Box 7, Folder 20, Complete Folder

Box 7, Folder 20, Complete Folder

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~CK~TRAL ATLANTA PROGRESS




~Z~'/1,ii,,,143.215.248.55
, ~
2 PEACHTREE STREET, N.W., SUITE 2740
ATLANTA, GEORGIA 30303
TELEPHONE 577-3976
\ \'
INC.
/
November 2, 196 7
MEMORANDUM TO:
OFFICERS
ALCX W S MI TH, P:t111den 1
ROBERT M WOOD. hi Vice Prn:c!en!
ALVl~l B CATf.S. 2nd Viee Pu11.den:
RICH ARD A OCU:SBY Sec'y-Tro.ssu:er
WILLIAM 8 IIART An I Secy Tre,nurer
ROBERT W B!Vn:S. £11:ocuhYe D1:eC10r
OOSALD C Jt,:CRAM . An0,:u1te Direel or
CHARLES C t:'ARRINGTOU, An ocu1.re
D IRECTORS
JACK ADAIR. P:es1dent
Ada1: Re"lty end loan Co::ipa ny
CECIL ALEXAl<DER A-chuect
fmd1. Aleu r:d e •. Barnes
Rothsc:h1ld t1nd Puch1J.l
I PAUL AUSTl 1l Pre11den1
The ::oca-Co!a Co::ip,i n y
JOSEPH E Bl!um:. Pret:der.l
The 1:41,c:w! B,uu, o! Geo:qia
!IE~!F'f L B0\1/0EN. Cn11.m:1e;i
Truslf'H E:::u;;,y Uruveni ly
W Lt£ B~RGE. P:es1den1
Retail Cr,.du Co::ipany
ALVl'.I 8 CATES Pre11de n1
Ac'-m,.c.,_1 .. Comp,llny
R!C!-!ARD W COURTS
Coe1r1, 6 ~o
THO MAS G COUSIUS PrH1den1
Co,,n,n• Pr!!p,tott;H inc
CEORGE S -.RAfT Ch.11:,n:.an
Tn.,11 Co1:1r;4ny o! Geo:g14
L GLE~l': CEWBERRY IR Pres;den!
Atlan'..c Steel ':o::ip,llny
R HOWARD DOBBS. JR Pumdont
Lile !n,uMr.ce Comp,llny ol GOQ r;iu,
W O ouv,;u Ch,m::ian
At\4n~a fed,.t41 S4v1nqa and
Loo..'1 Auocuu:on
M!LTON C fAkfllS Vic" Pre11don1
Cul! 011 Corpora110n
HlX H CREW
Hi• (:1eon B1w:k Company
r:ow;11 I HATCH P~HLdf'nl


ioo•q.a f-c.-,..er Company


GOfii>O!! JONI.:; Pros,dent
f;.iltnn He•,on.<11! Benk
Alff.EDD n1mc:,v P10,,don1



onh Pryor STreet .·o·pera1
on




Hli..LS B LAr.C JR President
C,•,z,.n1 and So.1thl'II'! Nat.or.al &nit
WALLAC. L !..CC Pr,n;dent
Allan•a G<"L1 L17h1 Cc:::ipany
rrt,;:;K !,1 MALO'.i!: Proa.dent
Southe·n 9,., ·,,.!'~hone ar.d
Te.e-qraph .:ornpeny
ROU.A::O A f.!AX'J/LLL Ptnident
~a,·.1cn 1
Fil .:!AR!"' A OG!..LSBY
f.:st (;-,1:on~11 Bar.it
LU':11:H I'. OLiVER Vice Prt',,d,.nt
Seors !!• ,,bur, an:i ..:ompdny
11/..rlOLD T PATTERSO!I P:o,:dc!ll
f1dera· f.•s,.,ve 2.ink
PORT!.lA/J JR Arch11,.c1
f:•h,•11,:b .,nd Pc:rtm11n
I LEOrlARD Rt:U<S::H, Pre11dnnt
'()~~l C
·ox B· 'ldcut.n? ':omP5n/
p:-HAFr' II RICH Chairman
Honorable Ivan Allen, Jr., Mayor, City o f At l anta
Alderman Ro dney Coo k , Chairman, Pl anning and Deve l opment Corrnnittee
Alderman Milton Farris, Chairman, Aldermanic Finance Corrnnittee
Alex W. Smith, President, Cen tral Atlanta Progress, Inc.
Robert M. Wood, First Vice Pres ident, C.A.P., Inc.
Jack Tarver, Chairman, Executive Corrnnittee, C.A . P., Inc.
Fr ank M. Malone, Chai rman, Ways and Means Corrnnittee, C.A.P., Inc.
Richard H. Rich, Director, C.A.P., Inc.
Mills B. Lane , Director, C. A. P., Inc .
Lucien E. Oliver, Chairman , Finance Committee, C. A.P., Inc.
George S. Craf t, Chairman, Membership Connnit tee, C.A.P., Inc.
John C. Portman, Jr., Director, C.A.P., Inc.
SUBJECT:
PRELIMINARY PROPOSAL FOR DEVELOPMENT OF A CENTRAL ATLANTA
PLAN
At t ached for yo ur preview i s a preliminary proposal for development of
an action program for Centra l Atlanta ("Study Design for Cen tr a l Atlanta
Pl anning Process ") developed jointly by the City Planning Depar tment and
Central Atlanta Progress, Inc. , and incorporating the coun se l of national
experts in the specialized fields of transportation and e conomi cs.
May we stress that this is NOT A FINAL PROPOSAL, but represents
enough research and advanced thinking to warrant a review by key
representatives of the City and Centr al Atlanta Progress, Inc.
R,ch I Inc
H'J JH I RI"'."l!ARDSON P:c11dcnt
R,~11ard1on Reo.!y Co:::p<"Lny
AMES D ROB:tlSOH JR
Ch11.1m11n
f:i-.1 t,;.,11•,na/ B4nit
JESSE SHELTON P·e11dt>nl
H.-:be,, end ".:omp,1ny A110<:1alt'1
L•i:.5 'M'OL1:;1. t.l 51:L!G
j,!.,,,, -!.,o IQ B~,lde:• Inc
A,.fY. lJ !:iMiTH A1:orney
Y..-hier




~'.;'.n . t~ "~.,.'.'t9oi






"A,-.Y. TAR'/P\ P·•·1,,:!cn1
A•.,n•11 1: .. wr.r,s,p,,,1, Inc
POLLARD i'Jfi'-'A'/ ,..t-.11,1m'ln
I M T.11! lnd;t••,n Inc
! ' !Lr-,•1 W(:!,STf!t/ Pres dcn1


