 1 indicates the work program by tasks and time sequences. It
is intended that this model be used as a guide for management for the

study program. Itis recognized that all studies are subject to modifica-

tion and adaptation to the exigencies of unforeseen circumstances. How-

"ever, it isebelieved that the schedule as indicated in Figure 1 is reasonable

and can be accomplished with satisfactory results in the time periods indi-
cated. Inherent in this study design is a flexibility which ‘will permit the
constant evaluation of proposed projects that are relevant to the Central
Area while the study is in progress, to give views on the impact of these

projects on the interim plans and objectives for Central Atlanta.
STUDY AREA | Ghee Bue te ee: ose

The proposed study area is shown in Figure 2. The poundasy which is
defined by the circumferential railroad lines will permit analysis of various
transportation.alternatives and reflect the impact of major redevelopment
projects on the downtown core. The core area itself will be the subject of ©
the most intensive analysis wherein data collection, analysis and forecusts

will be related to’ small zones, usually blocks.

  
 

 

   

Le eek RE a ip eee endo

cei mage ap

Meee eer SEE Ce TREES Tee =H Sa ee
 

Figure 2.

    

afeawra

 

 

"ce: Secretary Romney | }
Secretary, Volpe : :

i Paes il al ake eect pa ii al lr clad I ahs SrA Pa aloe thee on A A pee ee a ge gd eek mer gag ee :

"i 4 ‘ r ‘ oo L eo =

 

 

 

 

 
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Te — een ot eet

ms et Sei sac dee RN al Li wie cat a a te
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i a te ee Ee een de coe ce at ds Pisa oo?

 

 

 

   
   
  

 

 

 
 
 
 

 

 

 

 

  
  

 

 

 

 

 

 

   

 

 
   
 

ECONOMICS, FINANCE
&amp; PROGRAMMING
STAFF &amp; CONSULTANT,

  

TRANSPORTATION
&amp; PARKING
STAFF &amp; CONSULTANT,

  
  
 

 

  
 

, = : yi
MAYOR &amp; BOARD CENTRAL AREA C.A.P. :
OF ALDERMAN POLICY COMM: T 1 EE -\ BOARD OF DIRECTORS
POLICY
. REVIEW
* PROCESS &gt; .
v Me
STUDY
"PUBLIC DIRECTOR 2 SecanE LS
A
LEAD CONSULTANT _ COMMITTEE

 

—_—

LAND USE &amp;
URBAN DESIGN

STAFF &amp; CONSULTANT

 

 

 

Sep aS a Bi eS eee Seana
ew. «= Seerciary Romney | ¥
» Secretary Volpe ,
4 wi
/ Boe iter eS eterisesee Sara aS noes ~ eae |

OS Re) pn ere emeee are ee teecre oy

 

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                    <text>c .A.P.,Inc. and City
3/18/69
OUTLINE
STUDY DESIGN FOR THE
CENTRAL ATIANTA PLANNING . PROCESS
--~
·=
INTRODUCTION
STUDY AREA
ORGANIZATION AND MANAGEMENT
i
POLICY REVIEW PROCESS
WORK PROGRAM
1.
Review of Goals and Objectives
2.
Development of Short Range Principles
2.1
Review Projects
2.2
Develop Short Range Principles
2.3
Develop Long Range Goals
2.4
Define Special Studies
3.
Conduct Special Studies
4.
Inventories and Base Mapping
T
5.
4.1
Assemble Basic Data and Data Collection Schedules
4.2
Prepare Basic Maps
4.3
Update Land Use Inventory
Economic Trends, Forecasts and Policy Alternatives
5.1 . Analyze Functions and Activities
5.2
Forecast Space Needs
5.3
Identify Development Factors
5.4 Develop Policies to Achieve Goals
5.5
Governmental Center St.udy
6.
Conduct Downtown Attitude Survey
7.
Urban Design
7.1
Review of Urban Design
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8.
Urban Design (Continued)
7.2
Develop Alternative Design Concepts
7.3
Prepare Working Models
Transportation and Parking Program
8.1
Develop System Network
i
9.
8.2
Develop Alternative Transportation Concepts
8.3
Update Transportation Data
8.4
Conduct Trip Generation Studies
8.5
Conduct Pedestrian Studies
Review Projects
10.
Policy Review and Guidance
11.
Seek Possible Demonstration Projects
12.
Financial Planning
'I'
13 ·.
' 14.
12.1
Inventory of Financial Resources and Tax Program
12.2
Evaluate Tax Revenues
12.3
Plan Financial Alternatives
12.4
Prepare Financial Plan
Development of Preliminary Plans
13.1
Develop Alternative Transportation Plans
13.2
Forecast Travel Needs
13.3
Make Preliminary Evaluation
Draft Report
15.
Policy Review and Decisions
16.
Develop Continuing Program
17.
Prepare Land Use and Design Standards .
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Refinement and Evaluation of Alternative Plans
18.1
Refine Alternative Plans
18.2
Assign and Evaluate
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Policy Review
20.
Develop Plan and Program
21.
Build Physical Model
22·.
Policy Review
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24-. Adoption
25-~
Report on Part I.
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              <text>C.A.P.,Inc. and City
3/18/69

OUTLINE

STUDY DESIGN FOR THE
CENTRAL ATLANTA PLANNING PROCESS

INTRODUCTION : :
STUDY AREA |

ORGANIZATION AND MANAGEMENT

POLICY REVIEW PROCESS

WORK PROGRAM

1. Review of Goals and Objectives

 

2. Development of Short Range Principles

 

2.1 Review Projects

2.2 Develop Short Range Principles
2.3 Develop Long Range Goals

2.4 Define Special Studies

3. Conduct Special Studies

 

4. Faneaeaeies and Base Mapping

4.1 Assemble Basic Data and Data Collection Schedules

4.2 Prepare Basic Maps

4.3 Update Land Use Inventory
5. Economic Mendes: Worecasts and Policy Alternatives

5.1. Analyze Functions and Activities

5.2 Forecast Space Needs

5.3 Identify Development Factors

5.4 Develop Policies to Achieve Goals

5.5 Cogecniantsl Center Study
6. Conduct Downtown Attitude Survey

7. Urban Design
7.1 Review of Urban Design

 

pe Saito Deere «0 5 7
a
7. Urban Design (Continued)

7.2 Develop Alternative Design Concepts
7.3 Prepare Working Models

8. Transportation and Parking Program

 

8.1 Develop System Network

8.2 Develop Alternative Transportation Concepts
8.3 Update Transportation Data

8.4 Conduct Trip Generation Studies

8.5 Gonidict Pedestrian Studies

9. Review Projects

10. Policy Review and Guidance

 

11. Seek Possible Demonstration Projects

 

