Box 3, Folder 15, Document 1

Box 3, Folder 15, Document 1

for
the

NMPRENENSIVE AREAWIDE HEAITH PLANNING PROLEE







Community
Council of the

Adtianta

Adrea inc.

Eugene T. Branch, Chairman of the Board
Duane W. Beck, Executive Director

1000 Glenn Building, Atlanta, Georgia 30303
Telephone (404) 579-2280







Raphael B. Levine, Ph.D. Director

VOLUME |

IN THE BEGINNING—THE LAW

Public Law 89-749 is cited as the “Comprehensive Health Planning
and Public Health Services Amendments of 1966”, and declares the
following to be its findings and declaration of purpose.
Sec. 2 (a) The Congress declares that fulfillment of our national
purpose depends on promoting and assuring the highest level of
health attainable for every person, in an environment which
contributes positively to healthful individual and family living; that
attainment of this goal depends on an effective partnership,
involving close intergovernmental collaboration, official and
voluntary efforts, and participation of individuals and organiza-
tions; that Federal financial assistance must be directed to support
the marshalling of all health resources—national, state and local—to
assure comprehensive health services of high quality for every
person, but without interference with existing patterns of
professional practice of medicine, dentistry, and related healing
arts. (b) To carry out such purpose, and recognizing the changing
character of health problems, the Congress finds that com-
prehensive planning for health services, health manpower, and
health facilities is essential at every level of government; that
desirable administration requires strengthening the leadership and
capacities of state health agencies; and that support of health
services provided people in their communities should be broadened
and made more flexible.

THE SALUBRIOUS WIND
STOCKING OF CHANGE

Vision of social and health planners of the Community Council of
the Atlanta Area, Inc. (CCAA), made it possible for the Atlanta
metropolitan area to be the first area in Georgia to receive an
“organizational grant” for the purpose of defining and developing
an agency which will be capable of doing comprehensive health
planning and obtaining broad community support and
participation in the planning effort. This grant, from the United
States Public Health Service, through the Georgia Office of
Comprehensive Health Planning, supports the CCAA in the pro-
fessional and organizational effort necessary to instigate such an
organization.

The term “comprehensive” means that every aspect of the health
landscape in the six-county metropolitan area must be taken into
account in the planning process. This includes not only the
treatment of illness and injury but the prevention of same as well
as compensation for any lasting effects received. In addition to the
manifold activities of medical and paramedical personnel in the
variety of health treatment facilities, planning must consider
environmental controls of air, water, soil, food, disease vectors,
housing codes and construction, and waste disposal. Needs for
training of health personnel, for improvement of manpower and
facilities utilization, and for access to health care must be
considered. The fields of mental health, dental health, and

mela betietha eer Shims fee teal “Wik Seed Be ow cee ec ie a ah

Alloys F, Branton, M.B.A. Associate Director

June , 1969



Cynthia R. Montague, Editor

NUMBER |

The Partnership for Health Law requires that such planning be
done with people rather than for people. Therefore, maximum
participation of health “consumers”, health professionals,
governmental units and agencies, and other community organiza-
tions is a necessity. The law is telling the states and communities
that they will be given increasing responsibility and power to
determine their own best health interests, and that the current
Federal practice of funding health-related projects through specific
project-type grants will phase into a system of “block” grants to
the states for use as local emphasis requires. Eventually, only
communities which have organized themselves for comprehensive
health planning may be eligible to receive Federal support.

Ideas of excellence need corresponding institutions; the
Comprehensive Areawide Health Planning Project is an example of
such an idea. Such ideas need feet and so the pioneering march has
begun towards healthful social change of a magnitude never before
undertaken.

& THE CONVENORS



dk

Or. Robert €. Wells, Chairman,

Gilbert R. Campbell, Jr.,
Chairman, Metropolitan
Area Council of Chambers
of Commerce

Eugene T. Branch, Chairman,

Board of Directors, Community Area Joint Health Professionals

Council of the Atlanta Area, Inc. Committee on Comprehensive
Health Planning

A necessary step in the organizational development of the
Comprehensive Areawide Health Planning Project was the
convening of a large “Community Involvement Panel”, to which
approximately 170 representatives of agencies, organizations, and
governmental units were invited. In order to indicate the breadth
of concern for health planning in this community, three major
groups collaborated in issuing the invitation, and hence, became
the “convenors” of the Panel. Shown are the chief officers (left to
tight) of the three groups: Eugene T. Branch, Chairman of the
Board of Directors, Community Council of the Atlanta Area, Inc.:
Dr. Robert E. Wells, Chairman of the Area Joint Health; Pro-

fessionals Committee on Comprehensive Health Planning Gilbert
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DIRECTOR'S REPORT



Raphael B. Levine, Ph.D.