•~·.,-;ria. 5,ir-,cot lndu1:mn !r.e


ROBERT I.! WOOD ';t1ne11tl "our.sol
See::. Roebuck and Company
We hope tha t you will review the enti re proposal, but for your
convenience, some key elements are summari zed on the attached pages.
A MEETING OF THE ABOVE ADDRESSEES IS SET FOR TUESDAY, NOVEMBER 7th,
at 3:00 PM, in the Conferenc e Room o f Central Atlanta Pro gress , Inc.,
Suite 2740, new Firs t National Bank Building, for the purpose of
discus sing this proposal and mak ing vital decisions relative to
approach and finan ce. Please notify Mrs. Roberson, 577 -3 976, that
you will attend.
Sincerely,
143.215.248.55
Collier B. Gladin
Planning Director, City of Atlanta
~
//:~
Robert W. Bivens
Executive Director, C.A.P., Inc .
�11/2/67
H[GHLIGHTS OF
PROPOSAL FOR DEVELOPMENT OF CENTRAL ATLANTA ACTION PROGRAM
BACKGROUND:
It has been agreed that a Central Atlanta Action
Program is essential £or the following reasons:.
1.
2.
3.
4.
CITY-C.A.P. TEAM:
It has been agreed by the Mayor, Alderman Cook,
.the Planning Department Director, and the
Directors 0£ C.A.P., to pool manpower and
financial resources in a team effort, with the
following unique features:
1.
2.
3.
CONSULTANTS:
To determine practical goals £or CA
For systematic approach to problem-solving
A requirement £or getting further Federal
Highway funds
To determine systematic priority 0£ needs
and program £or financing.
Technical team 0£ City-C.A.P., under
technical direction 0£ Don Ingram,
of C.A.P.
Continuous involvement 0£ CA Business
Community
Systematic review and involvement 0£
Mayor and Planning & Development
Committee.
It is proposed that top, nationally recognized
experts be used to assist in three specialized
fields:
1.
2.
3.
Tran spor ta tio-n
Economics
Urban Design
Specifically, we have had numerous work
sessions with Alan M. Voorhees & Associates.
Mr. Voorhees is an outstanding City Planner
and Transportation expert --- highly regarded
by the Bureau 0£ Public Roads, acceptable to
the State Highway Department, and currently
being considered to work with the Rapid
Transit Authority. We £eel that it is most
important that all elements 0£ transportation
be tied together through a competent
transportation expert.
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CONSULTANTS:
(Continued)
Because his firm is working with MARTA, and
because he has more information readily
available, Phil Hammer, 0£ Hammer, Siler,
Greene and Associates, looks like the most
likely choice £or economic elements within
our study.
The Urban Design consultant is less : clear
at this time, although we have inquired
into ma ny di££erent possibilities. ·
TIMETABLE:
SHORT RANGE
PROGRAM:
Development of this "Action Plan" would be
done over an 18 - month period, hope f ully
beginning on January 1, 19 68, and ending on
June 30 , 1969 o
A unique feature of this proposed approach is
that it provides £or a quick determination 0£
· goals and objectives £or the Central Atlanta
Area.
Next, a short-range program will be developed
£or the purpose of evaluating existing actions
against the yardstick 0£ the above goals and
objectives. This will synchronize Central Core
planning with other programs already underway --i.eo, Rapid Transit planning.
Out of this short-range program may come some
specific interim projects on which we can be
working while the more sophisticated, longrange planning proceeds.
WHAT -THIS APPROACH
WILL NOT DO:
This is no instantaneous cure-all £or Central
Atla nta illsq BUT IT REPRESENTS AN IMPORTANT
BEGINNING OF A PROCESS.
WHAT THIS APPROACH
WILL DO :
1.
It sets forth goals £or Central Atlanta.
2.
It is a beginning toward problem-solving.
3o
It p~ts City and Business Community
together in a team effort.
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WHAT TH[S APPROACH
WILL DO:
4.
It is a systematic approach toward
tackling problems in a planned, logical
sequence.
s.
It seeks to determine space requirements
£or various £unctions needed in -Central
Atlanta to serve a Metro Area of 2-Million
in 1983 --- and 3-Million shortly after
the turn 0£ the Century.
6.
It sets up the necessary sop his tica ted
planning system prerequisite to continued
eligibility £or Federal funds.
7.
It put goals, plans, and steps on paper
so that public and private forces can
work intelligently together toward
building an exciting, efficient Central
Atlanta to serve and build a GREAT CITY.
(Continued)
NOTE: THE ABOVE PROPOSAL IS NOT FINAL, BUT IS PRELIMINARY, AND FOR
DISCUSSION PURPOSES ONLY.
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�STU DY DESIGN FOR
THE CENTRAL A TLANTA
PLANNING P ROCESS
CITY OF ATLA.'iTA PLUIN!NO DEP.MITMENT
Prepared for
CENTRA L A TLANTA PROGRE SSs IN C.
Final Dra ft
By
ALAN M. VOORHEES & ASSOCLA.TES, INC.
767 0 Old Springhouse Roa d
Westgate Research Park
McLean, Virginia 22101
Octob e r, 1967
�INTRODUCTION
This prospectus has been prepared for Central Atlanta Progress, Inc. to
describe a process for developing an action program.
The prospectus
covers a period of approximately 18 months . . During that period both a
short range and long range action program will be developed together
with a method for continuous planning and programming for the future.
The ~:r-ospectus emphasizes planning and programming in accordance with
specific goals and objectives.
Provision is made for frequent review of
the goals and objectives and proposed programs by public officials, the
businessmen and citizens of the Central Area.
The purpose of this continuing policy review is twofold . . First, the plan
and program resulting from the process will reflect the desires and
aspirations of the people who will live, work and do business in the area.
Second, it will generate support for carrying out the program.
The program will be carried out by a special team from the City of
Atlanta and Central Atlanta Progress, · Inc. with the assistance of consultants in transportation, economics and urban design.
The work program places primary emphasis on the analysis and interpretation of information, rather than the collection of data.
Most of the
information which will be needed is already available from studies
(completed or in progress) by the City of Atlanta, the Atlanta Area Transportation Study, the Atlanta Regi~:m Metropolitan Planning Commission, and
the Metropolitan Atlanta Rapid Transit Authority.
�,~
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I
I
The prospectus includ es a description of the organization needed to
carry out the study and a diagram (see Figure 1) showing the time available for individual elements of the program.
management of the study program.
This will assist in better
Planning programs of this kind, if
not carefully managed, can result in delays, inadequate policy review
and a final report which introduces whole new concepts or goals not
previously tested for policy approval.
The program has been generalized
for this prospectus and it is expected that major elements of it would be
programmed in greater detail for project management purposes.
STUDY AREA
The proposed Study Area is shown in Figure 2.
The boundaries were
sel.e cted to permit analysis of various transportation alternatives and to
reflect the impact of major redevelopment projects on the downtown core.
The core area will be the subject of the most intensive analysis.
It is the
area bounded by North Avenu e , the E x press wa y and the Georgia Railroad
tracks.
Within the core area , data collection, analysis and forecasts
will be related to small zones , usually blocks.
Outside the core larger
zones will be employed and greater reliance will be placed on using data and
forecasts, from other sources.
Organization and Manageme nt
The management of the prog r am will b e carried out by the CAP - City
team .
The functions assigned to this t eam include the making of studies ,
coo r dination with ot h e r agencies , sch e duling and preparation fo r rev iew
meeti ngs and s upervision of consultants .
The team will con sis t of four full
time prof es s i ona l s, on e part t i m e pr ofe ssion al a n d one full time subprofe s sional.
The tea m will b e o rgani z ed t o p erfo rm tasks i n t hr e e b a s ic
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specialities.
These are, transportation, land use and design, and
economics, finance and programming. (See Figure 3)
The first actions required to get the program underway are: the selection
of consultants for urban design, economics and finance and transportation
and parking, and the assembly of basic information and identification of
sources.
The second step is the appointment of the policy and technical
review committees or boards.
Policy Review Process
To achieve the widest possible agreement on Goals, Objectives,
Concepts
and Standards, to guide and coordinate the efforts of the study team and
the consultants and to assure, to the maximum extent possible, that the
plan and program developed by this study process is in agreement with
the desires and aspirations of the people of Atlanta, it is necessary to
have frequent policy review.
This review should be the responsibility of
an established review board or committ e e representing a broad spectrum
of interests in central Atlanta and its surrounding area.
Membership of the review board should include representa tives of:
City of Atlanta
Metropolitan Atlanta Regional Planning Commission
Georgia Highway Department
Metropolitan A tlanta Rapid Transit Authority
Civic or ganizat ions in the Central Area
Centr al Atla n t a Progres s Inc .
Public Ut ilities s e r ving t he C entral A rea
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FIGURE 3
CENTRAL ATLANTA
PROGRESS
BOARD OF DIRECTORS
(SPECIAL COMMITTEES)
CITY OF ATLANTA
MAYOR & BOARD OF ALDERMEN
(PLANNING & DEVELOPMENT
COMMITTEE)
if
POLICY REVIEW
&
TECHNICAL
COORDINATOR ... _t-_.- - - - - - - --1 COMMITTEE
PUBLIC
RELATIONS
..
TRANSPORTATION
& PARKING
FEEDBACK PROCESS
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ECONOMICS,
FINANCE &
PROGRAMMING
·- '--------'
LAND USE &
URBAN DESIGN
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The City - CAP study team and consultants employed on the study will be
responsible for presentations to the Board at regular intervals.
The
presentations will include alternatives for policy issues with supporting
factual information on the implications of each alternative.
Figure 1 shows the schedule of reports and policy board meetings through the
period covered by the study process.
1.
Development of Goals, Concepts, Objectives and Standards
The broad goals for development of Downtown Atlanta should be
developed by obtaining the views of the widest possible crosssection of the citizens and public officials of the region ,
The goals
must be consistent with those adopted by the Region and the City .
It would be desirable to utilize those public hearings and interviews
which are to be held in connection with the planning of the metropolitan region.
Goals should be stated in broad terms, while ob-
jectives should be more specific and should usually include definite
target dates.
For example, one of the e x pressed goals of Central Atlanta Progress
is to "Attract a strong middle income segment.
11
An objective might
be to attract 4 00 new middl e inccme families b y 1970.
To realize
this objective, it will be necessary to develop one or more programs
which might include a housing construction program, a school construction program, or other community faciliti es.
In other cases, a goal may b e in t erms of quality,
c reation of a m o r e b eaut iful downtown envi r onm ent.
For exampl e,
In this case an
objective might b e to have approved design standards, concepts and
revie w boards for various sections of Central Area by 1969 .
�- 8 -
Because the future of Central Atlanta will depend on the actions of
numerous individual businessmen, different City departments and
regional agencies, it is important that the goals and objectives be
stated in explicit terms and that they be published and widely distributed.
The development of goals, objectives, standards and concepts will be
performed in two phases .
The first phase will be compressed into
the first six months to achieve agreement on as many issues as
feasible and provide the basis for a short range plan.
The planning
process will then seek a basis for securing agreement on the remaining is sues for longer range planning and programming.
Phase I
The purpose of the Phase I program is to reach agreement on goals ,
objectives, concepts and standards at an early date and to develop
a short range program for the Central Area.
This will include a reconnaissance of the Study Area, a review of
existing and programs projects a nd policy review.
The consultants
will be responsible for developing proposals and alternatives and
supporting materials.
The CAP - City team will coordinate this
phase of the program.
1-1
Review of Existing Goals and Objectives
The purpose of this study is to identify and assemble the goals
and objectives of various programs which affect the Central Area.
These are not always explicitly stated, requiring an analysis of
�- 9 -
the program or interv iews with officials to elicit their goals and
and objectives.
This s tudy will be the responsibility of the CAP -
City team.
Elapsed time
- two months
1-2 Adopt Short Range Goals and Objectives
The purpose of this study is develop and secure the adoption .of
goals and objectives to guide the development of a short range
action program.
This will requir e interviews with businessmen
and civic leaders and meetings with the Policy Committee to
secure agreement.
It will be the responsibility of the CAP -
City study team.
It will be the responsibility of the consultants to p r opose atter native goals, objective s , concepts and standards for their particular areas of interest and to prepare a Phas e I report d escri bing
the adva ntages and disadvantages of each a lt ernative .
This re-
port should also identify those major issues r equiring further
study and the decisions which can be d eferred until a lat er date .
2.
Devel opment of the Short Range Program
The purpose of this study is to develop a short range action program
fo r t h e C entral Area.
This will require a review of proposed or
programmed projects and brief evaluation of their contribution tc
the short range goals and objectives.
Development of the short range
p r ogram will be coordinated by the CAP - City team with the consultants providing recommendations and an interim report.
When
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approved by the Policy Committee, it will represent a set of 11 gives 11
for long range planning and will represent the action program of
Central Atlantic Progress, defining the public programs and projects which it will support and the private programs it will undertake
or stimulate.
2-1 Proposed and Programmed Projects
Identify projects now programmed for the area such as street
improvements, proposed buildings, urban renewal projects,
etc. and relate these to existing conditions.
Determine which
of the projects are sufficiently firm to represent
II
givens II in
the area and which should be regarded as alternatives.
This
will be the responsibility of C entra l Atlanta Progress.
Elapsed time
2-2 Development of the Short Range Pla n
A short range pla n b a s ed on a limited forec a s t of conditions
(two to three y ears) will b e de v e lop e d.
This pla n will include
those projects currently programme d or proposed for the
Central Area as w ell as othe r imme dia te action p r ojects or
programs fo r which th e r e i s a n eed.
In th e a b sence of time
and information to make d etaile d evalua tions of th e s e proj e c ts ,
they will be evaluat e d in terms of th e ir contribution to the over all goals a nd th e spe cifi c obj e ctives which th ey will achieve.
Ela psed time
2-3 Physical Model
A scal e m odel s howing existing condit ions and the short range
plan wi ll b e d ev el op e d for the study ar ea .
This mode l will b e
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so constructed that alternatives can be demonstrated and
evaluated visually during the evaluation phases of the study.
Construction of the model will be the responsibility of the de-
.
.
sign consultant.
Elapsed time
2 -4 Develop Long Range Goals
This will_produce a statement of the long range goals for
Central Atlanta.
It will require an analysis of explicit and im-
plicit goals of the region and the City.
Each consultant will
participate in the development and review of the goals prior to
review by the Policy Board.
The City - CAP team will coordinate
the development of these goals.
The objectives, standards and concepts prepared for each element of total plan and alternatives for each element will be
related to the achievement of these goals.
Elapsed time
3.
Inventories and Base Mapping ·
Most of th~ information needed to prepare preliminary alternatives
is already available, or is being assembled by one or more agencies
or study groups.
The primary emphasis of this phase will be to
identify sources of information, data collection schedules a nd publication schedules for the numerous agencies, public and private, who
have an int erest in the Central Area, the City and the region.
The phase will include the developme nt of base maps at appropriate
scales for the display of information a nd alternatives.
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3-1 Assembly of Basic Data and Data Collection Schedules
This study will be concerned only with the assembly of existing
data showing existing conditions and historical trends on population, employment, housing, building condition, travel patterns,
traffic flows, transit routes and usages, pedestrian movements,
parking supply and demand, and other financial, economic, and
travel factors.
Elapsed time
- two months
3-2 Base Mapping
This will produce base maps of Central Atlanta to several scales
suitable for use in publications, by study staff and consultants
for data collection and presentation.
to the maximum extent .