12. Financial Planning

 

12.1 Inventory of Financial Resources and Tax Program
12.2 Evaluate Tax Revenues
12.3. Plan Financial Alternatives

*P12.4 Prepare Financial Plan

 

13. Development of Preliminary Plans
13.1 Develop Alternative Transportation Plans
13.2 Forecast Travel Needs
13«3 Make Preliminary Evaluation

14. Draft Report

15. Policy Review and Decisions —

 

16. Develop Continuing Program

 

17. Prepare Land Use and Design Standards

»
 

18. Refinement and Evaluation of Alternative
18.1 Refine Alternative Plans
18.2 Assign and Evaluate

19. Policy Review

20. Develop Plan and Program

21. Build Physical Model

 

22. Policy Review

23. Revision

24. Adoption

25. Report on Bact t.

 

26. Final Report
|

Plans

i

cae oes !

adi
 

MAYOR &amp; BOARD
OF ALDERMAN

 

 

PUBLIC
RELATIONS

 

 

  

 
 

 

TRANSPORTATION
&amp; PARKING
STAFF &amp; CONSUL TANT,

CENTRAL AREA
POLICY COMMITTEE

 

POLICY
REVIEW
PROCESS

 

  
  

 

STUDY
DIRECTOR &amp;
LEAD CONSULTANT

C.A.P. ,

BOARD OF DIRECTORS

 

 

TECHNICAL
RESOURCES
COMMITTEE

 

 

 

 

 

  
 

  
 

 

  
   

ECONOMICS, FINANCE
&amp; PROGRAMMING
STAFF &amp; CONSULTANT,

  
 
   

 

   

LAND USE &amp;
URBAN DESIGN
STAFF &amp; CONSULTANT,

  

 

 

Figure 3.
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                    <text>RESOLUTION BY
PLANNING AND DEVELOPMENT COMMITTEE
WHEREAS, detailed Central Atlanta planning as called for in th e
City 1 s Approved Land U se Plan, is needed on a continuing basis; and
WHEREAS, the Central A.rea Planning Policy Committee was
established to guide development of this continuing planning process, said
committee consisting of: the Mayor of Atlanta, Chairman of the Aldermanic
Finance Committee, Chairman of the Aldermanic Planning and Development
Committee , Chairman of Central Atlanta Progress, Inc. Executive
Committee, and the President of Central Atlanta Progress, Inc.; and
WHEREAS, the City Planning Department and the Director of
Planning for Central Atlanta Progress have developed a study design,
\ .
entitl~d
11
C entral Atlanta Planning Program 11 , which outlines organization,
working arrangement, work program and financing for the planning
process; and
WHEREAS, the U. S. Department of Transportation and the U . S.
Departme nt of Housing and Urban Deve lopm.ent have matching funds and/ or
services available to finance Central Area studies; and
WHEREAS, a Sub-Area T ran spo rtation Study, for which Central
Atlanta Progress, Inc. has pledged substantial financial and personal
support, is a pre -r e quisite for receivin g the maximum a1nount of s uch funds;
NOW, THERE F ORE, BE IT RESOLVED by the_ Mayor and Board of
Aldermen of the City of Atlanta that the M a yor b e and is hereby authorized
to exe cute a n agreem e nt with C e ntral Atlanta Pro g r ess , Inc .
T his agr ee -
ment provides for the joint participation of C e ntral Atlanta Progr es s , Inc.
with the City in th e C e ntral Atlanta Pla nning Program and presents the
fin a n cial commitme nt by Ce ntr a l Atl a nta Progress , Inc. to the proj ect.
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RESOLUTION BY

PLANNING AND DEVELOPMENT COMMITTEE

WHEREAS, detailed Central Atlanta planning as called for in the

City's Approved Land Use Plan, is needed on a continuing basis; and

WHEREAS, the Central Area Planning Policy Committee was
established to guide development of this continuing planning process, said
committee consisting of: the Mayor of Atlanta, Chairman of the Aldermanic
Finance Committee, Chairman of the Aldermanic Planning and Development
Committee, Chairman of Central Atlanta Progress, Inc. Executive

Committee, and the President of Central Atlanta Progress, Inc.; and

WHEREAS, the City Planning Department and the Director of
Planning for Central Atlanta Progress have developed a study design,
entitled "Central Atlanta Planning Program", which outlines organization,
working arrangement, work program and financing for the planning

process; and

WHEREAS, the U. S. Department of Transportation and the U. S.
Department of Housing and Urban Development have matching funds and/or

services available to finance Central Area studies; and

WHEREAS, aSub-Area Transportation Study, for which Central
Atlanta Progress, Inc. has pledged substantial financial and personal

support, is a pre-requisite for receiving the maximum amount of such funds;

NOW, THEREFORE, BE IT RESOLVED by the KiSess and Board of
Aldermen of the City of Atlanta that the Mayor be and is hereby authorized
to execute an agreement with Central Atlanta Progress, Inc. This agree-
ment provides for the joint participation of Central Atlanta Progress, Inc,
with the City in the Central Atlanta Planning Program and presents the

financial commitment by Central Atlanta Progress, Inc. to the project.

 
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                    <text>RESOLUTION BY
PLANNING AND DEVELOPMENT COMMITTEE
WHEREAS, detailed Central Atlanta planning as called for in the
City 1 s Approved Land Use Plan, is needed on a continuing basis; and
WHEREAS, the Central Area Planning Policy Committee was
established to guide development of this continuing planning process, said
committee consisting of: the Mayor of Atlanta, Chairman of the Aldermanic
Finance Committee, Chairman of the Aldermanic Planning and Development
Committee , Chairman of Central Atlanta Progress, Inc. Executive
Committee, .and the President of Central Atlanta Progress, Inc.; and
WHEREAS, the City Planning Department and the Director of
Planning for Central Atlanta Progress have developed a study design,
entitled
11
Central Atlanta Planning Program 11 , which outlines organization,
working arrangement, work program and financing for the planning
process; and
WHEREAS, the U. S. Department of Transportation and the U. S.
Department of Housing and Urban De velopment have matching fund s and/ or
services available to finance Central Area studies; and
WHEREAS, a Sub-Area Transportation Study, for which C e ntral
Atlanta Progress, Inc. has pledged substantial financial and personal
support, is a pre-requisite for receiving the maximum amount of such funds;
NOW, THEREFOR E , BE IT RESOLVED by the M a yor a nd Board of
Ald e rmen of the City of Atlanta that the Mayor b e and is hereby authoriz e d
to execute an agreement with C e ntrai Atlanta Pro g r es s, Inc.
This agr ee -
ment provid es for the joint participation of C entral Atlanta Progr ess , Inc.
with the City in th e C e ntral Atlanta Planning Program and pr esents the
fin anc i a l commitme nt by Ce ntr a l Atl a nta Progress, Inc . to the project.
l
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RESOLUTION BY

