Box 7, Folder 11, Document 2

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Box 7, Folder 11, Document 2

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GENERAL MOTORS CORPORATION
GENERAL MOTORS BUILDING
DETROIT, MICHIGAN 48202

GAIL SMITH
GENERAL DIRECTOR
ADVERTISING AND MERCHANDISING

August, 1968

From One Involved Businessman to Another:



The CRISIS IN OUR CITIES campaign is the newest public service effort
of The Advertising Council, and in many ways it is the most significant
project the Council has undertaken in a number of years.

The advertising is straight talk. It deals with the hard realities of
life in Urban America. It is not a "scare" campaign, nor was it meant
to be. Rather, it seeks to inspire, encourage and move Americans to
become involved in the urban, racial crisis facing our nation -- to

do something constructive to help solve the problems of our cities.
Unfortunately, until now too many of our citizens have been bystanders
in this vital area.

As you will see from the enclosed materials, the campaign puts into
clear perspective the aspirations of those who live in the ghettos. And
it calls for action, individually and collectively, from all of us who
are -- or should be -- concerned.

We are conducting this campaign in cooperation with Urban America, Inc.
and the Urban Coalition. You and your associates will be interested in
the enclosed letter from John Gardner.

Ketchum, MacLeod & Grove, Inc. is serving as the Council's volunteer
advertising agency for the CRISIS IN OUR CITIES campaign. I think you
will agree that they have created outstanding advertising about a very
complex subject.

T have learned from first-hand experience here in Detroit that effective
communications are absolutely vital to any successful effort in dealing
with the problems of the city. In my opinion, advertising can make a
significant contribution in these critical times. But we need your help
and the help of all media. I am particularly hopeful that your medium
can’ persuade millions of Americans to send for the free booklet, "The
Turning Point", which is offered in the advertising.

T know that you will do everything you can to give this important campaign
the maximum exposure which the urban, racial crisis demands.

Everyone concerned with these problems will be most grateful for your
valuable help.

Sincerely,

5 j
Gail Smith

Volunteer Coordinator
CRISIS IN OUR CITIES campaign

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