E xis ting maps will be used
New maps will be prepared only if
existing maps do not fulfill the requirements .
Elapsed time
- two months
3-3 Update Land Use Inventory
This will require updating and verifying land use inventories
made by other agencies for various studies in the C entral Area.
It will be necess a ry to have l a nd us e data by block for most
of the study area, with accurate employment and resident
population figures to facilitiate estimates of trip generation
(vehicular, transit and pedestrian) and parking.
Ela ps e d time
- fou r months
3-4 Special Study of Downtown Living
This study will exami ne the trends of downt ov;,rn living with
particular emph as is on th e trends or s hifts which h ave occurred
in the character of the resident population of the central area
and attempt to ide11:tify the factors which influenced those trends
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and shifts.
The study will also identify the linkages between
place of residence and place of work for central area residents
and the transportation modes used.
This study should be per-
formed by a qualified consultant under the direction of the study
team.
- four months
Elapsed time
4.
Economic Trends and Forecasts
The purpo~e of this study is to produce a forecast of the economic
activity of Do wntown Atlanta.
This forecast will include separate
forecasts for:
Housing
Retail Trade
Government
General Office
Whilesale and Warehousing
Manufacturing
The forecasts will be related to forecasts for the Atlanta Region, The
State of Georgia, and Southeast and the Nation.
They will describe at least three possibilities:
1.
A continuation of existing trends
2.
A dispersal of "Downtown" functions into other parts
of the city.
3.
A further strengthening and collection of functions in
downto wn to develop the highest concentration of developm ent likely to occur.
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In addition to these alternative forecasts, this phase will also describe the social and economic forces which are likely to make each
alternative a reality and the general kinds of policies and programs
which are needed to achieve each forecast.
It will also include a
general analysis of the tax revenues which would be produced by
different levels of development which could be expected in Downtov.rn
Atlanta.
4-1
Functional Analysis
Analysis of the major functions and activities performed in and
by downtown Atlanta, the performance of these functions over
time and in relation to metropolitan markets, and factors which
act to restrain the optimum development of downtown functions.
Elapsed time
4-2 Space Projections
Projections of d e m a nd for private and public space and facilities
of all appropriate types by five year intervals to 1990, based on
projections of metropolitan and regional markets and alternative
assumptions about public policies, competition, and other
incentives and constraint s.
Elapsed time
4-3 Development Factors
Identific a tion and evaluation of publ ic and private policies and
actions that will influence the development and re-development
of Central Atlanta including, but not limite d to, urban renewal,
public facilitie s investments, l and assembly, rapi d t r ansit,
traffic , parking , plans for priva t e invest ment and fiscal policies .
Elapsed time
�- 15 -
4-4 Comprehensive Tax Evaluation
Analysis of actual and potential effects of all existing taxes
(local, State and federal) upon downtown development efforts,
including past effects on development to the present, and recommendations for changes in the types, application and adminis tration of taxes that would provide maximum development incentives within the framework of the public interest.
Elapsed time
5.
Transportation and Parking Program
The purpose of this series of studies is to develop a transportation
program for the Central Area.
It will be conducted by a qualified
consultant under the supervision of the CAP - City team.
The final
result will be a coordinated transportation system including transit,
freeways, streets, pedestrian facilities and parking and a program
for the orderly development of these systems.
The consultant will coordinate his activities with other transportation
study groups for the metropolitan area, particularly AATS and MARTA.
In the final plan, the street system will be classified according to
function and the design and ope ra ting standards for each system will
be appropriate to the function it performs.
5-1 Update Parking and Traffic Data
This study will be concern e d with collecting data on traffic and
parking to supplement that which is available from other studies
and the data collection programs of the City and State Highway
Department.
Elapsed time
- four months
�- 16 -
5-2 Review Propos e d Tra nsport ation
This study will involve a review of proposed transportation projects for the development of the short range program.
Elapsed time
- two months
5-3 Pedestrian Mov ement Studies
This study will include counts of pedestrian movements and
studies at selected locations to obtain trip generation characteristics for use in creating projections of future pedestrian flo ws.
Elapsed time
- two months
5-4 Trip G e neration Studies
This study by the trans portation consultant will develop basic
data on the trip generating characteristics of different kinds of
land uses a nd parking facilities.
Data collection will supple-
ment the information available from AATS.
The results will
be used to forecast fut u r e trav el d e m a nds.
Elapsed time
- two months
5-5 Develop Tra n s porta tion Alternative s
The study will inv olve a revie w of proposed trans p ortat ion pro jects for the deve lopm ent of the short r ange progra m.
The transpo rtation an d parki ng c ons ultant, wo rking wi th CA P City team a n d t h e oth e r consulta nt s will d evelop a lt ernatives fo r
the trans po rta tion a nd park ing sys te m s.
These alt erna tives
must cover the full r ange of l an d us e an d de velopment po s sibiliti es
as well a s the rang e of s y stems - tran s it and highways - likel y
t o emerge in the r egi on during th e plann i ng period .
E lapsed time
- th ree m onths
�- 17 -
6.
Urban Design
The studies in this phase of the program are needed to produce a
design rationale for the Central Area.
They are inter-related
with land use and transportation and a high degree of correlation
between the urban design and other phases will be required.
Al-
though Policy Review of urban design concepts has been scheduled
in advance of the final policy review for land use alternatives, it is
recognized that the interplay between the two does not permit such
a neat separation.
What is expected is that decisions on design con-
cepts will influence the final decisions on land use and that the
urban design consultant will have a strong role in the evaluation of
alternatives as well as the development of the plan and program .
This consultant will also be responsible for developing land use and
design controls which will assure not only the desired form for the
central area but a design which is consistent in its quality for the
structures and s ystems which will be built in the future.
6-1 Urban De sign Review
This review will be for the purpose of identifying those design
features and concep ts which provide a basis for a design policy.
The review should identify those structures of significant
historical and architectural interest.
It will also provide re-
commendat ions on methods for achieving high design standards
throughout the C entral Area.
This study should be conducted by a qualified urban design
consultant under the supervision of the Study Team.
Elapsed time
- two months
�- 18 -
6-2 Alternative Design Concepts
This will involve the development of design concepts for the
central area taking into account the spatial arrangement of land
uses and structures and the functional arrangements, present
and future.
The design concepts will guide the land use, trans-
portation and parking systems alternatives since these must
conform to and support the concepts.
Elapsed time
6-3 Develop Land Use and Design Controls
Following adoption of general design concepts and land use
arrangements, appropriate methods of encouraging development
and requiring conformance to the policies mus t be developed .
These include zoning and d e sign controls.
This phase is con-
current with evaluation of the alternatives.
· Elaps e d time
6-4 Construct Physical Model
A model of the central area should be developed showing ex isting
conditions for use in visual evaluation of various proposals .
This should b e the respons ibility of the Des i gn Consultant.
Elapsed time
7.
F inancial Planning
The purpose of this phase of the program i s to d evelop a program for
financing the development of the Central Area.
It will include an
inventory of financial resources, d evelopment of financing alternatives
and th e es tablishment of a long range financial program by the Economics
Consultant in close cooperation with the CAP - City team and the other
consultants.
�r
- 19 -
7-1 Inventory of Fin ancial R eso urces
This will include an inventor y of t he local, State and Federal
resources which can be applie d to the development of Central
Atlanta.
It will examine trends in tax revenues and public e x -
penditures and proposals for finan cing major public programs
in metropolitan Atla nta which could affe ct the choices of financial
programs for the Central Area.
Elapsed time
- three months
7-2 Develop Financial Alternatives
This task will involve the development of p r actical alternat i v es
for financing the progra ms p r oposed fo r th e Cent ral A rea.
Elaps e d tim e
- two months
7-3 Preparation of the Finan c ial Plan
Followi ng policy r e vi e w of the fi na n cia l a lternati ves, a progra m
fo r financing th e m a jor el eme nt s
will be dev elop e d a nd tes ted.
th e t ota l i m provement pr ogra m
This step will be conc urrent with
the developm ent of t h e p r ogra m.
Althoug h t he development
pr ogram will not b e l imit e d to .a cont inuation of p r esent fun ding
l ev el s , it will b e tailore d to fit r easona b l e fina nc i ng exp ecta t ions.
Elaps e d t ime
8.
- t wo months
Evalua tion of Alternatives
This phase will ev aluate a lt e rnati ves for t h e d evelopment of th e c entra l
ar ea.
Alt ernati ves shou l d be deve l op e d by the City - CA P team and
th e cons ultants fo r a wide range of poss ibil ities so that th ey c a n b e
t est e d for pu b lic program requirements.
It i s entirely possible, for
exampl e, t h at a given t ransit o r highway system will be adequate for
�- 20 -
a number of alt e rnative development alternatives wher e another
system would only be adequat e for a much more limited number of
alternatives.
Because forc e s b eyond the control of the City or
Central Atlantic Progress , Inc. may bring about a different density
or pattern of development, major public improvements should be
flexible enough to accommoda te a range of alternatives.
The specific areas for which alternativ es will have been developed are:
1.
Employment and commercia l development
2.
Housing and residential population
3.
Transit systems
4.
Freeway and major street s y stems
5.
Local street systems classified according to function
6.
Pedestrian s y st e ms
7.
Goods h a ndling sys t e m s
8.
Parking s y s t ems
Alterna ti ve s for many of t h ese prog r ams have b een p rop osed or are
under study b y oth e r a g enci e s.
This study proc e s s will not duplicate
the work of oth ers but will r elate their propos a ls a nd plans to the
form and func t ion of downto wn .
If clear confl i cts emer ge a s a result
of this p r o cess , t h e Stu dy T eam a nd th e Consultants will be r e spons ible
fo r wo rki ng wi th t he in t e rested agenc y towar d a g ree m ent on a n
acc e ptable alt erna tive .
T h e transpo r ati on a n d parking cons u ltant will e valua te the a lt ern at i ves
by their c ont ribut ion t o the goal s a n d obj ectiv es a nd b y the u se of a
specia l t r affic assignment network fo r t he Cent ra l Area ,
T hi s netwo r k
will be p repa red by AA T S as a part of the n etwo rk coding progra m.
�- 21 -
The results of each analysis will be reviewed with the CAP - City
team and other consultants for relationship to the land use, development, and design plans to assure that the transportation systems
serve the area and the objectives of those plans.
Elapsed time
9.
- three months
Development of the Plan and Program
The final phase of the study will be concerned with the selection
of best alternatives and a coordination of all elements into a
single comprehensive plan and program, 1iv ith its' associated financial program.
9-1 Develop Preliminary Plan and Program
Each program or proj ect will be examined for the contribution
it makes to the obj ecti ves of the plan in proportion to its cost.
Other factors which will determine priority o rder will be availability of ear-marked fund s , (for example, highway projects
cannot be substituted for school funds), for orderly development
(for example, portions of the pedestrian s y stem may best be implem e nt e d in conn e ction with other improvements to the street or
subway system) .
Th e final fina ncia l pla n will be such that appropriate substitutions
can be made de p ending on the timi ng of related d e v el opments and
proj ec t s.
9-2
Policy R eview of Plan and Program
9-3 Adopt Long Range P l an and Program
�- 22 -
9-4 Develop Continuing Program
The future development of the Central Area will depend on many
individuals and on forces beyond the control of Central Atlanta
Progress or of the City.
For example, federal aid may be reduced
or expanded due to national or international situations .
Housing
will respond to market demand, the availability of mortgage money
or other factors.
Retail sales forecasts may be influenced by
regional shopping cent ers .
Office development may be accelerated
by the introduction of one or more new regional offices in down town.
For these reasons, the planning and programming process must
remain flexible a nd it will be desirable to re-examine the goals
and objectives at regular intervals.
The continuing program will include additional studies as well
as recommendations for the organizational and administrative
requirements for implementation of the program.
�- 23 -
Cost Estimates
The Study costs were developed by estimating man-months of effort
required to complete each phase of process.
For purposes of arriving
at a dollar cost estimate each man month was assumed to have an
average net cost of $1200.
To this net cost, $300 per month was added
for each member of the City - CAP team.
for City - CAP team members.
No overhead cost was added
However, an overhead estimate of 100
percent of salary was assumed for consultant staff and direct cost·s of
$600 per man month were assumed for consultants to reflect travel and
subsistence allowances.
While these are very general estimates they
represent a reasonable average for budgeting purposes.
�ESTIMATED MAN MONTHS AND COST BY STUDY TEAM
Project
or Phase
1-1
1-2
City - CAP
Team
Man
Months Cost
4.0
4.0
6,000
6, 000
4.0
4.0
6, 000
6,000
6.0
9,000
2.0
4.0
8. 0
8.0
3, 000
6,000
12,000
12,000
Transportation
Consultant
Man
Months Cost
1.0
2.0
Economics
& Finance
Man
Months Cost
3,000
6,000
0.5
2.0
1, 500
6,000
6,000
1.0
1. 5
3,000
4,500
Design
Consultant
Man
Months Cost
2.0
1.0
6,000
3,000
Goals &
Objectives
2-1
2-2
2-3
2-4
2.0
2.0
6,000
2.5
7,500
1. 5
2.0
1. 5
3. 5
4, 500
6,000
4,500
10, 500
2.5
10,000
7, 500
1. 5
4, 500
Inventories
& Mapping
3-1
3-2
3-3
3-4
Economic
Forecasts
4-1
4-2
4-3
4-4
Transportation
5-1
5-2
5-3
5-4
5-5
2. 0
3,00 0
4.0
2.5
3.5
3.0
5.0
12, 000
7, 500
10,500
9, 000
15, 000
�Project
o·r Phase
City - CAP
Team
Man
Months Ccst
Transportation
Consultant
Man
Months Cost
Economics
& Finance
Man
Mmths Cost
Design
Consultant
Man
Months Cost
Urban
Design
6-1
6-2
6-3
6-4
2.0
8.0
2.0
6,000
24,000
·6, 000
5,000
6,000
8.0
24,000
1.0
3, 000
2.0
6,000
1. 5
4, 500
1.0
3, 000
6,000
2.0
6,000
1.0
1, 500
1. 5
2.0
2.0
4,500
6,000
6,000
10.0
15 , 000
2.0
9-1
9-2
· 9- 3
9- 4
6.0
2.0
4. 0
4.0
9,000
3, 000
6,000
6,000
G e ne ral
S up ervision
27 . 0
40,5 00
4.0
Financial
7-1
7-2
7-3
Evaluation
of Alter native s
8. 0
18.0 . 54, 000
Plan &
P r ogr a m
D evelopment
T OTAL
2. 0
1.0
0.5
2.5
6,000
3,000
1, 500
7, 500
$
$
$
$
104. 0 15 6, 000 . 49. 0 14 7,000 . 28 . 0 84, 000. 30.0 105 , 000 .
GRA N D TOTAL
$492, 000.
�.....143.215.248.55Ht~
---.
....
143.215.248.55cEmrRAL
ATLANTA PROGREss,
~f,,n,. . . ~
.
,,.,,,,,,,,
INC.
•.• I
2 PEACHTREE STREET, N.W., SUITE 2740
ATLANTA, GEORGIA 30303
TELEPHONE 577-3976
June 30, 1967
O F F I C E RS
ALLX ·11 SMITH Pres1donl
ROBERT M WOOD. ht V1co Pres:dont
ALVl!I B CATES. 2."ld Vice P~es:dent
RICHI-.RD A OGLESBY. Sec y-Troosu r11 r
WILLIAM B. HART, An 1 Soc y Tro.uura :
P.0B!:RT W BIVENS, U:eeu11vo 01111~0: .
D0:-.lALD G !NGF.J,.M Auoeu,•o Dir~lor
CHARLCS C CARR:NGTON. Anociot11
DIRECTORS' MEETING:
This is to remind you of our Directors' Breakfast Meeting
at 8:00 AM, Wednesday, July 12 t h, Bel Air Hotel, 2140
Peachtree Road NW.
D IREC T ORS
JACK ADAIR. P:es:dent
Ada :r Fie41ty ond lod.'l Co::ipany
CECIL ALEXA!lDER. /..rc h11oct
fmch. AieHnder, BMr.n
R•:>1h1ch1!d and Pasche l
J PAUL AUSTJ~:. Prouden1
Tho Coca-Colo Co::::ipe ny
JOSEPH E B!Rrm: Pres:dont
Tho rl41,0Ml B4ni:: o! Ceo:9,11
Hi:t;RY L BOWDEN. Cho:s::::an
Truuees £::::o:y Un1ve ::;ty
W Lt£ BURGE Prosdont
Pet4J! Cr~:t Co::ipany
AL'llli B O:AT!:S ?re,.dan1
Ad ... ~s-Cates Cc:::ipo ny
RICHARD W COURTS
Co:.1:•1 6 Co
THOMAS G COUSl!iS Preside nt
Cousins ?roperlies Inc
GEORGES ".:R,U-"T. Chd1:1:14n
Tru1i Co::,pony ol Geor914
L GLE!HI DEWB£'P.?Y JR Pre11d,;,nt
At:ani,e !;i•ee! Cc::i.po ny
R !IOWAR::> DOBBS !R Prosid,.n:
Ll!o !naurdnce Co r.ipony o! Georo1<'1
W O OUV ALL Ch ... ,:nan
Atlantll fedNdl Sa-.,mos 4nd
Loar. AHOClll.!lon
M!LTON G f"ARR!S Viee P:eatdent
Gull 0,1 Corporllnc n
HIX II GREtll
Hu: (;ro•n Buick Co::ipany
Er. Wlrl I HATCH. P,ea,dent
G•,:,:g:11. Power Co=pa ny



