Dublin Core
Title
Box 19, Folder 15, Document 40
Text Item Type Metadata
Text
May 30, 1966
Mr. Gpie Shelton
Executive Vice President
Atlanta Chamber of Commerce
Commerce Building
Atlanta, Georgia
Dear Opie:
Here is the bill for the joint Forward Atlanta/Braves
opening day promotion.
We have previously submitted to Curtis Driskell all
bills related directly to the Mayor's Dinner. He tells me that,
despite the cocktail party, the income from the dinner came
within approximately $215 of equalling the cost of the dinner.
Although our budget anticipated some $2,500 net income from the
dinner, I think the Mayor's cocktail party and the wine were
excellent additions to the original dinner concept. They marked
the difference between ultra first class and something less than
first class,
This invoice, including Bell & Stanton's fee for extra
staff and extra services, amounts to $13,555.29. I presume that
to it will have to be added some $215 to make Curtis Driskell's
dinner books balance. Thus, the total amount to be divided
between the Chamber and the Braves -- and perhaps the Mayor, if
he wants a further piece of the action -=- is $13,770.29.
Mr. Opie Shelton
Page Two
May 30, 1966
During all the ten-year history of Bell & Stanton, I
doubt that any client -- or combination of clients -- ever got
so much for so little. Some of the results were reflected in
our most recent report to the Forward Atlanta Committee.
Clippings are still coming in. Some of the intangible results
can never be measured; but these things we know:
1. One of the objectives of this joint promotion was
to £i11 Atlanta Stadium on opening night and to have a respectable
crowd there on the second night. This objective was accomplished.
It alone more than pays for the Braves' share.
2. A second objective -- of equal interest to both
Atlanta and the Braves -~ was that Atlanta welcome the Braves
with enthusiasm. The turn-away crowd at the Mayor's Dinner; the
tremendous attendance at the parade and the full stadium on
opening night say more than we can ever say about the success of
this one.
3. Perhaps the most important objective of all was
that all America be made aware that Atlanta, with the Braves,
had gone Big League. We can never measure the full extent of
the accomplishment of this objective. Suffice it to say, it
was achieved far beyond our wildest dreams. Atlanta and the
Braves had two pages in Life Magazine; almost a full page in
The National Observer; a column in Time; a snide, but neverthe-
less, overall favorable story in Newsweek; ail the national
television networks, including a special cut~-in in the Today
Show; a major article in Look Magazine; coverage by Hearst
Metrotone Newsreel; and pictures and stories in every major
newspaper in the country.
All conveyed the same idea -- Atlanta has gone Big
League and loves it.
Let me say in closing that a substantial part of the
success of this promotion is due to the overwhelming cooperation
our firm had from you, from Curtis Driskell, from Ben Garland,
from the Braves’ officials, from the Braves’ Public Relations
Department and from the Mayor’s office.
Mr. Opie Shelton
Page Three
May 30, 1966
All in all it was a great success. We are proud to
have shared it with you.
Sincerely,
George Goodwin
c¢: Mayor Ivan sie
Mr. Alan Bell
Mx. William C. Bartholomay
Mr. Edward Stanton
Mr. Jerald Sachs
Mr. Gpie Shelton
Executive Vice President
Atlanta Chamber of Commerce
Commerce Building
Atlanta, Georgia
Dear Opie:
Here is the bill for the joint Forward Atlanta/Braves
opening day promotion.
We have previously submitted to Curtis Driskell all
bills related directly to the Mayor's Dinner. He tells me that,
despite the cocktail party, the income from the dinner came
within approximately $215 of equalling the cost of the dinner.
Although our budget anticipated some $2,500 net income from the
dinner, I think the Mayor's cocktail party and the wine were
excellent additions to the original dinner concept. They marked
the difference between ultra first class and something less than
first class,
This invoice, including Bell & Stanton's fee for extra
staff and extra services, amounts to $13,555.29. I presume that
to it will have to be added some $215 to make Curtis Driskell's
dinner books balance. Thus, the total amount to be divided
between the Chamber and the Braves -- and perhaps the Mayor, if
he wants a further piece of the action -=- is $13,770.29.
Mr. Opie Shelton
Page Two
May 30, 1966
During all the ten-year history of Bell & Stanton, I
doubt that any client -- or combination of clients -- ever got
so much for so little. Some of the results were reflected in
our most recent report to the Forward Atlanta Committee.
Clippings are still coming in. Some of the intangible results
can never be measured; but these things we know:
1. One of the objectives of this joint promotion was
to £i11 Atlanta Stadium on opening night and to have a respectable
crowd there on the second night. This objective was accomplished.
It alone more than pays for the Braves' share.
2. A second objective -- of equal interest to both
Atlanta and the Braves -~ was that Atlanta welcome the Braves
with enthusiasm. The turn-away crowd at the Mayor's Dinner; the
tremendous attendance at the parade and the full stadium on
opening night say more than we can ever say about the success of
this one.
3. Perhaps the most important objective of all was
that all America be made aware that Atlanta, with the Braves,
had gone Big League. We can never measure the full extent of
the accomplishment of this objective. Suffice it to say, it
was achieved far beyond our wildest dreams. Atlanta and the
Braves had two pages in Life Magazine; almost a full page in
The National Observer; a column in Time; a snide, but neverthe-
less, overall favorable story in Newsweek; ail the national
television networks, including a special cut~-in in the Today
Show; a major article in Look Magazine; coverage by Hearst
Metrotone Newsreel; and pictures and stories in every major
newspaper in the country.
All conveyed the same idea -- Atlanta has gone Big
League and loves it.
Let me say in closing that a substantial part of the
success of this promotion is due to the overwhelming cooperation
our firm had from you, from Curtis Driskell, from Ben Garland,
from the Braves’ officials, from the Braves’ Public Relations
Department and from the Mayor’s office.
Mr. Opie Shelton
Page Three
May 30, 1966
All in all it was a great success. We are proud to
have shared it with you.
Sincerely,
George Goodwin
c¢: Mayor Ivan sie
Mr. Alan Bell
Mx. William C. Bartholomay
Mr. Edward Stanton
Mr. Jerald Sachs
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