Box 7, Folder 11, Document 3

Box 7, Folder 11, Document 3

The Urban Coalition esi onaae

Washington, D.C. 20006
Telephone: 347-9630



CHAIRMAN: John W. Gardner
CO-CHAIRMEN: Andrew Heiskell / A. Philip Randolph

August, 1968

We need your help:



The Urban Coalition and local Urban Coalitions in 33
American cities join in asking your support for the
campaign, "Crisis In Our Cities", prepared by the
Advertising Council for Urban America. This fine

example of advertising in the public service, coupled
with related campaigns, represents the largest single
effort yet attempted to use the power of mass advertising
to meet the growing problems of cities and people which
threaten to destroy our way of life.

No domestic crisis has equaled the gravity of the one
which now confronts us and never has there been a more
important opportunity to turn the nation's communications
resources to better purpose. I urge you to give to

this campaign the full and continuing support of your
organization. The stakes, for all of us, have never
been greater.

Sincerely,

eh

John W. Gardner
Chairman