oRDOtl rom
~ Preatdent




r,..,10n lia•1cnal Bar: lt
ALrAED O KfW.iLDY P:eadent
t,orh P:yo: S •reo! Co:pe,auon
!-~ILl..S B LAt:!: JR Pre1,den1
C.1,z,.n1 and Soul!':err: N!1t1ona! &nit
.',ALL.CL L LEE Pre11da nt
i,.·;~nta c ... l-~~t Co:npar:y
filA?.i': U !.!,\LC':[ Pros,ofenl
Southe:n Bell 7111:ephono ond
Te.e1rop1': Co:-,1;po."ly
ROU.AllD A MAX",'/ELL Prcaident


~ol:l" n I


Pl _"HARD A OCL.tSSY
f;111 fldt,onal Bonk
LU('![!/ E OLIVER 'li e~ Pre11da:'I!
Se.,,,a R,:,ebuc a: ond Co:r.pany
H/,ROLD T PATI ERSOrl P,e11don1
federa! Rese:•,e B:ina:
JOH•; C PORTMA:l IR Archit<'cl
l.dw,.,d• .. nd Por!m"n
I ll.O!IAH!) Rf.l'lS~H Pra11drn1
·_:ox B·oadco••;nq Co:n~ ny
?! 'HARI H R!('.'H Cho,:r.i<lll
R,ch • Inc
ll!J•;H I Fl'.:'HARDSO/l Pre11d11n1
R.cha:d~cn Re-,ity Co:-,1;pony
iAMCS D ROB:f/SOtl JR Ch,.11r.111n
f,r11floL•mt1lBonli:
'ES.SE SHLLT01i P·t!11don1
R~b.·• ..,.,d Co:nJ"4ny Aaao,:101•1
/,'.RS CAROLlr~E U SELIG
M"·1e'. .S,.eii'J S;.u!den. In-::
AU.X 'J; S MIT!! A1torn•y
!"'C"1,•t'. -..,hen R,ng"l Kohler
J\-,11;n ,.,-a Low"


