Dublin Core
Title
Box 17, Folder 7, Document 64
Text Item Type Metadata
Text
SUGGESTIONS FOR GRAPHIC PRESENTATION
TO NATIONAL LEAGUE OWNERS
I. Population - The idea here is to show them the rapid growth of
a.
c.
II. Buying
Atlanta, the city's position as the population
center of the Southeast, and the center of a vast,
untapped audience potential for major league base-
ball.
Chart showing population growth of 5-county metro area
since 1930 (or earlier, if desired); research figures
already compiled, chart.to be done.
. Map showing population density; radii to illustrate
audience potential within 100 miles, 200 miles, etc.;
research figures available (Henson), also S.E. outline
maps for use in making the map.
Map showing Atlanta as population center of Southeast;
14 per cent of nation's population in 9 per cent of
land area, with Atlanta at the hub. (Might want to in-
clude on this map or separately a chart projecting
population growth of Southeast to 1976 and 2000.)
power - The idea is to show that Atlanta people bring
home enough money to afford baseball tickets,
and the situation is improving all the time.
. Chart to show increase in Georgia's per capita income,
related to other cities (Pittsburgh, for one), South-
east and national average.
. Chart showing increase in retail sales, proving that
the money being earned is being spent (but indicating
prosperity rather than how much would be left for
tickets to the ball park).
IIL. Accessibility - The idea is to show Atlanta's convenience to
a.
other cities (particularly big league cities)
and accessibility to the stadium by way of
interstate system.
Map showing air routes to "national" cities (which just
happen to be 9 National League cities), with "funnel"
sort of graphic effect showing number of daily flights
between each city and Atlanta; road distance and flying
time to each city shown elsewhere on map.
N. L. OWNERS -- 2
b. Map showing same information for 10 other "national"
cities (but these happen to be the 10 American League
cities).
IV. "Virgin territory" -- Idea is to show Atlanta as the center
of the biggest single region, except
the great Northwest, without a major
league sports team.
a. Map showing just that -- the simpler the better --
yet illustrating that Atlanta is not isolated, as West
Coast cities are; for example, Cincinnati is the closest
major league city (454 road miles - 1 hr. 6 min. by air),
but excluding West Coast cities, furthest from Atlanta are
Beeston (1074 miles) and Memresote (1091 miles).
V. Special material on stadium itself -
a. Color photograph of stadium with city skyline in
background (Mr. Shelton has it; it needs mounting).
b. B/W artist rendering to show stadium's relative location
as to city, freeways, etc.
c. Facts and figures on the stadium itself (seating, etc.)
and perhaps a few odds and ends on Atlanta (hotels, etc.)
TO NATIONAL LEAGUE OWNERS
I. Population - The idea here is to show them the rapid growth of
a.
c.
II. Buying
Atlanta, the city's position as the population
center of the Southeast, and the center of a vast,
untapped audience potential for major league base-
ball.
Chart showing population growth of 5-county metro area
since 1930 (or earlier, if desired); research figures
already compiled, chart.to be done.
. Map showing population density; radii to illustrate
audience potential within 100 miles, 200 miles, etc.;
research figures available (Henson), also S.E. outline
maps for use in making the map.
Map showing Atlanta as population center of Southeast;
14 per cent of nation's population in 9 per cent of
land area, with Atlanta at the hub. (Might want to in-
clude on this map or separately a chart projecting
population growth of Southeast to 1976 and 2000.)
power - The idea is to show that Atlanta people bring
home enough money to afford baseball tickets,
and the situation is improving all the time.
. Chart to show increase in Georgia's per capita income,
related to other cities (Pittsburgh, for one), South-
east and national average.
. Chart showing increase in retail sales, proving that
the money being earned is being spent (but indicating
prosperity rather than how much would be left for
tickets to the ball park).
IIL. Accessibility - The idea is to show Atlanta's convenience to
a.
other cities (particularly big league cities)
and accessibility to the stadium by way of
interstate system.
Map showing air routes to "national" cities (which just
happen to be 9 National League cities), with "funnel"
sort of graphic effect showing number of daily flights
between each city and Atlanta; road distance and flying
time to each city shown elsewhere on map.
N. L. OWNERS -- 2
b. Map showing same information for 10 other "national"
cities (but these happen to be the 10 American League
cities).
IV. "Virgin territory" -- Idea is to show Atlanta as the center
of the biggest single region, except
the great Northwest, without a major
league sports team.
a. Map showing just that -- the simpler the better --
yet illustrating that Atlanta is not isolated, as West
Coast cities are; for example, Cincinnati is the closest
major league city (454 road miles - 1 hr. 6 min. by air),
but excluding West Coast cities, furthest from Atlanta are
Beeston (1074 miles) and Memresote (1091 miles).
V. Special material on stadium itself -
a. Color photograph of stadium with city skyline in
background (Mr. Shelton has it; it needs mounting).
b. B/W artist rendering to show stadium's relative location
as to city, freeways, etc.
c. Facts and figures on the stadium itself (seating, etc.)
and perhaps a few odds and ends on Atlanta (hotels, etc.)
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