PLANNING AND DEVELOPMENT COMMITTEE

WHEREAS, detailed Central Atlanta planning as called for in the

City's Approved Land Use Plan, is needed on a continuing basis; and

WHEREAS, the Central Area Planning Policy Committee was
established to guide development of this continuing planning process, said
committee consisting of: the Mayor of Atlanta, Chairman of the Aldermanic
Finance Committee, Chairman of the Aldermanic Planning and Development
Committee, Chairman of Central Atlanta Progress, Inc. Executive

Committee, and the President of Central Atlanta Progress, Inc.; and

WHEREAS, the City Planning Department and the Director of
Planning for Central Atlanta Progress have developed a study design,
entitled 'Central Atlanta Planning Program", which outlines organization,
working arrangement, work program and financing for the planning

.

process; and

WHEREAS, the U. S. Department of Transportation and the U. S.
Department of Housing and Urban Development have matching funds and/or

services available to finance Central Area studies; and

WHEREAS, a Sub-Area Transportation Study, for which Central
Atlanta Progress, Inc. has pledged substantial financial and personal

support, is a pre-requisite for receiving the maximum amount of such funds;

NOW, THEREFORE, BE IT RESOLVED by the sidyés and Board of
Aldermen of the City of Atlanta that the Mayor be and is hereby authorized
to execute an agreement with Central Atlanta Progress, Inc. This agree-
ment provides for the joint participation of Sent Atlanta Progress, Inc.
with the City in the Central Atlanta Planning Program and presents the

financial commitment by Central Atlanta Progress, Inc. to the project.