A ·r. TARV!R P1t!11dcn1

.,;an
1!! ~;., ,..ap11pe,1 inc


POLLARD TUA.MAii Ch11icm"n
J M j',.1l lnd u1t:1e, Inc
>..i.T())/ ·,1/El!i~Tfltl Pre:,df'nt
l«1uor.al S,·:·,.;-,. lr:du,11.111 Inc
R'.:i8tRT U WOOD G1mN1!!l Counsel
S"" :a, Ro<'!b1.:c.c: 4nd Co::ipony
The main order of business is a progress report on proposals
for development of a Central Atlanta Action Plan" as adopted
at our Meeting on June 1st.
Al though unconfirmed as of the t ime of t his lett er ,
hopeful that Mayor Allen can mee t wi t h us then.
See you July 12th ,
143.215.248.55
Robert W. Bivens
EXECUTIVE DI RECTOR
�i
I
MINUTES
,., . I ,
BOARD OF DIRECTORS, CENTRAL ATLANTA PROGRESS, INC.
8:00 AM, JUNE 1, 1967, BEL-AIR HOTEL
PRESENT:
Eugene Yates
£or E. I. Hatch
Cecil Alexander
Henry Bowden
Richard w. Courts
L. Glenn Dewberry
Harold T. Patterson
Cliff Kirtland
£or Leonard Reinsch
Hugh I. Richardson, Sro
W. Lee Burge
Thomas G. Cousins
George S. Craft
F:rank M. Malone
Joe LaBoon
£or W. L. Lee
Rolland A. Maxwell
Richard Oglesby
Richard H. Rich
Mrs. Caroline M. Selig
Alex w. Smith
John C. Portman
Jack Tarver
Jack Burton £or
Gordon Jones
Robert W. Bivens
Donald G. Ingram
Charles c. Carrington
ABSENT:
Jack Adair
Mil ton Farris
Hix H. Green
W. Oo DuVall
Alfred D. Kennedy
Pollard Turman
J. Paul Austin
Joseph E . Birnie
Alvin B. Cates
R. Howard Dobbs, Jr.
Mills Bo Lane
Lucien E. Oliver
James D . Robinson, Jr.
Robert M. Wood
Jesse Shelton
President Ale x W. Smith presided and called the meeting to
o r der.
1.
P r es i dent Smi th introduced Mr . Charles C. Carrington, who was
joi ning t he sta f f as the third professional on the Central
At lan ta Progress , I nc . , s t a f f .
2.
Upon mo t ion made, seconded a n d carried , Minutes of t he Ma y 4 th
Directo r s ' Mee t ing were accepted a s wri t te n a nd previou ~LY
mailed to all Director s .
3o
Next, Pres ident Smith r eported t h at t he Down t own Beaut ification
Committee (Chairman Mill s B. La ne) had met o n Ma y 29th to
consider downtown beautification and initi a t e appropriate actiono
�2
"' ,\.
4.
Next, Mr. George Craft, Chairman of the Membership Committee,
reported the following highlights of membership to date:
Executive Committee paid to date
Other new Directors paid to date
Central/Uptown Members paid to date
(new dues schedule)
TOTAL PAID TO DATE
Other income potential, 1967:
New Directors
Other Central/Uptown Members
$81,500
14,500
7,975
$103,975
$ 15 ,ooo
10,000
$25,000
He reported that the response has been outstanding, with minimum
follow-up needed.
5.
Next, Mro frank Malone, Chairman, reported that the Ways and
Means Committee met on May 25th to consider a specific work
program £or the organization and how it should be undertaken.
Mr. Malone asked Executive Director Bivens to present the
alternatives considered and the recommended course o f actiono
Mr . Bivens explained the urgency o f initiating a formal "plan"
or "action program" £or Central Atlanta. He explained that
"-' other elements such as community renewal, rapid transit, public
housing, and highways are being planned extensively without any
planning £or the most impo rtant part o f the wheel - the hubo
~
He cited recent news articles in which the City is considering
Federal funds £or a "downtown plano" He pointed out that
planning £or the Central Core is going to be done, either by
default or through initiative 0£ the business sector; by positive,
cohesive acti on, or by rea ction.
'v
f
Mr. Bivens then described the various alternatives £or Central
Atlanta planning as consi dered by the Ways a nd Means Committee:
lo
2o
3o
4o
5.
"\J
By
By
By
By
By
the City Planning Department
the Atlanta Regional Metropolitan Planning Commission
the Rapid Transit Authority
outside consultants as coordinator
Central Atlanta Progress, Inc., with public
agency help.
The first £our alternatives were considered unsatisfactory
because 0£: (1) the lack of built-in involvement of the business
community necessary to assure practical planning, ( 2 ) the
urgency, and ( 3 ) the need £or follow-through and a positive
implementation scheduleo
�3
,... \.
~
Alternate #5 was considered to be the only approach capable
of fulfilling the needs £or action in Central . Atlanta within
critical time limitso
Cost of developing such a program is estimated in the $250, 000350, 000 range.
Rather tha n the slow, cumbersome,
approach of dependen ce on Federal
proposed that the Central Atlanta
lieu 0£ Federal funds and matched
and historically ineffective
planning funds, i t is
Progress budget be used in
by the City as follows:
From Central Atlanta Progress budget
$200,000 (staff time
and £acili ties)
100,000 (cash & services)
'-'
From City of Atlanta
>
Possible Federal matching funds
50,000 (to be used on
non-critical
elements only)
State f unds (to be i nvestiga ted a s
a possibility)
UNKNOWN
TOTAL
$350,000 over al½ year
period
It is contemplated that specifi c working arrangements be spelled
out throu gh memora nda o f agreement with all invol ved p ublic
agen cieso The proposed steps and timetable are as f o llows:
STEPS AND TIMETABLE
1.
20
3.
4.
So
60
70
Ways and Means Committee action
Action by Board o f Directors
Informal agreement o f Mayor, Aldermen
Memoranda of Agreement: · . o o • o o o • o • • • o o • • o • o • o o • o o •
.
City
ARMPC ( sub-area study )
State County
Develop policy/technical structure
Start f ormal program development
Review with public agencies/business
com1nuni ty • o • • o o . o o o o . o • • • o e . o o o o
o. o o. o o. o
Public relations and publi c support o o o • o o o • • • • o • o
Official adoption of Plans & Program o • • • o • o • o o o o o
Implementation, Review and Adjustments
••000• 000 000 000••0
0000••000••000•000000
•••0•••00000
0• ••0000•0000 0000
Q ••••
00000000000
5 /25/67
6/ 1/67
6/15/67
7/ 1/67
8/ 1/67
continuous
continuous
December, 1968
continuing**



