Box 13, Folder 21, Document 52

Box 13, Folder 21, Document 52

[-] NEWSPAPER

FOR IMMEDIATE RELEASE Seas

L]tv

PASCHALS '

CHECK THE CITY'S SKYLINE ATLANTA! A LUXURIOUS, ULTRA-MODERN, MILLION DOLLAR MOTOR
HOTEL HAS RISEN TO TAKE ITS PLACE AMONG THE FINEST MOST BEAUTIFUL STRUCTURES IN THE
CITY, NOW STANDING MAJESTICALLY BESIDE PASCHALS RESTAURANT AND PASCHALS' LA CAROUSEL
NIGHT CLUB, IS THE ALL NEW PASCHALS' MOTOR HOTEL A 120 ROOM SEVEN STORY BUILDING THAT
REPRESENTS AN INVESTMENT OF MORE THAN TWO MILLION DOLLARS AND THE REALIZATION OF A
DREAM THAT BEGAN MORE THAN A QUARTER OF A CENTURY AGO.
THE PASCHAL BROTHERS DREAMED OF ONE DAY BUILDING A 'HOME AWAY FROM HOME', AN ALL
SNCOMPASSING FACILITY WHERE ONE COULD FIND FOOD, DRINK, MERRIMENT, ENTERTAINMENT, AND
a 2,CE TO REST UP FOR MORE ALL WITHIN THE CONFINES OF ONE COMPLEX. JAMES AND ROBERT
‘4.5 EARNED EARLY IN LIFE THAT HARD WORK WAS THE ONLY WAY TO MAKE REALITIES OUT OF

[ae 3, abD SO THEY bacan WORKING 15 HOURS A DAY SEVEN DAYS a WEEK.
THEY BEGAN WITH A SMAi.L STORE AND A SPECIALTY, THEY TURNED THE SMALL STORE INTO A
..STsJRANT AND THE SPECIALTY, ROBERT'S VERY SPECIAL RECIPE FOR FRIED CHICKEN, INTO A
“GOuD MINE". FROM FIVE TABLES AND FORTY CHAIRS THE RESTAURANT EXPANDED TO TEN TABLES
AND EIGHTY CHAIRS. WHEN BUSINESS CONTINUED TO IMPROVE THE PASCHALS BOUGHT THE
PROPERTY ACROSS THE STREET AND BUILT A MUCH LARGER RESTAURANT, THEN A COCKTAIL LOUNGE.
“La CAROUSEL", THEY CALLED IT, AND SOON ITS WARM INTIMATE ATMOSPHERE WAS THE SETTING
FOR NIGHTS OF GREAT JAZZ MUSIC FEATURING A CAROUSEL OF AMERICA'S MOST RENOWNED JAZZ
ATLSTS, JIMMY SMITH, CANNONBALL ADDERLY, RAMSEY LEWIS, HORACE SILVER AND HE OTHERS
SOUNL A SPECIAL RAPPORT, A WARMTH, A FEELING OF COMPLETE COMFORT WHICH MADE THEM LOOK
*ORVARD TO PERFORMING FOR LA CAROUSEL AUDIENCES AS MUCH AS JAZZ CONNOISSEURS LOOKED
‘GRWARD TO HEARING THEM PLAY, TODAY "LA CAROUSEL" ENJOYS THE REPUTATION OF BEING ONE
OF TSE LEADING NIGHT CLUBS FOR "LE JAZZ EXTRAORDINAIRE" IN THE SOUTH.