 
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                    <text>Reprint "ATIANTA"
From the April 1969 Issue of Forum Magazine
Reproduced for the Directors of Central Atlanta Progress, Inc.
�ATLANTA
Almost everything that catches
your eye in the aerial photo at
right is less than ten years old.
The freeway network; the bigleague sports stadium (1); the auditorium-convention center (lower right-hand corner); the 41story First National Ba.nk Building (2)-highest in the city, but
not for long )-and the six-building complex known as Peachtree Center (3)-tbese are only
the most conspicuous landmarks
of a $1.5-billion downtown building boom that, in less than one
short decade, has transformed Atlanta from a slow-paced Southern town to what its boosters like
to call a "national city." What
they mean by that term is that
Atlanta now exerts powerful economic force beyond its region.
The spectacular boom didn't
just happen by itself. It is
mostly the result of a vigorous promotion campaign called
"Forward Atlanta" which was
launched in 1961 by government
and business leaders. The campaign bas been so successful that
more than 130 cities have sent
delegations to Atlanta, hoping to
learn the secret of its success.
They would be well advised to
start by getting a mayor like Atlanta's Ivan Allen Jr., who took
office in 1962. As president of
the Chamber of Commerce in
1961, Allen was instrumental in
getting the Forward Atlanta
program started. After that, as
mayor, Allen saw to it that the
city participated fully in the
public-private effort.
Virtually all of Forward Atlanta's advertising campaign
("Atlanta: a new kind of city" )
bas been concentrated in the
North. "They're the cats with the
bread," explains Opie L. Shelton,
executive director of the Chamber of Commerce.
So far, downtown Atlanta's
spectacular boom has been mostly
a matter of quantity, not quality.
The towering new office buildings
are impressive more for their size
than for their design, and they
have been plunked down with
42
little regard for the environment
(the handsome Equitable Building ( 4) is the first to have a
landscaped plaza at its base, for
whatever that may be worth) .
Public projects have fared no
better. For all its closeness to
downtown, the stadium might as
well be miles away, since it is
cut off from the core by a massive freeway interchange. And
the auditorium-convention center
is inconvenient to the hotels
which generate most of its use-and are, in turn, supported hy
it. A third civic project, the multipurpose Memorial Arts Center
completed last year, would have
been a natural for downtown,
but it was built in a residential
neighborhood.
Possibly, a new kind of city
Atlanta's civic and business
leaders are now waking up to the
fact that "bigger" and "bette1·"
are not always synonymous, and
they have begun laying plans to
assure that the future growth of
downtown embodies both. Their
plans-and hopes- are centered
on six key developments that
could serve as catalysts for making downtown Atlanta the "new
kind of city" its boosters now
claim it to be.
One is Architect-Developer
John Portman's Peachtree Center, which is already Atlanta's
biggest and best downtown development, and promises to become much more so. Three others
are large air-rights developments
flanking the core of downtown:
Developer Raymond D. Nasher's
Park Place project (5 ), the
Georgia State College campus
(6), and Developer Thomas G.
Cousins' project (7) . The fifth
and sixth elements are a proposed . metropolitan rapid transit
system converging at the center
of downtown, and a small-scale
pedestrian movement system looping the downtown area.
These sL'l: developments, and
what they could mean to downto,yn Atlanta, are discussed on
the following eight pag es.
���(
.,
Portman's Peachtree Center
is the first major step
toward Atlanta's goal of
"a new kind of city"
Durmg the '60s, while the rest
of downtown Atlanta was booming chaotically, J ohn Portman
was creating, step by step, the
city's only cohesive complex of
integrated buildings and spaces.
Peachtree Center stands r ather
aloofly apart from the clutter at
the downtown core and has, in
fact, become a little downtown
all of its own. The visitor to Atlanta could easily have all of his
needs at tended to within the six
buildings that currently compose
the complex.
Both Peachtree Center and
John Portman's remarkable career as an entrepreneur-architect got off the ground in 1961
with the 22-story Merchandise
Mart ( 1 on plan). Before he designed and built the Mart, Portman-with his partner, H . Griffith Edwards- had been practicing ar chitecture in the conventional way, and beco ming increasingly frustrated. Portman wanted to design large-scale urban
developments, but no such commissions were coming his way.
So he decided : "If I co me up
with an idea and promote and
develop it myself, there won't
be any question about who is
going to be the architect."
The first idea
Six buildings now compose Peachtree
Center: (1) the Merchandise Mart; (2)
the Peachtree Center office building;
(3) a Trailways bus termi nal topped
by a four-level parking garage; (4) the
Regency Hyatt House Hotel with a revolving resta urant above its roof; (5)
t he Gas Light- office t ower; and (6) the
Twin Tower. A 200-room circular addit ion to the Regency is now under construction (7); and a 70-story officeapartment tower is scheduled to get
under way this year (8). Another
structure, as yet undisclosed, will rise
on a block adjacent t o the center (9).
FORUM-APRIL-1969
In 1957, after P ortman had
promoted a successfu l furniture
exhibition in a r emod eled downt own building, he came up with
the idea that Atlanta could support a big, new merchandise mart,
and that he could promote and
design it. Portman formed a development corporation and secured an $8-mi llion loan from
Metropolita n Life Insurance Co .,
plus additional backing from Atlanta Realtor Ben lVIassell and
Dallas Developer Trammel Crow.
With Portman in complete control of its design and financing,
Peachtree Center was on its way.
In 1965, three years after the
Mart opened, Portman added th e
Peachtree Center Building, a 30story office tower (2). Then, in
r apid succession, he built the
Trailways Bus Terminal topped
by a fo.ir-deck parking structure
(3); t.he 21-story, 800-room Regency Hyatt House Hotel (4) ;
the 25-story Gas Light Tower
(5); and its mirror-image Twin
Tower (6). He also douuled the
size of the original Mart to 2
million sq. ft. in 1968, making it
the second largest in the world
( after Chicago's).
Now under construction is a
circular, 200-roorn addition to
the Regency ( 7). And later this
year, on a site behind the twin
towers (8 ), construction will
start on Peachtree Center's (and
the city's) tallest building: a 70story tower containing 57 floors
of offices topped by 13 flo ors of
"corporate apartments." The
apartments will be leased by
ro mpanies for housing and entertaining visiting executives and
important guests.
A harmon ious whole
With one notable exception-the
soaring interior of its hotel (see
page 47)-Peachtree Center is
not a showcase of exciting ar chitecture. But the co mplex adds up
to more than the sum of its
parts. The individual buildings,
if not distinguish ed in design, are
at least harmonious in their r elationships. And Portn1an has
added pla zns, landscaping, outdoor seulplure, and other tou ches
that ti e the co mpl ex together at
ground level.
J\ t night, P eachtree Center r emains bustling with activity long
after th e r est of downtown has
closed up. The hotel, of course, is
the major nighttime nttraction,
but Portman has placed a number
of r estaurants in and among th e
other buildings to assure afterhours activi ty throughout th e
center. Two of the restaurants
are located ben ea th the plaza
that separates the twin towers,
and two others are in the Martone on the ground floor and
another on the roof.
Portman has also linked the
buildings with a series of en closed p edestrian bridges, and
cla ims th at "you can go anywhere in Peachtree Center without going outside." The claim is
true, as far as it goes . But if,
for example, you want to get
from the hotel to the lobby of
the Peachtree Center Building
without goi ng outside, ~-ou ham
to cross a bridge leading from
the hotel lohh)· ( 4) to the base of
the G'as Light Tower (5 ); take
an elevator to the 23rd floor ; cross
a bridge spanning Peachtree
Street to the roof of the Mart(l);
cross another bridge connecting
th e Mart with the 23rd floor of
th e P eachtree Center Building
(2); and, finally, take another elevator down to the lobby. Nevertheless, the bridges are a convenience for th ose people who work
in th e three office buildings.
f&gt;romotion vs. design
Some architects take a dim view
of Portman's dual career, claiming that his ro le as a developer
compromises his integrity as an
architect. Portman denies that
there is any conflict of interest,
and he cites his design of the
Regency Hotel as a case in point.
Portman asserts th at the Regency, with its spectacular interior
courtyard rising the full height
of the building, would not ha ve
been built if he had designed it
for a hotel client. (It was sold to
the Hyatt House chain after
construction was nearly completed.) One arch itect in a large
New York firm agrees. "We
tried to get one of our hotel
clients to accept an interior
courty ard, and got nowhere," he
said. " Th e clien t's firs t a nd last
r eaction was 'Look at all that
wasted space !' "
The present Peachtree Center,
says Portman, is only th e nucleus
of wh at will eventually beco me a
"city within a city," conta ining
apa rtments, shops, theaters, and
a wide variety of other functions.
Portman is continually acquiring
parcels of land in the area, the
lates t being a lease on an adjacent state-owned site (9) occupied by an old hotel, which will
be demo lished.
One of Portman's future plans
involves th e city's proposed
rap id tr ansit system. If it gets
built, one of its routes will probably burrow underneath Peachtree Street, wh ich bisects Portman's complex . At the same time,
an underground roadway could
be built, a nd th e street could be
turned into a pedestrian mall
(see page 50).
A pedestrian mall closing off
Peachtree Street would not only
enhance P eachtree Center, it
would provide a vital conn ecting
link between the center and th e
rest of downtown At lanta.
45
�..
Left: two of the four enclosed pedestrian bridges that connect the buildings of Peachtree Center. The one at
top spans Peachtree Street from the
2 3rd floor of the Gas Light Tower to
the roof of the Merchandise Maf1,
where a restaurant is located . The
bridge in the photo at left connects
the Mart with a parking garage.
Right: the skylit interior courtyard of
the Regency Hyatt House Hotel. The
space 1s 223 ft . high and 140 It.
across, enclosed on all four sides by
ca ntilevered balconies which serve as
corridors f9r the 800 guest rooms.
Th e g la ssed -i n e l ev a tor cars rise
along t he outside of a rectangular
core at one side of the courtyard .
���'
The Cousins, Nasher and
Georgia State projects
could be the start
of a vast "platform city"
FORUM- APRIL- 1969
W ,. a little luck and a lot of
coordinated p lanning, the three
projects pictured on these pages
could be the spr ingboard for
making downtown Atlanta a
multile,·el "platform city," in
which all the t ransportation and
pedestr ian activities would be
sorted out and meshed in a series
of interrelated levels.
• The flat-topped parking structure pictured on the opposite
page is the first phase of what
wi ll probably be the largest of
the three projects. It will be built
on air rights over a downtown
railroad yard. Its developer,
Tho111as G. Cousins of Atlanta,
has not released details of his
plan, but it has been reported
that the development will represent an investment of some $500
million and will contain office
buildings, apartments, hotels,
stores, and possibly a sports
arena. Architects for the develop111ent are Toombs, Amisano &amp;
·wPils of Atlanta.
• On a pie-shaped site adjacent
to Atlanta's state-county-city
govern111ent center, Dallas De,·eloper Raymond D. Nasher will
build Park Place, an 18-acrc,
$200-million complex that will
also rise above railroad tracks.
Ifs first building, a 22-story office
stru cture, is now being designed,
a nd plans call for construction
of a hotel, additional office buildings, apartments, and a shopping
concourse beneath a landscaped
plaza. Architects are Skidmore,
Owings &amp; Merrill (New York)
and Finch, Alexander, Barnes,
Rothschild &amp; Paschal of Atlanta.
• The third development, the
Georgia State College campus, is
already under way in a 40-acre
area lying adjacent to the Park
Place site. When it is completed
in 1975, the campus will rest on
a pedestrian platform built over
existing streets. The focal point
of the campus will be a 500,000sq.-ft. Urban Life Center (model
photo) designed by Finch, Alexander, Barnes, Rothschild &amp; Paschal. It will draw upon all the
school's departments to carry out
co111prehensive studies of the
nrban ecology. Georgia State's
master plan was prepared by
Robert &amp; Co. of Atlanta.
The al111ost simultaneous emergence of the three multilevel de-
�I_
velopments flanking the center
of downtown has suddenly made
, the possibility of creating a "platform city" more than just a
dream. "The potential is fantastic," says Planner Robert W.
Bivens. "This thing is absolutely
loaded.
Bivens is executive director of
Central Atlanta Progress Inc.
(CAP), a unique public-private
planning organization set up by
-the city's civic and business
leaders to coordinate and guide
the future development of down-town. Working with funds provided by the business commun~ty,
the city, and the federal government, CAP is now conducting
planning studies that eventually
will lead to a comprehensive set
of guidelines for creating the
"platform city." In addition to
the three big air-right projects,
CAP has these three major elements to work with:
• A proposed rapid-transitsystern
( dotted lines on conceptual diagram at right) converging at a
downtown Transit Center located
between the three new platform
developments. Its underground
mezzanine would tie in with the
three developments to form a continuous pedestr ian concourse. (A
referendum to construct a 44mile metropolitan transit system
was defeated at the polls last
November, but its advocates consider the turndown only a temporary setback. The plan is now
being restudied by the Metropolitan Atlanta Rapid Transit Authority, and a revised proposal
will be presented to the voters
at a later date. )
• A small-scale movement system ( dotted lines) serving pedestrians in the downtown area.
Atlanta-along with Dallas, Denver, and Seattle-was selected
last month by the Department of
Transportation to participate in
a $1.5-million "action program"
leading to the development of
cent ral transportation systems
that will blend with the human
environment."
• " Railroad Gulch," a vast area
of downtown railroad yards
crisscrossed overhead by a network of elevated street viaducts.
The gulch and its viaducts p rovide a built-in f ramework for
development of the "platform
50
.
city." The _ .1er and Cousins
projects, both of which use air
rights over sections of the gnlch,
are the first to take advantage of
this framework, and Georgia
State's platform over existing,
grade-level streets will tie in with
it. CA.P's plan will establish
guidelines for incorporating future projects into the framework.
(There are likely to be many opportunities to do so, since the
size of downtown is expected to
double by 1983, and the gulch
will be the most desirable area
for the growth ·to take place.)
Multilevel network
If CAP is able to coordinate
and guide all of these converging
elements, the result could be a
downtown something like the
model pictured on the opposite
page. It was prepared by Houshang Fahadi, a member of
CA.P's staff, to stimulate community discussion leading to the
development of a master plan.
At the upper right-hand corner
of the model photo are the Georgia State campus, the Nasher
development, and the government
center (note the dome of the
State Capitol); at the lower lefthand corner is the Cousins project; and between them is the
circular Transit Center. From
this nucleus, a network of traffic-free pedestrian platforms
spreads out in all directions to
tie in with the existing downtown
and with new developments in
the railroad gulch. Beneath the
platforms are separated levels
for cars and transit, plus a mezzanine-level pedestrian concourse
lined with shops.
Atlanta's "platform city" is a
long way from fruition, but the
city's decision-makers, both public and private, have already
demonstrated that they consider
it more than just a vague possibility. As the first year's publicprivate effort, they have jointly
provided some $300,000 to finance studies by CAP and the
city's planning staff. "This represents a new dimension," says
Planner Donald G. Ingram,
CA.P 's associate director, who is
coordinating the effort. " With
both the city and the business
community committed to it, we
think we can make it happen ."
The conceptual diagram above and
the model pictured on the opposite
page are the initial steps in down•
town Atlanta's plan for becoming the
nation's first "platform city. The plan
centers on four large existing or proposed downtown developments: (1)
the Georgia State College campus; (2)
Park Place; (3) a third large air-rights
development; and (4) Peachtree Cen·
ter. Incorporated In the plan are a
proposed rapid-transit system (dotted
lines) converging at a Transit Center
in the downtown core, and a "minisystem" (dashed lines) for transporting pedestrians througt,out the downtown area. The result would be a
multilevel network separating cars,
t ransit, and people in a series of interrelated levels.
PHOTOGRAPHS: Page 43, Wray Studio; pages 44 and 48 (top); William
A. Barnes.
FORUM- APRIL-1 969
��•
•
CENTRAL ATLANTA PLANNING PROffiAM
Joint Study by Central Atlanta Progress, Inco and the
Ci ty of Atlanta Planning Department
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              <text> 
 