Some urgent, clear-cu t elements would be initiated at the




outset, and implemented from s uch f un ds as operating
budgets and bond issueso
(A copy of the type of structure £or developing this program
is a ttached o)
�4
,... \ .
Mr. Malone made a motion, which was seconded and carried unanimously,
tha t Alternate # 5 be adopted, as described above, and that a
committee be appointed to present it to the Mayoro
President Smith asked Mr. Malone and Mr. Robinson to serve on a
committee to present this proposal to the Mayor as soon as possible.
There being no further business, the meeting adjourned at 9:00 AM.
Robert W. Bivens
EXECUTIVE DIRECTOR
Ri143.215.248.55
SECRETARY
�i
(FOR DISCUSSION PURPOS ES ONLY)
(AS ADOPTED IN PRI N; : .
CIPLE BY DI RECTORS ON
6/1/67)
TYPE OF STRUCTURE FOR CENTRAL ATLANTA ACTION PROGRAM DEVE LOPMENT AND COORDINATION
PUBLIC AGENCIES ARCHITECTS
TECHNI CAL TEAMS
Examples only
DEVELOPERS
CHAMBER OF COMMERCE
COORDINATOR
TRAFFIC AND SAFETY COUNCIL
DIRECTORS of CAP, In c.
POLICY ST UC URE
Typ i cal Committees
CENTRAL ATLANTA PROGRESS, INC.
TRANSPORTATION- ---4
(Airport, transit,
Traffic Engr., Rapid
Transit, Hwy. Dept.
GOALS AND OBJECT IVES
HOUSING - - - -- ~
(Housing Auth.,
Builders, Finance,
Code Enforcement,etc.)
TRANSPORTATI ON
BEAUTIFICATION- -- --l
( Pa r ks Dept. ,
Landscape Architects,
rCivic Design Commiss.
etc . )
PRIORITIES
PUBLIC RELATI ONS
HOUSING
CENTRAL ATLANTA ACTION PROGRAM
FI NANCIAL
DEVELOPMENT FUNDS
(S pin-off )
CONSULTANTS- - - -~raf fic, Economic,
Desi gn , etc . )
TO GOVERNMENTAL BODIES FO R FORMAL
ADOPTIO N AND IMPLEMENTAT ION
�CITY OF .ATLANT.A
CITY HALL
June 22, 1997
ATLANTA, GA. 30303
Tel. 522-4463 Area Code 404
DEPARTMENT OF PLANNING
COLLIER B. GLADIN, Dir ec tor
MEMORANDUM
TO:
Mayor Ivan Allen, Jr.
FROM:
Collier B. Gladin
SUB JECT: Plan for Central Business District
With reference to the proposal presented by Mr. Bob Bivens, Executive Director
of Central Atlanta Progress, Inc. (C.A.P.) to the C.A.P . Board of Directors at their
meeting of June 1, 1967, concerning the development of a plan for the Central
Business District, first of all I want to agree with Mr. Bivens and C . A.P. that a C.B.D.
Plan is vitally needed for downtown Atlanta. The advent of rapid transit, the relocation
of garment wholesalers from the C. B. D . , the extensive developments of John Portman
at Peachtree Ce nter, the Nasher Air- Rights and the Cousins Air- Rights developments,
the proposals for urban re newal in the C.B . D . area by the C . I.P . , and the Georg ia
State College development plan, all will have a tremendous impact on the future
development of downtown Atlanta .
The City Planni ng Departme nt ha s long advocated the development of a C . B. D .
Pl an. In 1962 this departme nt pub Iished a report entitled 11 Central Atl a nta, 11 which
co nta ined an inve ntory of retai l and office uses in the C . B. D . , and re commended tha t
a pl an be deve loped . In 1965 I wrote to Mr . Pollard Turman, then president of the
At lanta Chamber of Comme rce , a dvocat ing such a plan in response to inq uiries by the
Chamber. I have had rec e nt disc uss io ns with Mr. Ce c i I Alexande r , represe nta t ives of
th e Chamber of Comm e rce , th e Me tropolitan Pl an ning Commission , and w ith Mr.
Bivens, re garding th e de ve lopme nt of a C. B. D . Pl an. Conside rab le data ha s been
gathered through th e update of ou r Land Use Plan. The C. B. D . has no t go ne unnoticed
by the City's Planning Department.
I strongly disagre e with Mr . Bivens ove r the method he is advocating for pre paring
such a plan, however . Mr. Bivens, Mr . J e ff Wingfi eld of th e Metropolitan Planning
Commission (M.P .C. ), and I have re cent ly discu ssed thi s matte r and agreed that each
of our respective organizations has an interest in and a ro le to play in the developme nt of such
a plan.
�Memorandum to Mayor Ivan Allen, Jr.
-2 -
June 22, 1967
We agreed, however, that no one organization should play a dominant role.
C.A. P., of course, is vitally interested in what happens to the immediate downtown
area, but is not too concerned with the effect on the rest of the city or the Metropolitan
region . M.P.C . is more concerned with the impact the C.B.D. has on the region as
a whole and is not primarily concerned with the City of Atlanta. The City Planning
Department, on the other hand, is most concerned wi th the C. B.D. and its relationship
to the corporate limits of the city. All three agencies then are concerned with a
different segment or interest of the population.
In order to assure the enthusiastic support of these three agencies as well as others
such as the Chamber of Commerce, the C.B.D. planning process must be set up to
allow the conflicting interests of the various agencies to be resolved. Without the
wholehearted support of e ach of these bodies, the plan cannot be successfully
implemented. C. A. P. represents the leaders of the business community whose property
and business interests are involved and whose political support will be necessary to
carry out the plan . Most of the funds to carry out the plan wi 11 no doubt come from
bond funds paid for by the City of Atlanta and will require the support and approval
of the Mayor and Board of Alderme n . Any federal funds used in the planning phase
must be channe led through M.P.C . or through M . A . R. T. A., the agency responsi b le
for the greatest single impact on the future development of the C. B. D .
It was generally agreed by Mr . Bivens, Mr . Wingfield, and mysel f that the
a pproach designated a s Number 4 in the C . A. P. mi nutes of June 1, 1967, more
c lose ly fi tted the b ill (i.e . , usi ng a n outside consul tant a s coordina tor).
Through his recommenda tions to C . A . P. , Mr . Bivens ha s placed us in an awkwa rd
positio n. He has chosen to attempt to have C . A . P. p lay the domi nant role and has
a lmost c ompletely left the Ci ty a nd M . P. C . out of the plann ing phase . Although he
me ntions the ne e d for public (i.e . , City) support ,. a nd the need for form al a dopt ion
and implementation by the Ci ty , and e ve n proposes that the Ci ty supply a large part
of the funds in cash , no w here does he specify the rol e of the Ci ty's p la nning staff in
the process .
By his action he has created an impasse betwe en the City , C. A . P. , and M .P.C.
Un less the City wishes to turn the dominant ro le o f C . B. D . planning over to C.A . P.,
then it must reject C.A.P.'s proposa l . O n the other hand , if the City were to underta ke to prepare the plan itself, then we coul d expect litt le or no cooperation from Mr .
Bivens and C. A . P., which cooperation is v ita l to its accomplishment . If we reject
the C . A . P. proposal without explanation, then it puts us in the embarrassi ng position
of not supporting planning for the C.B . D . as is implied by Mr . Bivens in his report to
C.A.P. If either agency plays the predominant role , the other agencies will be
constantly snipping at the results .
�Memorandum to Mayor Ivan Allen, Jr.
-3-
June 22, 1967
It is my recommendation that C.A . P.'s proposal be rejected, and the reasons
explained to the representatives of C.A.P.'s Board of Directors. Then I recommend
that an alternate procedu re be proposed to C. A. P. uti Iizing the private consultant
as coordinator concept, orginally discussed between Mr. Bivens, Mr. Wingfield
and myself. Such an alternate proposal is discussed below.
I propose that a 15 - 25 member Central Business District Planning Committee
be established by the Mayor and Board of Aldermen to supervise the preparation of
a C.B . D. plan. That this committee be composed of representatives from the
various affected bodies or groups such as the City (e.g., chairmen of Planning and
Development Committee and Finance Committee of the Board of Aldermen), C.A. P.,
M.P . C . , M.A.R . T.A . , Chamber of Comme rce, A.I.A., A.I.P., etc.; that the
City of Atlanta, C.A.P. and the federal government through A.R.M.P.C. or
M . A.R.T . A. appropriate funds to this committee for the purpose of preparing the
plan; that the committee be authorized to employ a planning consultant (e.g.,
Eric Hill and Associates) to coordinate the activities of various technical specialists
such as an economic consultant (e.g . , Hammer, Silas, Green and Associates),
traffic engineering and parking consultant (e.g., Allan Voorhees), architects
(e . g ., any one of a number of local architects), and the technical staffs of the
City Planning Department, C . A.P., M.P . C., M.A.R . T.A., and to prepare a
final plan based on the results of the work of the various technical specialists.
Upon approval of the plan by the C. B.D. Planning Committee, it would be presented
to various public and private bodies, including the Mayor and Board of Aldermen fo r
the ir approval and adoption
This proposal is similar in some respects to the way our C . I.P . was set up;
except th at for the C . I. P. the wrong consu Itant was chosen fo r coordination, and
the work programs a nd contrac ts d id not sufficiently spell out the exact responsibilities
a nd requ irem e nts of the part icipating consultants : After our experience with the
C . I. P. , we are a ble to profi t from these mistakes and are in a bette r position to
assist in estab lishin g a more worka ble and successful arrangement.
Under the above proposa l, th e staffs of C . A . P., M . P. C . , a nd the City Pl annin g
Department can be be tte r uti lized to make a more rea listi c contri buti on, since no one
staff is a ble to do the comp le te job adequ atel y a lone . The C . B. D . Pl anni ng Comm ittee
w i ll pe rfo rm the ro le of reso lving confl icts betwee n C . A . P. , th e City and M. P. C .
Eac h will ha ve an opportun ity to pa rtic ipate on an equa l foo t ing .
Th e a bove proposa l seems emi ne ntly mo re fea sible than that proposed by Mr .
Bive ns and C. A . P. Ce rtain ly a C. B. D . plan can not be developed overn igh t - at
lea st one that is workab le and rea so nab ly ac cepta ble to a l I part ies involved . But
what good is a plan - no matte r how quic kly it is produced - wh ich has v irtua lly
no chance of eve r being impleme nted .
C BG/l m
�PROPOSED ORGANIZATION
June 22, 1967
MAYOR'S CBD PLAN COMMITTEE
(15-25 MEMBERS)
REPRESENTATIVES of BD of ALD. ,
CENTRAL ATLANTA PROGRESS BD of DIR. ,
ATLANTA REG METRO PLANNING COMM AND OTHERS
PLANNING COORDINATOR
CONSULTANT FIRM
CAP PLANNING
STAFF
CITY PLANNING
DEPT.
LOCAL ARCH.
FIRMS
ARMPC
ECONOMIC
CONSULTANTS
TRANSPORTATION
CONSULTANTS
OTHER
TECHNICAL RESOURCES
�CONSTRUCTIVE YOUTH COUNCIL OF THE
Northwest Perry Homes Arca
2339 Arno Court, N. H.
Atlanta, Georgia
Today there is an ever-increasing desire on -the part of the young people
to be heard, probably morcso in low-income areas.
It goes without saying tha t in the Northuest Perry Communities there arc
hundreds of young people ,;~ho arc without any or have very few meaningful
programs in which to participate.
It has been said that "an idle mind is
t he devil 1 ~ workshop:•
The rising rate of Crime, Delinquency, Truancy and dcop-outs among the
youth in our communities, indica te that city, public and priva te agencies
arc f ailing to pr ovide young people with the inner controls of behavior
which arc basis for a healthy w.1y of life and a clean community.
Due t o t he many i nadequac i es i n the areas of super vis ed r ecreation in the
Horthwest Perry Communit i es, we the r ecr eation commit tee , i n kee pi ng with
your request , recommend t he following ser vices, pr ogr am and fa cilit ies f or
your consideration and evaluation.
Sugges ted Ar eas of Concer n and Responsib i l i ties:
1.
Kee p the communi t i ca informed of ava i lable resour ces and opportunit ies
in the fields of rec r eation and youth.
2.
Allow the community the opportunity to assist in the pla nning , developing
and running of recreat i onal programs f or youth and young adults i n the
cormnunities.
It generally folt that the conununit i cs i n the Northwest Perry area arc faced
with the same types of problems that exi st in other communities t hroughout
the city.
In trying to offset some of these problems, we arc further re-
commending the hiring of recreation personnel on a permanent basis from the
northwest communities through the Neighbo~hood Youth Corps in•school and
out-of-school programs.
�-2-
3.
Recommendation for the placement of necreational Leaders.
(a)
Pitts Elementary School
Perry Boulevard, H. H.
(b)
Finch Elementary School
Ajax Drive, N. TT.
(c)
Chattahoochee Elementary School
Peyton Rond, N. H.
4.
The hiring of recreation personnel on a perraanent bnsis by the Housinc
authority to supcr,1ise recreation in the Perry Homes projects.
5.
The completion of the Gun Club Park.
6.
Additional Play Lots for the area.
(a)
Possible Location of Play Lots.
(1)
Intersection of Hollywood P.ond
nnd Hain Street, N. H.
(2)
Intersection of Marco and Areyle Drive
(3)
2000 HcCnllic Boulevard
(4)
Hestmorelnnd Circle (near 1333)
(5)
Clarissa Drive (Ilctucen Buildings 1602-2215)
(6)
Perry Iloule•,1ard (near 1395 Drew)
7.
The Extension of the "Champ" Prograr.1 to include other communities.
n.
Swimming Pool for the area.
The committee, along uith other members of the Council, will be willing
t o meet you and/or ot her r esponsible repr esentatives of the City Parks
Department , i n t ryi ng to ma ke our com.,n.mi ty a better place in which to
live.
CC:
Mayor Ivan Allen
Virginia Carmichael
John Cox
Bud Stone
J. Ii. Robinson
Dan Sweat
�News! etter
T RAL
SUITE 27 4 0 •
A TLANTA
2 PEACHTREE
Number 7
I NT RODUCI NG NEW
P ROGRESS ,
GA. 30 3 0 3
June
TELEPHONE
C.A.P,
19,1967
ASSOCIATE
Meet Charles C. Carrington, who has just joined the staff of Central Atlanta Progress
a:: Associate.
Charles comes to us from Knoxville, Tennessee, where he served as Associate Planner
with the Knoxvi lle Metropolitan Planning Commission and was in charge of an
industrial site survey and a comprehensive four-county industrial base study.
Prior to going to Kno xville to further hi s education, Charles worked for five
years with the General Telephone Company in the Metro Tampa, Florida, Area, where
he was responsible for analyzing growth patterns and forecasting communications
needs as the basis for capital improvements programming. He worked closely with
pub li c agencies and private enterprise _in comprehensive mar ket development studies.
Other Points of Intere st: Graduate, East Tennessee State University in Bus iness
and Economics ; Masters Degree, University of Tenne ssee in City Planning.
Married: thre e children, 3, 6, and 9 yea rs of age.
C.A.P., Inc. IS FORTUNATE IN HAVING CHARLES JOIN US, ADDING SOUND, PRACTICAL
EXPERIENCE AND A SOLID EDUCATIONAL BAC KGRO UND TO HELP BU ILD A BETTER CENTRAL ATLANTA.
N E \~
CHARLES C, CARRINGTON
DI RECTORS
In an unprecedented disp l ay of enlightened concern for
the health of Ce ntral At lanta and an enthusiastic
desire to do some thin g about it, the following civic
and bus iness l eaders have bec ome active, participating
DIRE CTO RS of Central Atlant a Pro gress:
Jack Adair, President, Adair Rea lty & Loan Co .
Cec il Alexander, Arch i tect, Fin ch, Al exander,
Barnes , Roth schild and Pasc hal
Henry L. Bowden, Cha i rman, Trustees, Emory Un iv .
Richard W. Courts , Co urts and Company
Hugh I. Richard son, Pres ident, Rich ardson Real ty Co .
Jesse She lton, Pre s ident, Robert and Company Assoc .
Pollard Turman, Chairman, J. M. Tull Industrie s ,Inc.
Mi l to n Weinstein, Pres ident, Nat i onal Serv i ce
Indu str i es , Inc.
Thi s massive cooperat i ve effort of bus i ness l eaders to
in volve themse l ves in pl an nin g and i mp l ement i ng an
action program for improving th e Centra l Core of Metro
Atlanta i s a great posit i ve step forward i n bu il ding a
better Ci ty and State.
Oby T. Brewer, Cha i rman, Muse ' s
L. Gl enn Dewberry, President, Atlan ti c St ee l Co .
W. 0. DuVa ll , Chairman, At l anta Federa l Sa vings
& Loan Assoc.
Mil ton G. Farri s , Vice President, Gu l f Oil Corp.
Hix H. Green, Hix Green Buick Company
Al fred D. Kennedy, Pre s i dent, North Pryor Street
Corp.
Harol d T. Patterson, Pre s ident , Federa l Reserve
Bank
J. Leonard Reinsch, President, Cox Broadcasti ng Co .
C,A,P RO G RES S
IN
BRI EF
Competent pro f ess i ona l sta ff here and in action . . . offices
set up and serv in g Centra l At lan ta . . . peop l e com in g in to
See k advice and l ea rn about CA. -:--.Mil l s Lane ' s Beaut i ficat i on Committee at work ... Fran k Ma l one's Ways and Means
Corrrnittee has made some s~1eep in g, posit i ve proposa l s
for Central Atlanta Action Plan (adopted by Board of
Directo rs ) ... proposa l s be i ng presented to pub li c age nci es
. .. George Craft's Membersh i p Committee ha ving great
response from peop l e i ntere sted in their City ... .... . .
ALL SYSTEMS GO.
- - -------- - Bob Biven6
�C ENTRAL
SUITE 2740 •
A TLANTA
2 PEACHTREE
P ROGRESS,
STREET •
TELEPHONE
I NC.
ATLANTA, GA. 30303
577-3976
April 21, 1967
OFF I CE RS
Alex W. Smith, PRESIDENT
Robert M. Wood , ! s t VI CE PRES IDENT
Al vin B. Cates , 2nd VICE PRESIDENT
Richard A. Og l esby, SEC' Y- TREASURER
William B. Ha r t, ASS ' T SEC ' Y TREASURER
Robert W. Bi vens , EXECUTI VE DI RECTOR
Dona l d G. I ngr am , ASSOCI ATE DIRECTOR
Honorable Ivan Allen, Jr,
The Ivan All en Comp any
221 Ivy St., N.E.
Atlanta, Georgia 30303
Dear Ivan:
EXEC UTIVE
COMM IT TE E
\',~~Lc143.215.248.55 15:37, 29 December 2017 (EST)b~!/~~it
J.
JOSEPH E. BIRNIE , Pres ident
The National Bank of Georgia.
W. LEE BURGE, Pres i dent
Retail CI'edit Company
ALVIN B. CATES, Presi dent*
~
a(p)
·
ICl
Jud~
You are invited and urged to attend the meeting of o u r . ( !
Board of Directors on Thursday, May 4th, 1:45 PM, in th
Atlanta Room of the Citizens and Southern National Bank,
.
Main Office.
Adams- Cates Company
THOMAS G. COUSINS, Presi dent
Cousins Propertiao, Inc.
GEORGE S. CRAFT, Cha i rma n
Trust Company of Georgia
R. HOWARD DOBBS, JR . , Pre s i dent
Life Insurance Company of Georgia
EDWIN I. HATCH, Pres ide nt
Georgia Power Company
GORDON JONES, Pr es i dent
Pulton National Bank
MILLS B. LANE, JR . , President
Citizens & Southern Nat ' l Bank
WALLACE L. LEE, Presi dent
Atlanta Gao Light Company
FRANK M. MALONE , President
Atlanta's Central Core faces some crucial decisions which
justi fy , and n eed your personal attention and counsel,
Will you please notify Mrs. Roberson, 577-3976, that you
will attend this important meeting.
Sou thern Bell Tel . & Tel . Company
ROLLAND A. MAXWELL , Pres ident
Davison ' o
RICHARD A. OGLESBY*
Pirot flational Bank
LUCIEN E. OLIVER, Vi ce President
Seal's, Roebuck and Company
JOHN C. PORTMAN, JR . , Architect
Edwtxrdo and Po1'tman
RICHARD H. RI CH, Chairma n
Rich 's, Inc .
JAMES 0. ROBINSON, JR . , Chairma n
First National Bank
MRS. CAROLYN M. SELI G
The Masse ii Companies
ALEX W. SMITH, Attorney
Smith, Cohen, Ringel, Kohl.er
Martin & Lowe
JACK TARVER, Pres ide nt
The Atlanta N8"'opapero
ROBERT M. WOOD, General Counsel
Sears, Roebuck and Company
Aex o fficio
Enc lo sure
.
�PROPOSED AGENDA
MEETING, BOARD OF DIRECTORS, CENTRAL ATLANTA PROGRESS, INC.
Thursday, May 4, 1967, l :45 PM, Atlanta Room,
Citizens and Southern National Bank
President Alex W. Smith presiding.
l. Welcome
2. EXPLANATI ON OF NEW ORGANIZATION TO
NEW DIRECTORS AND VISITORS
Alex W. Smith
3. REPORT OF BUDGET COMMITTEE
L. E. 01 i ver
4. REPORT OF MEMBERSHIP COMMI TTEE
George S. Craft
5. REPORT OF THE EXECUTIVE DIRECTOR
Robert W. Bivens
"PROPOSED APPROACHES TOWARD SOLUTIONS"
(The $800,000 Community Imprpvement
Program; Rapid Transit and surface
transportation; beautification;
plans for go vernment acti vi ty;
"air ri ghts"; getting middleincome people back into town;
coordinating the piecemeal and the
uncoordinated; priorities for capital
improvements in the Central Co re
--- THE BEGINNING OF A MEANINGFUL
ACTION PROGRAM.)
6. Adjournment
�.CA.F s ule
C ENTRAL
SUITE 27 4 0 •
A 30-SECOND PROGRESS REPORT
AtLANTA
2 PEACHTREE
P ROGRE SS,
STREET •
TELEPHONE
INC .
ATLANT A , GA . 30303
577-3976
April 28, 1967
NOTICE TO THE BOARD OF DIRECTORS:
1. DIRECTORS TO MEET THURSDAY, MAY 4.th, 1: 45 PM
ATLANTA ROOM, C & S NATIONAL BANK (DOWNTOWN).
OFF I CE RS
A1ex W. Smi th, PRES IDE NT
Rober t M. Wood , 1s t VI CE PRESIDENT
Al vi n B. Cates , 2nd VICE PRESIDENT
Richard A. 09 l esby , SEC' Y-TREASURER
2. C.A.P., Inc., were hosts last Wednesday to Downtown
Dayton (Ohio) Association. Itinerar y included:
William B. Hart , ASS' T SEC ' Y TREASURER
Rober t W. Bivens, EXECUTIVE DIRECTOR
Donald G. I ngr am; ASSOCIATE DI RECTOR
EXEC UT I VE . COMM I TT EE
J.
~~L C143.215.248.55 15:37, 29 December 2017 (EST)b~!./f143.215.248.55t
JOSEPH E. BIRN IE , Pres i dent
The National Bank of Georgia
W. LEE BURGE, President
visit with the Mayor
••••• briefing on Central Atlanta and C.A.P., Inc.
skyview of Atlanta from 41st Floor, FNBB
luncheon at White Columns as guests of Cox
Broadcasting Co., per CAP Director J. Leonard
Reinsch
visit with Governor Maddox --- tour of Capitol
bus tour of Central_Atlanta
guided tour of Peachtree Center, per arrangements
by CAP Director John Portman
Re ta;,; Credit Company
ALVIN B. CATES, Pres ident*
Adams-Cates Company
THOMAS G. COUSINS, Presiden t
Cous ins Pl'opel'ties, Inc .
GEORGE S. CRAFT, Chairman
Tl'Us t Company of Georgia
R. HOWARD DOBBS , JR . , Presi dent
Life Insurance Company of Georgia.
EDWIN I. HATCH, President
3. Many central core projects are moving along independently,
and precariously piecemeal. CAP, Inc. is bringing
principals together for coordination, cooperation,
and unified a ction. Much more needed .
Georgia Power Company
GORDON JONES , Pres i dent
Fulton Natiorial Bank
MILLS B. LANE, JR . , Presiden t
Citiz ens & Southel'71 Nat ' l Bank
WALLACE L. LEE, Pres ident
Atlanta Gas Light Company
FRANK M. MALONE, President
Southern Beil Te l . & Te Z. Company
ROLLAND A. MAXWELL, Presiden t
Da.vison ' s
·
RICHARD A. OGLESBY*
4. Rapid Transit planning moving along, largely in vacuum
from business community, to date.
This $500-Million project MUST CONSIDER WHAT IT CAN DO
TO BUILD CENTRAL CORE --- as well as move people .
First /lational Bank
LUC1~~r~;
~~!~~k ~~e c~~ient
JOHN C. PORTMAN, J R. , Architect
Edi.!ards and Portman
RI CHARD H. RICH, Chairman
Central Atlanta must be involved now· as well as when
bills to be pa id.
Rich ' s ., Inc .
JAMES D. ROB INSON, JR . , Chairman
Fir st National Bank
MRS. CAROLYN M. SELIG
The Maosell Companies
. ALEX W. SMITH, Attorney
Snrith., Cohen, Ringel, Kohle r
f,l,artin & Lowe
JACK TARVER, Pres ident
5. Major outside investors are coming by CAP offices to s ee
.. what is be ing done to protect and enhance their inve stment&
now and into the future.
The Atlanta Newspapers
ROBERT M. WOOD, Genera 1 Counse 1
Sea:rs., Roebuck and Company
..ex officio
THEY ARE I MPRESSED WITH CAP'S PROPOSED ACTION PROGRAM
INVOLVING ENLIGHTENED BUSINESSMEN WORKING TOGETHER. IN
CENTRAL ATLANTA PROGRESS.
~day,
Robert W. Biven s
EXECUTIVE DIRECTOR
_....
�/ir~
/Newsletter
C E N'f RAL
A TLAN TA
P ROGRE SS
INc
Temporary Address is: Suite 1211, 615 Peachtree Street NE, Atlanta, 30308, Tel. 873-6983
S U ITE 2740 •
2 PEACHTREE
STREET •
TELEPHONE
NUMBER 4
ATLANTA , GA . 3030 3
577- 3976
JANUARY 26, 1967
NO ISLAND TO ITSELF:
Often a City's problems go und~tected until a chronic accumulation creates an acute crisis.
Atlanta's 'golden heart" is no island to itself. Atlanta's housing is related to its heart --and vice-versa. Neither will live without the other.
THE CRISIS OF HOUSING:
To solve what Mayor Allen describes as a pressing need for 17,000 low-moderate-income housing
units, he has appointed a Committee on Housing Resources, headed by Cecil Alexander.
WHERE? At best1 a tough problem in a City developing so rapidly and beseiged by simultaneous
demands for vital commercial development---- and housing for those attracted by such
commercial development.
THE PARAOOX OF ROCKDALE:
Three miles northwest of "Five Points" is Rockdale
Urban Renewal Project --- 150 acres of prime residential
land, cleared, publicly-owned, and currently out for
bid --- fixed price of $896,000, including 9.14 acres
for commercial development --- award to best proposal
for 1500 units of 22l(d)(3) housing.
~
3 MILES
N
I
DDWNT~JI
Agonizing timetable began in August, 1957 with designation as Urban Renewal Project --- Survey and Planning
Application approved in April, 1958; Entered execution
(acquisition, etc., June, 1960. Bids to be opened
March 15th, 1967.
A FLY IN THE OINTMENT:
A major problem now threatens the whole project. Under provisions of Sect. 221(d)(3) of the
National Housing Act, FHA "has indicated a willingness to issue commitments to an acceptable
developer, insuring mortgages on special terms ••••• at a mortgage interest rate below the
current rate on FHA-insured mortgages."
BUT, it was reported in the Citizens Advisory Committee on Urban Renewal Meeting on 1/19/67
that FHA has agreed to tentative approval OF ONLY 150 UNITS FOR THE FIRST YEAR---- subsequent
units to be approved based on success of the first units, etc. etc., etc •
•••••••• in a City crying for more housing units •••••• in a Nation with the avowed policy
of helping to house its people ••••••• in a Nation whose Number 1 domestic problem is the
decay of jts cities. IT DOESN'T MAKE SENSE.
Bidder interest must diminish --- if not totally disappear under such uncertainties of finance.
A 10-year program of development removes all chances for planning and economies of construction.
IT DOESN'T MAKE SENSE. TOP-LEVEL FHA POLICY MUST BE RE-EVALUATED AND ADJUSTED TO HANDLE SUCH
SITUATIONS. SUCH FEDERAL PROGRAMS MUST BECOME A PART OF THE SOLUTION----- NOT THE PROBLEM.
••••• and 10 years from designation to bipding is a long time.

