Box 14, Folder 4, Document 115

Box 14, Folder 4, Document 115

March ll, 1965

Mr. Edgar J. Forio

The Coca-Cola Company
310 North Avenue, N. W.
Atlanta, Georgia

Dear Mr. Forio:

Since the meeting on February 15th of the Stadium Dedication
Committee, I would like to bring you up to date on several
thoughts we have had as well as the action we have taken.

i, On March 2nd Ivan extended an invitation to the President
of the United States and a copy of that letter is attached.
Attached also is copy of response just received.

2. Lam also enclosing a copy of a letter from George Heery
offering his idea about public relations planning.

3. We are working very closely with the Sports Committee of
the Atlanta Chamber in welcoming the Braves on April 9th and

I think this will prove to be a valuable experience in the planning
for July 29th. Iam enclosing a copy of the correspondence with
Jack Williams.

4. Regarding the publicity for the actual dedication, I would
suggest that after the opening game on April 9th we call a meeting
with George Goodwin of Bell and Stanton, Ernie Johnson of the
Braves, the public relation representative from Heery and Heery
and your Committee. The by-laws of the Atlanta Advertising Club
prevent them from assuming the over-all responsibility for a
project such as this. However, from our experience with the
Bond Issue, I believe they would be delighted to serve in an
advisory capacity.

Sincerely,

Ann Drummond
Executive Secretary
AD/br