ATLANTA

42

 

Almost everything that catches
your eye in the aerial photo at
right is less than ten years old.

The freeway network; the big-
league sports stadium (1); the au-
ditorium-convention center (low-
er right-hand corner); the 41-
story First National Bank Build-
ing (2)—highest in the city, but
not for long)—and the six-build-
ing complex known as Peach-
tree Center (3)—these are only
the most conspicuous landmarks
of a $1.5-billion downtown build-
ing boom that, in less than one
short decade, has transformed At-
lanta from a slow-paced South-
ern town to what its boosters like
to call a “national city.” What
they mean by that term is that
Atlanta now exerts powerful eco-
nomie force beyond its region.

The spectacular boom didn’t
just happen by itself. It is
mostly the result of a vigor-
ous promotion campaign called
“Forward Atlanta” which was
launched in 1961 by government
and business leaders. The cam-
paign has been so successful that
more than 130 cities have sent
delegations to Atlanta, hoping to
learn the secret of its success.

They would be well advised to
start by getting a mayor like At-
lanta’s Ivan Allen Jr., who took
office in 1962. As president of
the Chamber of Commerce in
1961, Allen was instrumental in
getting the Forward Atlanta
program started. After that, as
mayor, Allen saw to it that the
city participated fully in the
public-private effort.

Virtually all of Forward At-
lanta’s advertising campaign
(“Atlanta: a new kind of city’’)
has been concentrated in the
North. “They’re the cats with the
bread,” explains Opie L. Shelton,
executive director of the Cham-
ber of Commerce.

So far, downtown Atlanta's
spectacular boom has been mostly
a matter of quantity, not quality.
The towering new office buildings
are impressive more for their size
than for their design, and thev
have been plunked down with

 

little regard for the environment
(the handsome Equitable Build-
ing (4) is the first to have a
landscaped plaza at its base, for
whatever that may be worth).