Bob Bivens
�i
J
C ENTR
Note: Our tel!!Porary address is Suite 1211~ 615 Peachtree St ., NE, Atlanta 30308, Tel. 873-6983
SUITt 2740 •
2 PEACHTREt.
STREET • · ATLANTA, GA . 30303
TELEPHONE
NuMBE.R
577 - 3976
1
JANUARY
5,
1967
In Business
This is the first newsletter of new Central Atlanta Progress, Inc., representing
merger o f Uptown and Central Atlanta Associations. This new organization will
devote its entire efforts to the planning and improvement of the heart of our
great City to make it more pleasant, more productive, and stronger as the hub of
economic , educational, cultural and religious activity of Metropolitan Atlanta.
Officers and Di rectors
Joint Merger Committees of the Uptown and Central Atlanta Associations elected
the fo llo wing Officers and Directors to g';?t. the organization underway. Other
Directors wi ll be elected by this Board.
PRESIDENT • • o••••••o••o• Alex W. Smith
Smith, Cohen, Ringel, Kohler, Martin and Lowe
1st VICE PRESIDENT ••••• Robert M. Wood
General Counsel, Sears, Southern Territory
2nd VICE PRESIDENT •••• o Alvin B. Ca tes
Adams-Cates Company
SECR ETAR ¥-TREASURER... • Richard Oglesby
First National Bank
EXECUTIVE DIRECTOR ••••• Robert W. Bivens, AIP
.DIRECTORS:
J. PAUL AUSTIN
Pre s ide nt , The Coca -Cola Company


