Box 7, Folder 20, Document 2

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Box 7, Folder 20, Document 2

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11/2/67

HIGHLIGHTS OF

PROPOSAL FOR DEVELOPMENT OF CENTRAL ATLANTA ACTION PROGRAM

BACKGROUND:

CITY-C.A.P. TEAM:

CONSULTANTS:

It has been agreed that a Central Atlanta Action
Program is essential for the following reasons:

1. To determine practical goals for CA

2. For systematic approach to problem-solving

3. A requirement for getting further Federal
Highway funds

4. To determine systematic priority of needs
and program for financing.

It has been agreed by the Mayor, Alderman Cook,
the Planning Department Director, and the
Directors of C.A.P., to pool manpower and
financial resources in a team effort, with the
following unique features:

1. Technical team of City-C.A.P., under
technical direction of Don Ingram,
of GLA...

2. Continuous involvement of CA Business
Community

3. Systematic review and involvement of
Mayor and Planning & Development
Committee.

It is proposed that top, nationally recognized
experts be used to assist in three specialized
fields:

1. Transportation
2. Economics
3. Urban Design

Specifically, we have had numerous work
sessions with Alan M. Voorhees & Associates.
Mr. Voorhees is an outstanding City Planner
and Transportation expert --- highly regarded
by the Bureau of Public Roads, acceptable to

' the State Highway Department, and currently

being considered to work with the Rapid
Transit Authority. We feel that it is most
important that all elements of transportation
be tied together through a competent
transportation expert.
CONSULTANTS:
(Continued)

TIMETABLE:

SHORT RANGE
PROGRAM :

WHAT .THIS APPROACH
WILL NOT DO:

WHAT THIS APPROACH
WILL DO:



Because his firm is working with MARTA, and
because he has more information readily
available, Phil Hammer, of Hammer, Siler,
Greene and Associates, looks like the most
likely choice for economic elements within
our study.

The Urban Design consultant is less.clear
at this time, although we have inquired
into many different possibilities.

Development of this "Action Plan" would be
done over an 18-month period, hopefully
beginning on January 1, 1968, and ending on
June 30, 1969,

A unique feature of this proposed approach is
that it provides for a quick determination of
goals and objectives for the Central Atlanta
Area.

Next, a short-range program will be developed
for the purpose of evaluating existing actions
against the yardstick of the above goals and
objectives. This will synchronize Central Core
planning with other programs already underway ---
i.e., Rapid Transit planning.

Out of this short-range program may come some
specific interim projects on which we can be
working while the more sophisticated, long-
range planning proceeds.

This is no instantaneous cure-all for Central
Atlanta ills, BUT IT REPRESENTS AN IMPORTANT
BEGINNING OF A PROCESS,

1. It sets forth goals for Central Atlanta.

2. It is a beginning toward problem-solving.

3. It puts City and Business Community
together in a team effort.
WHAT THIS APPROACH
WILL DO:

(Continued)





It is a systematic approach toward
tackling problems in a planned, logical
sequence.

It seeks to determine space requirements
for various functions needed in Central
Atlanta to serve a Metro Area of 2-Million
in 1983 --- and 3-Million shortly after
the turn of the Century.

It sets up the necessary sophisticated
planning system prerequisite to continued
eligibility for Federal funds.

It put goals, plans, and steps on paper
so that public and private forces can
work intelligently together toward
building an exciting, efficient Central
Atlanta to serve and build a GREAT CITY.

NOTE: THE ABOVE PROPOSAL IS NOT FINAL, BUT IS PRELIMINARY, AND FOR
DISCUSSION PURPOSES ONLY.

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