Publie projects have fared no
better. For all its closeness to
downtown, the stadium might as
well be miles away, since it is
eut off from the core by a mas-
sive freeway interchange. And
the auditorium-convention center
is inconvenient to the hotels
which generate most of its use—
and are, in turn, supported by
it. A third civie project, the mul-
tipurpose Memorial Arts Center
completed last year, would have
been a natural for downtown,
but it was built in a residential
neighborhood.

Possibly, a new kind of city

Atlanta’s civie and business
leaders are now waking up to the
fact that “bigger” and “better”
are not always synonymous, and
they have begun laying plans to
assure that the future growth of
downtown embodies both. Their
plans—and hopes—are centered
on six key developments that
could serve as catalysts for mak-
ing downtown Atlanta the “new
kind of city” its boosters now
claim it to be.

One is Architeet-Developer
John Portman’s Peachtree Cen-
ter, which is already Atlanta’s
biggest and best downtown de-
velopment, and promises to be-
come much more so. Three others
are large air-rights developments
flanking the core of downtown:
Developer Raymond D. Nasher's
Park Place project (5), the
Georgia State College campus
(6), and Developer Thomas G.
Cousins’ project (7). The fifth
and sixth elements are a pro-
posed metropolitan rapid transit
system converging at the center
of downtown, and a small-scale
pedestrian movement system loop-
ing the downtown area.

These six developments, and
what they could mean to down-
town Atlanta, are discussed on
the following eight pages.

 
 

a

 

 

 

 

 
 
Portman’s Peachtree Center
is the first major step
toward Atlanta's goal of

“a new kind of city"

Six buildings now compose Peachtree
Center: (1) the Merchandise Mart; (2)
the Peachtree Center office building;
(3) a Trailways bus terminal topped
by a four-level parking garage; (4) the
Regency Hyatt House Hotel with a re-
volving restaurant above its roof; (5)
the Gas Light: office tower; and (6) the
Twin Tower. A 200-room circular addi-
tion to the Regency is now under con-
struction (7); and a 70-story office-
apartment tower is scheduled to get
under way this year (8). Another
structure, as yet undisclosed, will rise
on a block adjacent to the center (9).

FORUM-—APRIL-1969

 

Durmg the '60s, while the rest
of downtown Atlanta was boom-
ing ehaotieally, John Portman
was ereating, step by step, the
city’s only cohesive complex of
integrated buildings and spaces.

Peachtree Center stands rather
aloofly apart from the clutter at
the downtown core and has, in
fact, become a little downtown
all of its own. The visitor to At-
lanta could easily have all of his
needs attended to within the six
buildings that currently eompose
the complex.

Both Peachtree Center and
John Portman'’s remarkable ea-
reer as an entrepreneur-archi-
tect got off the ground in 1961
with the 22-story Merchandise
Mart (1 on plan). Before he de-
signed and built the Mart, Port-
man—with his partner, H. Grif-
fith Edwards—had heen practic-
ing architecture in the conven-
tional way, and becoming increas-
ingly frustrated. Portman want-
ed to design large-scale urhan
developments, but no such com-
missions were coming his way.
So he decided: “If I come up
with an idea and promote and
develop it myself, there won't
be any question about who is
going to be the architect.”

The first idea

Tn 1957, after Portman had
promoted a successful furniture
exhibition in a remodeled down-
town building, he came up with
the idea that Atlanta could sup-
port a big, new merchandise mart,
and that he could promote and
design it. Portman formed a de-
velopment corporation and se-
eured an $8-million loan from
Metropolitan Life Insurance Co.,
plus additional backing from At-
lanta Realtor Ben Massell and
Dallas Developer Trammel Crow.

With Portman in complete con-
trol of its design and financing,
Peachtree Center was on its way.
In 1965, three years after the
Mart opened, Portman added the
Peachtree Center Building, a 30-
story office tower (2). Then, in
rapid succession, he built the
Trailways Bus Terminal topped
by a foar-deck parking structure
(3); the 21-story, 800-room Re-
gency Hyatt House Hotel (4);
the 25-story Gas Light Tower
(5); and its mirror-image Twin

 

Tower (6). He also dounled the
size of the original Mart to 2
million sq. ft. in 1968, making it
the second largest in the world
(after Chicago's).

Now under construction is a
circular, 200-room addition to
the Regency (7). And later this
year, on a site behind the twin
towers (8), construction will
start on Peachtree Center's (and
the city’s) tallest building: a 70-
story tower containing 57 floors
of offices topped by 13 floors of
“corporate apartments.” The
apartments will be leased by
companies for housing and enter-
taining visiting executives and
important guests.

A harmonious whole

With one notable exception—the

soaring interior of its hotel (see
page 47)—Peachtree Center is
not a showease of exciting archi-
tecture. But the complex adds up
to more than the sum of its
parts. The individual buildings,
if not distinguished in design, are
at least harmonious in their re-
lationships. And Portman has
added plazas, landscaping, out-
door sculpture, and other touches
that tie the complex together at
ground level,

At night, Peachtree Center re-
mains bustling with activity long
after the rest of downtown has
closed up. The hotel, of course, is
the inajor nighttime attraction,
but Portman has placed a number
of restaurants in and among the
other buildings to assure after-
hours activity throughout the
center. Two of the restaurants
are located beneath the plaza
that separates the twin towers,
and two others are in the Mart—
one on the ground floor and
another on the roof,

Portman has also linked the
buildings with a series of en-
closed pedestrian bridges, and
claims that “you can go any-
where in Peachtree Center with-
out going outside.” The elaim is
true, as far as it goes. But if,
for example, you want to get
from the hotel to the lobby of
the Peachtree Center Building
without going outside, you have
to cross a bridge leading from
the hotel lohhy (4) to the hase of
the Gas Light Tower (5); take
an elevator to the 23rd floor; eross

 

a bridge spanning Peachtree
Street to the roof of the Mart(1);
eross another bridge connecting
the Mart with the 23rd floor of
the Peachtree Center Building
(2) ; and, finally, take another ele-
vator down to the lobby. Never-
theless, the bridges are a conven-
ience for those people who work
in the three office buildings.

Promotion vs. design

Some architects take a dim view
of Portman’s dual career, claim-
ing that his role as a developer
compromises his integrity as an
architect. Portman denies that
there is any conflict of interest,
and he cites his design of the
Regeney Hotel as a ease in point.
Portman asserts that the Regen-
ey, with its spectacular interior
courtyard rising the full height
of the building, would not have
been built if he had designed it
for a hotel client. (It was sold to
the Hyatt House chain after
construction was nearly com-
pleted.) One architect in a large
New York firm agrees. “We
tried to get one of our hotel
clients te aecept an interior
courtyard, and got nowhere,” he
said. “The client's first and last
reaction was ‘Look at all that
wasted space!’”’

