Box 1, Folder 22, Document 13

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Box 1, Folder 22, Document 13

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CYCLORAMA SURVEY
A SUMMARY OF QUESTIONNAIRES
February 17, 1969

As of January 24, 1969, 2,013 of the 5,000 postcards were returned to
this office. This represents an impressive response of 40.3%. We
understand from public opinion firms, etc., that as much as a 10%
response is considered adequate and favorable.

/
Seven basic questions were asked on the survey card and not every
question was answered by everyone who returned a card. As to the
question, "Your home town or point of origin?," 1,973 responded.
Of this number, 966 (or 49%) were from the southeastern United States.
They represented a total of forty-five states and the District of
Columbia. Interestingly enough, 1.89% of all visitors during the period
tested were from foreign countries. Those listing Atlanta under question
one represent 7.6% of the survey, and those from outside Atlanta but
living in Georgia represented 10.9% of the survey.

As to question two, "Are you on vacation or a business trip?," 61.6%
were on vacation, 21.8% were on business, and 16.5% were on business
and vacation. j

As to question three, "How did you hear of Cyclorama?," a total of 1,689
of the 2,013 cards responded to this question. The largest single group
were told of the Cyclorama by friends, with the next group having heard
of it through relatives, and the third group being natives of the City
of Atlanta. Georgia Welcome Stations, encyclopedias, Georgia Motor Club,
taxi drivers, newspapers, magazines and history books, Welcome Wagon,
etc. were listed as sources where the tourists learned of the Cyclorama.

As to question four, "Did you have trouble locating the park?," of the
1.960 who responded to this question, only 12.1% said they had trouble
locating Grant Park.

Question five. This is a very important question consisting of the
following: "Did you come to Grant Park specifically to see the Cyclorama;
‘or, to see the Zoo and Cyclorama; or, to see the Zoo and decided to

visit the Cyclorama?" A total of 1,939 of the 2,013 answered this
question. 79.9% stated they came to Grant Park exclusively to see the
Cyclorama; 17% said they came to Grant Park to see the Zoo and the
Cyclorama, and only 3.1% stated they came to Grant Park primarily to

see the Zoo and, while there, decided to take in the Cyclorama.

Question six asks, "Do you feel the Cyclorama should be moved to another
location?" Of the 2,013 answering this question, (please note every
card answered question six) 76% said, "No, do not move it to another
location." 9% said, "Yes, do move it," and 15% had not reached a con-
clusion. Of the 2,013 cards which answered question six, 217 were from
the Atlanta Metro area. Of these 217, 75% said; "Do not move the Cyclo-
rama," 19% said, "Do move it," and 7% had no opinion.

Question seven asks, "Would you rather see the Cyclorama located near
downtown motels, civic centers, etc.?" Again, 2,013 of the 2,013 returned


Cyclorama Survey Summary (cont'd) -2- February 17, 1969

cards answered question seven. 74% stated they would not prefer to see
the Cyclorama downtown, 11% said they would, and 15% had no opinion.

Of the 2,013 cards answering question seven, 217 were from the Metro
area. Of this 217, 74% said, "No, do not move it downtown," 15% said
"Do move it downtown," and 11% had no’ opinion.

JCD: jw
CYCLORAMA SURVEY

AS OF January 24, 1969



Tob Few See $17
1. Your home .town or point of origin? :
¢§ SiaTes
71,675 149 Atlanta - - 3 Montana * Dt. Foreign Countries 67
66 Alabama - 3 Nebraska 14 Canada |. 89%
‘1 Alaska 5 New Hampshire 7 Switzerland x
11 Arkansas 12 New Jersey 1 Venezuala
85 California 68 New York 1 Ireland
17 Colorado 96 N. Carolina~ 4 Germany
21 Connecticut 6 N. Dakota 3 Japan
4 Delaware 84 Ohio 6 England
151 Florida— 15 Oklahoma 3 Australia
10970216 Georgia— 6 Oregon 4 Holland
3 Hawaii 48 Pennsylvania 2 Puerto Rico
1 Idaho _ _3 Rhode Island 1 Grand Bahamas
97 Illinois ~ 82 S. Carolina 1 Brazil
37 Indiana 1 S. -Dakota 1 South America
16 Iowa 75 Tennessee_ 1 Iran
8 Kansas 82 Fexas 1 France
34 Kentucky — 8 Utah 1 South Africa
37 Louisiana 47 Virginia- 1 Norway
2 Maine 18 Washington 1 Mexico
18 Maryland 25 Washington, D.C 2 Wales
40 Massachusetts 15 W. Virginia 2 Scotland
90 Michigan 29 Wisconsin 2 Isreal
25 Minnesota 5 Wyoming 2 India
25 Mississippi-. 4 No State 2 Ecuador
2f Missouri 2 Denmark
1 Kenya
1 Sweden
Ree he (973
2. Are you on vacation or a business trip?
Gt.69o Al& Zo l6.S%
Vacation - 1,080 .Business - 381 Both = 290 ToTAc 19S)
3. How did you hear of Cyclorama?

(59
293
109

(144

2g
ho

5
30

2
28
46
8
30
1
1

Friends
Relatives

Native

Return Visit

Tour
Folders, Brochures,
Pamphlets, etc.
Welcome Station
Motels & Hotels
Airport
Advertisement
School
Chamber of Commerce
Literature & Books
World Book Ency.
Ga. Info. Office

lo
Ly Oyu

Wt

aa

nM
WeEMrF UIOWO OVO FF OF

Transit Authority

AAA

Cab Driver

Maps

Government Office

Sightseeing Trip,

Newspaper

Grey Line

Magazine

History

Guide Book or
Travel Folder

Civil War Centinnel

Lectures

Welcome Wagon

Travel Bureau

PNP EP RWHMNHPWH

Hospitality House
While at zoo
Study of monuments
Convention
Information Desk
New York Time Post
Motor Club

Movie Guide
American Heritage
Hertz s
Curtis, 1000
Superior Bumper

Products, of Atlanta

Joue | 6 37
CYCLORAMA SURVEY
January 4, 19609

Page 2

4; “Bid you have trouble locating the Park?

No - 1,721 Yes = 239 12,1 % 190 ToT

5. Did you come to Grant Park specifically to see the Cyclorama?;
or, to see the Zoo & Cyclorama; or, to see Zoo and decided to

visit Cyclorama?
; 1 Fo U7P2e 3,190 1939 VOTH
Cyclorama - 1,549 Zoo & Cyclorama - 329 Zoo and decided - 61

6. Do you feel Cyclorama should be moved to another location?
No - 1,539 (76%) Yes - 179 (9%) No Opinion - 295 (15%) Aol3 ome
Metro Atlanta
No - 161 (74%) Yes - 41 (19%) No Opinion - 15 (7%) 2477 ToiFe._

7- Would you rather see Cyclorama located near downtown hotels,
motels, in a civic center?

No - 1,496 (74%) Yes - 210 (11%) No Opinion - 307 (15%) Qot3 wrRL.
Metro Atlanta
No - 160 (74%) Yes - 33 (15%) No Opinion - 24 (11%) 217 TKK

.NOTE: This includes all the cards that have been given out at
the Cyclorama. This will be final except for a very few

that are being returned by mail.
AAS CARDS ReoRVEd
OUT OF Sooo. x

= 40.3 Po

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