Box 7, Folder 10, Document 11

Box 7, Folder 10, Document 11

i 1819 H Street, N.W.
i Washington, D. C. 20006
= Telephone: (202) 223-9500
CHAIRMAN: John W. Gardner

CO-CHAIRMEN: Andrew Heiskell / A. Phifip Randolph

April 9, 1969

The Honorable Ivan Allen, Jr.
Mayor of the City of Atlanta
City Hall

Atlanta, Georgia 30303

-Dear Ivan:

i am enclosing for your information the First Annual Report
of the Urban Coalition. If you would like additional copies
please do not hesitate to ask.

I also am enclosing the proposed design of a major adver-
tising campaign which we are now discussing with the
Advertising Council. The campaign's purpose is to sustain
the momentum of last year's campaign on "Crisis in our
Cities" and would result in over $20 million of contributed
advertising space. Before proceeding further with detailed
discussions, we wish to alert you to our intentions. We
would appreciate receiving any comments and suggestions

you may have on the matter.

Sincerely,

Peter Libassi
Executive Vice President

cc: Mr. Dan Sweat