JOSEPH E. BIRNIE


Pre s ident, The Na tiona l Ba nk of Georgia
W. LEE BURGE
Pr e sident , Rita il Cr e dit Company
ALVI N B. CATES
President, Adam s -Cates Company
ffiORGE CRAFT
Cha irma n of Boa rd , Trust Company of Georgia
Ro HOWAR D DOBBS, JR.
Presi de nt , Life Insura nce Company of Georgia
EDWI N I ~ HATCH
P res ide nt , Geo rgi a Powe r Compa ny
GORDON J ONES
Pr es iden t , Fult o n Na tional Bank
MILLS B. LANE, J R .
P r esident , Citize n s a n d So u t hern Nat'l Bank
WALLACE L . LEE
P res ident, Atl an ta Ga s Li ght Company
FRANK MALONE
Preside nt, Southern Be l l Telephone Company
ROLLAND L. MAXWELL
President, Davison's
RICHARD OGLESB Y*
First National Bank
LUCIEN E, OLIVER
Vice President , Sears, Southern Territory
JOHN Co POR11',1AN , JR.
ARCHITECT
RICHARD H. RICH
Chairman of Board, Rich's
JAMES D. ROBINSON, JR
Chairman of Board, First National Bank
MRS o CAROLYN M. SELIG
The Massel l Companies
ALEX W. SMITH
Attorney
JACK TARVER
President , Atlanta Newspapers
ROBERT M. WOOD
Sears, Roebuck and Company
0
At l a nta's progress i s large l y attributable to a business leadership t hat car e d enough about he r
fu tur e to do some t h in g about it. Central Atlanta Progress , Inc. , represents a drama t i c a nd
mea nin gful e x tensi o n of that f o resight and interest. The challenges are great ; t he oppo rtuniti es
unlimited. I look forwa rd to wo r ki n g with you in planning and building a b et t e r Atl a nta .
000 0• 0
•• 0
0••
Bob Bive n s
�Tempora r y Addres s i s : S uit e 1 211, 615 Pea ch t ree Stre e t NE, Atl a nt a , 30308, Tel. 873 - 6983
S U ITE 27 4 0 •
2 PEACHTREE
NUMBER 3
STREE;T
TELEPHONE
AT L AN T A , G A . 30303
577-3976
What It Takes
to M a k e Great CI·t·leS
An attack on slums isn't enough.
•
/5
J ANUARY 1 9 , 19 67
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Cities need middle-class residents - and downtowns tHat are "cathedrals."
FORTUNE January 1967
by Edmund K. Faltermayer
Two characteristics, however, are common to all gr eat
.cities. T hey a ll have a n exciti ng downtown filled with a
great variety of shqps, t heatres, museums, and other att ractions, and laid out as a place of great beauty- designed, in the wor ds of archi tect Louis Kahn , to be "the
cathedral of the city." Eq ually important, they have a
Jar e middle-class o ulation residing near downtown,
possessing t he purchasing power an the tastes to he p
sustai n its activities.
The anti-city bias shows in the limited asp irations
of most recent city building. Urban-renewal f unds available each year have been only a fraction of what t he country spends on farm subsidies or space exploration. And
they have been employed mainly for only two purposes,
to rev italize ~ ~ess ~ t s-mostly th ro ugh
face'='lifting rather than true "cathedral" design ing- and
to eradicate the worst slums. It takes mor e t han t hat to
achieve greatness.
Despite the high-so undin g rhetoric used to promote it,
the demonstration-cities program passed last year by Congress is not going to create great cities, either. It promises
a stepped-up attack on the slums, with physical reconstruction and social services closely coordinated. While
this kind of effort is commendable and long overdue,
the program will do nothing directly toward reb uilding
downtowns or making cities attractive places for middleclass citizens to live.
Robert C. Weaver, Secretary of Housing and Urban Development, argues that the new legislation will help middle-class neighborhoods by removing the blighting effects
of slums that adjoin them. " There is nothing inconsistent
in working on the cancerous part and improving the whole
city," he says.'tut many authorities on urban affa irs are
shar I critical of the
e-sided emphasis on the slums.
"For political reasons," as one oft em puts it, "we ave
decided to throw most of our resources into the deficient
areas of the cities, and k!;_the~s ~ !2,!" themselves."
The middle-class citizen who prefers the city's sidewalks to sub urbia's lawns is the forgotten man in today's
city-building efforts. Cities have devoted only the scantiest
of resources to making urban li ving appealing to him, and
~ I ~ g J:Jrograms are tailored ~ to the ~ urbanite and the_m dweller.
City planners, surprisingly, are not clear on what causes a
neighborhood to start renewing itself. or how the process can
be encouraged . Research is needed here. A selective form of
urban renewal, in wh ich onl y the worst evesores and hopelessly run-down buildings are demolished, unquestionably
has helped encourage the midd le-class people who are refurbishing houses on Philadelphia's Society Hill and on
Balt imore's Bolton Hill.
6





T HE ATI..ANT A CONSTITUTION, 11,ur•doy, J an. 12, 1967
- - - - - - - - - - - - - - -1
- ---- - - -
--··-
-- - -·
It's Just Carl
And Betty Again
By ACHSAH NESMITH
The difference between a living city and
a n urba n cadaver is its heart.

Bob Bivens
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�--:::: CENTRAL ATLANTA PROGRESS,
INC.
2 PEACHTREE STREET, N.W ., SUITE 2740
ATLANTA, G EORG IA 30303
TELEPHONE 577-3976
November 1, 196 7
TO:
Mayor Ivan Allen , Jr.
Al derman Rodney M. Cook
Alderman Milton Farr i s
Alex W. Smith
Ro b er t M. Woo d
Frank Mi Malone
Ri c h ard H. Ri c h
Mil l s B. Lane , Jr.
Luc i en E. Oliver
Geor ge S. Craf t
John Co Portman , Jr .
NOTICE OF IMPORTANT SPECIAL MEETING
I am a sking a small group o f key repre s entat ive s o f
the City and Central At lanta Progress , Inc ., to me et on
Tuesd ay, November 7th, a t 3 : 00 PM in the Conf e rence Room
o f C,A.P ., Inc ,, Suite 2740 , New First Na tiona l Bank Bu ilding .
Th i s is a v e ry i mpor t ant mee t i ng f or the pur po se of
rev iewing pr o pos a l s deve l oped joint l y by our staff and t he
City Planning De par tment for a meaning ful planning progr am
f or Centra l Atlant a ,
IT IS MOST IMPORTANT THAT YOU BE PRESENT. Please no t ify
Mrs, Rober son , 577-3976 , tha t you wi l l attendo


i ncere ly,
e.t<..
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J a ck Ta rver
Cha i r man, Executiv e Commi ttee
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