The present Peachtree Center,
savs Portman, is only the nucleus
of what will eventually become a
“city within a city,’ containing
apartments, shops, theaters, and
a wide variety of other functions.
Portman is continually aequiring
parcels of land in the area, the
latest being a lease on an adja-
cent state-owned site (9) oeeu-
pied by an old hotel, which will
he demolished.

One of Portman’s future plans
involves the eity's proposed
rapid transit system, If it gets
built, one of its routes will prob-
ably burrow underneath Peach-
tree Street, which bisects Port-
man's complex, At the same time,
an underground roadway could
he built, and the street could be
turned into a pedestrian mall
(see page 50).

A pedestrian mall closing off
Penchtree Street would not only
enhance Peachtree Center, it
would provide a vital connecting
link between the center and the
rest of downtown Atlanta.

45

 
= ae

 

fe ee Ee = Ss SS =

 

 

 

 

 

 

 

 

 

 

Left: two of the four enclosed pedes-
trian bridges that connect the build-

ings of Peachtree Center. The one at
top spans Peachtree Street from the
23rd floor of the Gas Light Tower to
: the roof of the Merchandise Mart,
j where a restaurant is located. The
bridge in the photo at left connects
the Mart with a parking garage.

Right: the skylit interior courtyard of
the Regency Hyatt House Hotel. The
space is 223 ft. high and 140 ft.
across, enclosed on all four sides by
cantilevered balconies which serve as
corridors for the 800 guest rooms.
The glassed-in elevator cars rise
along the outside of a rectangular
ore at one side of the courtyard.

 

 
 
 

The parking structure pictured above
is the first phase of a $500-million,
multilevel air-rights project planned by
Developer Thomas G. Cousins. It will

contain office buildings, hotels, shops,
and possibly a sports arena.

Dallas Developer Raymond D. Nasher’s
$200-million development will lie be-
tween the government center (note
State Capitol on model photo below)
and the Georgia State College campus
(opposite). The buildings will rise
above a multilevel platform (right).

i

 
The Cousins, Nasher and
Georgia State projects
could be the start

of a vast “platform city”

FORUM-APRIL-1969

 

W,. a little luck and a lot of
coordinated planning, the three
projects pictured on these pages
eould be the springboard for
making downtown Atlanta a
multilevel “platform city,’ in
which all the transportation and
pedestrian activities would be
sorted out and meshed in a series
of interrelated levels.
® The flat-topped parking strue-
ture pictured on the opposite
page is the first phase of what
will probably be the largest of
the three projects. It will be built
on air rights over a downtown
railroad yard. Its developer,
Thomas G. Cousins of Atlanta,
has not released details of his
plan, but it has been reported
that the development will repre-
sent an investment of some $500
million and will contain office
buildings, apartments, hotels,
stores, and possibly a_ sports
arena. Arehitects for the devel-
opment are Toombs, Amisano &amp;
Wells of Atlanta.
© On a pie-shaped site adjacent
to Atlanta’s  state-county-city
rovernment center, Dallas Devel-
oper Raymond D. Nasher will
build Park Place, an 18-acre,
$200-million complex that will
also rise above railroad tracks.
Tis first building, a 22-story office
strueture, is now being designed,
and plans eall for construction
of a hotel, additional office build-
ings, apartments, and a shopping
concourse beneath a landscaped
plaza. Architects are Skidmore,
Owings &amp; Merrill (New York)
and Finch, Alexander, Barnes,
Rothschild &amp; Paschal of Atlanta.
® The third development, the
Georgia State College campus, is
already under way in a 40-acre
area lying adjacent to the Park
Place site. When it is completed
in 1975, the campus will rest on
a pedestrian platform built over
existing streets. The focal point
of the campus will be a 500,000-
sq.-ft. Urban Life Center (model
photo) designed by Finch, Alex-
ander, Barnes, Rothschild &amp; Pas-
chal. It will draw upon all the
school’s departments to carry out
comprehensive studies of the
urban ecology. Georgia State’s
master plan was prepared by
Robert &amp; Co, of Atlanta.

The almost simultaneous emer-
gence of the three multilevel de-

 

 

 

 

 

Georgia State College is being devel-

oped on a 40-acre downtown site,
much of it on platforms above street
level (plan below). The campus will in-
clude an Urban Life Center (above), in
which students and’ practitioners from
many fields will explore the social, po-
litical, economic, and physical aspects
alee un Nis ,

URBAN LIFE CENTER

A .

a | a a

 
 

velopments flanking the center
of downtown has suddenly made
.| the possibility of creating a “‘plat-
form city” more than just a
dream. “The potential is fantas-
tie,” says Planner Robert W.
Bivens, “This thing is absolutely
loaded.”

Bivens is executive director of
Central Atlanta Progress Ine.
(CAP), a unique public-private
planning organization set up by
the city’s civie and _ business
leaders to coordinate and guide
the future development of down-
town. Working with funds pro-
| vided by the business community,
| the city, and the federal govern-
ment, CAP is now conducting
planning studies that eventually
will lead to a comprehensive set
of guidelines for creating the
“platform city.” In addition to
the three big air-right projects,
CAP has these three major ele-
ments to work with:
© A proposed rapid-transitsystem
(dotted lines on conceptual dia-
gram at right) converging at a
downtown Transit Center located
between the three new platform
developments. Its underground
mezzanine would tie in with the
three developments to form a con-
tinuous pedestrian concourse. (A
referendum to construct a 44-
mile metropolitan transit system
was defeated at the polls last
November, but its advocates con-
sider the turndown only a tempo-
rary setback. The plan is now
being restudied by the Metropoli-
tan Atlanta Rapid Transit Au-
thority, and a revised proposal
will be presented to the voters
at a later date.)
® A small-scale movement sys-
tem (dotted lines) serving pedes-
trians in the downtown area.
Atlanta—along with Dallas, Den-
ver, and Seattle—was selected
last month by the Department of
Transportation to participate in
a $1.5-million “action program”
leading to the development of
eentral transportation systems
that will “blend with the human
environment.”

@ “Railroad Gulch,” a vast area
of downtown railroad yards
erisserossed overhead by a net-
work of elevated street viaducts.
The gulch and its viaducts pro-
vide a built-in framework for
development of the “platform

50

 

city.” The . «er and Cousins
projects, both of which use air
rights over sections of the gulch,
are the first to take advantage of
this framework, and Georgia
State’s platform over existing,
grade-level streets will tie in with
it. CAP’s plan will establish
guidelines for incorporating fu-
ture projects into the framework.
(There are likely to be many op-
portunities to do so, since the
size of downtown is expected to
double by 1983, and the guleh
will be the most desirable area
for the growth to take place.)