“OW CAME THE MOST AMBITIOUS PART OF THE PASCHAL BROTHERS DREAM AND THEY SOON FC UND THAT
4UZLDING A MOTOR LODGE WAS MORE THAN JUST MIXING MORTAX FOR BRICKS, FIRST LAND <.D TO
32 PURCHASED AND THE AREA HAD TO BE REZONED, THEY NEEDES 2NOUGH LAND FOR A HOTS. 3IG
ENOUGH TO ACCOMMODATE ALL THE PEOPLE THAT MIGHT VISIT FRIENDS AND RELATIVES IN THAT
PART OF TOWN; ALL THE PEOPLE WHO CAME INTO ATLANTA TO DO BUSINESS WITH THE SIX COLLEGES
.N THE SURROUNDING AREA; ALL THE PEOPLE...SO HOUSE BY HOUSE, LOT BY LOT THE PASCHALS
SOUGET UP THE PROPERTY AROUND THEM, THEY OFTEN FOUND THEMSELVES TALKING WITH PEOPLE wHO
&4D LIVED THERE ALL THEIR LIVES AND WANTED IT TO BE MADE WORTH THEIR WHILE TO GO ELSE-
WHERS. MORE OFTEN THAN NOT THEY'D PAY TWICE AS MUCH AS THE PROPERTY WAS WORTH IN ORDER
TO BUY IT. ORIGINALLY THE PLAN CALLED FOR THE BUILDING OF 72 UNITS, BUT BY THE TIME
SONSTRUCTION HAD BEGUN, COMMUNITY ENTHUSIASM WAS SO HIGH AND MONTHS-IN-ADVANCE
asSERVATIONS SO NUMEROUS THAT THE PASCHALS DECIDED TO ADD {WO ADDITIONAL FLOORS, 48
ADDITIONAL UNITS. .
TODAY AS THE PASCHALS LOOK AT THE FRUITS OF THEIR LABORS “HEY SEE IN PASCHALS' MOTOR
HOTEL EVERYTHING THEY EVER DREAMED OF AND MORE, THERE ARE 120 GUEST ROOMS AND SUITES..
ROOMS EXQUISITELY FURNISHED IN AN ULTRA MODERN DECOR..BANQUET FACILITIES FOR 350
PEOPLE. AN ADDITIONAL DINING ROOM TO ACCOMMODATE 160 PEOPLE..AN INTERIOR THAT IS
BEAUTIFULLY CARPETED AND LUXURIOUSLY DRAPED,.SPACLOUS ROOMS EACH WITH ALL THE
CONVENIENCES: RADIO, TELEVISION, TELEPHONE, YEAR ROUND COMFORT CONDITIONING, PRIVATE
BATE AND SHOWER, AND ROOM SERVICE, THE SMALLEST ROOM MEASURES 14 x 19, EACH ROOM HAS
AN JULTDOOR BALCONY AND TWO DOUBLE BEDS, AUTOMATIC ELEVATORS ARE CONVENIENTLY LOCATED
26 MOVE GUESTS SWIFTLY AND SAFELY TO THEIR FLOOR DESTINATION, THERE ARE THIRTY
SONNECTING SUITES, EXECUTIVE SUITES AND THE BANQUET ROOM OVERLOOK A 20 x 40 FOOT

7 -.MING POOL, THE POOL AND AMPLE SUNDECK FACILITIES SHOULD PROVE A DELIGHT TO
SWIMMERS AND NON SWIMMERS ALIKE, THERE IS A CONVENIENT SUBTERRANEAN PARKING AREA THAT
SAN EASILY ACCOMMODATE 165 CARS.



Sam Eckstein Advertising -2045 Peachtree Rd., N.H.-Room 308-Atlanta, Ga.- 351-4234

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[_] NEWSPAPER

FOR IMMEDIATE RELEASE C] RADIO

Cjtv

PASCHALS' (Cont...)

PASCHALS MOTOR HOTEL IS STRATEGICALLY LOCATED AT 830 HUNTER STREET, S.W. NEAR
ATLANTA'S BUSINESS, CULTURAL, RELIGIOUS, AND RECREATIONAL CENTERS, IT IS A SHORT
BUS RIDE FROM DOWNTOWN ATLANTA YET FAX ENOUGH AWAY TO ESCAPE THE HUBBUB OF A
THRIVING METROPOLIS. BUL ONE NEEDN'T GO DOWNTOWN TO FIND 2:OST ANY KIND OF GOODS
OR SERVICE. NEARBY ARE GASOLINE STATIONS, A BANK, A POST OFFICE, DRUG STORE,
/ARLETY STORE, BARBER SHOP, BEAUTY PARLOR, MEDICAL AN) LAW OFFTCTS. THEATERS AND
’o.., ESTATE AND INSURANCE CONCERNS, = TOR] CaURCHES AND SCL.O0LS ARE NOT FAR.
“SOSE OUT-OF TOWNERS VISITING OR ATTANDING FUNCTIONS AT ONE OF THE SIX COLLEGES
THAT COMPRISE THE ATLANTA UNIVERSITY CENTER WILL FIND THE DISTANCE FROM PASCHALS
MOTOR HOTEL IDEAL, PARKS AND STADIUMS 4kE /..:° WITHIN WALKING DISTANCE.

aND SO IT IS THAT THE PASCHAL BROTHERS CAN L°Ok WITH PRIDE AT WHAT THEY SEE:

A FINE RESTAURANT WHERE FRIED CHICKEN iS STILL rREPARED AND WATCHED OVER BY
BROTER ROBERT; A NIGHT CLUB WHICH CATERS TO THE FINEST JAZZ MUSICIANS IN THE
LAND; AND THEIR MAGNIFICENT NEW MOTOR HOTEL, ULTRA-MODERN IN 2ERY RESPECT, A
FACILITY THAT CAN READILY BOAST OF THE MOST EXCELLENT OF ACCOMMODATIONS, BANQUET
FACILITIES, AND COMFORT; AND A LOCATION THAT IS IDEAL, 3UL MORE THAN THAT THE
PASCHAL BROTHERS HAVE ACHIEVED THE FEELING OF IT BEING "A HOME AWAY FROM HOME"
BY THE WARM AND CORDIAL ATMOSPHERE - THE PEOPLE WHO SERVE YOU.CREATE,

Sc CHECK THE CITY'S SKYLINE ATLANTA: THEN CHECK IN TO THE BIG BEAUTIFUL NEW
PASCHALS' MOTOR HOTEL, 830 HUNTER STREET, S. W.

.

Sam Eckstein Advertising - 2045 Peachtree Rd., N.H.-Room 308 -Atlanta, Ga.- 351-4234

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