Box 19, Folder 15, Document 25

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Box 19, Folder 15, Document 25

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GEORGIA INSTITUTE OF TECHNOLOGY

ATLANTA. GEORGIA 30332

SCHOOL OF
INDUSTRIAL MANAGEMENT

August 5, 1966

The Honorable Ivan H. Allen
Mayor of Atlanta
Georgia

Dear Mayor Allen:

One of the degree requirements for a Master of Science in Industrial
Management at Georgia Tech is an independent research project to be
chosen by the student involved. In fulfilling this requirement, we
have undertaken an analysis of the economic impact of the Atlanta
Braves on the city of Atlanta.

During a conversation this morning with Dale Henson, of the Chamber

of Commerce, it was pointed up that the results of this study might be
of interest to your office. The effort has been underwritten by the
Braves and includes some 1500 personal interviews during ball games, so
it should be as comprehensive as anything which is currently available.
The study will be completed during September and the Braves should be
able to distribute the findings shortly thereafter; however, we are

in no position to commit the Braves management to any specific publi-
cation date.

If your office has any information which might serve to make the
study more complete and/or valid, we would appreciate it if it could
be forwarded to us, or we would be glad to make arrangements to visit
your office and obtain it personally. We will appreciate any help
which you might provide and hope that the published results will be
of use to your office.

Sincerely yours,

George D. Houser

Leéaut 2 Cen Cong

Robert A. Weinberg

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