Multilevel network

If CAP is able to coordinate
and guide all of these converging
elements, the result could be a
downtown something like the
model pictured on the opposite
page. It was prepared by Hou-
shang Fahadi, a member of
CAP’s staff, to stimulate commu-
nity discussion leading to the
development of a master plan.

At the upper right-hand corner
of the modei photo are the Geor-
gia State campus, the Nasher
development, and the government
center (note the dome of the
State Capitol) ; at the lower left-
hand corner is the Cousins proj-
ect; and between them is the
circular Transit Center. From
this nucleus, a network of traf-
fie-free pedestrian platforms
spreads out in all directions to
tie in with the existing downtown
and with new developments in
the railroad gulch. Beneath the
platforms are separated levels
for ears and transit, plus a mez-
zanine-level pedestrian concourse
lined with shops.

Atlanta’s “platform city” is a
long way from fruition, but the
city’s decision-makers, both pub-
lic and private, have already
demonstrated that they consider
it more than just a vague possi-
bility. As the first year’s public-
private effort, they have jointly
provided some $300,000 to fi-
nance studies by CAP and the
city’s planning staff. “This repre-
sents a new dimension,” says
Planner Donald G. Ingram,
CAP’s associate director, who is
coordinating the effort. “With
both the city and the business
eommunity committed to it, we
think we ean make it happen.”

 

 

 

 

 

 

 

 

 

iy
TA
JO eontabbepaem
TArSies.m0o)

 

HILO

 

 

 

 

 

 

 

 

 

 

RSIS |

 

 

 

 

 

 

 

 

 

 

 

 

 

The conceptual diagram above and
the model pictured on the opposite
Page are the initial steps in down-
town Atlanta's plan for becoming the
nation's first ‘platform city." The plan
centers on four large existing or pro-
posed downtown developments: (1)
the Georgia State College campus; (2)
Park Place; (3) a third large air-rights
development; and (4) Peachtree Cen-
ter. Incorporated in the plan are a
proposed rapid-transit system (dotted
lines) converging at a Transit Center
in the downtown core, and a “mini-
system” (dashed lines) for transport-
ing pedestrians throughout the down-
town area. The result would be a
multilevel network separating cars,
transit, and people in a series of in-
terrelated levels.

PHOTOGRAPHS: Page 43, Wray Stu-
dio; pages 44 and 48 (top); William
A. Barnes.

FORUM-APRIL-1969
 
ghee

ee

 
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                    <text>rPRE F CE
A 1~ .ta' s c ent ra l area will e xperien c e a
g row t
ra ~e tha t only a hand ~u l o f c ities in
t he .-:orld r.ave ever e xpe rienced.
Er.ip loyr.icnt,
r a v el ari.d ot h er cen tr al area a c tivi t y will
dou~le between 19 6 1 and 19 3 .
On ly two or
t h.:-ee maj o r citic&gt;s on the Nor t h An1eri c .an
co n tincn
a r c CX?Ccted t o a c hiev e such gro wth .
Obvio usl y this growth will impose many trans por ta tion a ~d d evelopment p ro b l ems .
Thi s Study Design rep=e sents the j oin t
efi o r t o f the Cent r al At l an ta Business community
a nd t h e Cit y of Atlant a t o he lp t a ckle these
prob lems .
Bo t h t he De pa rtme n t o f Tran s por ta t i on and
the De?artment o f Hou sing and Urban Dev elopmen t
are be i nry asked t o p re scribe those pro gra~s
most ap?li~oble t o serv e Atlanta's needs .
C
�I
•
•
P -.
•
-·
..
_ -.
,;
)
�.=-- -
.
'
·'
.·.
POLICY
REVIEW
PROCESS
PUBLIC
RELATIONS
STUDY
DIRECTOR &amp;
LEAD CONSUL TANT
TECHNICAL
RESOURCES
COMMITTEE
•
•·
..
·I"",
I
Figure 3.
·i
~
�Section 1
The City and
c.
A. P. do hereby agree to j ointly undentake
a Cen t ral Atlanta Plann i ng Program subst a ntially in ac~ord with
the Outline
of the Study Dei ~g n for the Central Atlanta Plan ~in g
Process as contained in the attached Exhibit
II
A
II
and made a
part hereof by reference .
Section 2
That the Work Pr og ram for the Central Atlanta Planning
Pl anning Program which is attached as Exhibit " B" and made a
part hereof by reference is agreed to as the guide f or the
Planning Progr am
accompl i shment of the Centra l Atl a nt a ikak except tha t such
work pro 7.ram may be altered or chan ged at any time upon the
a greeme nt of both the City and C. A. P.
Se c tion 3
Ir
v vJ
l.A.'. o-&gt;J
f-~
l &gt;, I
'13, u~ u
60
7~
7 ~")
i:,___L;
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              <text> 

/

Atl

f

nta's central areca will experience a
growth rate that only a handful of cities in
the world have ever experienced. Employment,
travel and other central area activity will
double between 196] and 1963. Only two or
three major cities on the North American
continent are expected to achieve such growth.
Obviously this growth will impose many trans-

portation and development problems.

This Study Design represents the joint
effort of the Central Atlanta Business community
and the City of Atlanta to help tackle these

problems.

Both the Department of Transportation and
the Department of Housing and Urban Development
are being asked to prescribe those programs

i

most applicable to serve Atlanta's needs.
 

Figure 2.

 
 

MAYOR &amp; BOARD
OF ALDERMAN

 

PUBLIC
RELATIONS

 

 
   

 

 

 

CENTRAL AREA
POLICY COMMITTEE

POLICY
REVIEW
PROCESS

 

C.A.P.
BOARD OF DIRECTORS

 

 

  

STUDY
DIRECTOR &amp;
LEAD CONSULTANT

 

 

TECHNICAL
RESOURCES
COMMITTEE

 

 

 

  

TRANSPORTATION
&amp; PARKING
STAFF &amp; CONSUL TANT,

 
 

 

   
  

 
    

 

  

ECONOMICS, FINANCE
&amp; PROGRAMMING
STAFF &amp; CONSULTANT,

 

  
 
    

 

   

LAND USE &amp;
URBAN DESIGN
STAFF &amp; CONSULTANT,

  

 

Figure 3.

 
Section 1

The City and C. A. P. do hereby agree to jointly unde~take
a Central Atlanta Planning Program substantially in accord with
the Outline of the Study Deicen for the Central Atlanta Planrineg
Process as contained in the attached Exhibit " A" and made a

part hereof by reference.
Section 2

That the Work Program for the Central Atlanta Planning
Planning Program which is attached as Exhibit "B" and made a
part hereof by reference is agreed to as the guide for the

Planning Program
accomplishment of the Central Atlanta Rkamw except that such

work provram may be altered or changed at any time upon the

agreement of both the Cit y and Cc. A. P.

Section 3 239 7
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