On Thursday, June 5th, the long process of “community
involvement” came to a successful climax, when the new
“Metropolitan Atlanta Council for Health” met for the first time,
and formally accepted the responsibility for guiding the destinies
of comprehensive health planning in this six-county metropolitan
area, The membership of the Council represents in the truest sense
the “partnership for health” concept which is the basis of Federal
support of comprehensive health planning. Local governments,
major planning agencies, health providers, health consumers, public
and private medicine, voluntary health agencies, poor and middle
class, black and white, are all present on the Council. Moreover,
they were selected for Council membership in the spirit of today’s
participatory democracy, rather than being appointed by a select
body. I am enormously pleased with the caliber of this body of
citizens, who will be making policy decisions on health matters for
this community. I am convinced that, although they come from
many different walks of life, they will function as the 18th
Century Statesman, Edmund Burke, expected of the British
Parliament:

“Parliament is not a congress of ambassadors from different and
hostile interests, which interests each must maintain, as an agent and
an advocate, against other agents and advocates; but Parliament is a
deliberative assembly of one nation, with one interest, that of the
whole—where not local purposes, not local prejudices, ought to
guide, but the general good, resulting from the general reason of
the whole. You choose a member, indeed; but when you have
chosen him, he is not a member of Bristol, but he is a member of
Parliament.”

ORGANIZATIONAL EFFORT



The work during this organizational year has fallen into two major
fields: (A) identification of the technical aspects of community
health planning, and (B) development of an organization or agency
capable of carrying out comprehensive health planning on a
permanent basis.

A. Technical Aspects

The principal technical objectives of this project are (1) to identify
the community’s principal health problems, and the probable, most
urgent planning efforts which will have to be undertaken by the
permanent organization during its first year of existence—1970;
and (2) to specify the numbers and qualifications of the technical
staff who will be needed to carry out such planning. Two of the
numerous activities undertaken by the staff and volunteers which
bear on these objectives are (a) developing a “systems approach” in
planning for the health field, involving cost-benefit analyses, and
the building of community health “systems models”, etc.; and
(b) the use of volunteer “task forces” to identify and scope health
problems through descriptions of problem areas, trends, resources,
obstacles, and suggested solutions to the problems. A great deal of
thanks is due to these hundreds of volunteers, both health
professionals and other concerned citizens, for their efforts,
expertise, and insights into the health picture of this community.

B. Organizational Development



The principal organizational objectives of the project are (1) to

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organization, and (2) to devise an organizational structure for such
operation, including corporate identity, policy Council, and the
means of selecting the Council and writing its by-laws. Two of the
activities undertaken in this field are (a)identification of
community interest and decision groups involved in health
activities, and holding literally scores of meetings with them; and
(b) working out the detailed plans for permanent agency and
obtaining acceptance and endorsement of them by important
groups in the community: governments, health officials and
consumers’ groups.

COBB COUNTY HEALTH
ADVISORY COUNCIL ESTABLISHED



In tune with the Comprehensive Areawide Health Planning
concept, the Cobb County Health Advisory Council was recently
born. The infant Council has the charge of determining the
county’s health needs in order of priority and how such needs
should be met. Mr. William Thompson, Administrator for the Cobb
Health Department, and Chairman of the newly formed Council
has cited four areas of concern: service, manpower, finances, and
facilities. The idea of such Health Advisory Councils grew out of
the Partnership for Health Legislation of 1966 which established a
program of providing matching funds to help communities obtain
needed health services and facilities. Says Dr. Raphael B. Levine,
Director of the Metropolitan Atlanta Comprehensive Areawide
Health Planning Project, “Citizen participation in health planning
at the local level as well as the metropolitan level is essential to a
successful community-wide effort. It is most encouraging that the
Cobb County Health Advisory Council has been formed”, he
concluded.

BACKGROUND-—Dr. Raphael B. Levine



Dr. Raphael B. Levine was educated at the University of
Minnesota. There he received a Bachelors and Masters degree in
Physics and a doctorate in biophysics. His recent professional work
has consisted of developing “intelligent” computors which can
learn to recognize patterns of behavior in complex systems
(biological or physical). Some of his previous research activities
concerned man’s reaction to physical and emotional stresses of
atmospheric and space flight, as well as the electrical activity of the
heart and brain. He has taught and done research at the University
of Minnesota, the University of Illinois, and Ohio State University.
Since 1958, he has been managing and performing research in the
Human Factors Laboratory and the Systems Sciences Research
Laboratory of the Lockheed-Georgia Company. In 1968, he
became the consultant to and then the Director of the Compre-
hensive Areawide Health Planning Project for Metropolitan Atlanta
under the Community Council of the Atlanta Area, Inc. He is
currently serving as President of the Planned Parenthood Associa-
tion of the Atlanta Area.

BACKGROUND~—Alloys F. Branton, Jr.

Alloys F. Branton, Jr., was educated at the University of Minnesota
where he received a Bachelor of Arts Degree, and at the University
of Chicago where he received a Masters Degree in Hospital
Administration. He was Health Division Secretary of the Council of
social Agencies of Greater New Haven, Inc., New Haven,
Connecticut. Next, he served as a Health Consultant to the
Community Health and Welfare Council of Hennepin County, Inc.,
Minneapolis, Minnesota. He came to Atlanta as Assistant Director
of the Hospital and Health Planning Department, Community
Council of the Atlanta Area, Inc. He is now Associate Director of
the Comprehensive Areawide Health Planning Project. He also has
an appointment as adjunct faculty member, Course in Hospital

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