Box 7, Folder 11, Document 5

Box 7, Folder 11, Document 5

me, PUBLIC SERVICE ANNOUNCEMENT

advertising contributed for the public good. THE ADVERTISING COUNCIL,
25 WEST 45th STREET, NEW YORK, N.Y. 10036
NEW YORK © WASHINGTON °* CHICAGO » HOLLYWOOD





THIS PUBLIC SERVICE ADVERTISING MESSAGE MAY BE USED IN COMMERCIAL OR SUSTAINING TIME AND MAY BE SOLD FOR COMMERCIAL SPONSORSHIP.

The Advertising Council
Urban America - Crisis In Our Cities Campaign

ONE-MINUTE RADIO SPOT #1
ANNOUNCER

The most obvious symbols of today's affluent society are the
outdoor barbecue and the sports car. The most incongruous
is the rat. According to the 1960 census, more than 4 million
urban dwellings were completely dilapidated, 3 million more
were badly deteriorated, and another 2 million had serious code
violations or were overcrowded. If building codes were enforced,
most ghetto buildings would be boarded up. During the nineteen-
thirties, we saved the farms from starvation. Now the cities
need help. Before they die of neglect. If you think there's
nothing you can do to help, think harder. For more information,

write Urban America, Box 6087, Washington, D.C. 20005.

7.8
THE ADVERTISING COUNCIL, INC.

Urban America - Crisis In Our Cities Campaign

ONE-MINUTE RADIO SPOT #2
ANNOUNCER

The year 2000 is little more than a generation away. For our cities,
the question is precisely this: Will the New Millenium mark a
celebration or a wake? If you think you can sit snug ina suburban
split-level while the cities slide downhill, you're only kidding
yourself. Slums won't stop at the city line any more than commuters
do. What happens to our cities happens to our suburbs. Together
we can remake our cities. We will. We must. If you think there's
nothing you can do to help, think harder. For more information

write Urban America, Box 6087, Washington, D.C. 20005,

7.8
THE ADVERTISING COUNCIL, INC.

Urban America - Crisis In Our Cities Campaign

30-SECOND RADIO SPOT #1



ANNOUNCER
If you think you can sit snug in a suburban split-level while the
cities slide downhill, you're only kidding yourself. Slums won't
stop at the city line any more than commuters do. Together we can
remake our cities. We will. We must. If you think there's nothing
you can do to help, think harder. For more information write Urban

America, Box 6087, Washington, D.C. 20005.

7.8
THE ADVERTISING COUNCIL, INC.
Urban America - Crisis In Our Cities Campaign

30-SECOND RADIO SPOT #2



ANNOUNCER
The most obvious symbols of today's affluent society are the outdoor
barbecue and the sports car. The most incongruous is the rat. Most
kids live in cities. So do most rats. Our cities need help. Your
help. If you think there's nothing you can do to help, think harder.

For information, write Urban America, Box 6087, Washington, D.C. 20005.

7.8
THE ADVERTISING COUNCIL, INC.

Urban America - Crisis In Our Cities Campaign

20-SECOND RADIO SPOT #1
ANNOUNCER
Most kids live in cities. So do most rats. Our cities need help.
Your help. If you think there's nothing you can do to help, think
harder. For more information, write Urban America, Box 6087,

Washington, D. C. 20005.

The Advertising Council

Urban America - Crisis In Our Cities Campaign

20-SECOND RADIO SPOT #2



ANNOUNCER
During the nineteen-thirties, we saved the farms from starvation.
Now the cities need help. Before they die of neglect. If you
think there's nothing you can do to help, think harder. For more
information, write Urban America, Box 6087, Washington, D.C. 20005.

7.8