Box 19, Folder 15, Document 48

Box 19, Folder 15, Document 48

May 27, 1966

Mr. Herb Lyon

The Chicago Tribune
435 N. Michigan
Chicago, Illinois

Dear Mr. Lyon:

I have seen your column of May 8, 1966, in which you noted, "The Atlanta Braves'
owners have this new heap-big headache; Powerful Crackertown biz, civic,

and political leaders are suddenly pressuring ‘em to quit selling choice

box seats to Negro fans. The Braves Big Chief are totally ignoring this
nonsensical pitch."

Herb, I do not know where you got your information but, it is completely
falacious. I spoke to John McHale about this, before attempting an answer,
and he tells me that there is absolutely not one shred of truth in this
atatement.

I think that Atlanta has taken a bum-rap. For a guy who has spent just about
all of his growing years in the north, I find Atlanta to be as progressive,
if not more so, in the area of racial integration, than in most northern
eities in which I have lived; including Chicago.

I really think you've thrown the city a curve ball.

Sincerely,

Jerald §. Sachs
Public Relations Director

JS3; paa